A2 media evaluation draft

A2 Media Evaluation
Jessica Mockler

In what ways does your media product use, develop and challenge forms of real media?
I began my project with researching into different adverts so that I was able to understand the codes and conventions of existing
adverts. I learned that adverts generally use the same protagonist throughout their advert(s) as the protagonist is representing the
brand and creates synergy and consistency between the adverts. I also learned that sound is very significant – in particular the
non diagetic sound (music) as throughout all 30 adverts I watched, the diagetic sound ensured the audience can recognise the
company and brand. Adverts also tend to repeat their company name three times throughout the advert to ensure the audience
remembers the brand name. Also, adverts can last up to (on average) 25-45 seconds long. I found that my research was very
useful and I go into more detail on the specific camera shots, mise-en-scene, editing and sound adverts tend to use on blog post:
Tuesday 17th September 2013.
Furthermore, creating an advert about a service proved to be challenging when researching. This is because I struggled to find
event company adverts that would be shown on TV, the ones I found were more home made by small companies. This was
problematic to me because I was not able to gain a wide understanding on how event companies work. Although, to overcome this
issue I was faced with I watched general adverts to try and find out what the director was using and doing to engage their
audience. This enabled me to follow the basic conventions of a normal advert.
TV Advert One
Style of my advert
I feel that I have developed, challenged and used forms of real media
for this advert. I have remixed advert styles. In this advert I am using a
presentation style advert mixed with a slice of life. I was inspired by
„Thomson Holidays‟ as it presented a slice of real life – a family on a
beach, having fun. This was an element which I wanted to develop as
I wanted my actors to look as though they are in a real event and are
having fun. I only had one real action shot in my advert but I feel that I
developed this from real, existing media. I think this will appeal to my
target audience as the shot allows the audience to be able to see the
actors having a fun time. However, I feel that the props in the scene
have not been developed from existing media as on my audience
survey I asked what recent events have you been too, and party was
in the top three and therefore I used my initiate and bought
decorations which I thought would be appropriate for the scene.

Following on from the previous slide, I then had to incorporate the presentation
side to my advert. I was inspired by the 2010 Rimmel London mascara advert
featuring Kate Moss as it was a presentation style advert but also mixed in slice of
life. I was inspired (in one of my shots) to incorporate the two different styles as I
placed my protagonist in the middle of the screen, talking to the camera whilst the
actors were having fun. This is similar to the Rimmel London advert as Kate is
presenting, but whilst she does this, she goes in the middle of a band and joins in
with them. I think this will engage my target audience as it will enable them to be
able to listen to what my protagonist is trying to say whilst being able to watch the
live event.
Moreover, the Rimmel London advert also one of my camera angles and shots.
Kate was shot centralised, at a slight low angle to signify her power within the
scene. I used the same kind of style by positioning my protagonist to the centre of
the shot, allowing the audience to focus her when she was talking.
Therefore, the style of my advert has evidently been developed from existing media texts. I feel that the style of my advert
has been successful as I have mixed two very different styles and made them work.

TV Advert One: Sound
Are you struggling to plan that one special day? Emerald Events are here to help. With a team of
experts, exceptional organisational skills – we can make your dream a reality. Come see for yourself. We do
events for every type of theme, no matter what challenge you give us, we will deliver. We will cover every fine
detail so that your venue and decorations look fantastic on your day. To contact one of our team members you
can email EmeraldEvents@info.co.uk or you can call 0800 902 644”
As my advert was mainly based on a presentation style advert, I needed to ensure
the dialogue was engaging. I was inspired by a real event company advert
“Fabulous Events” (see blog post Thursday 12th September 2013) where I have a
full analysis of the advert. I found the dialogue very engaging and it made me feel
that the company was very professional and sophisticated. I am going to compare
the dialogue from „Fabulous Events‟ to my dialogue.
“Are you looking for an efficient diligent and world class event planner? Then look no
further, at fabulous creations, we create a reception that reflects our clients unique taste
and personalities. We profoundly plan events that give your guest a day to
remember, aside from events planning we specialise in venue decorations etc.."
I liked the fact the company was initially addressing the audience. This is something I used as my protagonist says “Are you
struggling to plan that one special day?” – I feel that using the rhetorical question immediately includes the audience. Additionally, I
liked how the company said what they could do „we create a reception‟, „we give your guests a day to remember‟ as it allows the
audience to know what the event company is good at doing. I included this in my advert as my protagonist says “We do events for
every type of theme”, “we will make sure that your venue and decorations look fantastic on your day.” This will engage the audience
as it allows them to know that the event company will take care of everything.
Moreover, I also liked how the speaker in the advert was very eloquently spoken and it was very easy to understand what she was
saying. I ensured that my protagonist spoke very clearly in my advert to ensure she sounded very pleasant to ensure the audience
would have a full understanding of the dialogue.
Below is my dialogue which I constructed after being inspired my Fabulous events.

Moreover, I feel that my editing for my TV advert two challenged real forms of media. This is because when analysing
existing adverts, I found that the editing was quite fast, and usually shots were not shown for long. Although, in my advert I
feel that my editing is medium-slow paced and I only have three main shots throughout the 30 second advert, whereas in my
research I found that within 30 second adverts, there is usually around 6-8 different shots. Even though I subverted this
convention, I feel that I made the right choice as I wanted the audience to be able to focus on what my protagonist is saying
so that the audience could understand the dialogue properly. If I was to include too many shots, the audience may look at
the action on screen, rather than listen to the information I am trying to say.
I watched a football advert „Aspire‟ and in the first 3
seconds there was six shots. This is double the
amount of shots I have in my whole 30 second
advert, reinforcing how I have subverted conventions
of real media.
Furthermore, „Fabulous Events‟ also inspired my
editing. I decided to add in the email address and
contact details when my protagonist said it to ensure
the audience will be able to view the number and
email and use them. On „Fabulous Events‟ the
number is current throughout, however, I chose to
only add it in when my protagonist is talking because
I felt that it may take attention away from other shots
in my advent.

TV advert two
For my second TV advert, I feel that I have
developed, challenged and used forms of real media in order
to create my advert. This advert is about customer feedback
which I felt was an original idea in itself. I was inspired by
“Uswitch” advertising as their adverts consist of customers
talking about their experience with the company. I felt that this
was effective because it allows the audience to hear real
opinions which make what they‟re saying more believable. I
used this idea and developed it as I used three people in my
advert, instead of one. I also felt that the mid shot the
company used was effective as it allowed the audience to
notice their facial expression and body language, this is
another aspect which I developed in my media.
Similar to my TV advert one, I also used a slight presentation style
advert which I previously was inspired by the Rimmel London (Kate
Moss) advert. I felt that centralising my protagonist will provide her
with the audiences full attention and therefore the audience are more
likely to engage in what she is saying.
Below are the three main shots in my advert:
Therefore, it is evident I have used, challenged and developed forms of real media in my TV advert one. I feel that my research
throughout this part of the project has been helpful as some of the adverts I have analysed, I developed and used in my real
advert.
However, I feel that the camera shots I have used throughout
advert two have subverted conventions of advertising. This is
because I only used mid shots throughout my advert. I did this
because I wanted the audience to be able to engage in what each
of my „customer‟ was saying. It also allows my audience to see
my actors pleasant (smiling) faces without being too close.

Sound and dialogue in my advert
I feel that I have challenged conventions of traditional media within my dialogue in half of my advert. This is because when my
three actors talk – their sentences follow along from each other which is something I had never seen in an advert before. I decided
to do this because I was aware that I was only allowed around 30 seconds long for my advert and therefore I thought that in a
short space of time, my dialogue could not go into great detail and that I would not have time to give my actors full sentences.
Therefore, I made one long sentence and the reason I changed my actor three times is to make the information I am putting out
more reliable as effectively it is coming from three different „customers‟ but also as I recently learned, adverts tend to have
different shots and therefore I thought it would be better if I changed the actor instead of making one really long shot.
This is my main dialogue in my advert:
“When I first contacted Emerald Events, I was unsure to leave all the arrangements to them. But after I gave
them the idea of what I wanted and how I wanted it, they created the perfect event for me. I would definitely go
back to Emerald Events again, I couldn’t think of a better, more reliable team to help me plan my special day.”
Even though I challenged traditional TV adverts by using three different speakers, I still included the company name in the first
sentence to make it more memorable to my audience. I also included language such as „perfect‟ and „reliable‟ to make my
company seem professional and sophisticated. Moreover, all of my speakers were well spoken likewise to the advert „Fabulous
events‟ making it easy and clear for my audience to understand.
Therefore, I have used and developed
my sound by being inspired my real
media. However, I feel that I have mostly
challenged the conventions of sound in
an advert which I think makes my advert
appear to come across as more original.

Editing
I feel that the editing of my TV advert two has
conformed to the conventions of a TV advert. This is
because my editing throughout the sequence is quite
fast paced. I was inspired by the previous advert I
have mentioned (slide 5 – the football advertisement)
as even though I did not use the editing style in TV
advert one, I was able to develop the editing style in
TV advert two. Each of my main three clips lasted
around 3 seconds, which made my editing medium to
fast paced. I feel that this will engage my audience
because it makes the advert more exciting and will
draw in the audience. Moreover, I also have used a
fade in and out from when my protagonist is talking, to
when the „customers‟ (actors) are speaking. I feel that
this also subverted real forms of media as it is
unusual to have fades in and out. I decided to do this
because it helps my audience differentiate the
protagonist to the customers and even though fades
can sometimes slow down the pace of adverts, I feel
that my advert is still medium-fast paced.
Therefore, the editing of my TV advert two has
challenged real forms of media. Although, I feel that
every decision I have made whilst editing will appeal
to my target audience.
Mise-en-scene
I feel that I have used and developed the conventions of location for my
advert. All of my actors are in my TV advert one – and this advert is a
„follow up‟ of TV advert one. I have used the same location for this advert
on purpose so that in the first advert the audience can see the members
at the event, but in the next advert, the audience can gain a personal
insight into their thoughts and feelings about how useful the company
was. In adverts such as „Pro Cruises‟ and „Rimmel London‟ the actors
are shot at the same, if not very similar places so that the audience can
recognise the advert due to the scenery. I think it was a good idea I did
this because if I was to use different actors, at a different location I would
be using too many characters which means when the audience views
my adverts, they will struggle to find similarities and could also struggle
to recognise the company.
Therefore, in my TV advert two I have used, developed
and challenges the codes and conventions of existing
media products. I feel that every decision I have made –
to either conform to the conventions or to challenge
them has been made due to my target audiences wants
and needs. Even though I may not be following all the
conventions, I need to ensure my audience will find my
adverts fun, exciting, engaging and intriguing to watch.

Costume
I feel that I conformed to the expectations of traditional adverts
with the costume of my actors. I was inspired by „Barcleys Bank‟
advert as the people in the advert are dressed smart. I wanted to
use this for my protagonist because she is representing the
company and I wanted my audience to think that Emerald Events
is professional and reliable. Therefore, I dressed my protagonist in
a long black, office kind of skirt with a white blouse. I wanted to
keep it simplistic (like Barcleys bank) by using just two colours.
Although, for my actors I used smart casual wear which I was
inspired by general clothing adverts such as Next and M&S.
Therefore, I feel that I have conformed to the conventions when
planning what my actors were going to wear. I did not want to
challenge this as it was very important that all my actors look smart
so that Emerald Events as a company looked sophisticated, but
also the guests looked professional too as my target audience is
mainly middle class.
TV advert one and two
Lighting
When analysing different adverts, I found out that adverts
are usually natural or high key lighting. This was an
element which I wanted to feature in my advert as I
wanted the scenery to look bright, as if it was dark, it
could make the scene look dull. In my analysis of Pro
Cruises (see blog post 8th September 2013) and my
analysis of Virgin Media‟s advert (see blog post 17th
September) I was inspired to use natural, with a slight
high key lighting. Each of the adverts were shot
outside, however, their was clear evidence that lighting
had been added in to make the advert appear more
bright. To develop this element, when shooting I put my
actors next to or close to a window so that the natural
light was able to come in. I feel that this will appeal to my
audience as when the adverts play on screen, they will
look bright and will therefore catch the audiences
attention. Top left: Pro Cruises, Top left: Virgin Media, Bottom left: TV advert
two, Bottom right: TV advert one.
Barclays Bank advert/TV advert one
Therefore, throughout both of my TV adverts I have
used conventions from real adverts but also subverted
and challenged them too.

Radio Advert
I feel that I challenged and conformed to the conventions of radio adverts. In my research (see blog post Monday 23rd September
2013) I found out the conventions of radio adverts, which I feel I conformed too. I found out that radio adverts are usually between
30-45 seconds, all speakers speak eloquently and are well spoken to ensure the audience have a clear understanding of the
dialogue, the music in the background is usually soothing or very upbeat, persuasive and emotive language is used throughout to
ensure the audience is fully engaged. I feel that I have conformed to all these expectations.
I found that I was inspired by the „Alton Towers 2010‟ radio advert (see blog post Monday 23rd of September for my analysis). This is
because the advert begins with a speaker asking two children what they did at Alton towers. This makes the information which the
speakers are saying more reliable because it is as though the children have experienced the park and can now share their
experiences with the audience. This is something I developed into my own advert as I used a male speaker addressing my
company. I did this because it makes the information more reliable and believable as the male speaker is effectively a customer.
However, even though I was developing ideas from existing media, from researching into other radio adverts and from analysing
different radio adverts, I also felt that I was challenging the conventions of a radio advert. This is because when watching adverts, I
came to realise that it was usually the company or protagonist always addressing the audience using direct address to engage the
audience, rather than the customer addressing them. (Below is my radio advert dialogue)
*sound effect of bell* male speaker: “I would just like to say thank you all for coming, and Emerald Events create my
dream and turn it into a reality. If it wasn’t for such an outstanding group of individuals I would not have the unforgettable
memories I have today. Emerald Events have helped me with every single detail, the location, venue and the small things
like the unique decor and name cards.”
Protagonist: “If you’re interested in planning your special day with us then you can contact Emerald Events @ info.co.uk
or you can call 0800 902 644. Emerald Events making your dream a reality.”
I included the logo and slogan in the first sentence of the advert which meant I conformed to one of the basic conventions of a
radio advert which is similar to adverts I analysed such as „Cancer Research (see blog post Thursday 19th September 2013) and
„Warburton's‟ (Thursday 19th September) which both use the brand name in the first sentence. I think it is good that I have
conformed to this convention because I want the audience to be able to recognise my company straight away.
Moreover, the descriptive language I used „location, venue and small things like the unique decor and name cards‟ also
conformed to radio advert expectations. In my analysis of the Alton Towers 2010 radio advert the speakers were very descriptive
when speaking about the park, this is an element which I decided to develop. I also decided to use colloquial language such as
„things‟ and shorten words such as „decor‟ as my target audience are mainly around 15-35 and therefore I thought that using
colloquial terms would suit and meet the audiences expectations.

Moreover, the second part of my advert also conformed to the expectations of a radio advert. This is because I used direct address such
as “your” and also used pronouns such as “us” to ensure the audience felt included into the company which I learned when analysing the
Nina Ricci perfume (see blog post Monday 23rd September). Also, I also felt that including the email address and phone number of the
company was conforming to the conventions of a radio advert as I found out in my research that if a service makes a radio advert, the
details of the company needs to be put into the advert so the audience can get in contact with them – see in my analysis of the Thorpe
Park radio advert (blog post 18th September 2013).
Therefore, I repeated the name of my company and the slogan twice throughout my 30 second advert. This also conforms to the
expectations of a radio advert as usually the slogan and logo is repeated throughout. I feel that I have mainly conformed to the traditional
elements of radio adverts. However, I felt that my actual idea was original and challenged radio adverts as throughout my research, I did
not ever find a speaker which was presenting a speech. Moreover, I also feel that my presenters were very eloquently spoken which also
conforms to the expectations of a radio advert, I wanted to ensure the audience could fully understand my speakers. In my radio adverts I
used the same sound and background music as my other adverts, to ensure the audience will find my brand memorable. Using the same
speaker is effective because the audience will be able to recognise the speakers voice and then will automatically know the company.

I feel that I have conformed and slightly developed the expectations of a sponsorship sequence. In my research (recapping on
sponsorship sequence – blog post: Thursday 12th September 2013) I found out that their usually is not much dialogue, only a few
key words and the logo and slogan. I also found out that sponsorship sequences lasted around 11-15 seconds long and the logo
and slogan would be said after around 8-10 seconds. I found out that their is a variety of shots – from long shots, to close up
which allowed me to experiment with what shots I wanted to use for my sponsorship sequence.
On „Pro Cruises‟ the sponsorship sequence ended with the couple
walking off together united. As the message I am trying to portray
throughout my media is that my company can bring people together
and unite people, I decided I could develop this shot. In my
sponsorship (the second shot) I positioned my two actors in the middle
of the screen and they walked to the camera. I used the idea from Pro
Cruises as even though the couple was walking away from the
screen, the two actors were close and made the relationship seem
real. Therefore, I feel that my long, wide angle shot of my two actors
together in hand will reinforce the message I am trying to present and
therefore will target my audience.
Moreover, I also found that sponsorship sequences usually ended
with their own logo and slogan. I developed and slightly subverted
this as I used my logo at the end of my
sponsorship, however, instead of writing the slogan next to the logo, I
thought my advert would look and sound better if I had a voice over
of my protagonist saying my slogan. This is similar to the Cadbury‟s
advert I analysed as the speaker says the slogan, however, it is also
on the screen. I think it was a good idea for my advert to end with my
logo as it is the last element my audience will see and therefore it will
be the most memorable.
I feel that I have developed a close/mid shot from Pro Cruises.
I liked how the two actors looked as though they had a
connection and as the event I was promoting was a wedding, I
needed to ensure the bride and groom looked as though they
had many special moment. I feel that developing the shot of
the two actors looking into each others eyes will appeal to my
audience as it will create a realistic presentation of what a
couple would be like on a wedding day.

Also, when analysing „Pro Cruises‟ sponsorship I enjoyed the
intimacy between the couple – they looked as though they
were having fun together and their was also a sense of
romance. This is something I decided to use and develop in
the shot of my bride and groom – I centralised them and got
my groom to kiss my bride on the cheek, whilst she laughs to
present the love between the couple.
Another moment which I wanted to look and appear special in my advert was
cutting the cake. Throughout my sponsorship I create small moments, put
together to make the advert feel and look like a wedding. I feel that the cake
part was the most challenging. I liked the shot from a football advert I watched
as the team seemed united. The wide shot allowed the audience to see all of
the team, but the captain was centralised. This was an aspect which I decided
to use and develop. I used a wide shot of my bride and groom cutting the
cake, although, I positioned all of the „guests‟ around and behind them. This
made it seem like all of the guests were relations to the bride and groom and
they all looked as though they were united and a team.
As one of my main shots was about cutting the wedding
cake I needed to ensure that the wedding cake I had in
my adverts looked real so that my scene looked
authentic. I was inspired my an Vow Wedding Cake‟s
company TV advert which was a presentation advert of
all the different types of cakes they could make. I was
inspired by the flowers which the company had used and
I liked how it contrasted with the smooth white icing. This
was an element which I used in my sponsorship as I
made my icing white and put in extravagant flowers. I feel
that I have conformed to the expectations of a wedding
because of this.

I was also inspired by the editing in „Pro Cruises‟ sponsorship. This is because each shot lasted around three seconds, but
because the action in the shot was slow it created a tranquil atmosphere in the sequence. This was an element which I decided to
use as I wanted to make it look as though my actors were having a fun, but also calm time at the wedding as the wedding I have
presented is supposed to look sophisticated and elegant. I use six shots in the whole of my sponsorship sequence and all shots are
around 2-3 seconds long, allowing the audience to capture each special moment of the wedding. I felt that because I used the style
of the „Pro Cruises‟ sponsorship that it meant I also slightly challenged existing media texts. This is because in my research (see
blog post 12th September 2013) that sponsorships were usually fast and not calm. I only decided to challenge this because I felt
that if my action was too fast, my audience would not be able to follow along and could cause confusion.
Another way in which I used real forms of media and developed it into my sponsorship sequence is that when my logo came
up, my protagonist said “Emerald Events sponsors Downton Abbey on 1TV2” - I found that saying the product, brand or company
name at the end of the sponsorship was important – not at the beginning. Therefore, I feel that I have used and developed
existing media in my sponsorship sequence. I also feel that I have presented a stereotypical wedding as I have used iconic
features such as the white dress, symbolic of a bride. I wanted to use the traditional wedding style as I wanted to make it apparent
to the audience that it was a wedding to prevent confusing. Also, as I only had 10 seconds in each sponsorship I would have been
unable to show a different, unusual styled weddings as the audience would not see enough of the content to understand that it is
a wedding. I felt that including the entrance of the bride and groom, first dance, dinner and cutting the cake was good as it
highlighted some of the special and key moments of a wedding.

How effective is the combination of your main product and ancillary texts?
From analysing existing adverts I began to notice that their are many similarities between the adverts. In my research I purposely
would look at sponsorships and adverts so that I could pick out the similarities and differences (See blog post: „Synergy between
adverts‟ Thursday 26th September). This allowed me to notice elements such as usually, companies will use the same speaker and
often the adverts will have the same last shot. From researching I understood that I needed to create synergy between all of my
adverts which will help the audience be able to memorise and also recognise my company.
In all of my adverts I have included the logo (apart from radio which would not be visible). I feel that this was a very important
element to include in all of my adverts as the logo is a feature which is supposed to draw in the audience which I learned
throughout my research. To ensure I was consistent throughout my adverts, I ensured that my logo was exactly the same size and
that when the logo appeared on the screen of my advert, that it would fade in from white. This meant that at the end of each
advert, it would be exactly the same.
Sound
In all of my adverts I have used the same female protagonist who also is the voice over in my sponsorship and radio advert. I
decided to do this because the actor I chose spoke very eloquently and sophisticated which I felt will engage my audience. I also
feel that using the same speaker creates familiarity in my adverts and when the audience listens or watches any of my main or
ancillary texts, they will be able to easily recognise that it is „Emerald Events‟.
Moreover, in all of my adverts I also used the same non diagetic sound (background music). I did this because again, I wanted the
audience to be able to easily recognise the adverts. I also feel that the music I chose was very calm and soothing and would fit the
narrative in all of my adverts. This is because all of my „events‟ in my adverts such as the wedding, birthday and the speech in my
radio advert were all sophisticated events and were calm and professional. I feel that the sound in my advert has created synergy
between all of my adverts and the voice over and background sound would be considered a symbolic sign in my adverts as when
the audience heard the protagonist‟s voice or the sound, the audience would be able to easily recognise that it is emerald events.
Furthermore, I feel there is also synergy between both my sponsorship sequences and TV advert one. This is because both of
them are displaying events, however, I chose to have some background sound of people passing presents in TV advert one (see
20-27 seconds) and in my sponsorship I chose to have a toast „cheers to the bride and groom‟ (see 10-12 seconds). I think this is
a good element to include in my adverts because it creates familiarity throughout both adverts and I also think the background
noise will reinforce how I am creating a slice of life advert as it displays „real‟ people enjoying themselves at an event.

Also, I feel that their are similarities between TV advert two and the radio advert as both adverts are prominently about customer
feedback and providing the audience with an insight of how they feel the company helped them. In my radio advert I chose
language such as „If it wasn‟t for such an outstanding group of individuals” and “Emerald Events have helped me with every
single detail, the location, venue and the small things like the unique decor and name cards.” (see 8-22 seconds) which I feel is
similar to when my actors say “They delivered the perfect event for me”, “I couldn‟t think of a better more reliable team to help
me plan my special day.” (see 13-24 seconds)
Furthermore, at the end of each of my radio and two TV adverts my protagonist says similar lines. In my radio advert my
protagonist says “If you‟re interested in planning your special day with us then you can call 0800 902 644” (see 23-32) and in my
two TV adverts “If you want to talk to one of our team members then you can call.....” – I purposely scripted for my protagonist to
say slightly different lines to ensure the audience do not find my adverts too similar. I think this is good because even though the
protagonist is speaking slightly different lines, it features in the end of my advert and therefore reinforcing the synergy between
the adverts.
Moreover, at the end of my radio and two TV adverts my protagonist says “Emerald Events, making your dream a reality” – by
me repeating this in more than one of my advert, it allows the audience to be able to memorise the logo and slogan and therefore
they will become more familiar with my adverts. I also think as it is the last line my protagonist says, the audience are more likely
to remember this part which is important because it can be argued that the logo and slogan are the most significant part of
advertising. However, I did not include this in my sponsorship as I was up against timing constraints (only being allowed 10-15
seconds, and I needed to ensure I included who my company was sponsoring and therefore I did not have enough time to
include my slogan in the sound of my advert.
Therefore, I feel that sound in my advert has created an effective combination between my main adverts and my ancillary texts.
This is because I have used many of the same, if not, similar elements in my adverts to create a specific style of my adverts
which I feel will allow my audience to be able to easily recognise the company and also will help them be able to remember the
logo, slogan and details of the company.

Mise-en-scene
For my advert one and two and sponsorship I feel that
the mise-en-scene was reasonably similar, allowing my
audience to get a sense of how my adverts usually look
which will allow the audience to easily recognise the
company when watching an advert.
In each of my adverts, I used natural lighting even though
all of my events were in doors. In my sponsorship
sequence, the house I used to film it in was very open
spaced which many windows, allowing sources of natural
light to beam in. Similarly, in both my TV adverts I filmed
them next to a window, which also allowed natural light
sources to come in. I think the brightness of my adverts
creates similarity and synergy between my adverts.
(Sponsorship sequences to the left hand side and TV
adverts to the right).
Props in my adverts
Evidently I could not include actual props in my radio advert , however, I did use a sound effect of a „horn‟ signifying a
beginning of a speech . This is different to my other adverts as the props in the adverts did not make noise, even when the
actors were using them. In my TV advert one and my sponsorship I feel that I used similar props, obviously they cannot be
exactly the same as I am presenting two different events (sponsorship – wedding and main advert – birthday gathering)..
However, in my sponsorship I feel that the props I have used are slightly more ostentatious and out going than my TV advert
one. I used a Mercedes for my wedding car and bought a number plate which says „JUST WED‟ to create authenticity in my
adverts, I also had a cake which looked very similar to an actual wedding cake and also had balloons and a gift table which
would make my advert look and feel like an actual wedding. In my TV adverb two I had one table filled with plates of
cakes, balloons and with presents. This was more simplistic as a birthday is not usually as large as a wedding. Therefore, the
idea of my props were similar in the sense that I used features such as balloons and presents, however, I feel I took it one step
further with my sponsorship as I used more extravagant props.

For my sponsorship the gifts were put
into sophisticated and posh
boxes, rather than presents.
Although, in my main advert the
presents were wrapped up in birthday
wrapping paper. However, I placed both
the gifts and balloons onto a
table, which presents that my adverts
have a specific style. Evidently I needed
to ensure that my props looked different
as the events were for different
celebrations.
This is cake and car I used in my sponsorship
sequence. This is definitively more extravagant than
both my TV adverts as in my TV ads, I mainly use mid
shots of my actors and protagonist, which does not
allow the audience to view the props. Whereas, my
sponsorship will provide the audience with an insight
into what the company can create and achieve for the
customer (venue and decoration wise). Therefore, even
though the props might be very different, because my
two main adverts are more presentation style, it did not
allow me to show the audience enough footage of real
events and therefore even though this makes the
sponsorship more different to the adverts, it was a good
idea as it will show the audience a real event in action.
Moreover, I also feel that the costume in my sponsorship sequence was very different to my main adverts. This is because in
my sponsorship sequence I was creating a wedding and therefore I needed to put my two main actor and actresses in clothing
which would suit a wedding (the female in a white dress and the male in a suit) this made my sponsorship sequence look very
formal and sophisticated. Also, the „guests‟ at my wedding were wearing dresses and heels which also reinforced the
sophistication in my sponsorship. This is different to my two main adverts as my protagonist is dressed in business-like clothes
as I wanted her to look professional as she is representing the company. My actresses were also dressed in smart, casual
outfits (blazer and shirts) – not quite as formal as my sponsorship.

Even though this made my sponsorship and two
main TV adverts look and feel different, I wanted
to ensure the audience knew that the „Emerald
Events‟ can do different kind of events – from
weddings, to parties. Therefore, even though this
makes the adverts different, I felt that I needed to
make the costume fit into each of the narratives
in my advert and therefore I felt I made the right
decision by making people in my sponsorship
more dressed up than my two main adverts.
Moreover, in my two TV adverts I used the same
costume for my protagonist and actresses. This
allowed my audience to be able to quickly memorise
and recognise my adverts.
Furthermore, in all four of my visual adverts (excluding radio) I
have centralised my protagonist, and in my sponsorship I
centralised my bride and groom. Also, in my TV advert two when
my actresses were talking, they were also centralised. This is not
only creating links and reinforcing the effective combination
between my adverts, but I am also conforming to the expectations
of conventional adverts as when someone is talking on
screen, they are usually centralised and made to be the main
focus.
Evidence of bride and groom being centralised in sponsorship.
Evidence of my protagonist and actresses being centralised in
TV advert one and two.Large picture TV AD one (22 seconds) and the smaller
images are TV ad two (throughout).

In both of my main adverts, I have used similar camera angles. I feel that this creates an effective combination between both
adverts. In TV advert one and TV advert two, it opens up with my protagonist talking straight to the camera at a mid shot. Also, at the
end of both adverts it ends with a similar mid shot of the protagonist talking. Additionally, in the ending of each advert I have
included the same text, positioned in the same place and the same colour. This is because I want my adverts to have a particular
style and even though I want the adverts to be different, I also want to create familiar features to ensure the audience can recognise
an advert from „Emerald Events‟ straight away.
TV advert one (beginning) TV advert two (beginning)
TV advert one (end) TV advert two (end)
Furthermore, in my TV advert one and
sponsorship I have used wide shots. I did this in
my TV advert one so that I could show my
protagonist and action at the same time
(combining presentation and slice of life style
advert). Similarly, I did this in my sponsorship so
that I could display some of the venue and
props as I am trying to sell a service, and part of
event planning is venues. Therefore, in my TV
advert one and sponsorship I have used many
of the same angles, unlike my TV advert two
where I have mostly used mid shots. I feel that
this creates an effective combination between
my sponsorship and my TV advert one.
TV advert one to the left hand side and sponsorship sequence to the right hand
side.

In all of my five adverts, the editing has been medium paced. However, because of the
action on the screens and each of my actors and actresses talking eloquently and in a
calm manner, I think my adverts look reasonably slow. I wanted to create this effect
throughout my adverts because I knew that I was up against timing constraints in all of
my adverts and would not be allowed to show more content than I already
had, therefore by putting in transitions and fades in and out, it helps all of my adverts
flow and feel similar. In my sponsorship sequence, all of the shots are around 2
seconds, although to make them seem longer I put in „fade to white‟ which made the
pace of the advert slower and therefore created a tranquil mood. In my TV advert
one, my shots were longer than any of my other adverts, however, to make my advert
similar to others I included „fade to white‟. My TV advert two was more like my
sponsorship in the sense that I used many jump cuts as it jumped from protagonist, to
the three actresses then back to the protagonist. I also included fades to slow down
the pace of this advert. Even though I am challenging conventions of advertising by
making my adverts appear more slow, I feel that all of my adverts create a
peaceful, soothing tone which means I have created an effective combination between
my adverts by editing my sequence in a certain way.
Overall, I have created synergy between all of my adverts. From editing, sound, camera and mise-en-scene it is evident my
adverts are a particular style which the audience will be able to remember after watching or hearing one of my adverts. I think
creating synergy and familiarly between my adverts was very important as if I had made them very different, the audience might
fail to notice the connection at the beginning of the advert and could cause audiences confusion. I obviously have differences in
my adverts – some of the camera shots, dialogue and scenery, however, I wanted to make every advert original and
different, whilst keeping the same kind of style so that the narrative was slightly different allowing the audience to be intrigued
and excited about my adverts, but the style was similar which means the audience was able to easily recognise the company.

What have you learned from your audience feedback?
Creating an audience survey is a significant part of being able to
critical evaluate myself and my products imperfections. The main
purpose of my product is to be able to engage and attract the
audience and it is helpful to know whether I was able to do this or
not, so that I can learn from mistakes. I created a questionnaire on
Google Docs. Making an online survey was useful as I could then
share it on social media such as Twitter and Facebook, allowing me
to get as many responses as I could. Additionally, another
advantage of posting my questionnaire online to social networking
sites is that the answers are more likely to be critical and non
biased as I may not be necessarily close with the person who is
answering my survey unlike if I was to ask people in person. Also, it
allowed me to receive answers within two weeks of publishing
it, rather than me having to go out and ask people to fill in my
questionnaire. In order to get the most reliable data, I needed to
ensure I got over 100 answers in my questionnaire. Luckily, I
received 123 answers which was very useful as the more feedback
I gained, the better insight I got into seeing whether my product was
successful or not.
For my questionnaire, I decided to create a variety of
questions which linked to my adverts as a whole
(instead of asking about adverts in particular). I
wanted to find out whether my audience thought my
company looked professional and if my adverts were
engaging, however, I purposely left room for my
audience to write which adverts they preferred and if
they did not enjoy any of my adverts. I am now going
to go through each of the questions I asked my
audience and each of the responses I received.

The first question I asked my audience was whether they enjoyed watching my adverts. I asked this question because I wanted to
know whether my audience simply found my adverts entertaining or not. However, I added on an additional part of this
question, encouraging the audience to back up their statement so that I knew why and how I made the adverts engaging, or how I
did not make my adverts engaging.
This is only a few answers from my survey. I received 100% positive feedback for this question which means I have been
successful as all of my audience enjoyed watching my adverts. One of my audience members commented on how the music was
„soothing and calm‟ and others stated how it was „exciting‟. This tells me that the effect I was trying to go for (creating a
tranquil, calm mood in adverts) has been a success and noticed by the audience. I also wanted to create some excitement which
one member commented on and said „I liked how you showed different events‟ as it made it more thrilling. However, one member
of the audience stated how they would have liked to of seen more real life action in my two TV adverts. This is an area which if I
was to create the adverts again, I could improve and change my narrative to fit more real life action in my adverts. Although this
comment may be slightly negative, the audience member still said how they enjoyed watching the advert. Therefore, even though
the question I asked was quite brief, it still told me that overall my audience enjoyed watching my adverts which means I have
been successful in appealing and engaging my audience.

The next question I asked was whether my audience found my logo and slogan memorable. This was important to
me because when analysing existing media adverts, it was evident the logo and slogan had to be memorable to
ensure the audience would be able to easily recognise the brand or service in other adverts. I received 99% positive
feedback for this question which tells me my slogan and logo were memorable to my audience. This is good because
it means when the audience listens or watches my different adverts, they will be able to recognise either the logo or
slogan and automatically know it is Emerald Events. The one person who said they did not find it interesting
explained why in my „Additional comments?‟ at the end of my questionnaire. The audience member said: “I thought
the slogan was very engaging and easy to remember. However, I think the logo could have been more fun and
exciting” which tells me the audience member enjoyed the slogan, it was only the logo that was a problem. This
member found my logo too simplistic, which it is. I wanted to create a simple logo as I felt it made my adverts look
more professional and sophisticated. However, it is evident that it also makes my advert not feel fun and exciting
which is slightly problematic. However, I have learned from this negative feedback and now know that my logo was
not as exciting as I thought.
“Emerald Events – making your
dream a reality.”

I then asked whether my adverts present a company which seems professional and sophisticated. I asked this question because I
am advertising a service which means I need to ensure the company is represented in a sophisticated manner, making the
company seem professional and reliable. This was a feature which I really thought about in my adverts, especially with the sound
and mise-en-scene.
From my audience feedback, I did receive mostly positive feedback which tells me I have been nearly successful in ensuring
my advert looks and feels professional. One of my members commented on the venues which I have used: “the venues make
the adverts look very sophisticated and the events looked as if they were shot at real placed” which tells me the venues I
have used for each advert has been helpful in making my adverts look professional. Although, another audience member
commented slightly negatively on my use of venues: “Your sponsorships looked very real but your two TV adverts could have
been filmed at more interesting places” which tells me even though the majority of the audience feel that the venue helped
make my products look successful, some did not. In my two TV adverts I did shoot in a dinning room, but made it look larger
than it was. I think looking back, I could have filmed it somewhere more exciting and thrilling such as a hall, which also would
have made the event I was displaying (birthday party) seem more believable. Furthermore, some audience members
commented on how my protagonist “created a sophisticated look” and how “the speaker looked like a business woman and
real” which made the company look “reliable and professional”. This tells me that my choice of actor and clothing has helped
made my service look processional. Overall, I am pleased with the feedback I gained from this question as one of my
struggles throughout making my advert was ensuring that the venue looked sophisticated and professional as because I was
advertising a service, rather than a product. My venue, sound , actors, editing and camera work had to be good to ensure
that my service looked professional and that the events were fun and exciting.

I then went onto asking what was my audiences favourite advert was and
why. I wanted to ask this question because it basically would tell me what
advert the audience found most interesting and why. From analysing my
answers (some are shared below) I found out that my sponsorship was
the most popular. One audience member stated how they liked the
sponsorship because “it looked real” and another audience member
enjoyed the “costume, props, decorations and music” in the sponsorship.
This links to my previous questionnaire I created before making my
adverts as I asked what event the audience have attended in the last
year, and wedding was in the top three, which told me it was one of the
most popular events. This impacted my projected because I then created
a wedding in my sponsorship sequence which evidently had a positive
effect on the audience as it was the most popular advert .
Previous audience survey – can be seen at
https://docs.google.com/forms/d/18zB-
tYwgwpw630LWfHE4191enX4LC_ut49LIGoGeWso/view
analytics
Furthermore, I did also receive responses about other adverts being the favourite. The second popular advert was both my
radio and TV advert one. Each of these adverts received both the same amount of positive feedback. When audiences
described why they enjoyed my radio advert they said how “the voices were very clear and it was entertaining to listen to” and
how “the male speaker was very persuading and sounded genuine” which tells me sound and dialogue wise, I have been
successful. Moreover, for my TV advert one the audience commented on how they enjoyed “the main character interacting with
the real event” showing me that combining the two styles (presentation and slice of life) has been successful and my audience
find this enjoyable. Therefore, my TV advert two was commented least upon telling me it is my least exciting advert.
However, audiences who did enjoy the advert said that they liked “hearing about customers talk about their experience” and
some liked how “the advert flowed” telling me that I have still been successful with this advert, just not as successful as the
others.

I then went onto asking whether my audience thought my adverts all linked. As I have previously explained in question two (how
effective is the combination between your adverts) I tried very hard to ensure that my adverts were similar to ensure the
audience could easily recognise the company. Below is a small example of answers I received.
For this question I received 100% positive feedback. This meant that all of the audience was able to recognise a clear link
between all of my adverts, despite them all being slightly different therefore telling me that because of my
logo, slogan, background sound, voice over, costume, protagonist and venue that I have been able to create a clear link
between my adverts. This will impact my audience because when an individual looks or hears one of my adverts, they will
automatically be able to associate it with my company.
Furthermore, I also asked what gender my audience
was. I wanted to compare the answers I received in
my audience feedback to my audience research
questionnaire to ensure that I was still targeting the
same kind of audience. In my audience research
questionnaire 55% were females and 45% were
males. In my audience feedback questionnaire 46%
were males and 58% were females which tells me
their is only 1% difference. This is good because I
have purposely created my adverts to target both
genders. In my sponsorship and radio advert, males
were in my advert about 75% of the time as in my
two TV adverts their were no males present and I
wanted to even it out. I made my TV adverts just
females because their were more females in my
target audience, but to ensure I was also aiming it at
males, I used a male as my main speaker in my
radio advert and in my sponsorship males were
positioned slightly closer to the camera.
Above: audience research questionnaire
Below: audience feedback questionnaire

Therefore, creating an audience feedback survey has been very useful to
me. It has provided me with an insight into how my audience felt about my
adverts and allowed my audience to be critical about my adverts. I can now
highlight the improvements I could make such as showing more real life
events in my advert one which would overall make my audience be more
pleased with my advert. I feel that I have learned a lot about what I have
done well and what I could have done better. Such as, my audience
thought that I have been successful in creating synergy between my
adverts which is pleasant to hear as this was a feature which I felt was vital
to have throughout all of my adverts. Audience members also thought that
my sound was very good, which is another feature I thought was crucial as
when analysing adverts, some adverts were not as good purely because of
the voice over and background music as they were considered to be quite
dull. Furthermore, audience commenting on how they enjoyed my
sponsorship presented how I have learned from my previous questionnaire
as I took in the data I received and was able to ensure that every decision I
made would target my audience. Overall, I think I have done well in
attracting my audience as the majority of the answers I received were
positive which tells me that by creating the first questionnaire and learning
what interests my audience have, I was able to implement all the
knowledge I had gained into my adverts which is why I received a lot of
positive feedback.
View live questionnaire
here (click on this link)

Blogger
Throughout my project, I used an online website called „blogger.com‟. I was
familiar with this website as I had previously used this for my AS coursework and
therefore I did not have any problems with using this. On this website I was able
to write down every negative and positive note about my project. This website
enabled me to track all of my progress and allowed me to reflect on what and
where I was currently at. I took advantage of this website and used it as a formal
diary. It helped with my research as every time I analysed an advert I could write
down my analysis and then refer back to it if needed. Also, as I wrote down all of
my analysis, when coming to the end of my analysis, I was able to go back and
look at similarities between adverts and then I was able to summarise the codes
and conventions of adverts. Moreover, blogger was also extremely useful when I
was planning. This is because every time I thought of ideas I would put them on
my blog to remember them. I was able to create brainstorms and upload them to
my blog. Also, when beginning to create my project, I was able to track my
progress on the blog as I could visually see what I was currently editing and what
I have and have not done. I often did blogs about where I was currently at as I
felt it helped me understand how I was going to move my project forward. I also
found it helped me move my project consistently forward as I was able to scroll
up and down my blog and view all of the research, planning and then what I was
currently doing. Also, as the blog was like a formal diary to me, if I every forgot
some of my ideas, or even the codes and conventions of adverts I would be able
to quickly go back onto my blog and re-read the post. Therefore, using blogger
was very helpful to me throughout all stages of my project.
Click here to see my Advanced
Portfolio on Blogger
Throughout the whole of my project, I have used new media technologies in the construction, research planning and evaluation
stages. I used a variety of online technology, software and physical technology to help me create my adverts. I believe that the
technology I have used has been very helpful throughout my project.
How did you use new media technologies in the construction and research, planning and
evaluation stages?

evaluation stages?
YouTube
Throughout the whole of my project, I used YouTube. I was familiar
with this website and therefore I knew how to use the website quite
well. In my research, I used YouTube to find adverts which I felt were
appropriate to analyse. The website provided me with a large amount
of adverts that people and companies have uploaded. I was able to
embed these videos onto my blogger account also which made it
helpful as I could watch the videos over and over again whilst writing on
my blog. Moreover, throughout creating my project, YouTube was very
important. This is because when I created my drafts and even my final
product, I uploaded it to YouTube so that I could watch my sequence as
a proper video. YouTube allowed me to upload and watch my videos
rapidly which was beneficial to me as it prevented me from wasting
time waiting for my video to load. Therefore, YouTube was helpful to
me throughout my project.
Google Docs
Furthermore, I used Google Docs in my research and evaluation of my product. Google docs allowed
me to make an online questionnaire which I then could put on the internet to a diverse range of social
networking sites such as Twitter and Facebook. Moreover, Google Docs allowed me to create a
sophisticated questionnaire as I could select specific options for the question such as check boxes, texts
or lists therefore it helped my audience answer the question more rapidly as I chose the most
appropriate method for answering the question. After I had made my (two) questionnaires, Google Docs
also showed me a summary of my responses – showing me my responses in charts which helped me
view my data easier and I was able to collect the information easier than reading through each answer
individually. Also, using an online document helped me receive answers much more quicker than if I
was to create documents and find people to fill them out as realistically I would not be able to find 100
people and then I would be using up extra time finding people, waiting for the answer and then
calculating the response. Therefore, Google Docs has been extremely helpful and helped with both my
audience research and audience feedback.

evaluation stages?
Social Networking
When creating my questionnaire I needed to share it with the audience.
Therefore, I used Twitter and Facebook to my advantage and shared my
questionnaire numerous times on each to ensure people would notice and fill it
out. These two websites allowed me to gain a wide variety of answers. The
advantage of using social networking sites, rather than asking people in person is
that people are filling out my survey as anonymous and therefore are more likely
to be honest and more critical. Therefore, using social networking helped when I
was researching also when I was evaluating.
Sound recorder
Moreover, throughout the construction of my product the first piece of technology I used was a sound
recorder as the first advert I did was my radio advert. I was familiar with using the sound recorder as I had
previously used it in my AS coursework which meant I did not struggle with using this technology. Using
the sound recorder helped me record sound for my radio advert and also, I was able to edit the volume
and input on the sound recorder which is important because I could edit the settings to fit the volume I
exactly needed.
Boom microphone
Another piece of technology I used during my construction is a boom microphone. This was a piece of
technology I had never seen or used before. To overcome my issue of not being able to use the
microphone, I ensured that before filming, I learned how to use it. The boom microphone was very helpful
during my reshoot. This is because I had problems with my sound in my first shooting. The microphone
made the sound in my advert more clear which is good because the audience will not struggle to hear my
actors and actresses talking. To use the boom microphone I had to have one person hold the camera, one
hold the recorder and one hold the boom microphone. I took it in turns to do all three so that I could gain
experience in all areas. Therefore, using the boom microphone was very beneficial to me and helped
made my advert more professional as the sound is clear.

evaluation stages?
Adobe Premiere
Throughout my planning and constructing I used Adobe Premiere. In the planning of my project I
made an animatic which I then took photos of and uploaded to Adobe Premiere to then make into
a sequence. I was slightly familiar with Adobe Premiere as I used it for my AS coursework.
However, as I was in a group last year so the editing was split between all three of us which meant
I did not do the majority of the editing. However, this year I needed to complete all of the editing on
my own. Creating my animatic on Adobe Premiere helped me get used to the program before
moving onto editing my main tasks. I was able to familiarise myself with the simple elements of
Adobe Premiere. When moving onto editing my main product, I felt that I learned and gained
many new skills. One of the skills I learned on Adobe Premiere was „audio gain‟ where I could edit
the volume of each of my clips. I also felt my editing skills became up to a much higher standard in
comparison to AS asI used the boom microphone, and all the recordings which I had needed
match the action on Premiere which is called lip syncing. I was able to do this effectively
throughout all of my adverts. Moreover, I also familiarised myself with features such as audio and
video transitions which helped all of my adverts to flow and link with each other. A skill which I
learned was adding in titles – I did not quite struggle with this but it was still an element which I
had never done before. I added in titles in my two main adverts (the contact details) which made
my advert look and feel more professional. Therefore, I used Adobe Premiere for my planning and
also the editing of my five main adverts. I believe that Premiere was very helpful as it allowed me
to edit and put my sequence together and also edit elements such as sound, colour and text on
screen.
Adobe Audition
Alongside with Premiere, I used Adobe Audition. I had never used Adobe Audition before and did not
feel very comfortable with using it. However, in my TV advert one the sound was quite bad and I
needed to take out some of the background noises. I learned how to „De Hummer‟ and how to take out
the „Hissing‟ in the voice recordings. I also learned how to match the volume of each of my clips so that
they were consistent. Once I had learned how to use this program I could then edit my other adverts
and make all of my sound more clear and all the same volume. I think that using Adobe Audition has
been very beneficial to me because it has helped make my sound more clearer than before.

evaluation stages?
Adobe Photoshop
Adobe Photoshop was another Adobe program which I used. I found using Adobe Photoshop much
more easier than Premiere and Audition. This is because I am extremely familiar with Photoshop. I had
not used Photoshop in quite a long time and therefore I felt that I refreshed my skills in this area. I had
to use Photoshop when designing the logo. I was able to find a specific font I liked and then created the
image on Photoshop. I found this reasonably easy due to me already knowing how to use Photoshop
but also I did not need to create anything complicated in Photoshop which made using it easier.
Photoshop impacted my product because it is a professional program which is used in the real
world, allowing my logo to look and feel professional.
Camera
When filming, I used a video camera. I was reasonably familiar with using a camera from my
previous AS coursework but as I was in a group of three, we switched it in turns to use the camera
and therefore I did not have as much experience as I needed. This meant that I needed to refresh
and extend my skills when filming. The camera allowed me to zoom in and out which was
important because in TV advert one, I needed a mid shot of my protagonist across the room but as
a table was in the way, I was unable to get a mid shot of her. The camera allowed me to zoom in
and record the mid shot. However, when editing my sequences I noticed how the camera quality
for sound was not up to a very high standard and therefore I only used the camera for visual
appearance, instead I used the boom microphone (see slide 31) where I was able to gain clearer
sounds. Also, I needed to take into consideration that the camera I used was not film industry
standard and therefore all of the ideas which I came up with, was not actually achievable. This is
because some of the shots I wanted were long and wide shots, but because the camera was so
far away, it looked slightly blurry and therefore I needed to adjust some of the ideas I had.
Moreover, to refresh myself with the camera, on my first filming session (which was my
sponsorship – see blog post Monday 13th of January where I talk about the shooting of it) before
actually filming I familiarised myself with the buttons. Although, after making myself familiar with
this, I found using the camera quite simple. Therefore, I feel that the camera has impacted my
project as it has enabled me to produce some excellent shots.

evaluation stages?
Tripod
A tripod was another piece of technology I had to use (along side with the camera). I was familiar
with using the tripod and did not struggle to use it. The tripod allowed me to get still shots which
was important as I wanted all of my shots to be still as if they were to jog, it would make my adverts
look unprofessional. It also allowed me to set the height of the tripod which was important as in
some cases I needed the tripod to be very high, and in some I needed it to be small depending on if
my actors were sitting down or standing up. If I did not use the tripod it would have been
problematic as I would not of got the correct height and also would not have been able to get
professional shots.
Therefore, I have used a diversity of media technologies in the research and
planning, construction and evaluation stages of my product. All of the technology I used has
allowed me to make my adverts to the best standard as I can. The only aspect which I felt was
slightly limiting was the camera due to the camera not being as good as quality as the adverts I
have analysed. However, every program and technology I used allowed me to refresh and create
a new range of skills which helped make my adverts look and feel professional.

A2 media evaluation draft

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