Ouija – stiles white
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The document discusses the marketing campaign for the horror film "Ouija" including the teaser and main posters, teaser and main trailers, and distribution information. The teaser poster and trailer provided minimal information to introduce the film, focusing on the Ouija board and genre. The main poster and trailer provided more details like characters and plot points to better advertise and promote the film ahead of its release. Upon opening, the film made nearly four times its production and distribution costs, showing it was financially successful.
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Get out ppt
The document discusses the marketing strategy for the film Get Out. It analyzes the film's poster, which uses a simple black and white design to represent segregation and features the terrified lead actor. The trailer created buzz by showing quick cuts from unsettling scenes without context. Interviews with the director discussed the film's themes of racism and built anticipation. The marketing focused on a staggered release of information, interviews, and trailers that generated online speculation and discussion about the film's underlying social themes.
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Movie posters
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Media Presentation
Group 54 is developing a documentary-style film about a college student named Pete Cooper who competes in cage fighting tournaments. The target audience would be fans of similar British socialist films like This is England that feature working-class characters. As the group has no outside funding, the budget will be covered entirely by group members. While the opening of the film is intended to be comparable to other films in the genre, there will be no formal marketing since the film is not being sold commercially.
Inspiration for our poster
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The marketing campaign for Me, Earl and the Dying Girl included releasing the trailer in April 2015 and the official poster two weeks later. In May, two clips from the film and an international trailer were released to further promote the movie. Although the film had a budget of $8 million, its box office earnings were only $9.1 million total, with $364,039 earned during its opening weekend in the USA and $6.74 million grossed in the USA overall, likely due to the earlier success of the similar film The Fault in Our Stars.
Movie poster analysis
This document analyzes key elements of movie posters for the films Saw 3, The Grudge, and The Ring. It discusses how each poster uses:
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2) Imagery of main characters/antagonists and titles positioned prominently against a black background to attract attention.
3) Mention of actors and studios to draw larger audiences while also advertising those groups.
4) Simplistic, mystery-evoking designs using minimal text, bright colors, and black backgrounds that let key visuals stand out.
Postmodernity in film
Postmodernity in film is well suited to integrating postmodern concepts to entertain, inform, and promote ideas. Films can be postmodern in several ways: by lacking originality through being a prequel, sequel or remake; through subtle or overt product placement advertising; or by pastiche and mocking past events or people. What audiences gain from postmodern films is entertainment through alternative narratives, as well as knowledge and awareness of products that can create desire.
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Get out ppt
The document discusses the marketing strategy for the film Get Out. It analyzes the film's poster, which uses a simple black and white design to represent segregation and features the terrified lead actor. The trailer created buzz by showing quick cuts from unsettling scenes without context. Interviews with the director discussed the film's themes of racism and built anticipation. The marketing focused on a staggered release of information, interviews, and trailers that generated online speculation and discussion about the film's underlying social themes.
The Dark knight Marketing campaign
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Media Presentation
Group 54 is developing a documentary-style film about a college student named Pete Cooper who competes in cage fighting tournaments. The target audience would be fans of similar British socialist films like This is England that feature working-class characters. As the group has no outside funding, the budget will be covered entirely by group members. While the opening of the film is intended to be comparable to other films in the genre, there will be no formal marketing since the film is not being sold commercially.
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Me earl and the dying girl
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This document analyzes key elements of movie posters for the films Saw 3, The Grudge, and The Ring. It discusses how each poster uses:
1) Taglines to entice audiences and raise curiosity about the film's themes.
2) Imagery of main characters/antagonists and titles positioned prominently against a black background to attract attention.
3) Mention of actors and studios to draw larger audiences while also advertising those groups.
4) Simplistic, mystery-evoking designs using minimal text, bright colors, and black backgrounds that let key visuals stand out.
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Postmodernity in film is well suited to integrating postmodern concepts to entertain, inform, and promote ideas. Films can be postmodern in several ways: by lacking originality through being a prequel, sequel or remake; through subtle or overt product placement advertising; or by pastiche and mocking past events or people. What audiences gain from postmodern films is entertainment through alternative narratives, as well as knowledge and awareness of products that can create desire.
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Film campaigns hollywood
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Documentary question 1
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Documentary poster analysis final
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Horror poster analysis 3
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Points from poster analysis
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Evaluation- Question 3
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Everast poster analysis
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Media Evaluation
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2) The trailer uses techniques like handheld camera work and a nonlinear narrative to differentiate it from typical trailers. It also features scenes establishing the sci-fi and horror genres.
3) Audience feedback showed that most found the trailer effective and that it stood out from others due to its atypical elements. The target audience was identified as young adult males interested in sci-fi and horror.
Media Evaluation
1) The document discusses the creation of a teaser trailer for a sci-fi/horror film called "Pravus" by a group of four students.
2) It provides details on the storyline, genres used, inspiration from other films, branding elements like posters and trailers, and audience feedback.
3) Various software like Final Cut Express and Adobe programs were used to edit footage and design marketing materials for the fictional film.
Codes and conventions of a film poster (2)
1) Film posters typically feature a large central image that represents a key moment or the main protagonists of the film. This helps attract audience interest.
2) Additional text provides more information about the film's genre, plot points, or actors to further intrigue viewers. Font choices and placement of text elements are important for legibility and impact.
3) Camera shots of actors, lighting schemes, and color palettes are carefully selected to represent the film's tone and subject matter, helping viewers understand what to expect from the movie. Standard inclusion of production details unifies the marketing of the film.
Zombieland Poster Analysis
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My movie campaign
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My movie campaign
The movie campaign for Guardians of the Galaxy followed conventions to promote the film. Teaser posters were released first featuring individual characters without much context to create mystery. Subsequent posters provided more information like showing characters in battle and revealing the release date. A magazine cover and final theatrical poster continued the color scheme and included all characters in similar poses. Teaser and full trailers provided character details and more of the plot while maintaining consistent branding across marketing materials to ensure the film was recognizable to audiences.
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The combination of ancillary tasks like posters and radio ads with the main film production is effective at generating interest and discussion without revealing too much. The poster uses vague slogans and ominous imagery to spark questions between friends. Similarly, the radio ad includes just an audio clip and release date for Halloween to pique curiosity without spoiling the plot. Together these promotional elements aim to build an audience by allowing people to speculate and share theories rather than simply explaining the film.
Film campaigns hollywood
The document discusses marketing campaigns for several Marvel films leading up to the release of The Avengers in 2012. It describes how the films Iron Man, The Incredible Hulk, Thor, and Captain America were released between 2008-2011 to introduce audiences to the characters before The Avengers brought them together. The teaser trailer for The Avengers followed conventions to build excitement among fans and attract comic book enthusiasts. It also highlights Samuel L. Jackson's prominent role in the film to demonstrate its large budget.
Documentary question 1
This document discusses how a student's media project about pets followed conventions of professional documentaries. Specifically, it notes that they included the interviewee's name and role at the bottom of the screen during interviews, kept interviewees on the left or right side of the screen looking one-third of the way down, used cutaways to cover question transitions and make interviews more interesting, included a clear male voiceover to explain parts of the documentary, linked promotional materials like a radio ad and print ad back to elements from the documentary itself, and included branding from the channel.
Documentary poster analysis final
The document analyzes a poster for the 2016 documentary "Unlocking the Cage". The poster aims to advertise the documentary to a wide audience. It uses a large image of a chimpanzee's face to draw attention and engage viewers. The masthead and strapline ask questions about the documentary's content and what events will unfold. Reviews and social media usage help promote the film and create recognition of its brand and central image.
Evaluation 2
The document discusses ways that the products (print ad, radio trailer, documentary) were designed to work together and relate to the same purpose for the audience. Key connections included using the same slogan "What's next Boss?" across all products, having the same title and scheduling information, using the same voiceover in the documentary and radio trailer, and including the same music and voxpop clips in both the documentary and radio trailer. This was done to ensure audiences would know the products were made for the same purpose and to encourage them to watch the documentary.
The conjuring
The document discusses various advertising methods used to promote the film "The Conjuring", including print, electronic, and broadcast media. Print ads included film posters that portrayed ominous or mysterious scenes to intrigue audiences. Trailers were also an effective conventional format, depicting scary elements without revealing too much. Online promotion utilized social media platforms and YouTube pre-roll ads shown before similar horror films. The goal across formats was to engage audiences and leave them wanting more information through enigmatic teasers.
The Cabin in the Woods Poster Analysis
The document analyzes a movie poster for a horror film called "Cabin in the Woods". The main image shows a floating cabin in the woods, which suggests horror elements. The film title clearly communicates the basic plot of people in a cabin in the woods. The tagline "you think you know the story" hints that the plot will have a twist. The poster lists the producer and director to attract fans of their previous work. Overall, the poster uses common horror film conventions and visual cues to communicate the genre and draw in the target audience.
Distributor
This document discusses potential film distributors for a student thriller film project. It considers Universal Studios, but decides an independent British company like Film 4 would be more realistic given the film's small budget and use of unknown actors and directors. Blumhouse Productions is selected as the opening distributor since it produced similar paranormal films. Promotion strategies discussed include using websites like IMDb and social media to target the 15-18 year old audience, as well as creating a film website and product tie-ins.
the pitch
This group plans to make their thriller film a mainstream production distributed by Paramount Pictures. Paramount has distributed similar films like Shutter Island and Psycho. Being a mainstream production with a major distributor will help the film reach a wide audience from 15-19 years old and older. The group plans to use traditional thriller props like guns, knives and bats. They will also use makeup like fake blood and dark eyeshadow to create a dramatic look. The opening title credits will combine still images and moving images to set the tone of the thriller genre.
Analyzing Print Products
This document analyzes a movie poster for The Cabin in the Woods. It summarizes that the poster effectively promotes the horror film without revealing details of the plot. It does this through the primary image and tagline, which pique audience curiosity. Unusual for the genre, there is no bold text at the top to sell the film. Instead, marketing relies on creating mystery around the unknown narrative. The target audience is horror fans and those wanting a "different" film. Small details provide clues about how the film will subvert genre conventions.
Horror poster analysis 3
This poster analysis discusses a movie poster for "The Ring" that uses simple but effective design elements to convey a paranormal horror feel. The poster features a whitish purple colored ring around the movie title with a fading to black effect that enhances the horror tone. Though simple in composition, the poster utilizes color and a childish font style to establish an unsettling atmosphere without relying on photographic images, suggesting the poster was created through digital design rather than a camera.
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In this documentary, the exposition takes place at the start and introduces the significant themes of the documentary. This is vital because it produces the audience’s first impression and presents the viewer to the content. As we continued to watch the documentary we heard a presenter voice over throughout it and we see him interviewing people involved with one of the two rappers. At the beginning of the documentary it starts off with an archival footage this is at the start when there was a crime scene. They use this to provide the audience a sense of how it was like and what really happened this is useful for the audience.
Points from poster analysis
The document analyzes the codes and conventions of horror film posters based on three film posters. It finds that posters are used to advertise and inform audiences of new films by including information like the title, release date, and production companies. Posters generally feature an establishing shot or close-up of the main characters to show audiences the type of film. Text is kept to a minimum while adhering to horror genre conventions to attract audiences. Font size, style, and positioning are important design elements, with the title in the largest font and release date in the second largest at the bottom of the poster. Taglines are used to further intrigue audiences about the film's context.
Evaluation- Question 3
The document summarizes audience feedback from focus groups and interviews conducted to inform the production of a police crime thriller film. Focus group participants preferred the trailer for Lights Out over SE7EN due to its effective use of suspense and mystery. They also noted conventions they expect to see in a police crime thriller trailer, like clues, engagement with the story, and an antihero character. Interviews found that young audiences are drawn to images and titles on movie posters most. Many did not understand the word "redemption" in the film title. They also felt more sympathy for a criminal gang member character than a police officer, showing interest in what motivates characters.
Everast poster analysis
The poster for the film Everest conveys that it is a thriller through the location depicted, dark colors used, and tagline. The mountain setting shown and tagline describing the story as "based on an incredible true story" communicate the mystery, action, and tension audiences should expect from the movie. Additional clues are provided by the plain white font against a dark backdrop of the mountain, as well as the film's title referring to the perilous climb up Everest.
Eval new
The document discusses how to effectively market a film through consistency between the trailer, poster, and magazine. It emphasizes the importance of the ancillary texts of the poster and magazine conveying the same themes as the trailer and film. The marketing is most successful when the audience can easily recognize that the magazine, poster, and trailer belong to the same film due to similarities in imagery, concepts, and design elements between them. Examples from specific marketing pieces are then analyzed in more depth to illustrate this goal of coherent cross-promotion across media.
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Similar to Ouija – stiles white
Media Evaluation
1) The document discusses a teaser trailer created by the author and three others for a sci-fi/horror film called "Pravus" about a virus outbreak in Britain.
2) The trailer uses techniques like handheld camera work and a nonlinear narrative to differentiate it from typical trailers. It also features scenes establishing the sci-fi and horror genres.
3) Audience feedback showed that most found the trailer effective and that it stood out from others due to its atypical elements. The target audience was identified as young adult males interested in sci-fi and horror.
Media Evaluation
1) The document discusses the creation of a teaser trailer for a sci-fi/horror film called "Pravus" by a group of four students.
2) It provides details on the storyline, genres used, inspiration from other films, branding elements like posters and trailers, and audience feedback.
3) Various software like Final Cut Express and Adobe programs were used to edit footage and design marketing materials for the fictional film.
Codes and conventions of a film poster (2)
1) Film posters typically feature a large central image that represents a key moment or the main protagonists of the film. This helps attract audience interest.
2) Additional text provides more information about the film's genre, plot points, or actors to further intrigue viewers. Font choices and placement of text elements are important for legibility and impact.
3) Camera shots of actors, lighting schemes, and color palettes are carefully selected to represent the film's tone and subject matter, helping viewers understand what to expect from the movie. Standard inclusion of production details unifies the marketing of the film.
Zombieland Poster Analysis
The document summarizes key elements of a film poster's design and purpose. A film poster's goal is to generate awareness and hype for an upcoming movie in a visually engaging way. Effective posters prominently display the film's title and stars to attract audience interest. They also provide clues about the film's genre and tone through images, colors, and short taglines, but avoid revealing too much of the plot. Well-designed posters balance promotional and artistic elements to successfully advertise the film.
My movie campaign
The movie campaign for Guardians of the Galaxy followed conventions to build hype and awareness. Teaser posters introduced each character separately before a poster with the main character and release date. The full theatrical poster then featured all characters. Throughout, the campaign maintained a consistent color scheme of blues, purples and golds to make the film recognizable. The teaser trailer was cryptic while the full trailer provided more insight into the characters and battle scenes to excite audiences. Magazine covers also featured the characters in poses similar to the posters. The well-coordinated campaign successfully promoted the sci-fi action film.
My movie campaign
The movie campaign for Guardians of the Galaxy followed conventions to promote the film. Teaser posters were released first featuring individual characters without much context to create mystery. Subsequent posters provided more information like showing characters in battle and revealing the release date. A magazine cover and final theatrical poster continued the color scheme and included all characters in similar poses. Teaser and full trailers provided character details and more of the plot while maintaining consistent branding across marketing materials to ensure the film was recognizable to audiences.
Evaluation 1. in what ways does your media product use, develop or challenge ...
The teaser trailer was 1.13 minutes long to match typical trailer lengths. Editing techniques like cut to black and gradual speeding were used to build tension. Dark tones and ominous sounds created an unsettling mood. Minimal plot details aligned with conventions to pique interest. The title was placed at the end to linger in viewers' minds. Research informed the trailer's style and color scheme.
How effective is the combination of your main
This document discusses the effectiveness of ancillary texts used to promote a thriller film trailer. It analyzes a magazine cover, film poster, and trailer created to advertise the film. The magazine cover highlights the film's placement on "Top 10 Thrillers" lists and includes stills from the trailer and interviews to attract audiences. The poster uses mystery and intrigue with images of the masked killer to draw viewers in. Both ancillary texts effectively utilize color schemes, fonts, and key objects like the killer's mask, gloves and knife consistently across materials to create a cohesive promotional campaign.
Kill List Poster Analysis
This poster analysis discusses the key elements of the movie poster for the film "Kill List". It notes that the rusty title font suggests dangerous and murky motives of the characters. Critic quotes promoting it as "nerve-shredding" and "awesome" are meant to attract audiences. The display of awards won aims to present the film as prestigious in order to increase revenue. The sole credit for director Ben Wheatley is meant to draw his cult following. Symbolism in the imagery, such as the trees and pagan emblem, imply a disconnect from reality and that darkness will prevail. The poster intentionally reveals little of the plot to intrigue viewers.
Film campaign
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Short Horror Film Poster Analysis
This is a presentation containing the conventions and aspects of short horror films and which attracts them for certain audiences.
Film poster codes and conventions
Film posters are an important part of advertising a film and generating interest before its release. Teaser posters in particular are used early in the promotion process and contain minimal information, such as images of exclusive actors, to engage audiences without revealing details about the film. Posters help identify a film's genre through visual cues - horror posters typically feature weapons in dark lighting while romantic comedy posters depict items like lipstick and shopping bags. Key elements of most film posters include the cast, director, title, tagline describing the film, and images from the movie to draw audiences in.
Promo package research
A promotional package includes various media products and contents created to attract audiences to a media product. Promotional packages for films typically include film posters, trailers, magazine reviews, premiers, and social media marketing. Trailers give audiences a glimpse of the plot without revealing too much and are intended to generate interest. Film posters provide key information visually and are an important way to make audiences aware of a film's existence. Premiers are large launch events that create significant buzz and media coverage. Promotional strategies can vary between major studio films, which typically have larger budgets for promotions like premiers, versus independent films.
The conjuring
The document discusses various advertising methods used to promote the film "The Conjuring", including print, electronic, and broadcast media. Print ads included film posters that portrayed ominous or mysterious scenes to intrigue audiences. Trailers were also an effective conventional format, depicting scary elements without revealing too much. Online promotion utilized social media platforms and YouTube pre-roll ads shown before similar horror films. The goal across formats was to engage audiences and leave them wanting more information through enigmatic teasers.
Dark knight trailer
The trailer uses various techniques to attract audiences to the new Batman film. It shows intense action shots and explosions to convey the film's genre as an action thriller. Famous actors Christian Bale and the late Heath Ledger are featured prominently as the hero and villain. The trailer cuts between short clips at a rapid pace to generate excitement without revealing too much of the plot. Intense music and sound effects heighten the tension. Through these techniques, the trailer effectively promotes the film and generates interest in its target audience.
Movie Poster Research
The document analyzes and summarizes four movie posters from 2009 films: Harry Potter and the Half-Blood Prince, 17 Again, G.I. Joe, and Wolverine. For each poster, it describes the main person depicted, the color scheme, how the title is displayed, and any other notable visual elements or information included. The analysis finds that while styles have modernized to be simpler overall, effective posters attract attention through their use of prominent characters, eye-catching titles, and hints about the plot or tone of the movie through visual cues and limited text.
Film poster analysis
This document discusses film posters, including what they are, their purpose, and different types. It defines a film poster as a promotional tool used to advertise a film and provide key information to audiences. There are two main types: teaser posters, which hype the film without revealing details, and main posters, which display the release date, production company, and main characters. The document also outlines characteristics of successful posters, such as grabbing attention through imagery related to the film's plot, themes, and genre in an iconic way without revealing too much of the story.
Codes and convention of posters
Film posters are a form of promotion that advertise films in physical locations like billboards, buses, and train stations. Posters aim to catch people's attention and provide enough information to generate interest in the film. Key elements of posters typically include images that portray the narrative or genre, the film title, names of directors/actors, quotes from reviews, and a brief tagline. Additional details like release dates and ratings are also commonly included to inform viewers.
Film poster conventions
Film posters follow certain conventions in their visual design. The main image typically represents a key moment or character(s) to convey the genre and attract interest. Typography provides information about the film through titles, quotes, and ratings. Camera angles and lighting are chosen to set the mood and match the film's tone, such as close-ups for mystery or low lighting for horror. Additional text lists the director, producers, actors, and other production details to promote those involved and provide relevant details.
2. fmp research luke(1)
Thank you for sharing your thoughts. Minimalism and creepy imagery seem to be popular approaches for horror movie posters. I appreciate you taking the time to provide feedback to help improve my work.
Similar to Ouija – stiles white (20)
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With Regards
Gokila digital marketer
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Ouija – stiles white
- 1. Question 7 Ouija – Stiles White Recent horror film about teenagers who use a Ouija board to contact their deceased friend, but are horrified to find that they awaken dark spirits instead.
- 2. Teaser Poster This teaser poster doesn’t give much away, only the name itself and the object. The fact that the name of the film is ‘Ouija’ already gives the audience a good idea about the film’s genre. Ouija boards are well-known objects which are notorious for contacting the dead. The colour scheme also conforms to the horror genre as it is red/orange, which could also connote ancient objects, linking back to the board itself. This is all the information we can gather.
- 3. Main Poster The main poster for this film is a lot more informative as it has people in it, obviously the board again, the title of the film, and also the release date and the producers. This poster is fuelling the main campaign for advertising for the film, therefore needs to include more information than the ‘teaser’ trailer.
- 4. Teaser Trailer https://www.youtube.com/watch?v=_T1Jj1inE8M This trailer is the first one which was aired to the public. It includes basic information as to the basis of the storyline, and also an introduction to the characters. This trailer would have been circulated as an introduction, however not as much as the main trailer would be.
- 5. Main Trailer https://www.youtube.com/watch?v=AGGAxKqGuH4 This is the second trailer to be aired and includes more shots of the film. The more shots in the trailer gives more information to the audience, therefore more promotion for the release of the film.
- 6. Distributor and Release info The BBFC was the distributor for the film ‘Ouija’. On the opening weekend, the film made almost four times as much as what it cost to produce the film along with distribution and promotion costs.