A gradient of white and dark grey was used on the front cover to give the magazine a professional and simple look, achieving two main design aims. The masthead "U.T.I" stands for "Under the Influence" and was chosen on instinct as it is a suitable, unique, and attention-grabbing name for a hip hop magazine. The metallic text effect contributes to a brutal and tough look for the masthead that reflects the nature of hip hop music.