This document analyzes the conventions used in three film posters: "All Cheerleaders Must Die", "Zombieland", and "A Haunted House". For each poster, key elements like images, text placement, colors, and slogans are discussed in relation to conveying information about the film's genre, plot, and tone. Common techniques across the posters include using large bold text for the title, placing actors' names and release dates prominently, and incorporating symbolic colors and images to provide context about the film's narrative and genre.

1. Assignment 7:
Conventions Of Film Posters
Judy Ibelgauptiene
Katia Martins
Courtney Buabeng
Noor Naoum

2. ‘All Cheerleaders Must Die’

3. The image used is a
long shot of a
cheerleader which
links to what the film
is about.
A review is placed in
the top right corner to
try and attract
audiences.
The image connotes
death as one cheerleader
is seen on the floor
possibly dead and the
other sitting in a chair
splattered in blood.
The slogan is the
second biggest text
and placed above all
the credits.
The mast head is
seen in the centre
of the poster, this is
to draw attention
to the title and
image.
The text is placed in
non distracting
places to keep
attention in the
centre. This is also
done by making the
title big and bold.
The colour red is
used to symbolize
pain and death.

4. Narrative enigma
created: why is she
still alive?
Why must all
cheerleaders die?
The MES is a
cheerleaders outfit
which links to the
title and theme of
the poster. The
colour palette used
also links in with the
uniform (red, white
and black).
This poster fits its
subgenre as there is
blood (horror) and its
based on
cheerleaders
(comedy).
The production
and distribution
company are
mentioned first in
the billing and
then all the actors.
The film is said not
to be rated yet.
Simple but informative.

5. Zombieland
(2009)-
(comedy/horror)

6. Main character
names are sued here
in bold to attract
audiences attention.
The title
“Zombieland” is in
big bold font to
attract the audiences
and attention and to
be recognisable to
them.
Weapons connote
violence and the
colour symbolism
red connotes
blood therefore
death and pain.
The slogan “nut up or shut
up” is just under the main
title showing its importance,
its short but sharp and has
big meaning towards the
film itself.
The release date
stands out between
the credits as is it
very important to
audience to know
when the film is
going to be released.
The credits are
at the bottom
in order to
thank whoever
was apart in the
film such as the
distribution and
production
companies.
The main image is a
long shot of the four
main characters that
work together to fight
the zombies in the film
this is also shown by
there weapons.

7. ‘A Haunted House’

8. The close up shot
establishes the main
characters of the film
and the figure in the
background doing a
‘peace’ sign conveys the
subgenre of the film.
The texts are the
names of the main
characters and are
written in white to
stand out from the
black background.
The bold writing and red
font of the mast head
on a black background
establish the horror
genre and it is placed on
the bottom half of the
page to draw attention.
The frame of the
main image is a
camcorder to portray
the main feature of
the film is do with
filming “paranormal
activities.”
The slogan
demonstrates the
element of comedy
and is placed before
all the features on the
page.