A visual book summary of Traction - A Start-Up Guide to Getting Customers from authors Justin Mares and Gabriel Weinberg. This book review reveals insights of the traction channels that will help your start-up go ahead of the crowd.

1. Traction
A Start-Up Guide to
Getting Customers
Book Summary

2. Traction
explains why the
success of every
start-up depends
not only on its
products, but on
the customer base
it builds.

3. Authors
Gabriel Weinberg is the founder and CEO of privacy-
oriented internet search engine DuckDuckGo. Justin
Mares is a start-up founder with expertise in mobile
health and 3D printing. Both have been directors at
start-ups that sold for eight-figure sums.

4. This book is for
‣ Founders and business
owners
‣ Anyone thinking about
launching a start-up
‣ Marketers and public
relations professionals

5. Start thinking about traction early on by
growing customer demand for your product.

6. Don’t discount traditional media – a
great PR campaign can locate
new users.

7. ‣ Use social media to encourage traction
and build a stable customer base.

8. ‣Online advertising allows you to target
potential customers and raise brand
awareness.

9. Partner with others to gain more traction.

10. Email marketing and traditional sales remain
important ways to gain traction.

11. The most effective sales strategies involve
trying multiple traction channels and being
open to change.

12. An effective traction strategy is pivotal for the
success of your start-up.

13. Even great products don’t sell
themselves. A start-up stands or falls on
the customer base it can build. This is
why you need to think about traction
early and often, and build your
company’s goals around achieving that
traction.
Summary

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