This document provides tips for creating an authentic and thriving online platform, including developing differentiated content based on niche, voice, message, and skills. It emphasizes creating cornerstone content through in-depth articles and connecting related topics. Growth strategies discussed include content outreach, repurposing content across multiple formats, promotion, and caring engagement with one's audience. Balance of work and life is also addressed. The overall message is that consistency in doing the right differentiated content and strategies over time can lead to success and growth online.

1. H O W T O C R E A T E A N
A U T H E N T I C A N D
T H R I V I N G O N L I N E
P L A T F O R M

2. B A D N E W S + G O O D
N E W S

3. F O R M U L A F O R
S U C C E S S ?
Not A + B = C …its more like:

4. OUR JOURNEY

5. O N E S T E P A T A
T I M E …

6. D O T H E R I G H T
T H I N G S
L O N G E N O U G H
C O N S I S T E N T L Y

7. W H A T A R E T H E R I G H T T H I N G S F O R
Y O U ?Just like in health, the answer is personalization

8. I help x to do y so that z.
Define your Avatar and Mission…

9. D I F F E R E N T I A T I O N >

10. D I F F E R E N T I A T
E B A S E D O N :
• Niche
• Voice
• Message
• Passion
• Skillset
• Location

11. S P E C I A L I Z E D C O N T E N T
I S W I N N I N G
2 - 3x the growth
Specialization = Perceived Expertise

12. D I F F E R E N T I A T O R S B Y T O P I C
• Chris Wark - Cancer
• Izabella Wentz - Thyroid
• Michael Breus - Sleep
• Genevieve Howland - Pregnancy
• Libby Darnell - EMFs

13. D I F F E R E N T I A T O R S B Y T Y P E
• Mark Sisson - Written Articles
• Tim Ferris - Podcasting
• Christa Orecchio - Video
• Robin Oppenshaw - Webinars
• Mary Shenouda - Social Media

14. G R O W T H S T R A T E G I E S
W H A T ’ S W O R K I N G R I G H T N O W …
• Cornerstone Content
• Content Outreach
• Content Repurposing
• Content Promotion
• Caring
• Balance

15. C R E A T E
C O R N E R S T O N E
C O N T E N T

16. The content map

17. C O R N E R S T O N E C O N T E N T T I P S
• Most important content on site
• In depth articles
• A unique perspective
• Connect the dots
• Lots of resources
• Link to high quality sources (people at Mindshare)

18. C O N T E N T O U T R E A C H
• Guest posting
• Podcast interviews
• Summits and Docuseries
• Webinars
• Major publications
• HARO

19. W H A T N O T T O D O …

20. I N S T E A D T R Y …

21. C O N T E N T
R E P U R P O S I N G
• Blog posts
• Ebooks
• Quick Start Guides
• Audio
• Video
• Opt-Ins
• Webinars
• Interviews
• Slide decks
• Social Media

22. C O N T E N T
P R O M O T I O N
• Email
• Social Media
• Networking
• Funnels

23. C A R E … A L O T
• Blog Comments
• Social Media
• Reader Emails
• Answer Questions
Engage with your audience…

24. Work + Life Balance?

25. R U N L I F E L I K E Y O U W O U L D A
B U S I N E S S
• Measurable metrics of success
• Delegate more
• Systematize everything
• Solve for reduced stress as the variable (planned time for things = less mental
stress)
• Require independence
• Short and long term goals and objectives (monthly, yearly)
• Paid time off and regular vacation
• “You were made to do hard things”

26. Clarify your message, have a laser focus of who
you help and how, write to one person… and
connect the dots where others don’t see them.
We look forward to watching you change the world!
Final Thoughts…

27. R E S O U R C E S :
W E L L N E S S M A M A . C O M / M I N D S H A R E
Questions?