The document provides feedback from a pitch the individual gave to clients. They were praised for maintaining eye contact and including vox pops in the presentation. However, it was suggested that reading the script aloud would make the presentation more engaging for clients. Additionally, the choice of voice actor and dramatic music for one campaign were questioned. To improve, the individual would choose less dramatic music for one campaign to keep the audience focused on the words, but keep the inspirational music for another campaign to attract their target audience.
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Evaluation of presentation
1. Evaluation
What did you learnfrom the pitch?
From the pitch I learnt how to develop my presenting skills as I had to convince the clients
to use our studio to record their campaigns. However, I felt that my skills in a convincing
argument could be improved as it was vital for us to sell our company as best as we could
and I believe that my nerves showed as I stuttered throughout my parts within the
presentation.
What feedback were you given?
We were praised on our ability to present while keeping eye contact (due to the lack of
‘paper’ we used) this was felt to help engage the clients which is a key aspect in convincing
them to choose our company. Furthermore, it was agreed that our idea to include vox pops
was good as it would engage with our target audience as it would make the advertisement
include a variety of ages and gender. Moreover our script was believed to be very
convincing however the main issue with our presentation was the fact we did not read it out
as it was suggested that it would bring the presentation more to life and entice the clients
more to choose our company. Additionally, the choice of using Mr Walbrin was questioned
because of whether his voice would be suitable for our target audience. As well as this, the
music for sixth form was maybe too dramatic which could take the attention away from the
campaign.
What needs tochange before youcan go ahead and recordyour ads?
If we were to change anything we would make the music less dramatic (especially for the
Ringwood school campaign). This is because we would want to keep the audience’s
attention on the words in the campaign as it would be more likely they would be convinced
to come to the open day if they hear all the content in what the clients’ described as ‘the
best script so far’. However, regarding the music we are using for our sixth form campaign
we would probably keep it how it is because we want to attract our target audience with
the inspirational undertone contained in the music.
