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Step 1: 
A gradient using the colours white and 
dark grey has been used on the front 
cover. This effect gives the magazine a 
professional and simple look and these 
factors are two of the main aims I intend 
to achieve when designing my magazine. 
It also helps to emphasise the brutal look 
that the masthead manages to put across 
The masthead has been decided as ‘U.T.I’ 
which is an abbreviation for ‘Under the 
Influence’. This was chosen purely on gut 
instinct and initiative as although some other 
names proved to be popular from market 
research, I feel this is a suitable, unique and 
‘stand out’ masthead for my hip hop magazine. 
The metallic effect on the text gives it a rather 
brutal and tough look which reflects the nature 
of hip-hop

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Step 1 of media progress

  • 1. Step 1: A gradient using the colours white and dark grey has been used on the front cover. This effect gives the magazine a professional and simple look and these factors are two of the main aims I intend to achieve when designing my magazine. It also helps to emphasise the brutal look that the masthead manages to put across The masthead has been decided as ‘U.T.I’ which is an abbreviation for ‘Under the Influence’. This was chosen purely on gut instinct and initiative as although some other names proved to be popular from market research, I feel this is a suitable, unique and ‘stand out’ masthead for my hip hop magazine. The metallic effect on the text gives it a rather brutal and tough look which reflects the nature of hip-hop