Facing feature creep or disagreements among stakeholders? Get a grip on content, the people who make it, and the brand they want to establish. Enter brand-driven content strategy: learn how to develop a message architecture, discover how a brand attributes cardsort can help, and improve organizational alignment around your content. Then we'll conduct a quantitative and qualitative content audit to reveal new content types and see... is your content even any good?
Delivered at User Experience Lisbon, #uxlx, June 5, 2014, in Lisbon Portugal.
2. @mbloomstein | #uxlx 2
What is content strategy?
Planning for the creation, aggregation,
delivery, and governance of useful,
usable, and appropriate content in an
experience.
89. @mbloomstein | #uxlx 89
Audit to understand what you
have and what you need.
Don’t just do it for fun.
Before you can start, you need to
know why.
What are you trying to learn?