The purpose for content marketing is not only to attract customers but also to retain them through the consistent creation and curation of content which is relevant and valuable, thereby having a strong impact on consumer behavior in terms of either enhancing or changing that behavior. Content Marketing Examples: Case Studies There are many excellent examples of how content marketing should be done. But here, let’s merely focus on the one example to highlight how an effective content marketing campaign can really appeal to the masses. Hootsuite an already popular brand, is recognized globally for its social media management system. What Hootsuite did was to release a video which was named A Game of Social Thrones. The video gained leviathan popularity due to its timely release which coincided with the success of the melodrama series, Game of Thrones. Hootsuite, the company, was fully aware that many potential subscribers to its services were avid viewers of Game of Thrones, hence the release of the video with a similar name. The video achieved millions of views within a matter of a few months. Needless to say, but we’ll say it anyway, a content marketing agency helps businesses as well as entrepreneurs to further enhance their relationship with their customer base with planned and organized content planning and content strategy. The bottom line is that an agency will help their clients to not only connect with the target market but also to increase sales of whatever it is that the client is, well… selling. This can be achieved in a number of ways and includes: Gaining more traffic to a website Achieving more leads from a website Improving or adding to the quality of content on a website Growing the business in order to achieve greater profits

1. Content Marketing
Things you may not know about content marketing…

2. Content Marketing
 The purpose of content marketing is to attract new
customers but also to retain them through consistent
curation and distrubtion of content which is relevant and
valuable, thereby having a strong impact on consumer
behavior in terms of either enhancing or changing that
behavior.
 A bit long-winded, but pertinent all the same.
 It’s not a short-term process, however. Instead, it’s ongoing
and it ought to be integrated into an overall marketing
strategy for best effect. Further, the key focus is not upon
renting media space but rather, it’s upon owning it.

3. Content Marketing

4. Content Marketing
 There are several different content marketing strategies to cover, any one of them
would take a full document within itself. Thus, perhaps the best question we
should be asking here is: Do you really require a content marketing strategy?
 The short answer to that is yes, you do! If you’re looking to go into content
marketing, you will need a strategy prior to getting started.
 Furthermore, and once again, according to the Content Marketing Institute, you
also need to document your content marketing strategy.
 Through documentation the following will occur:
 • You’ll likely consider yourself as far more effective at content marketing.
 • You’ll not feel overwhelmed while you develop your strategy.
 • You’ll feel more adept not only at content marketing tactics, but also when
using social media channels.

5. Content Marketing

6. Content Marketing
 There are many examples of how content marketing should be done. But
here, let’s merely focus on the one example to highlight how an
effective content marketing campaign can really appeal to the masses.
 Hootsuite
 An already popular brand, Hootsuite is recognized globally for its social
media management system.
 What Hootsuite did was to release a video which was named A Game of
Social Thrones.
 The video gained leviathan popularity due to its timely release which
coincided with the success of the melodrama series, Game of Thrones.
 If you’re not familiar with Game of Thrones, think British, think lots of
scenes of semi-

7. Content Marketing
 or entirely naked individuals, and you’ll be on the right
track.
 Hootsuite, the company, was fully aware that many
potential subscribers to its services were avid viewers of
Game of Thrones, hence the release of the video with a
similar name. The video achieved millions of views
within a matter of a few months.

8. Content Marketing
 Content Marketing Agency
 Needless to say, but we’ll say it anyway, a content marketing agency helps businesses as
well as entrepreneurs to further enhance their relationship with their customer base
with planned and organized content planning and content strategy.
 The bottom line is that an agency will help their clients to not only connect with the
target market but also to increase sales of whatever it is that the client is, well…
selling.
 This can be achieved in a number of ways and includes:
 • Gaining more traffic to a website
 • Achieving more leads from a website
 • Improving or adding to the quality of content on a website
 • Growing the business in order to achieve greater profits

9. Content Marketing
 http://wesleyyuhninfo.com/
 http://www.scoop.it/u/wesley-yuhn-1
 http://contentmarketinginstitute.com/what-is-content-
marketing/
 http://contentmarketinginstitute.com/2015/03/conten
t-marketing-innovations-brands/
 http://www.hootsuite.com