Conventions of a magazine
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This is a PowerPoint on the conventions of a magazine front cover and double page spread for my A Level Media Studies project
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1) The trailer uses a variety of shots including mid shots, close ups, and over-the-shoulder shots to set the scene of family celebration and later build tension.
2) As the situation escalates from a family gathering to a kidnapping, the lighting shifts from bright high-key lighting to darker low-key lighting to match the mood.
3) Various props like guns, an RV, and a pencil-like tool are used to provide clues about the plot and suggest this is not a typical crime thriller given who is using the weapons.
4) Editing with slow fades and quick cuts pacing increases the suspense as clues are revealed about the missing children while keeping the identity of
Trailer script
Detective Gibson sets out to clear his name by investigating recent kidnapping cases in his town. He finds evidence at an abandoned house linking a serial kidnapper to the crimes. When Gibson confronts the kidnapper at the house, he finds a young girl being held hostage. A fight ensues between Gibson and the kidnapper, during which Gibson is shot in the leg. They point their guns at each other, with neither one's fate revealed, as it fades to black.
Audience profile
The target audience for the hip hop magazine would be males ages 13-25, primarily African American males, from lower to middle socioeconomic classes. Specifically, the audience would be 65% male, 35% female, with 50% between ages 13-18, 20% ages 19-24, and the median age being 20. 73% would be Black/African American, 17% White, and smaller percentages of other races. Most would be currently in college or employed. They would be interested in hip hop music and culture and able to understand the lyrics.
Conventions of my magazine
Here I'm looking at how my magazine uses, follows and challenges conventions of real media products for my AS Media Studies coursework.
Social groups
This document discusses how the media product represents different social groups. Firstly, items featured on the cover like chains would appeal to higher social classes familiar with such accessories. Designer clothing and hairstyles on the contents page could appeal to both higher and lower classes for different reasons. The main image of someone in a hoodie appeals more to lower/middle classes who may hide their faces due to low social status. The hip hop genre discusses lavish lifestyles appealing to upper classes, and hard upbringings appealing to lower/middle classes who want inspiration. The target age group of 13-25 is youthful and used to various backgrounds. Both genders are aimed for through featuring hip hop appealing to both.
Audience profile
The target audience for the hip hop magazine would be youth ages 13 to 25, with a focus on males ages 13 to 18 who make up 50% of the audience. While both males and females listen to hip hop, 75% of listeners are male. The target audience would also be of lower-middle socioeconomic status and African American, as hip hop originated in African American communities. Both students and employed individuals in their early 20s would be part of the target demographic.
Step 2 of media progress
This magazine targets a hip-hop audience by stressing it is the "#1 hip-hop magazine" in the UK, providing the best hip-hop experience for readers. The cover features modern hip-hop artists' names to give readers an idea of who is featured inside. A green and white color scheme was used for the cover to convey distinctiveness and individuality, two important aspects of hip-hop culture.
Step 1 of media progress
The document describes the design choices made for the front cover of a magazine called "U.T.I" or "Under the Influence". A grey and white gradient was used to give the cover a professional and simple look, achieving two main aims of the design. The metallic text of the masthead is meant to look brutal and tough, reflecting the nature of hip hop music. Multiple layers and filters were used to create the metallic effect for the masthead.
Step 1 of media progress
A gradient of white and dark grey was used on the front cover to give the magazine a professional and simple look, achieving two main design aims. The masthead "U.T.I" stands for "Under the Influence" and was chosen on instinct as it is a suitable, unique, and attention-grabbing name for a hip hop magazine. The metallic text effect contributes to a brutal and tough look for the masthead that reflects the nature of hip hop music.
Mood board
A few pictures that reflect the genre of my magazine I'm designing for Media AS level - hip-hop
Masthead designs
The document discusses different masthead designs for a hip-hop magazine. The first design says "U.T.I." in an urban style to represent the genre, and is simple yet stands out. The second uses a distorted font that could seem unprofessional or immature. The third resembles many popular hip-hop mastheads in being simple and bold. The author decides on the first design as it is distinct yet maintains an urban look important for a hip-hop magazine, finding the second too boring and the third possibly unprofessional.
Image and photography
Here you can see the photo shoot for my AS Media Studies and also reasoning behind the props and costume
Production schedule
The 7-day production schedule includes: planning and time management on day 1; photo shoots on day 2; photo editing on day 3; designing the front cover using photos on day 4; designing the contents page on day 5; designing the double page article spread on day 6; and final adjustments and refining on day 7.
Risk assessment
The document outlines some health and safety risks that need to be considered for a magazine photo shoot. Camera equipment needs to be securely mounted to tripods to prevent falling and hurting anyone. Electrical equipment also needs protection from rain to avoid damage or sparks that could harm people. Models should not have light sensitivities and must feel comfortable in the positions used to avoid risk of injury. Props like knives also require careful usage to maintain safety.
Flat plan
The basic layout of how the magazine I am designing for my AS Media Studies course is going to look like
Flat plan
This document contains the basic elements of a magazine flat plan including the masthead, slogan, cover image and date, barcode, cover line, title, featured contents and images, and headings and body text.
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- 1. Conventions of a Magazine Front Cover and Double Page Spread
- 2. Masthead located at the top of the magazine Main title is positioned above the captions Captions are placed around the main image Artist looking into the camera Cover line reflects the contents of the magazine Mise-en-scene: medium shot of the artist Bold text makes Appealing font to the audience (bold and clear) the reader interested as it stands out Heading is in bold as it tells the audience what or who the magazine is about Mise-en-scene: black clothing reflects the serious nature of the artist (Eminem) and gives the audience the impression that the magazine is addressing a serious issue to do with him
- 3. Large image taking up a whole page โ artist looking into camera Headline in bold text makes it seem important to the audience Pull quotes are always included in double page spreads Contrasting colours (dark against light) makes artists stand out Image on the left, text on the right is the general layout Stand First - introduction to the two artists (some may not know who they are) Artists names printed in bold Body Copyโ main piece of text (the story about the artist or topic) Gutter โ space between the columns of writing so the audience doesnโt get confused when reading Pagination โ indicates the page number you are on in the magazine