Continuous
for a Better Business…
Every Year
What is Innovation?
Asking a simple question…
How do I serve my customer
‘even better’
than I did yesterday?
On the Agenda…
How to…
• Think differently about your business
• Understand how to prepare yourself to thrive in the future
• Avoid the biggest barriers to innovation
• Implement a philosophy of constant improvement
• Discover how simple and fun innovation really can be
Link to slides – slideshare.net/tradeinsights
Who is in the room?
Who is in the room?
Rectangle - Intelligent, strong decision makers, proactive
Triangle - lateral thinkers, prepared to look at all sides
Squiggle - Creative, strong imagination, leaders of people
Circle - Totally pre-occupied with sex and booze
Something to think about…
If it’s not working for you…
it’s not working for the client!
What is it costing you?
• Being the same – in the ‘sea of sameness’
• Stagnant – Smell
• Business becomes redundant
Who are you?
Leading Lagging
What gets in the way?
1. Busyness
What gets in the way?
1. Busyness
2. Success
When to be disruptive
When to be disruptive
What gets in the way?
1. Busyness
2. Success
3. Fear
Thinking…
Thinking…
Thinking…
Thinking…
How to Innovate..
1. Become your customer
2. Become your customers customer
3. Solve their biggest problems
4. Help the customer BE a great customer
5. Help them look good
Thinking…
Understand…
1. Greed
2. Lazy
3. Impatience
4. Vanity
 Give more than you promise
 Make it easy for them
 Make it happen quickly
 Make them feel good in the
process.
Ingredients
• Leadership
• Trust
• Constructive conflict
• Be ok with failing/mistakes – its all part of
success
• Stretch the comfort zone
• Challenge the status quo
• Commitment to KAIZEN
• Keep it simple
How to
 Create the space – schedule it – re create
 Challenge the status quo
 Zero based thinking
 Think BIG - it really is FUN!
 Let people think you are crazy
 Be around like thinkers
 Future pace
 Study other industries
When it goes wrong…
 Focus is on cost savings or making money
alone
 Too complex
 Think that technology is the answer
 The market is not ready
Small Examples
• Offer extra services
• Maintenance check
• Payment options
• Reminders
• Thank you gifts
• Offshore/outsource - efficiency
Questions to consider
If you could only work on one project for a year to transform
the business, what would it be and why?
What suffers more breakdowns: our products, our
processes, or our people? How could we fix this?
It’s 2025 and we’re the best company to work for in the
world: What two things did we do to earn this award?
Questions to consider
Which parts of your processes would you like to kill or
eliminate?
What would our dream testimonial from a customer say?
What can we offer for free that no one else does?
What is the shortest path to the customer? How could we get
there in ½ the time
Thinking…
Perhaps the way to meet tomorrow’s challenges is
not to use yesterdays thinking, but to dare to think
the previously unthinkable, to speak the previously
unspeakable, and to try that which was previously
out of the question.
Why?
Why not?

Driving Continuous Innovation Every Year

  • 1.
    Continuous for a BetterBusiness… Every Year
  • 2.
    What is Innovation? Askinga simple question… How do I serve my customer ‘even better’ than I did yesterday?
  • 3.
    On the Agenda… Howto… • Think differently about your business • Understand how to prepare yourself to thrive in the future • Avoid the biggest barriers to innovation • Implement a philosophy of constant improvement • Discover how simple and fun innovation really can be Link to slides – slideshare.net/tradeinsights
  • 4.
    Who is inthe room?
  • 5.
    Who is inthe room? Rectangle - Intelligent, strong decision makers, proactive Triangle - lateral thinkers, prepared to look at all sides Squiggle - Creative, strong imagination, leaders of people Circle - Totally pre-occupied with sex and booze
  • 8.
    Something to thinkabout… If it’s not working for you… it’s not working for the client!
  • 10.
    What is itcosting you? • Being the same – in the ‘sea of sameness’ • Stagnant – Smell • Business becomes redundant
  • 11.
  • 12.
    What gets inthe way? 1. Busyness
  • 14.
    What gets inthe way? 1. Busyness 2. Success
  • 15.
    When to bedisruptive
  • 16.
    When to bedisruptive
  • 17.
    What gets inthe way? 1. Busyness 2. Success 3. Fear
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
    How to Innovate.. 1.Become your customer 2. Become your customers customer 3. Solve their biggest problems 4. Help the customer BE a great customer 5. Help them look good
  • 23.
  • 24.
    Understand… 1. Greed 2. Lazy 3.Impatience 4. Vanity  Give more than you promise  Make it easy for them  Make it happen quickly  Make them feel good in the process.
  • 25.
    Ingredients • Leadership • Trust •Constructive conflict • Be ok with failing/mistakes – its all part of success • Stretch the comfort zone • Challenge the status quo • Commitment to KAIZEN • Keep it simple
  • 26.
    How to  Createthe space – schedule it – re create  Challenge the status quo  Zero based thinking  Think BIG - it really is FUN!  Let people think you are crazy  Be around like thinkers  Future pace  Study other industries
  • 36.
    When it goeswrong…  Focus is on cost savings or making money alone  Too complex  Think that technology is the answer  The market is not ready
  • 37.
    Small Examples • Offerextra services • Maintenance check • Payment options • Reminders • Thank you gifts • Offshore/outsource - efficiency
  • 38.
    Questions to consider Ifyou could only work on one project for a year to transform the business, what would it be and why? What suffers more breakdowns: our products, our processes, or our people? How could we fix this? It’s 2025 and we’re the best company to work for in the world: What two things did we do to earn this award?
  • 39.
    Questions to consider Whichparts of your processes would you like to kill or eliminate? What would our dream testimonial from a customer say? What can we offer for free that no one else does? What is the shortest path to the customer? How could we get there in ½ the time
  • 40.
    Thinking… Perhaps the wayto meet tomorrow’s challenges is not to use yesterdays thinking, but to dare to think the previously unthinkable, to speak the previously unspeakable, and to try that which was previously out of the question.
  • 41.
  • 42.

Editor's Notes

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