Content Strategy Gets to Work at AIGA Maine
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AIGA Maine hosted content strategist Margot Bloomstein, author of Content Strategy at Work: Real World Stories to Strengthen Every Interactive Project (Morgan Kaufmann 2012). Even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content… so where’s the problem? That IS the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, designers, copywriters, project managers, and search engine marketing specialists. Content Strategy at Work offers an unparalleled collection of case studies and interviews from a range of industries and project times for real-world examples and approaches you can adopt, no matter your role on the team. Margot shared perspectives and brought some of those case studies to life in this talk. Presented at AIGA Maine at the Space Gallery April 1, 2014, in Portland Maine. More info: http://maine.aiga.org/aiga-maine-presents-margot-bloomstein/
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Making Meaning in Content and Design (Bloomstein at HOW)
How do you rally stakeholders around a unified user experience that’s consistent across design and content? That’s the challenge of a modern designer. Fortunately, content strategy is a powerful ally in that challenge. Amid constrained budgets, tight timelines, and unlimited interaction expectations, can you really add another tool to your toolkit? Can you afford to focus on content too? Yes—and you can’t afford to “let the client worry about it” any longer. We’ll discuss the value content strategy can add to your work and how it can help you streamline your process to save time and keep stakeholders happy. Then, we’ll discuss how to prioritize communication goals and develop a message architecture with a hands-on exercise—ideal whether you’re designing for the web, a mobile app, social media, or an offline experience. Finally, you’ll learn how to create consistency between copy, channels, and the typography and imagery you develop for those channels. There’s meaning in consistency, and you’ll explore how to master it in content and design.
Presented at HOW Interactive Design Conference, #HIDC, November 6, 2013, in Chicago.
Message Matters: Confab 2011
If you embrace content strategy as a way to fuel communication between a brand and its target audience, you need to know that audience...and you'd better know the brand.
How do you define your hierarchy of communication goals? How do brand attributes apply? How do you articulate a message architecture across different platforms and time? First things first: message matters. We'll put the cards on the table and discuss what you can do to own it.
Presented at Confab, #confab, May 9, 2011.
#ConfabMsg
Driving a Multichannel Experience From a Single Message
E pluribus unum? Better yet, out of one, create many—many channels within a multifaceted but unified experience. That’s the challenge of experience design among constrained budgets, tight timelines, and unlimited interaction expectations. Content strategy’s communication foundation, the message architecture, can help you answer that challenge. First, we’ll discuss how to prioritize communication goals and develop a message architecture with a hands-on exercise—ideal whether you’re designing for the web, a mobile app, social media, or an offline experience. Then learn how to create consistency between long-form web copy, action-oriented forms, and pointed Tweets. Discover how to prioritize features and content types across platforms by looking at examples that do this well, and those that don’t. Finally, respond to responsive design with a strategy to adapt content across platforms but still stay true to the brand.
Presented at IA Summit, #IAS12 and #singlemsg, March 23, 2012.
Bath CS Meetup: Content Strategy Gets to Work
Join Bath Content Strategy Meetup for an evening with content strategist Margot Bloomstein, author of Content Strategy at Work: Real World Stories to Strengthen Every Interactive Project. Even if content strategy isn't your job, content's probably your problem--and probably more than you think.
You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it.
So many ways, so much content... so where's the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists.
Content Strategy at Work offers an unparalleled collection of case studies and interviews from a range of industries and project times for real-world examples and approaches you can adopt, no matter your role on the team. Margot will share perspective and bring some of those case studies to life with Q&A and a drawing for a free copy--or get yours ahead of time from Amazon UK.
Presented at the Bath UK Content Strategy Meetup, #BathContent, April 11, 2013 in Bath, UK.
Content Strategy: Up to the Test!
You've heard of content strategy, but is it up to the test? And if you submit your content to usability testing, are you testing the right things? This is bigger than learning about labels and confirming calls to action--so strap in for an exciting evening. We've got a lot to discuss!
Gain insight to content strategy processes and learn how to evaluate quality in the eyes of your target audience. Learn how--and why--to establish a hierarchy of communication goals in a message architecture with a hands-on exercise. Test out a basic content audit to evaluate content quantitatively and qualitatively. Draw on user feedback to determine content needs and next steps for content creation. Learn how to inform your work with an air-tight approach to better user experiences--and why no organization can afford to avoid content strategy. You'll leave with the confidence and savvy to bring content strategy thinking into your own process.
Presented at UPA 2012, Las Vegas; #UPA2012, June 4, 2012.
First things first: message matters
A hierarchy of communication goals, cohesive multichannel experiences, long-term consistency... we all want these things. But actions speak louder than words—and as content strategists, we're in the business of both! What steps can you take to ensure your recommendations are always on brand—and that everyone understands what that means? Just as content without content strategy can delay a launch or undermine an otherwise lovely design, content strategy without a message architecture is a waste of your time and creativity.
In this session, Margot will coax you back from the content audit, style guidelines, and copywriting to first create a message architecture. As a strategic driver of content strategy and visual design, a message architecture will help you and your stakeholders rally around a common vision, ensure everyone is speaking the same language, and clarify what we really mean when we say content is “good”—all while avoiding political arguments that come down to personal preference.
Presented at CS Forum London #csforum11, September 5, 2011.
Conference slide design tips for brightonSEO speakers (and other events too)
Got to design some slides for brightonSEO or another similar conference? Kelvin Newman shares his top tips.
Big Content Inspiration For Your Small Business
Here's what you can leverage today's content trends to improve the customer experience for your small business — just like the big brands do!
10 Native Customer Behaviors And Your Social Business Strategy
I presented this deck at SAP's Conversation On The Future Of Business summit on March 25, 2014.
What's hot (18)
Content strategy for deliberate discovery at CongresCM
Content strategy for deliberate discovery at CongresCM
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Content Strategy for Slow Experiences at LevelUpCon
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Content strategy for Slow Experiences at HowLive15
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Content strategy for Slow Experiences at SearchLove
Content Strategy for Slow Experiences at Phoenix CS
Content Strategy for Slow Experiences at Phoenix CS
Content Strategy for Slow Experiences at Web Design Day
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Making Meaning in Content and Design (Bloomstein at HOW)
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Driving a Multichannel Experience From a Single Message
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Conference slide design tips for brightonSEO speakers (and other events too)
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Continuous Innovation to Drive a Better Business Year After Year
As a business owner, do not underestimate the importance of being creative and injecting innovation into your business. This can come from a new product/service, tweaking something that already exists in your business or looking at internal processes and asking the question “How do we do it better?” During this presentation, Jon will show you how innovative strategies can ensure your business has reliable, steady growth each year.
Driving Continuous Innovation Every Year
Innovation is not an option in business today. To thrive in an ever-changing world, it must be a philosophy of your company. Learn how you can introduce and drive a culture of innovation in your trade business...every day!
Not a Marketer, Not a Problem
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Transition From Developer to Tech Entreprenuer (GDays 2014)
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More from Margot Bloomstein
Keynote: Transforming Your Brand Into a Trusted Source at OmnichannelX
Mass media and our most cynical memes say we live in a post-fact era. Who can we trust—and how do our users invest their trust? Without addressing those challenges, marketing falls flat. Expert opinions are a thing of the past; we favor user reviews from “people like us” whether we’re planning a meal or prioritizing a newsfeed. But as our filter bubbles burst, consumers and citizens alike turn inward for the truth. By designing for empowerment, the smartest organizations meet them there.
Empower your audience to earn their trust. Presenting a new strategy for content and design that addresses empowerment, Margot will share examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users, build their confidence, and strengthen your brand. Embracing a new strategy, your work can drive something even more important: hope.
Delivered as a keynote to OmnichannelX 2020, #OmniXConf, in Amsterdam and virtually by Margot Bloomstein, @mbloomstein. (c) 2020 Margot Bloomstein.
Fostering Trust in Your Brand and Beyond at Rosenfeld Enterprise Experience
Thursday March 12 • 11am-12pm ET • convert to your time zone here
Join the call via this Zoom videoconference link: https://zoom.us/j/120101278 or dial one of the following numbers and log in with meeting ID 120 101 278: +1 646 558 8656 US (New York) / +1 669 900 6833 US (San Jose) / find your local number
________________________________________
Topic
We must empower our audiences to earn their trust—not the other way around—and our tactical choices in content and design can fuel empowerment. Margot Bloomstein will walk you through examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users. Let’s address the tough questions: How do brands develop rapport when audiences let emotion cloud logic? Is there a place for vulnerability in corporate strategy? And what’s the role of command and control consistency in the creative work of a corporate enterprise? Learn how these questions can drive design choices in organizations of any size and industry—and discover how your choices can empower users and rebuild our very sense of trust across society itself.
Presented in a Rosenfeld Media Enterprise Experience webinar March 12, 2020 by Margot Bloomstein.
Designing for Trust in an Uncertain World at An Event Apart San Francisco
Mass media and our most cynical memes say we live in a post-fact era. So who can we trust—and how do our users invest their trust? Expert opinions are a thing of the past; we favor user reviews from “people like us” whether we're planning a meal or prioritizing a newsfeed. But as our filter bubbles burst, consumers and citizens alike turn inward for the truth. By designing for empowerment, the smartest organizations meet them there.
We must empower our audiences to earn their trust—not the other way around—and our tactical choices in content and design can fuel empowerment. Margot will walk you through examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users. We'll ask the tough questions: How do brands develop rapport when audiences let emotion cloud logic? Can you design around cultural predisposition to improve public safety? And how do voice and vulnerability go beyond buzzwords and into broader corporate strategy? Learn how these questions can drive design choices in organizations of any size and industry—and discover how your choices can empower users and rebuild our very sense of trust itself.
Presented at An Event Apart San Francisco, #aeasf, on December 9, 2019 by Margot Bloomstein
Designing for Trust in an Uncertain World An Event Apart DC
To regain their trust, we must empower our users. Expert opinions are a thing of the past; we favor user reviews from “people like us” whether we're planning a meal or prioritizing a newsfeed. But as our filter bubbles burst, consumers and citizens alike turn inward for the truth. By designing for empowerment, the smartest organizations meet them there.
In an age of cynicism, we can design for trust: our tactical choices in content and design can fuel empowerment. Examples from the FBI, Mailchimp, NIH, GOV.UK, and America's Test Kitchen demonstrate what you can do to meet unprecedented problems in information consumption. Focusing on voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users and rebuild our very sense of trust itself.
Presented by Margot Bloomstein, @mbloomstein, at An Event Apart Washington DC, #aeadc, on July 29, 2019.
Designing for Trust at design monat graz
Mass media and our most cynical memes say that we live in a post-fact era. So who can we trust and how do our users use their trust? Expert opinions are a thing of the past, and we prefer user reviews written by "people like us", whether we select a restaurant or scan a newsfeed. But when the filter bubbles burst, consumers and citizens alike turn back inside to find the truth. Through designs that "empower", the smartest organizations meet them right there. We need to empower and empower our audience to gain their trust, not the other way around, and only through tactical decisions about content and design, empowerment can be initiated.
Margot Bloomstein presents examples from a variety of industries and shows in detail how to deal with unexpected problems in the consumption of information. Learn how language, volume, and vulnerabilities can influence your design and content strategy to win the trust of your users. It asks the difficult questions, such as "How can brands build a harmonious bond when the logic of their audience is overshadowed by their emotions? Can one "design around" cultural dispositions to improve public safety? And how do your voice and vulnerability stand out against mere buzz words and penetrate into a broader business strategy?
Presented at design monat Graz, #designmonatgraz2019, in Graz Austria in conjunction with FH | Joanneum by Margot Bloomstein, @mbloomstein. (c) 2019 Margot Bloomstein.
Rebuilding Trust: Validate users by starting where they are at Confab 2019
Before we engage users with products, interfaces, and content, we need their trust. Trust is waning today; users disregard traditional sources of expertise and bring skepticism to even innocuous interface copy. Can you blame them? Popular media, politicians, and big-name brands are gaslighting, talking down, and talking too much about themselves.
Let’s do better: Exploring examples from insurance, consumer goods, and online education, you’ll see how the right content validates audience beliefs and life experience to move them forward. Margot will go deeper into themes she first brought to Confab last year to unpack tactics of style and tone that use vulnerability to foster trust, educate audiences—and ultimately reinvigorate brands.
Discover the key changes in diction (beyond just mirroring your audience’s vocabulary) you can make to invite users in to your brand, as champions rather than consumers.
Learn how content that asks questions, exposes process, and loses the polish can build goodwill and engender greater faith from your audience.
Gain practical examples of how—and why—to talk about mistakes, challenges, and screwups with your audience while ensuring Legal remains your biggest fan.
Presented at Confab 2019, #confab2019, by Margot Bloomstein on April 25, 2019, in lovely Minneapolis.
Design for Trust: Find Strength in Vulnerability, Voice, and Volume at CMC2019
How do you earn the trust of your customers, readers, and fans when facts are out—and what “feels right” wins? Mass media and our most cynical memes say we live in a post-fact era. That idea undermines any marketing that promotes ideas, products, services, or politician… and it tracks with trends in social media: our customers turned away from experts and big brands to let “people like us” influence choices instead. But we’re popping those filter bubbles. Now consumers turn inward for the truth—and by embracing vulnerability and designing for empowerment, the smartest organizations meet them there.
Drawing on lessons from America’s Test Kitchen, Crutchfield, GOV.UK, and Volkswagen, discover tactics of content strategy and design to foster trust, build rapport, and increase loyalty by learning to “prototype in public" and lean into vulnerability, using voice to strengthen your base, and determine the right volume for your users' goals.
Designing for Trust in an Era of Self-Validating Facts: Keynote UX in the Cit...
Consumers and citizens alike turn inward for the truth. By designing for empowerment, the smartest organisations meet them there.
We’ll explore why trust in the old guard has fallen apart - and then examine how today’s smartest companies and institutions rebuild trust by bolstering their customers’ knowledge. We’ll dig into examples from the public and private sector to ask: how do brands develop rapport when audiences let emotion cloud logic? What happens when cultural predisposition affects public safety? And how do voice and vulnerability go beyond buzzwords and into broader corporate strategy?
You’ll see how to use tactics of design and content to empower users. The same tactics can work across industries, scale and audience. You’ll uncover a play-by-play approach to educating and empowering consumers and citizens alike - and learn how to operationalise vulnerability through design that rebuilds hope itself.
Keynote presented at UX in the City Manchester, #UXCityMCR, on March 14, 2019, in Manchester UK.
Designing for Trust in an Uncertain World at An Event Apart Seattle
We must empower our audiences to earn their trust—not the other way around—and our tactical choices in content and design can fuel empowerment. Margot will walk you through examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users. We'll ask the tough questions: How do brands develop rapport when audiences let emotion cloud logic? Can you design around cultural predisposition to improve public safety? And how do voice and vulnerability go beyond buzzwords and into broader corporate strategy? Learn how these questions can drive design choices in organizations of any size and industry—and discover how your choices can empower users and rebuild our very sense of trust itself.
Presented by Margot Bloomstein, @mbloomstein, at An Event Apart Seattle, #aeasea on March 4, 2019.
Designing trust in an era of self-validating facts at Fluxible 2018
Mass media and our most cynical memes say we live in a post-fact era. If that’s the case, who can we trust — and how do we invest our trust? We used to seek experts as arbiters of reality, but then looked to “people like us” whether we were picking a restaurant, planning a vacation, or clicking on a trending news item. But as our filter bubbles burst, consumers and citizens alike began to turn inward for the truth — and by designing for empowerment, the smartest organizations meet them there.
In this exploration of some of today’s most engaging brands, content strategist Margot Bloomstein draws on two decades of personal experience building trust into companies, their websites, and their broader messaging. Author of Content Strategy at Work and the forthcoming Trustworthy, she explores why trust in the old guard has fallen apart — and then presents how today’s smartest companies and institutions rebuild trust by building and bolstering the knowledge of their customers. We’ll dig into examples from America’s Test Kitchen, Volkswagen, Crutchfield, GOV.UK, and other organizations of the public and private sector to ask: How do brands develop rapport when audiences let emotion cloud logic? What happens when cultural predisposition affects public safety? And how do voice and vulnerability go beyond buzzwords and into broader corporate strategy?
You’ll see how design and content come together to empower users — and how the same tactics can work across industries, scale, and audience. You’ll uncover a play-by-play approach to educating and empowering consumers and citizens alike — and learn how thoughtful design and content can rebuild our sense of trust itself.
Presented by Margot Bloomstein at Fluxible 2018, #fluxible2018, on September 23, 2018, in Kitchener-Waterloo, Ontario Canada.
How to Embrace Pace with Content Strategy for Slow Experiences
Fast and efficient may rule the web, but efficient experiences aren’t always effective, for many reasons. Instead, try slowing down your customers to improve learning and advance their journey. Fast-to-publish and quick-to-sell can lead to low lifetime value, shopping cart abandonment, returned merchandise—and understandably unhappy reviews. Attend this session, and learn how to craft appropriately-paced customer experiences that allow the time and space for discovery, customer confidence, and insights that last long after the conversion. The secrets live in how you craft copy and prioritize content types to move customers forward wisely, to enjoy the journey mile after mile.
Presented at Content Marketing Conference 2018, #CMC18, in Boston, May 3, 2018
Content Strategy for Slow Experiences at Generate NYC 2018
Online experiences can be fast, efficient, easy, orderly—and sometimes, that's all wrong! Users click to confirm too soon, confuse important details, or miss key features in product descriptions. Efficient isn't always effective. Not all experiences need to be fast to be functional. In fact, some of the most memorable and profitable engagements are slow and messy... and that’s just right.
By designing for pace, we can intentionally help users focus on details and gain confidence in their choices. We can also encourage their sense of discovery and help them build stronger memories. Not all experiences need to be slower, but content strategy can help identify and support these outliers of user experience. Look to REI, Target, Fidelity, Patagonia, Disney, and others for lessons you can apply to aid learning, retention, and user satisfaction. Help your audience soak up the journey or just engage with more certainty, all by design.
Presented by Margot Bloomstein at Generate 2018, #generateconf, on April 27, 2018, in New York City.
Empowerment in an era of self-validating facts at World IA Day Boston
As we wrangle with the focus of World IA Day, "IA for good," we should start by asking: what does it mean to be good in the context of IA, user experience, content strategy, and design? In this post-fact era, does the truth matter--and does good matter?
It does--not in how we shift our loyalties, but in how our users shift their instincts. Inconsistency affects us and destroys trust--in brands, governments, wisdom, and ourselves. The most good IA can do is to empower the impact of our users. Design is a force multiplier and we can fuel that good.
Keynote at World IA Day Boston, #WIADBOS, #WIAD18, February 24, 2018, in Cambridge MA.
Brand-Driven Content Strategy: Creating a Message Architecture Workshop at Co...
Brand-driven content strategy complements user-centered design, and this workshop will help you get up to speed on why and how to implement it. We’ll conduct a hands-on exercise to prioritize communication goals and develop a message architecture—ideal whether you maintain content for the Web, mobile apps, social media, or offline experiences.
From there, you’ll learn how to use a message architecture as the metric against which to measure content in a qualitative content audit. Then carry it into governance: We’ll explore the impact of a message architecture on editorial style guidelines and an editorial calendar—and see how that foundation can improve efficiency and client satisfaction throughout your projects. Discover how a brand-attributes card sort can help you identify potential pitfalls and points of disagreement while you improve organizational alignment through entire engagements.
Trying to manage scope creep? What about seagulling stakeholders? And what content matters most, anyhow? These questions and other challenges drive content strategy, and the business issues beyond it. What if you need to empower a team, wrangle a client, and rally everyone around a common vocabulary for your primary navigation? No matter your title, it’s time to embrace content strategy, starting with the message architecture.
Learn how to establish a hierarchy of communication goals with a hands-on exercise and the right questions to ask along the way to minimize distracting, off-brand features, like the blog no one has time to update.
Discover how to bring brand-driven thinking through subsequent activities, like the content audit and content model.
Explore the impact of the message architecture on “rubber meets the road” details in style, tone, and diction.
Gain additional tools to keep your projects on track, on time, and on budget.
Presented as a workshop at Confab Central, #ConfabCentral, in Minneapolis, June 7, 2017.
Driving Your Product's Content Strategy with a Message Architecture at UX Lon...
Brand-driven content strategy complements user-centred design to use prioritised communication goals to focus new features, content types, and the workflow to create and maintain them. In this workshop, you’ll get up to speed on the philosophy, questions, tools, and exercises to implement brand-driven content strategy. We’ll use BrandSort™ to conduct a hands-on exercise to prioritise communication goals and develop a message architecture—ideal whether you maintain content for the web, mobile apps, social media, offline experiences, or any imagined output of your CMS. Eager for more efficient engagements? You’ll discover how a brand attributes card sort can help you identify potential pitfalls and points of disagreement while you improve organisational alignment. Then we’ll discuss the content opportunities a gap analysis can reveal when we use the message architecture as a metric of quality in a content audit.
Join this workshop to build out your content strategy toolkit:
Learn how—and why—to establish a hierarchy of communication goals in a message architecture with the hands-on BrandSort exercise.
Discuss the right questions to ask—and how to ask them—to minimise distracting, off-brand features, like the blog no one has time to update.
Gain additional tools to keep your projects on track, on time, and on budget
Presented at UX London in London, #UXLondon, on May 24, 2017.
Communicating in an Era of Self-Validating Facts at SXSW
The 2016 US presidential election revealed a post-fact culture. Previously, catching someone in a lie could sully their name, derail a campaign, or decimate a brand—ask Gary Hart, Richard Nixon, and former governor and Appalachian Trail enthusiast Mark Sanford. Today, lies matter less… not to brands, but to their audiences. Emotion replaces logic. So how do you develop rapport when your audience tests proof points against their own convictions? Can mass media validate fact if “truthiness” trumps truth? Can you harness opposing perspectives without ceding to false equivalency? Most importantly, we’ll discuss how to empower audiences to embrace the courage of their convictions on your behalf.
Presented at SXSW in Austin, #sxsw and #factstalk, on March 14, 2017.
Behind Your Back: How Other Industries Talk About Higher Ed at ConfabEDU 2016
Long before you target prospective students, they’re forming opinions, narrowing options, and determining costs… without talking to you. They’re hearing other voices—and what those voices say may surprise you. Today, organizations like Peterson’s, Sallie Mae, and College Confidential help students vet schools and determine budgets, conversations previous generations had with guidance counselors and college recruiters.
Discover how publishers and financial institutions are earning trust through new choices in content types, calls to action, and partner investments. As higher education draws scrutiny for cost and relevance, it’s time to learn from adjacent industries and reframe the conversation from your own institution.
Learn how students gain confidence in their choices as they navigate the application and aid processes.
Discover what prospects look for when determining what resources deserve their time, attention, and trust.
Uncover how partners can strengthen your brand in the topics students value—especially when they don’t want to hear about those topics from you.
Presented at Confab Higher Ed 2016, #ConfabEDU, in Philadelphia November 15, 2016.
Content Strategy for an Era of Self-Validating Facts at CSsummit
The 2016 US presidential election reveals a post-fact culture. Previously, catching someone in a lie could sully their name, derail a campaign, or decimate a brand--ask Gary Hart, Richard Nixon, and former governor and Appalachian Trail enthusiast Mark Sanford.
Today, lies matter less. Not to brands, but to their audiences. Emotion replaces logic. So how do you choose content types to develop rapport when your audience tests proof points against their convictions? Can mass media validate fact if "truthiness" trumps truth? Can you harness opposing perspectives without ceding to false equivalency? Most importantly, we'll discuss how to empower audiences to embrace the courage of their convictions on your behalf.
Presented at the online Content Strategy Summit 2016, #CSsummit, August 25, 2016.
Expanding our expectations of "everyone" at Content Strategy Summit 2015
Content strategy both champions and makes possible the idea that "everyone is a publisher." New platforms and approaches to collaboration let us reframe the conversation beyond traditional book publishing. But with challenges to net neutrality and inconsistent network connectivity in the developing world, do we need to limit our definition of "everyone" to just the white and wealthy world and the more cutting-edge businesses it spawns?
Maybe that's the case today, but today is the mirror of realism. The future is the undefined outcome of optimism—and we have many reasons to be optimistic.
Looking at emerging examples from modern business culture, Silicon Valley investment strategies, and communication trends beyond the United States, Margot Bloomstein will map out challenges and opportunities for publishing in the coming decades.
The author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project, Bloomstein will explore how content strategy will work in the future to aid the changing face of publishing. Who will practice it? Will power align with technology, quality, perspective, or a combination of all three? And how will we define "publishing," anyhow?
Presented at Content Strategy Summit, #CSSummit, online, on September 22, 2015
UX Futures: Publishing and Expanding Our Expectations of Everyone
Content strategy champions and makes possible the idea that “everyone is a publisher.” But with challenges to net neutrality and inconsistent network connectivity in the developing world, do we need to limit our definition of “everyone” to just the white and wealthy world and the more cutting edge businesses it spawns?
Maybe that’s the case today, but today is the mirror of realism. The future is the undefined outcome of optimism—and we have many reasons to be optimistic.
Looking at emerging examples from modern business culture, Silicon Valley investment strategies, and communication trends beyond the United States, Margot Bloomstein will map out challenges and opportunities for publishing in the coming decades. The author of Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project, Bloomstein will explore how content strategy will work in the future to aid the changing face of publishing. Who will practice it? Will power align with technology, quality, perspective, or a combination of all three? And how will we define “publishing,” anyhow?
Presented November 5, 2014 as part of the UX Futures Summit.
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Content Strategy Gets to Work at AIGA Maine
- 11. © The Creative Group
- 13. “
- 25. THIS CAN HAPPEN.
- 29. Cheeky • Witty and fun • Young without being childish Customer oriented and responsive • Approachable, friendly • Championing and empowering Helpful • Accessible
- 31. From: Little MOO | Print Robot <noreply@moo.com> Subject: MOO | Order 0629312615 | Confirmed Hello I'm Little MOO - the bit of software that will be managing your order with moo.com. It will shortly be sent to Big MOO, our print machine who will print it for you in the next few days. I'll let you know when it's done and on its way to you. Remember, I'm just a bit of software. So, if you have any questions regarding your order please first read our Frequently Asked Questions or contact customer services (who are real people!) Thanks, Little MOO, Print Robot
- 32. Cheeky Customer oriented and responsive Helpful
- 34. “Great design for everyone” Vision and direction are different. This inspires, but isn’t tactical.
- 36. Gracious • Welcoming, anticipatory service Elite and premium • Selective membership • “Curated” experiences Traditional • Enduring heritage • Preserving appreciation for quality
- 45. Premium technology • Assertive; ready to perform as a driver’s car • Proactive and supportive of spontaneity Classic design • Experienced and savvy Cheekiness • Smart, “punny,” hip • Fun, gleeful
- 50. If these emails are boring you and you don’t mind missing out on all the lip-smackin’ stuff we’ll be sending in the future, simply send a message to owner- unsubscribe@insiders.miniusa.com and include “Unsubscribe” and your favorite fruit in the subject field.
- 51. Message architecture drives the user experience
- 52. …in content
- 53. …and in design
- 54. …and in the choice of features and content types
- 59. ©Warby Parker
- 63. • • • • • •