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Content Strategy for Social Media
The document outlines a content strategy for social media, emphasizing the importance of having a clear strategy to navigate the complexities of social media. It stresses the need for relevant and engaging content that resonates with users while advocating for planning and measurement of content effectiveness. Key elements include understanding user behavior, storytelling, and utilizing both existing and new content sources to maintain engagement and visibility.
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Content Strategy for Social Media
- 1. Let’s Give Them Something to Talk About - Content Strategy for Social Media astridhaug.dk @astridhaug #sigdukanlimig
- 2. Typical process Selectingsocial networks Strategy for social media astridhaug.dk @astridhaug #sigdukanlimig
- 3. Why content? Thealgorithms Ads and SEO Great content lasts longer astridhaug.dk @astridhaug #sigdukanlimig
- 4. Strategy The strategygives a common focus and a point of direction. So when you’re lost in the social media jungle you can go back to the strategy and say: Ok, this is the way we want to go. Let’s give them something to talk about - content strategy for social media astridhaug.dk @astridhaug #sigdukanlimig
- 5. Model for… astridhaug.dk@astridhaug #sigdukanlimig
- 6.
- 7. Purpose SWOT GoldenCircle astridhaug.dk @astridhaug #sigdukanlimig
- 8. Flathead – aweird fish swimming against the stream to find new and different ways. astridhaug.dk @astridhaug #sigdukanlimig
- 9. Speak properly astridhaug.dk@astridhaug #sigdukanlimig
- 10. Meet our employee Buy our product Value Levels Learn about our business We talk about our passion Call me Aarstiderne How can we help you with your passion? How can we change the world together? Get 3 for the price of 2 We’re passionate about a course/topic Nike+ nemlig.com Silvan astridhaug.dk @astridhaug #sigdukanlimig
- 11. Purpose Content Plan& Measure Organise Relevance astridhaug.dk @astridhaug #sigdukanlimig
- 12. Relevance Relevance Whatyou want to say What they want to hear You Users astridhaug.dk @astridhaug #sigdukanlimig
- 13. What do weknow about our users? digital behaviour language codes astridhaug.dk @astridhaug #sigdukanlimig sex age interests
- 14. “We want to be experts on sleep”
- 15. They know theirusers well: DaneAge Association
- 16. Purpose Relevance Plan& Measure Organise Content astridhaug.dk @astridhaug #sigdukanlimig
- 17. The great content • Tells a story astridhaug.dk @astridhaug #sigdukanlimig • Is visual • Is relevant, surprising, entertaining, emotional, important • Helps people do something • Has the right timing
- 18. #emotional #visual #storytelling astridhaug.dk @astridhaug #sigdukanlimig
- 19. Content triangle OTHERS EXISTING NEW astridhaug.dk @astridhaug #sigdukanlimig
- 20. Existing content astridhaug.dk@astridhaug #sigdukanlimig
- 21. Where does contentcome from? Calendar Homepage Magazine Photos Newsletter Video astridhaug.dk @astridhaug #sigdukanlimig
- 22. Content of others blogs CONTENT CURATION articles videos astridhaug.dk @astridhaug #sigdukanlimig
- 23.
- 24. Content of others: Social media takeover • engagement astridhaug.dk @astridhaug #sigdukanlimig • authenticity • expands network
- 25. New content astridhaug.dk@astridhaug #sigdukanlimig
- 26. New content astridhaug.dk@astridhaug #sigdukanlimig
- 27.
- 28. Purpose Relevance ContentOrganise Plan & Measure astridhaug.dk @astridhaug #sigdukanlimig
- 29. Content plan astridhaug.dk@astridhaug #sigdukanlimig
- 30. Annual calendar Internalfactors: External factors: SPRING SUMMER astridhaug.dk @astridhaug #sigdukanlimig Projects Annivesaries Conferences Celebratory days & holidays Events 2015 Weather/seasons WINTER FALL
- 31. Measure sales visibility customer satisfaction branding astridhaug.dk @astridhaug #sigdukanlimig
- 32. A lot wecan measure Ask employees Ask customers Ressources Time spend Less complaints Employees on social media Engagement Users Traffic Sale Signups astridhaug.dk @astridhaug #sigdukanlimig Experienced behavior Registered behavior Internal External
- 33. Why measure? 1.To make sure we are on the right track (purpose) 2. Do we spend our time right? (prioritize) 3. Compare social media with other activities 4. Motivation 5. Makes social media visible in the organization astridhaug.dk @astridhaug #sigdukanlimig
- 34. Purpose Relevance ContentPlan & Measure astridhaug.dk @astridhaug #sigdukanlimig Organise
- 35. Content strategy Motivation? Internal communication Content editor Webmaster Leadership HR employee Internal experts Who do you need to help you out?
- 36. Remember these people… astridhaug.dk @astridhaug #sigdukanlimig
- 37. Find your purpose Be relevant to your users Create great content astridhaug.dk @astridhaug #sigdukanlimig
- 38. Plan & Measure Embed it in the organization astridhaug.dk @astridhaug #sigdukanlimig
- 39. Contact: astridhaug.dk Twitter@astridhaug mail@astridhaug.dk astridhaug.dk @astridhaug #sigdukanlimig