Another analysis for further convention knowledge and understanding of what makes a great contents page.

1. Contents Page Analysis: ‘We Love Pop’
The Use Of Image:
The use of image has been featured strongly throughout this magazine. It features lots of images, to
make the contents page look colourful and interesting. By using lots of pictures it creates a visual
idea of what the entire magazine is about rather than just text. The main artist which features on
this magazine is The Saturdays. They appear with their brand identity of cheeky, feisty and fun
strongly. They are posing for the camera, using direct address to make sure they are looking at the
reader. Vanessa appears with her finger by her mouth which is open, to make her look flirty and
dainty, Rochelle has her hands by her mouth making her look surprised and shocked in a flirtatious
way, Frankie is blurting her tongue out of her mouth to make it look like she is being silly for the
camera, this would create humour for the reader. Molly looks straight into the camera appearing
delicate and posey, as she looks directly at the camera with her mouth smiling and slightly opened.
Finally, Una is shown with her hand to her head and her mouth opened, making her appear the
damsel in distress. The use of image here makes the girls look feminine and girly, yet the facial
expression reveals their fun side and how they like posing for the camera.
The reason Frankie is appeared with her tongue out of her mouth and a phone in her hand becomes
clear when the caption says ‘Frankie gets sick of call waiting’ as she has the phone cord out of her
mouth. It is a visual pun as we as a reader can see she really looks sick of waiting.
Additional images are presented to us on this contents page. Down the right hand side we are
presented with boy artists such as Justin Bieber and The Wanted. The use of male artists will attract
female attention and would excite the target audience and want to buy the magazine. A strip of
images are presented to use down the bottom of the page. Next to them is a puff with the words

2. containing ‘Hot Posters’ therefore, these images show the reader all the posters contained in this
magazine. This would create excitement as we are presented with what’s inside the magazine before
we have even got to the first page.
The Layout
The layout follows conventions of contents pages as it includes a main image in the centre and
additional images. Besides the images are page numbers so the reader can find easy access to what
they want to read about. Also, besides images there is also a contents page containing text about
what is inside the magazine.
Appearance Of Text
The mast head of the contents page uses the same font as the name of the magazine, in this case
‘We Love Pop’. This creates a symbiotic link, as we can see this is from the same magazine, making it
look professional and tidy. The larger numbers have a hand written effect, making them appear
script like and feminine, which would appeal to a teenage girl audience. They are flicked at the end
to make them appear delicate and soft. The main headlines are written in bold to make them stand
out and grab attention. Also, the variation of font size creates an interesting look to the magazine.
Mode Of Address
The mode of address used in this magazine is fairly chatty and informal. It tends to shorten many
artists names calling The Saturdays ‘the sats’ and Justin Bieber ‘biebs’ this makes the reader feel as if
they know the artist as it is a nick name they have called them. It also adds to the friendly tone as by
calling them a shortened name makes them seem friendly and fun. We tend to nick name people we
know, or call our friends by their first names like they have done here.
It also uses direct address using words such as ‘We Love’ and ‘you’, this draws the reader in and
makes them feel like they are speaking to the magazine and that they can relate to the magazine.
Alliteration is commonly used to create a chatty and memorable feel. By using alliteration it makes
the reader remember what is being said and makes it appear lighter hearted. In this case ‘snuggled
up with the sats’ is used, making it appear friendly and more exciting. It makes us feel like we will be
too.
The Use Of Colour:
Colours used in the contents page are similar to the colours which feature on the front of the
magazine, to ensure there is a symbiotic link between the magazines. Yellows, blues, pinks and
blacks are featured strongly, the brightness of the colours reminds us of the fun, upbeat tempo of
the pop genre whilst the black makes it appear professional and makes the mast head stand out.
Lots of the colour presented comes from the images on the contents page. This ensures us that
there is lots of exciting information and gossip contained in the magazine.
How Is Brand Identity Maintained
The brand identity of this magazine is fun, full of gossip, excitement and youthfulne ss. It is important
this glows throughout the magazine. One way this is maintained is through the use of colour. The
block colours make the contents page look full of excitement and intrigue. It makes it stand out and
really allows the pop genre to appear.

3. It is shown through the facial expression of the artists. By the facial expressions being silly and by
them posing it gives a sense of excitement and light heartedness. Without this, the magazines brand
identity would not be met and would not allow the personality of pop music to come through
properly.

4. The Use Of Image:
The use of image has been featured strongly throughout this magazine. It features lots of images, to make the contents page
look colourful and interesting. By using lots of pictures it creates a visual idea of what the entire magazine is about rather than
just text. The main artist which features on this magazine is The Saturdays. They appear with their brand identity of cheeky,
feisty and fun strongly. They are posing for the camera, using direct address to make sure they are looking at the reader.
Vanessa appears with her finger by her mouth which is open, to make her look flirty and dainty, Rochelle has her hands by her
mouth making her look surprised and shocked in a flirtatious way, Frankie is blurting her tongue out of her mouth to make it
look like she is being silly for the camera, this would create humour for the reader. Molly looks straight into the camera
appearing delicate and posey, as she looks directly at the camera with her mouth smiling and slightly opened. Finally, Una is
shown with her hand to her head and her mouth opened, making her appear the damsel in distress. The use of image here
makes the girls look feminine and girly, yet the facial expression reveals their fun side and how they like posing for the camera.
The reason Frankie is appeared with her tongue out of her mouth and a phone in her hand becomes clear when the caption
says ‘Frankie gets sick of call waiting’ as she has the phone cord out of her mouth. It is a visual pun as we as a reader can see
she really looks sick of waiting.