PDF_Content Marketing for Startups_Updated
•
2 likes•169 views
This document discusses content marketing strategies for startups. It recommends creating and distributing helpful content to drive business goals like increasing traffic, sales, and brand awareness. The key aspects are to identify the target audience, understand what influences them, and deliver an experience through content that will achieve the desired impact more effectively than other marketing channels. The document then provides tips for executing a content marketing strategy, such as crafting a brand mission, identifying story types and topics, building an editorial calendar, assembling a content team, and analyzing results to iterate the strategy.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to PDF_Content Marketing for Startups_Updated
Similar to PDF_Content Marketing for Startups_Updated (20)
PDF_Content Marketing for Startups_Updated
- 1. contentMARKETING for STARTUPS Anshul Motwani | Founder & CEO
- 2. content marketing Marketing is expensive exercise 25% Avrg. revenue spent on marketing Visualizing is a challenge for the customer Lack of DIFFERENCIATION Providing customer experience: Non innovative & expensive examples of few startups
- 4. a breaking experimentall in one week 40Million hits on VIDEO 200000New FANS on Facebook 150Million NEWSFEED WOWFASTEST growing page on Facebook 30000Comments on Facebook
- 5. beauty & brainsa strategic example
- 7. beautiful impactand continues 123KFollowers on INSTAGRAM 1.3MLIKES on Facebook page 10.8KTWITTER followers 47KYOUTUBE followers
- 8. what do we learn?get users on front seat & solve their problems
- 9. B2B startupnot for B2C only
- 10. insightful & actionableusing impacting content
- 11. what do we learn?drive education
- 12. what do we learn?build relationships based on trust
- 13. what do we learn?transparency brings in familiarity & credibility
- 14. what is content marketing for target audience goal of which is to drive business Create, publish & distribute content understanding the concept A marketing process
- 18. why content marketing ? BECAUSE IT WORKS!
- 19. it SAVES money You’re done: Blog starts to rank & you get more leads/month USE PPC TO GENERATE LEADS Bid on content marketing for $0.25 a click Month end=1000 leads for $2500 Next month $2500…Next $2500… it continues 1 BLOG > 100 VISITORS > 2 LEADS
- 20. how to do content marketing Start with a content marketing strategy
- 22. who do you need to reach ?
- 23. where is this target group on web ?
- 24. who & whatinfluences your target group ?
- 25. what experiencewill earn the impact you need
- 26. better ROIwill this have better impact than other mediums?
- 27. your checklistget these right marketing goal(s) target customer marketing channels influencers experience to deliver ROI comparision
- 28. how to do content marketing Execution of content marketing strategy
- 29. crafting mission & brand statement “we talk a lot about telling great stories & create a ‘better content ecosystem’ instead of polluting the web with mediocrity”
- 31. identify content topics SMALL BUSINESS Strategies to grow and manage business for Startups/SMEs FREELANCERS Strategies to market Freelance business in India, start freelancing etc. ACCOUNTS PAYABLE Education & best practices on Invoicing & accounts payable. VOICES Thought leadership, opinions & perspectives from the company learnings.
- 32. building an editorial calendar AUTHOR INTENDED AUDIENCE FORMAT / TYPE TOPIC DUE DATE URL KEYWORDS PUBLISH DATE
- 33. team delivery Startup, 1 man army, little-to- no content marketing budget Mid size, big team, dedicated content & marketing budget
- 34. team delivery Large marketing team, some content budget Another quick alternative: FREELANCERS
- 35. the content team Content Team Convert & CloseStrategic Head Attract Attract Attract Attract Freelance Blogger Freelance Blogger Freelance Designer Freelance Photographer
- 36. your checklistget these right Crafting a Brand Mission Identify Story Types Identify Story Topics Building Editorial Calendar Staffing Team Analyse and Iterate
- 37. some tools to use CMS ANALYTICS PROJECT MANAGEMENT SOFTWARE DESIGN SOFTWARE
- 39. know & moreFor details write to hello@wittypen.com wittypen.com/blog experience