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LETTERBUGpenning great stories
penning great stories
About Us
Supercalifragilisticexpialidocious!
www.letterbug.in
Ardent logophilia sprinkled with serendipity and a
modicum of workaholism fostered letterbug. We are
a professional circle of writers driven by passion,
guided by expertise and powered by creativity. We
thrive and experiment on the amorphous quality of
language to produce writing that is tailored to meet
disparate needs and requirements.
We have been fortunate enough to have had the
opportunity to create a heterogeneous collection of
content in various platforms and for diverse indus-
tries, businesses and individuals. But that hasn’t
quenched our thirst to learn and curiosity to venture
out into other unexplored areas. If you have a worth-
while writing adventure, don’t hesitate to invite us
along. Together, we’ll make it supercalifragilisticexpi-
alidocious!
Why Content Writing?
We know what you are thinking. Anyone can write,
then why rely on content writers who are not even a
part of your business. You can always depend on
in-house writers and get away without spending a lot
of money on something as trivial as the content.
Here’s why.
Content is not trivial. The awareness of your brand
spreads in mainly three ways: direct experience,
references and testimonials, and through content.
You are in control of the first two categories as your
product or service is what your business is primarily
about. So, you know how to play it right with your
clients. But the third category is something foreign to
your basic functionality and focus. Content is gener-
ated only through writing, unless you are a company
with your own in-house content writers you will have
to pretty much depend on anyone who writes. This
sounds very innocuous, doesn’t it? After all, what
can average content do to your company, right? But
you are wrong! Content can make or break your
business. Want to know how?
www.letterbug.in
Excellent customer experience can help your com-
pany retain current clients. References, testimonials
and customer reviews can only do so much in get-
ting new clients. They are more or less mixed in most
cases and people often find this unreliable. Content,
on the other hand, is stable as long as it’s written by
a professional. Content has the potential to address
and attract a massive target audience. But to realize
this potential you need professional content writers
who can bridge your dreams with that of your clients
using their unique ability to flawlessly knit words into
a masterpiece.
It is true that we are not part of your business, but we
bet that we can filter the quintessence of your busi-
ness requirements better than any in-house
non-professional writers. Still thinking about the
expenditure? We promise you that the money you
spend on us will be negligible compared to the pro-
spective profit you will gain from delivering your
matchless copy in the market. The bottom line: it’s a
win-win situation for us both!
How Is Content Writing different from
writing?
It is true that there are all sorts of writing and natural-
ly to differentiate between them we prefix an adjec-
tive or attribute. But lots of people innocently ask us,
‘isn’t all writing got to do with some sort of content
and why content writing, won’t writing suffice?’ Yes
and no. On a superficial level the question seems
valid enough since all kinds of writing do deal with
content. But if you look deeper, you’ll see the differ-
ence. The content that these curious people have in
mind is ‘the matter or material in writing as distinct
from its form, style or tone’. The content we are
talking about is ‘information made available via inter-
net or other electronic media’. Now the term, as in
our case, is also applied to any mass media includ-
ing the print.
www.letterbug.in
It cannot be denied that content writers should have certain skills and abilities
common with all good writers. Innate fluency, rich vocabulary, keen focus, sturdy
syntax and vivid expression are some of the traits they share. Nonetheless, a con-
tent writer must have certain attributes that may not be a part of the skill set of
many ordinary writers. The most important ones are perhaps adaptability and
flexibility.
A content writer’s task is not just to express what’s in his mind effectively; it’s
much more than that. A content writer should be able to understand clearly the
needs and requirements of his client and tailor his writing according to the specifi-
cations made by the client. Besides, he needs to have expertise in various styles,
forms and tones of writing unlike ordinary writers where being good at one kind
of writing is passable.Equally important is empathy (don’t mistake this for senti-
mentality).
The content writer should be able to see himself in the shoes of the target audi-
ence and streamline his writing in such a way that the reader feels friction in the
least extent while going through the copy. Speed is another trait a content writer
cannot afford losing. A writer can take a lifetime developing and perfecting his
work. A content writer, on the other hand, should have quick turnaround because
for him delaying work is as good as dropping it. To conclude, a content writer isn’t
a writer who writes for himself. He writes with the mind of the client and in the lan-
guage of the customer.
Who Needs Content Writing?
Let’s be honest, not everyone needs content writing. Many have asserted that
they can do just fine without it. Here are some popular anomalous attitudes that
are incompatible with the objectives of content writing.
Welcome mediocrity: There are some people who are
content with what they have. Although, they do not do
great in business, they are believed to find their niche in
spirituality.
Clannishness over profitmaking: Some of the folks out
there rather perish than outsource their specific business
needs to economical professional services.
Myopic planning: Some are better off without thinking
about the future. They neglect current trends and predic-
tions and would rather wait and see how it all turns out.
Cure over prevention: Some ignore cues of imminent
failures and assume that luck is always on their side until
the tragedy actually strikes.
Stick-in-the-mud: Some people fear change and would
never do anything new no matter how pertinent it is.
www.letterbug.in
Bootstrap: If you are starting up a company with minimal financial resources,
you’ll surely have a hard time getting on your feet. We are well aware of this.
That’s why we have the whole range of writing solutions that is economical to
you and profitable to us. Website content writing, copywriting, you name it-
we’ll do it for you.
Stopgap: If your company is in an urgent writing need - like setting up a profile
- that demands immediate attention and you don’t know who to turn to.
Afterglow: So you are running a perfect business, profit is good, customers
are happy. All’s well and good, right? But you still sense something missing in
your brand. Something that you cannot clearly define. Maybe it is the gap
between good and great, nice and awesome, cool and mind-blowing. You
might be thinking how can you fill this lacuna if you don’t even know what it is?
Luckily for you, we know the answer and it is very simple. Words! Words that
shine with potency. Words that tickle our minds long after the shopping is all
over. Words that make your evanescent brand an overwhelming sensation.
Deus ex machina: You could be a veteran, a pundit, a connoisseur in your
field. You could be someone who is worldly enough to tell a hundred tales.
Maybe you own a magical mind with nebulous themes of novels dancing all
around in your head. We know what you need- someone who can narrate
your incredible story just the way you wish you could have. We are that some-
one.
Well, these are just the few among the lot. Obviously we acknowledge these
attitudes. We don’t recommend content writing to anyone falling in this spectrum.
But if you are someone outside this spectrum with writing needs especially the
ones mentioned below, it is strongly advisable to contact us asap:
Why us?
Content writing is undisputedly an art. And like any
art, the creation is only as good as the creator. Which
means, how good your copy is depends on how
good a content writer you have. The quality of the
copy will reflect the skills and limitations of the con-
tent writers who worked upon it. That’s why we insist
you leave your content only in the hands of profes-
sionals like us.
We acknowledge the belief that there’s nothing exis-
tential or imaginable that the writing cannot fruitfully
seize. All it takes is proficiency in writing and an
undaunted spirit. At letterbug, we offer you more
than just matchless content, we offer:
• Original content
• Relevant content
• Custom content
• Affordable content
• Timely content
www.letterbug.in
• View our samples or ask for a custom sample
• Appraise our delivered sample
• Contact us and define your requirements
• Get a quote from us along with the proposal if required
• Present us a specific and detailed brief depending on your requirements
• We give you the first draft
• You give us your feedback
• Your content will be revised according to the feedback
• Your matchless copy is market-ready
• Personally talk to the content writer who has been assigned your work
• Custom turnaround time according to your level of urgency
• Flexible number of content revisions according to your plan
• Our content doesn’t cost you dearly
How It Works
Perks of Letterbug
Article Writing • Website Articles
• Magazine Articles
• Newspaper Articles and Features
Blog Writing • Technical Blogs
• Creative Blogs
Academic Writing • Syllabus framing
• Course designing
• Learning materials
Web Content Writing • Website content
• SEO-infused content writing
• Product description
Journalistic Writing • Press Releases
• News Reporting
• Human Interest Stories
Creative Writing • Fiction
• Children’s Books
• Biographies
• E-book writing
Services We Offer
www.letterbug.in
• Autobiographies
• Speech
• Newsletter
• In-house journals
• Business Profile
• CV / Resume
• Advertisements
• Advertorials
• Flyers
• Brochures
• Catalogues
• Booklets
• Proposals
• Presentations
• Social Networking Sites
• Blogging
• Microblogging
Minimalist Writing • Tagline
• Slogans
• Captions
Ghost Writing
Hired Writing
Copywriting
Marketing Collateral
Social Media
Clientele
www.letterbug.in
The interdisciplinary nature of business puts to test our ability to choose and
maintain right partnerships. Outsourcing, networking, resource sharing and a
plethora of other words describe the characteristics of the symbiotic global village
we find ourselves in today.
Words like colours have a place everywhere. In the contemporary era, content
writing is growing along with digital marketing and SEO. Content marketing has
also found its niche in present-day society. Nonetheless, content needs to be put
in context. Typography, visual elements and apposite media play a major role in
embellishing and empowering content to optimize benefits. That is why partner-
ships are important.
As a professional content writing firm we are exploring partnership opportunities
with organizations that focus on digital marketing, content marketing, web
designing and graphic designing. The social media and the SEO agencies also
provide ample scope for sustainable and symbiotic partnerships. We are also
open to partnering with old school publishing agencies and freelance writers.
Partnership Opportunities in Content
Writing
Phone: +91 8089 600 800 / 300 500, +91 9048 227222
6/263-P, Ist floor, EMASS Building, YMCA Cross road, Calicut
www.letterbug.in
LETTERBUGpenning great stories

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Letterbug

  • 3. About Us Supercalifragilisticexpialidocious! www.letterbug.in Ardent logophilia sprinkled with serendipity and a modicum of workaholism fostered letterbug. We are a professional circle of writers driven by passion, guided by expertise and powered by creativity. We thrive and experiment on the amorphous quality of language to produce writing that is tailored to meet disparate needs and requirements. We have been fortunate enough to have had the opportunity to create a heterogeneous collection of content in various platforms and for diverse indus- tries, businesses and individuals. But that hasn’t quenched our thirst to learn and curiosity to venture out into other unexplored areas. If you have a worth- while writing adventure, don’t hesitate to invite us along. Together, we’ll make it supercalifragilisticexpi- alidocious!
  • 4. Why Content Writing? We know what you are thinking. Anyone can write, then why rely on content writers who are not even a part of your business. You can always depend on in-house writers and get away without spending a lot of money on something as trivial as the content. Here’s why. Content is not trivial. The awareness of your brand spreads in mainly three ways: direct experience, references and testimonials, and through content. You are in control of the first two categories as your product or service is what your business is primarily about. So, you know how to play it right with your clients. But the third category is something foreign to your basic functionality and focus. Content is gener- ated only through writing, unless you are a company with your own in-house content writers you will have to pretty much depend on anyone who writes. This sounds very innocuous, doesn’t it? After all, what can average content do to your company, right? But you are wrong! Content can make or break your business. Want to know how?
  • 5. www.letterbug.in Excellent customer experience can help your com- pany retain current clients. References, testimonials and customer reviews can only do so much in get- ting new clients. They are more or less mixed in most cases and people often find this unreliable. Content, on the other hand, is stable as long as it’s written by a professional. Content has the potential to address and attract a massive target audience. But to realize this potential you need professional content writers who can bridge your dreams with that of your clients using their unique ability to flawlessly knit words into a masterpiece. It is true that we are not part of your business, but we bet that we can filter the quintessence of your busi- ness requirements better than any in-house non-professional writers. Still thinking about the expenditure? We promise you that the money you spend on us will be negligible compared to the pro- spective profit you will gain from delivering your matchless copy in the market. The bottom line: it’s a win-win situation for us both!
  • 6. How Is Content Writing different from writing? It is true that there are all sorts of writing and natural- ly to differentiate between them we prefix an adjec- tive or attribute. But lots of people innocently ask us, ‘isn’t all writing got to do with some sort of content and why content writing, won’t writing suffice?’ Yes and no. On a superficial level the question seems valid enough since all kinds of writing do deal with content. But if you look deeper, you’ll see the differ- ence. The content that these curious people have in mind is ‘the matter or material in writing as distinct from its form, style or tone’. The content we are talking about is ‘information made available via inter- net or other electronic media’. Now the term, as in our case, is also applied to any mass media includ- ing the print.
  • 7. www.letterbug.in It cannot be denied that content writers should have certain skills and abilities common with all good writers. Innate fluency, rich vocabulary, keen focus, sturdy syntax and vivid expression are some of the traits they share. Nonetheless, a con- tent writer must have certain attributes that may not be a part of the skill set of many ordinary writers. The most important ones are perhaps adaptability and flexibility. A content writer’s task is not just to express what’s in his mind effectively; it’s much more than that. A content writer should be able to understand clearly the needs and requirements of his client and tailor his writing according to the specifi- cations made by the client. Besides, he needs to have expertise in various styles, forms and tones of writing unlike ordinary writers where being good at one kind of writing is passable.Equally important is empathy (don’t mistake this for senti- mentality). The content writer should be able to see himself in the shoes of the target audi- ence and streamline his writing in such a way that the reader feels friction in the least extent while going through the copy. Speed is another trait a content writer cannot afford losing. A writer can take a lifetime developing and perfecting his work. A content writer, on the other hand, should have quick turnaround because for him delaying work is as good as dropping it. To conclude, a content writer isn’t a writer who writes for himself. He writes with the mind of the client and in the lan- guage of the customer.
  • 8. Who Needs Content Writing? Let’s be honest, not everyone needs content writing. Many have asserted that they can do just fine without it. Here are some popular anomalous attitudes that are incompatible with the objectives of content writing. Welcome mediocrity: There are some people who are content with what they have. Although, they do not do great in business, they are believed to find their niche in spirituality. Clannishness over profitmaking: Some of the folks out there rather perish than outsource their specific business needs to economical professional services. Myopic planning: Some are better off without thinking about the future. They neglect current trends and predic- tions and would rather wait and see how it all turns out. Cure over prevention: Some ignore cues of imminent failures and assume that luck is always on their side until the tragedy actually strikes. Stick-in-the-mud: Some people fear change and would never do anything new no matter how pertinent it is.
  • 9. www.letterbug.in Bootstrap: If you are starting up a company with minimal financial resources, you’ll surely have a hard time getting on your feet. We are well aware of this. That’s why we have the whole range of writing solutions that is economical to you and profitable to us. Website content writing, copywriting, you name it- we’ll do it for you. Stopgap: If your company is in an urgent writing need - like setting up a profile - that demands immediate attention and you don’t know who to turn to. Afterglow: So you are running a perfect business, profit is good, customers are happy. All’s well and good, right? But you still sense something missing in your brand. Something that you cannot clearly define. Maybe it is the gap between good and great, nice and awesome, cool and mind-blowing. You might be thinking how can you fill this lacuna if you don’t even know what it is? Luckily for you, we know the answer and it is very simple. Words! Words that shine with potency. Words that tickle our minds long after the shopping is all over. Words that make your evanescent brand an overwhelming sensation. Deus ex machina: You could be a veteran, a pundit, a connoisseur in your field. You could be someone who is worldly enough to tell a hundred tales. Maybe you own a magical mind with nebulous themes of novels dancing all around in your head. We know what you need- someone who can narrate your incredible story just the way you wish you could have. We are that some- one. Well, these are just the few among the lot. Obviously we acknowledge these attitudes. We don’t recommend content writing to anyone falling in this spectrum. But if you are someone outside this spectrum with writing needs especially the ones mentioned below, it is strongly advisable to contact us asap:
  • 10. Why us? Content writing is undisputedly an art. And like any art, the creation is only as good as the creator. Which means, how good your copy is depends on how good a content writer you have. The quality of the copy will reflect the skills and limitations of the con- tent writers who worked upon it. That’s why we insist you leave your content only in the hands of profes- sionals like us. We acknowledge the belief that there’s nothing exis- tential or imaginable that the writing cannot fruitfully seize. All it takes is proficiency in writing and an undaunted spirit. At letterbug, we offer you more than just matchless content, we offer: • Original content • Relevant content • Custom content • Affordable content • Timely content
  • 11. www.letterbug.in • View our samples or ask for a custom sample • Appraise our delivered sample • Contact us and define your requirements • Get a quote from us along with the proposal if required • Present us a specific and detailed brief depending on your requirements • We give you the first draft • You give us your feedback • Your content will be revised according to the feedback • Your matchless copy is market-ready • Personally talk to the content writer who has been assigned your work • Custom turnaround time according to your level of urgency • Flexible number of content revisions according to your plan • Our content doesn’t cost you dearly How It Works Perks of Letterbug
  • 12. Article Writing • Website Articles • Magazine Articles • Newspaper Articles and Features Blog Writing • Technical Blogs • Creative Blogs Academic Writing • Syllabus framing • Course designing • Learning materials Web Content Writing • Website content • SEO-infused content writing • Product description Journalistic Writing • Press Releases • News Reporting • Human Interest Stories Creative Writing • Fiction • Children’s Books • Biographies • E-book writing Services We Offer
  • 13. www.letterbug.in • Autobiographies • Speech • Newsletter • In-house journals • Business Profile • CV / Resume • Advertisements • Advertorials • Flyers • Brochures • Catalogues • Booklets • Proposals • Presentations • Social Networking Sites • Blogging • Microblogging Minimalist Writing • Tagline • Slogans • Captions Ghost Writing Hired Writing Copywriting Marketing Collateral Social Media
  • 15. www.letterbug.in The interdisciplinary nature of business puts to test our ability to choose and maintain right partnerships. Outsourcing, networking, resource sharing and a plethora of other words describe the characteristics of the symbiotic global village we find ourselves in today. Words like colours have a place everywhere. In the contemporary era, content writing is growing along with digital marketing and SEO. Content marketing has also found its niche in present-day society. Nonetheless, content needs to be put in context. Typography, visual elements and apposite media play a major role in embellishing and empowering content to optimize benefits. That is why partner- ships are important. As a professional content writing firm we are exploring partnership opportunities with organizations that focus on digital marketing, content marketing, web designing and graphic designing. The social media and the SEO agencies also provide ample scope for sustainable and symbiotic partnerships. We are also open to partnering with old school publishing agencies and freelance writers. Partnership Opportunities in Content Writing
  • 16. Phone: +91 8089 600 800 / 300 500, +91 9048 227222 6/263-P, Ist floor, EMASS Building, YMCA Cross road, Calicut www.letterbug.in LETTERBUGpenning great stories