Wesley Yuhn is a successful marketer who recommends switching to performance-based marketing, which allows marketers to pay only for ads that generate results. He cites benefits like paying only for effective ads, expanding reach, and personalized targeting. Radio advertising is effective for small businesses when done strategically, focusing on objectives and managing budgets. Media buying requires understanding prospects, objectives, and properly executing acquisition of media space.
How to Improve Customer Retention by Building Emotionally Engaging Customer E...Parature, from Microsoft
In a recession customer retention is even more vital than usual. Companies are clamouring to increase revenue and save costs, but how can this be done?
Colin Shaw, International bestselling author and customer experience guru, will demonstrate how you can focus on the areas of a customer experience that provide the greatest value and thus enables organisations to use their resources to the greatest effect. Colin will also introduce the new area of the 'subconscious experience' that drives customer behaviour and how the understanding of this experience can save costs. In one case study of an Insurance company, they reduced the call backs to their call centre from 75% to 6% in three weeks using this new thinking.
During this presentation you'll learn:
:: How to improve customer retention
:: How to focus on the parts of the customer experience that drive the most value
:: How to build an emotionally engaging customer experience
:: The new area of the subconscious experience
:: How to cut costs through this new thinking
How to Improve Customer Retention by Building Emotionally Engaging Customer E...Parature, from Microsoft
In a recession customer retention is even more vital than usual. Companies are clamouring to increase revenue and save costs, but how can this be done?
Colin Shaw, International bestselling author and customer experience guru, will demonstrate how you can focus on the areas of a customer experience that provide the greatest value and thus enables organisations to use their resources to the greatest effect. Colin will also introduce the new area of the 'subconscious experience' that drives customer behaviour and how the understanding of this experience can save costs. In one case study of an Insurance company, they reduced the call backs to their call centre from 75% to 6% in three weeks using this new thinking.
During this presentation you'll learn:
:: How to improve customer retention
:: How to focus on the parts of the customer experience that drive the most value
:: How to build an emotionally engaging customer experience
:: The new area of the subconscious experience
:: How to cut costs through this new thinking
How Small Businesses Define and Achieve SuccessInfusionsoft
What is success for a small business owner? Take a look this this free research report provided by Infusionsoft & Emergent, which uncovers:
- How small business owners define success
- Challenges to small business success
- Overcoming challenges through technology and coaching
- And more!
For more small business insights and ideas delivered to your inbox weekly, subscribe at http://pages.infusionsoft.com/learn
Nurturing Best Practices for Demand GenAsad Haroon
Most companies have a database of leads that have been set aside after initial closing attempts failed to produce the desired results. These leads should not be ignored, as they can prove at least as valuable as fresh leads, and are worth working. The truth is, even the best leads will not produce the results you want if they are not managed and nurtured well.
Presentation by Paul Everett at the B2B Summit 2013, London. Uncut, with a whole extra bonus 6 or 7 slides.
Here's the first six sins (see the presentation for number seven!):
One: data: we didn’t know you existed
Two: Brand: you didn’t know we existed
Three: Content: we tried to appeal to everyone
Four: Calls to action: we left you on your own
Five: Sales alignment: no-one followed up the leads
Six: Focus: we didn’t have time to equip sales to sell
With 2015 budget planning wrapping up this month, companies are allocating spend on developing and growing their Customer Success footprint. With so many variables such as headcount, quotas, technology and events, how can you ensure that you’ve built a bulletproof strategy going into next year?
See how leading subscription businesses are planning to:
1. Budget for hiring and scaling a CSM team that maps to company performance and account models.
2. Justify the procurement of Customer Success technology with an ROI multiplier on revenue.
3. Consider other Customer Success investments in education and networking to transform their teams into best in class.
Want to succeed in sales? Need a little extra motivation? Looking for inspiration and best practices?
You're in luck.
We've compiled 54 of our favorite sales quotes from RAIN Group's bestselling books, research reports, white papers, and award-winning blog that will inspire you and your sales team to reach top performance.
Improve Sales Productivity with Digital Sales CoverageMarketBridge
Customers now spend significantly more time doing on-line research, they expect to be served up content aligned to their buying process and on their time frames.
As a result, sales productivity is suffering, with an estimated 67% of sales reps not meeting their quotas, mainly due to a lack of digital sales coverage.
In this whitepaper we outline the 5 steps required to implement digital sales coverage
Rethinking the classic marketing to sales funnel for the digital age and the demands of ROI in your marketing.
There are two important reasons we all need to revisit the classic marketing to sales familiar funnel: 1) the disruption of this digital age, not just the Internet but the Internet of Everything and digital’s disruptive effect on marketing programs and plans. 2) the mounting leadership demand for ROI and other metrics to prove the worth of our marketing and to calculate the effectiveness of our sales efforts.
You will learn:
–How to rethink the purpose of marketing as a lead generation engine and explain your marketing program to leaders
–How a digital sales force can allow marketers to go direct to prospects and create interest and leads without as much hands on effort from your busy or otherwise BD-challenged professionals
–The fundamentals of getting clear, noticed, and chosen and how those things help you get results.
–The importance of compelling content as digital jet fuel for a digital sales force
–The difference between branded anchor content and chatter content
Greysmoke's 11 Maxims on B2B Demand Generation CampaignsBaker Egerton
A visual whitepaper describing 11 fundamentals that every demand generation campaign for the enterprise should consider. Helpful insight for anyone who wants a peek at some of the complex considerations surrounding campaigns.
Believe it or not, it is easy to create new opportunities for building wealth. In fact, unseen opportunities are passing you by everyday. The only thing you need to do is to look at these overlooked opportunities with fresh eyes and capitalize on them.
Marketing genius Jay Abraham shares with you a program that will help you reach the pinnacle of success. Using the strategies he has utilized as a top advisor to some of America’s top corporations, Jay teaches you how to spot hidden assets and how to use untapped resources to maximize your career and increase your income.
How Small Businesses Define and Achieve SuccessInfusionsoft
What is success for a small business owner? Take a look this this free research report provided by Infusionsoft & Emergent, which uncovers:
- How small business owners define success
- Challenges to small business success
- Overcoming challenges through technology and coaching
- And more!
For more small business insights and ideas delivered to your inbox weekly, subscribe at http://pages.infusionsoft.com/learn
Nurturing Best Practices for Demand GenAsad Haroon
Most companies have a database of leads that have been set aside after initial closing attempts failed to produce the desired results. These leads should not be ignored, as they can prove at least as valuable as fresh leads, and are worth working. The truth is, even the best leads will not produce the results you want if they are not managed and nurtured well.
Presentation by Paul Everett at the B2B Summit 2013, London. Uncut, with a whole extra bonus 6 or 7 slides.
Here's the first six sins (see the presentation for number seven!):
One: data: we didn’t know you existed
Two: Brand: you didn’t know we existed
Three: Content: we tried to appeal to everyone
Four: Calls to action: we left you on your own
Five: Sales alignment: no-one followed up the leads
Six: Focus: we didn’t have time to equip sales to sell
With 2015 budget planning wrapping up this month, companies are allocating spend on developing and growing their Customer Success footprint. With so many variables such as headcount, quotas, technology and events, how can you ensure that you’ve built a bulletproof strategy going into next year?
See how leading subscription businesses are planning to:
1. Budget for hiring and scaling a CSM team that maps to company performance and account models.
2. Justify the procurement of Customer Success technology with an ROI multiplier on revenue.
3. Consider other Customer Success investments in education and networking to transform their teams into best in class.
Want to succeed in sales? Need a little extra motivation? Looking for inspiration and best practices?
You're in luck.
We've compiled 54 of our favorite sales quotes from RAIN Group's bestselling books, research reports, white papers, and award-winning blog that will inspire you and your sales team to reach top performance.
Improve Sales Productivity with Digital Sales CoverageMarketBridge
Customers now spend significantly more time doing on-line research, they expect to be served up content aligned to their buying process and on their time frames.
As a result, sales productivity is suffering, with an estimated 67% of sales reps not meeting their quotas, mainly due to a lack of digital sales coverage.
In this whitepaper we outline the 5 steps required to implement digital sales coverage
Rethinking the classic marketing to sales funnel for the digital age and the demands of ROI in your marketing.
There are two important reasons we all need to revisit the classic marketing to sales familiar funnel: 1) the disruption of this digital age, not just the Internet but the Internet of Everything and digital’s disruptive effect on marketing programs and plans. 2) the mounting leadership demand for ROI and other metrics to prove the worth of our marketing and to calculate the effectiveness of our sales efforts.
You will learn:
–How to rethink the purpose of marketing as a lead generation engine and explain your marketing program to leaders
–How a digital sales force can allow marketers to go direct to prospects and create interest and leads without as much hands on effort from your busy or otherwise BD-challenged professionals
–The fundamentals of getting clear, noticed, and chosen and how those things help you get results.
–The importance of compelling content as digital jet fuel for a digital sales force
–The difference between branded anchor content and chatter content
Greysmoke's 11 Maxims on B2B Demand Generation CampaignsBaker Egerton
A visual whitepaper describing 11 fundamentals that every demand generation campaign for the enterprise should consider. Helpful insight for anyone who wants a peek at some of the complex considerations surrounding campaigns.
Believe it or not, it is easy to create new opportunities for building wealth. In fact, unseen opportunities are passing you by everyday. The only thing you need to do is to look at these overlooked opportunities with fresh eyes and capitalize on them.
Marketing genius Jay Abraham shares with you a program that will help you reach the pinnacle of success. Using the strategies he has utilized as a top advisor to some of America’s top corporations, Jay teaches you how to spot hidden assets and how to use untapped resources to maximize your career and increase your income.
Work From Home Ideas and Home Business OpportunitiesOmar Saady
Each and every day as people around the globe wake up for going to work,
Almost all of these individuals have nice dreams of working for their own instead of their boss.
Are you one of these people?
If you are, it is necessary to get into this presentation that will show you the most proven Work From Home Ideas and Home Business Opportunities.
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customers’ relationships in ways that benefit the organization and its stakeholder.
7 ESSENTIAL TIPS FOR EFFECTIVE LEAD GENERATION.pptxA2digital
: In simple words, Lead Generation/Lead generation marketing is the process of getting people interested in your business and gradually converting them through your pipeline into paying customers. Some people see lead generation as a big email blaster and an intrusive salesperson. However, today these techniques are no longer successful.
Strategies for cross selling success - BankingMARC USA
Cross-selling can boost institutional profitability if banks identify the appropriate sales opportunities, improve the customer encounter and monitor training and reward programs.
Cross-selling, or persuading customers to purchase additional products, is one of a bank’s most powerful and
efficient revenue-boosting tools. Yet, many banks do not cross-sell effectively. In today ’s competitive market, banks
need to develop carefully planned, measured and specialized programs to engage and target customers
effectiv ely through cross-selling.
We've all heard about how it’s possible to make some great money with multi-level marketing. It's inexpensive and easy to get started; the money is incredible; plus, you can work from your living room couch while eating a bowl of ice cream.
That all sounds great, but how much truth is there to that general perception? You’ll find the answer to that question and more as we delve into the mysteries of MLM.
Angie Kilbourne, ASA's manager of Web Operations, examines how the independent automotive repair and service shop can compete against the likes of automakers, chains and discount stores with some timely tips and cost-effective strategies.
Nesta creative toolkit_book_4_in_it_for_the_long_haulTẠ MINH TRÃI
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
ROI - Taking Measure of Your Marketing EffortsSpryIdeas
It’s the question that strikes fear into the heart of the most seasoned marketing manager: “What was the return on investment (ROI) for this program (e.g., email blast, trade show, social media campaign, etc.)? It’s a legitimate question because company executives and the people to whom they answer are naturally concerned with the “bottom line” and want to make sure that marketing expenditures are netting results. However, it can also be a challenging and complicated query. Determining the exact contribution any given marketing program has on revenue growth or profits is akin to defining happiness—it depends on to whom you are talking and what their priorities are! (http://bit.ly/2ghsK8H)
Marketing automation is a software/technology that streamlines, automates, and measures marketing tasks and workflows so that companies can increase their operational efficiency and grow revenue faster. In other words, companies don’t employ marketing automation to automate their marketing. They utilise it to increase revenue quickly, generate high-quality sales-ready leads, measure, and prove marketing Return on Investment (ROI). However, while a handful of companies achieve amazing ROI from marketing automation, others achieve modest gains, and even a few fail to get any value at all.
By definition, the term "sales" refers to all activities involved in selling a product or service to a consumer or business. But in practice, it means so much more.
MARKETING PLAN
Marketing Plan
Jessica Peterson
Rasmussen College
Author Note
This paper is being submitted on July 26th, 2015 Elisa Frederick’s Advanced Principles of Marketing
Marketing Plan
Positioning Strategy
Alliance Marketing Consultants offers organizations, government foundations, non-government associations (NGO), and people solid, brilliant, and financially savvy counseling administrations for different purposes. This key aspect makes the company unique and separates it from the competitors. It targets the services that plainly decrease business expenses and upgrade working benefits in a sensibly brief time of time will locate a ready corporate business sector. The decision mapping approach is another key aspect which separates the company from the competitors, as it spares both time and cash as it hones concentrate as to the accurate work which should be proficient in our staying counseling or statistical surveying work for your organization.
Product Strategy
Production strategy refers to the pattern of decisions or actions that the organization takes to produce goods or services. Alliance Marketing Consultants always puts in mind the following Production Strategies while developing a new product.
· Investment to made for production
· Technology to be used for production
· Training to be given to the production staff
· Production schedule to be followed
· Goods and services to be produced
· When to introduce the product
With these strategies identified and determined, it then becomes easier to counter the available competition by making the product unique when compared to those offered in the market.
Pricing Strategy
Penetration pricing is the best strategy for Alliance Marketing Consultants. It is not similar to price dealing, which some marketers market temporary low prices to new products when first hitting the market Penetration pricing is a perfect strategy for a new business entering into the new market and looking to build on a moderate market share. The demand for the product is consider to be elastic, i.e. the demanding prices and new consumers will be attracted to Alliance Marketing Consultants, and customers that are willing to buy more for a low price. Alliance Marketing Consultants will be successful if the strategize the penetration strategy correctly to lead to great sale volumes and market shares. It will be marketing their services with affordable pricing will attract more sales, after which the prices will shoot with a small margin
Distribution Strategy
Distribution channels determine how a business will reach the customer. As the products and services move through the distribution channel to the customer, a price mark-up occurs at each stage of the network. Alliance Marketing Consultants distribution strategy is to use a direct distribution channel with an e-commerce component. The target market includes commercial customers with retail, places of worship, health facilities, and restaura ...
Bitcoin Basics for the Brand New User...
You may be entirely clueless, like, that is, devoid of even a single ounce of knowledge, when it comes to the phenomenon called Bitcoin, but after reading through this quick synopsis of Bitcoin and the technology behind Bitcoin, you’ll be a quintessential Bitcoin whiz.
Well, okay, not quite, but you get the drift. If you’re new to bitcoin and you’d like to get started because you’ve heard it’s cutting edge craft and you feel you’re missing out big time, you really don’t need to be a techie geek sort.
You need to install a bitcoin wallet either on your smartphone/mobile device or computer.
Once that’s done, you’ll get a Bitcoin address. Give this address out to your friends (and granny), and they can then pay you or you can pay them – in Bitcoin, of course.
It’s a similar concept to email and how that technology works, with the exception that a Bitcoin address should be used one time only.
The purpose for content marketing is not only to attract customers but also to retain them through the consistent creation and curation of content which is relevant and valuable, thereby having a strong impact on consumer behavior in terms of either enhancing or changing that behavior.
Content Marketing Examples: Case Studies
There are many excellent examples of how content marketing should be done. But here, let’s merely focus on the one example to highlight how an effective content marketing campaign can really appeal to the masses.
Hootsuite an already popular brand, is recognized globally for its social media management system.
What Hootsuite did was to release a video which was named A Game of Social Thrones.
The video gained leviathan popularity due to its timely release which coincided with the success of the melodrama series, Game of Thrones.
Hootsuite, the company, was fully aware that many potential subscribers to its services were avid viewers of Game of Thrones, hence the release of the video with a similar name.
The video achieved millions of views within a matter of a few months.
Needless to say, but we’ll say it anyway, a content marketing agency helps businesses as well as entrepreneurs to further enhance their relationship with their customer base with planned and organized content planning and content strategy.
The bottom line is that an agency will help their clients to not only connect with the target market but also to increase sales of whatever it is that the client is, well… selling.
This can be achieved in a number of ways and includes:
Gaining more traffic to a website
Achieving more leads from a website
Improving or adding to the quality of content on a website
Growing the business in order to achieve greater profits
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Is AI-Generated Content the Future of Content Creation?
Wesley Yuhn Blog
1. Article 1
Keywords: Wesley Yuhn Reviews, Wesley Yuhn & ACHDP, Performance Base
Marketing, Direct Response Marketing
Title: Wesley Yuhn Says Why We Should Switch Over to Performance Based
Marketing
Wesley Yuhn of Tampa is regarded as one of the most successful marketers in the US, having
extensive experience in digital marketing. Presently, he has been working as a chief marketing
officer at Media Oasis group for the last 5 years. Simultaneously, he has also been associated with
a payment processing software provider named ACHDP LLC for the last 5 years.
Performance-based marketing is a type of interactive marketing method, which allows the
marketers to understand the performance of their promotional activities. Wesley Yuhn believes
that it is a unique method that lets the marketers pay only for the actual performance of their
advertisements.
A businessman has to create effective brand awareness, generate leads for sales, and inspire
buyers’ loyalty; but at the same time, he/she has also to maximize the profitability by enhancing
the scale of the business. In such cases, Wesley Yuhn has always recommended for the direct
response marketing tactics to achieve the set goals. The method is basically aimed at enhancing
sales statistics at very easy budget.
Here are some reasons that why Wesley Yuhn always utilizes the marketing approach while
planning to achieve the target within the projected budget. These include:
# Paying for the performing advertisement:
When John Wannamaker, the founder of Wal-Mart, made a popular statement saying “I know that
half of my advertising dollars are wasted, I just don’t know which half,” it was clear that how an
effective advertising was important for a businessman. But now, it is possible to understand the
trend of your advertising using advanced and technology-driven marketing methods. Performance-
based marketing method is a very specific method.
# Expanding audience reach:
Using direct response marketing method, marketers can explore immense opportunities to reach
out their audience. The promotional content is placed directly before the potential buyers.
# Personalized advertising content:
2. Irrespective of the conventional method, the new one is executed through a systematic procedure.
Before starting the campaign, marketers first categorize their audiences based on their taste,
budget, and geography. And they start creating personalized advertising content accordingly.
# Minimal upfront cost of advertising:
It is based on a logical algorithm that keeps you away from any market-generated risks. The
marketer bears the cost of advertising when it results in lead conversion. Wesley Yuhn believes
that the advertising with nominal upfront cost can make a difference when a small-sized business
starts promoting its products or services.
So, switching over to performance-based marketing tactics is, somewhat, more beneficial for those
businesses having a lower budget size for their brand promotion. And the method is highly
ascertained to bring a required outcome.
Wesley Yuhn’s practical marketing approaches have earned him good reviews from the businesses
seeking a projected ROI on the proposed budget.
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Article 2
Keywords: Wesley Yuhn Reviews, ACHDP Reviews, Online Marketing,
Debit / Credit Card Processing
Title: Boost Your Services by Utilizing Advanced Processing System for Debit
& Credit Cards
Online payment processing system is becoming the most vital necessity for businesses in today’s
competitive market. Injecting reliable and accurate payment processing system in your business is
nothing but a curative move towards the betterment of your customer services. Wesley Yuhn, a
chief sales officer at ACHDP LLC, has been providing a robust debit/credit card processing system
to several small businesses for the last 5 years. He determinedly advocates the use of reliable and
correct payment processing system in order to advance the customer services.
A number of consumers are found to be relaxed in making payment through their credit or debit
cards. They look around an online platform where they can easily shop their products and reliably
make payment at the same time using their cards. In such cases, merchants’ PoS and payment
processing software play a substantial role in attracting potential buyers.
To provide the best card processing system to buyers, Wesley Yuhn suggests being observant while
utilizing the system. He thinks that a business can allure more prospects by offering zero
3. processing fees on the card payment. It is necessary to make sure the system is processing
accurately. There are mainly six elements, which all get involved in the payment processing. They
are: customer, merchant, payment gateway, acquiring bank’s processing system, card facilitator,
and merchant’s acquiring bank.
Wesley Yuhn & ACHDP LLC has always been proactive in offering the best payment processing
system. He, all the time, utilizes the latest technology to make it better for small businesses.
Here are some Wesley Yuhn’s important tips for small merchants:
Introduce in-store credit/debit card payment:
Several small merchants don’t seem to embrace the new technology, as they think it plays no
significant role in their business. Please, ditch such kind of opinions. When a buyer visits a store
and finds he/she can’t pay through their cards, it becomes tough for the merchants to close the
sale.
ACHDP’s card processing system makes it convenient for both merchant and buyer to meet their
requirements easily and speedily.
Focus on buyers’ requirements:
Amidst such a competitive market, it is rather easy for buyers to switch over to a new merchant,
when they feel they are not being attended. So, it is a vital necessity for small and mid-sized
merchants to embrace the latest mechanism so as to regard their buyers. And a robust debit &
credit card payment processing system can make difference while providing services to the buyers.
Make an effective online presence:
Most of buyers are found to be deeply interested in shopping online. So, if you start allowing your
customers to shop online, it will certainly bring you more opportunities to increase ROI for your
business.
Taking the note of Wesley Yuhn reviews, a number of satisfied businessmen have found the best
payment solution, using ACHDP’s advanced system.
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Blog 1
Keywords: ACHDP.com, Wesley Yuhn, Radio Advertising, Call Center
Title: Radio Advertising: A ROI Multiplier for Small and Mid-Sized Businesses
4. When a business runs well, advertising and brand promotions are usually ignored. If you are doing
an extraordinary job and your business is moving up, you don’t look for an effective advertising,
right? But you start looking for an expert marketer, as soon as your business starts plunging.
Wesley Yuhn, one of the reputed marketers in the US, suggests all the businesses to continue their
brand promotion activities in order to ensure multiplied ROI at all the time.
Radio has always been an affordable medium for small and mid-sized companies to advertise their
products or services. Radio advertising is a highly effective advertising approach to reach out to the
maximum audiences. And thus, it can bring your business more qualified leads and profits within
your budget.
At a large scale, radio is being proved to be a mass-appealing medium to address numbers of
potential leads, using well-crafted advertising contents. To achieve the projected sales stat and to
unlock major gains in substantial revenue, expert marketer like Wesley Yuhn of Tampa takes note
of the following points:
1. Enlarging the scope of radio advertising using a systematic approach.
2. Infusing operative and resourceful features (encouraging contents, stand-out, clarity, etc.)
within the execution.
3. Managing expenses on advertisements in a practical way so as to optimize the budget.
If we take the suggestions of Wesley Yuhn regarding the proper execution of brand promotion
activity, it is somewhat more beneficial for small businesses seeking effective brand promotion
within their small budget.
Presently, Wesley Yuhn is associated with ACHDP.com and Media Oasis simultaneously for the last
5 years. He holds an impressive professional career, having expertise in different marketing
approaches: media buying, direct response marketing, email marketing, call center, pay-per-call
marketing, Pandora, etc.
To conclude the write-up….
Nothing can outdo the impact of the radio advertising method for a business; provided it should be
executed methodically. Wesley Yuhn’s approach to exploit the most of this method is ascertained
and proved to be effective for small businesses.
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Blog 2
Keywords: Wesley Yuhn & ACHDP, Wesley Yuhn Tampa, Media Buying,
Social Media
5. Title: Understand How You Can Make the Best of Media Buying
Media Buying seems to be a complex job, Isn’t it? Don’t worry! Here are some important tips to
understand how you can accomplish media buying for effective brand awareness.
Media buying, also known as a sub-division of advertising management, is a kind of negotiation to
acquire media space for promoting a particular product or service. The media buyer has to manage
the advertising budget in such a way so that the promotional activities can bring required
outcomes.
Media Oasis is a leading marketing service company in the US that utilizes the most practical tactics
while acquiring media space for advertising.
Recognizes your prospects:
Who are you planning to reach out? You must address this question first. You need to identify your
potential audiences and to categorize them in accordance with their age, sex, income, and
geography.
Wesley Yuhn of Tampa utilizes very specific approaches at Media Oasis when it comes to
identifying prospects and the potential market. He first delves into the market and tries to
understand the consumers’ behavior. It helps him in creating specific advertising content through
media buying.
Design your objective:
Don’t miss this point! It is somewhat one of the most requisite activities for an effective brand
promotion. And when you are doing it through a mass-reach medium, you must have a planned
and clear objective.
Execute your plan properly:
After recognizing your prospects, researching the potential marketplace, and defining your
objectives, you should get ready to execute your strategy accordingly. You should acquire media
space so as to address the number of audiences. Moreover, be attentive and make sure the
advertising campaign is being implemented as per your plan.
The expert media buyer like Wesley Yuhn of Tampa believes that the advertising campaign through
a wide-reach medium can bring anticipated results within the proposed budget.
-----------------------------****************------------------------------------
6. Title: Understand How You Can Make the Best of Media Buying
Media Buying seems to be a complex job, Isn’t it? Don’t worry! Here are some important tips to
understand how you can accomplish media buying for effective brand awareness.
Media buying, also known as a sub-division of advertising management, is a kind of negotiation to
acquire media space for promoting a particular product or service. The media buyer has to manage
the advertising budget in such a way so that the promotional activities can bring required
outcomes.
Media Oasis is a leading marketing service company in the US that utilizes the most practical tactics
while acquiring media space for advertising.
Recognizes your prospects:
Who are you planning to reach out? You must address this question first. You need to identify your
potential audiences and to categorize them in accordance with their age, sex, income, and
geography.
Wesley Yuhn of Tampa utilizes very specific approaches at Media Oasis when it comes to
identifying prospects and the potential market. He first delves into the market and tries to
understand the consumers’ behavior. It helps him in creating specific advertising content through
media buying.
Design your objective:
Don’t miss this point! It is somewhat one of the most requisite activities for an effective brand
promotion. And when you are doing it through a mass-reach medium, you must have a planned
and clear objective.
Execute your plan properly:
After recognizing your prospects, researching the potential marketplace, and defining your
objectives, you should get ready to execute your strategy accordingly. You should acquire media
space so as to address the number of audiences. Moreover, be attentive and make sure the
advertising campaign is being implemented as per your plan.
The expert media buyer like Wesley Yuhn of Tampa believes that the advertising campaign through
a wide-reach medium can bring anticipated results within the proposed budget.
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