Contribution Activity of Co-operative Insurance By Akihiro Yanagida, JCIF AOA seminar 2014 Colombo, Sri Lanka. August 2014

1. Contribution Activity
of CO-OP Insurance
AOA seminar 2014
August 2014
JCIF
Akihiro Yanagida
Ko-suke

2. ＣＯＮＴＥＮＴＳ
１．About JCIF
２．Subsidize Activity
３．The pink ribbon Activity
４．Insurance Product of Relaxation
Underwriting Type

3. Before that
【Name】
Mascot character of
ＣＯ･ＯＰ Insurance
Ko-suke
・Bear CO-OP Staff
・First place at the loose
character contest of corporation

4. １.About CO-OP
Cooperative union
for the betterment of people
◆ Japan's biggest consumer
union. The number of Co-op
member is about 2,700 in the
nation.
◆ Number of Retail CO-OP : 134
◆Retail business : about 3 trillion yen
(≒US＄30 billion)
◆activity of rooted in the community
(As of 2013)

5. 1-2. CO-OP and JCIF
Primary business of CO-OP
Retail Insurance
Medical Insurance
Life Insurance
（Term・Whole life）
Welfare
In-home care support
etc.
Medical
Medical facilities
Home care services
Attendant service
Home medical services

6. 1-2. CO-OP and JCIF
CO-OP members activities
Food
Experience farming
Exchange with producer
Cooking class
Review of Life
Study meeting
・Social security
・Consumer ability UP
Development of a region
Household assistance
Experience of elderly persons
Child-support
Thinking of global・future
Environmental practice
Peace operation

7. Subsidize for promote welfare activity
Achieved some positive results in 15 years
Bolster up・Expanse
toward CO-OP Activity
2-1． Grant activity
of CO-OP Insurance

8. 【Community issue in Japan】
2-1． Grant activity
of CO-OP Insurance
Dwindling birth
rate and an
aging population
60 and older
population
Between 15 and 64
population
14 and under
population
(Changes in Japanese population by age)

9. Population The decrease ratio of population is over 35% etc.
Depopulated municipalities
【Rate of
Population】
【Rate of area】
【Rate of depopulated
municipalities】
Conditions of depopulated municipalities in Japan
Age population
ratio
0-14 12.4％
15-29 12.9％
65 and
older
30.4％
【The national
demographic structure】
（As of 2014）
【Community issue in Japan】
2-1． Grant activity
of CO-OP Insurance
Depopulation
Isolation of
the elderly

10. Dwindling
birth rate
and an
aging
population
Depopulation
Isolation
of the
elderly
【community issue】
Improvement of community welfare
to solve
2-1． Grant activity
of CO-OP Insurance

11. Improvement of community welfare
Intractable only by CO-OP
2-1． Grant activity
of CO-OP Insurance
Intractable only by government
because of tight state finances

12. ＣＯ･ＯＰ ×
Other
union
Incorporated non-profit
organization
social welfare council
Growth of network
To the problems of the whole community
2-1．Beginning of “Chiikisasaeaijyosei”
(↑Name of our grant activity）

13. Started in 2012
2-1．Beginning of
“Chiikisasaeaijyosei”

14. ・Activity that conform to the Theme
・Collaborate with CO-OP and other union
・Period subject to aid ; 1 year
・Amount of a subsidy ; 1 million yen
(US＄ 10 thousand)
2-2．Summary

15. 【Theme】Livelihood support to
elderly people,
shopping support etc.
Support to the disaster area, provide
a place to gather elderly people
provide a
place to
gather
parents who
have children,
Support to
the children
who are in
the disaster
area
2-2．Summary
①To protect life and
contribute to solve the problem in life
②To protect life and
give someone his own life to live
③To awake for women and children
To correspond to any theme ①～③
To collaborate with CO-OP and other union
【Performance in 2012-2014】
Number of cases Amount of money
111 61,898,371yen
(≒US＄ 60 million)

16. 【Case1】・Supporting the supporters to the disaster area
・Holding the event that they can refresh
2-4． Activity example
The Support Center for Caregiver
Group of
reconstructi
on
assistance
CO-OP
international
NGO

17. 【Case２】
・Shopping support for elder people
・Alternate current and Health promotion
for community people
City
CO-OP
social
welfare
council
Community
aid arm
2-4． Activity example

18. ３．The pink ribbon Activity

19. ・The second biggest
insurance claim in
hospitalization of women
at CO-OP insurance
・One in twenty of Japanese women develop breast cancer
・The most common cancer for women is “Breast cancer”
Started in 2010
3-1．Beginning of the activity
【Factor of start 】
Rank
ing
Reason
Number of
payments
Average
Number of
days in the
hospital
1 Abnormal labor 6,373 9.5
2 Breast canser 4,521 10.2
3 Threatened premature labor 3,367 24.7
4 Fibroid 2,690 9.3
5 Cataract 2,254 5.2
Total 39,268 11.8

20. 3-2． Content of the activity
Importance of self-check
for breast
cancer
Importance of early
detection

21. ・Wear badges of pink ribbon
・Palpation experience of breast cancer
3-2．活動内容
・Display the poster in the CO-OP shops
・Give the check sheet that can use in the bath
・Give the book to study about the cancer
【Specific activity examples】

22. ４．Insurance Product
of Relaxation
Underwriting Type

23. Voices of
member
I want a generous
insurance for
women
I want a
whole-life
insurance
I want to cover
hospitalization
from day one
I want a generous
insurance for
children
4-1．About CO-OP Insurance

24. My child is going to hospital, so he
can’t get generous insurance・・・
Relaxation
condition to
contract
For adult
Content of the insurance is
poor
For children
Well-supported outpatient benefit
and long hospitalization benefit
If you are going
hospital, you
can’t contract
【CO-OP Insurance at the time】
4-2．Process for the product

25. Development new
product
Children are born with a health problem
Children who can’t contract any insurance
4-2．Process for the product
For
children
Can contract
even you are
going hospital
Well-supported outpatient
benefit and long
hospitalization benefit
Provide the relieved Life

26. Accident prevention for children
Object person : protector of the 0-old-year to 6-old-year child
Treatment for symptom or illness that child has a
lot.
Emergency procedures for child
Tie-ups with The Japanese Red Cross Society
×
(JRCS)

27. １．Top3 of the concerns of children illness
（ Fever・Rash・Diarrhea）
２．Emergency procedures between life and death
３．2,029 instructor who are
trained by JRCS
４．Participate anyplace
by collaboration with CO-OP
Accident prevention for children

28. Thank you