Estrategias para la conservación del agua dulce del mundo y la influencia de esta a través de las redes sociales para lograr la concientización de la población mundial.

1. Protecting the World's
Freshwater - Social
Media Strategy
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3. Table of contents
01 Planning
02 Content creation
03 Review and editing
04 Scheduling
05 Format and design
06 Final review

4. What is social media?
Overall, social media is a versatile tool that can enrich your life,
facilitate connections, and offer a window into the broader world. It's a
platform where you can learn, share, and engage in meaningful ways,
enhancing both your online and offline experiences. Here you have
some purposes of social media:
● Personal connections: Connect with others, share moments,
and express yourself
● Information and entertainment: Stay informed, discover
diverse content, and enjoy entertainment
● Learning and social impact: Learn, contribute to causes, and
engage in diverse communities

5. Planning
01

6. Planning
Begin by outlining your objectives, whether
it's sharing personal moments, promoting a
cause, or growing your online presence.
Consider who your audience is, whether
they're followers, supporters, or friends,
and understand their interests to tailor
your content
Objectives and
audience Your message
Select a theme and tone that resonate with
your audience, whether it's your Instagram
followers, environmental enthusiasts, or
friends. Create engaging content, like
images, videos, or text, that aligns with
your goals and speaks to the preferences of
your target audience

7. Quality Platforms Captions
Content creation
Produce high-quality content
for individuals, organizations,
or causes. Mix images, videos,
and captions to keep it
engaging and dynamic.
Showcase personal
experiences or organizational
impact
Tailor content to each
platform's characteristics and
user expectations. Adapt
visuals and messages to the
platform's nuances for better
resonance
Enhance content with
concise, engaging captions.
Share stories that resonate
with your audience. For
causes, emphasize your
mission. Utilize relevant
hashtags to amplify reach

8. Before sharing, review your content for accuracy.
Whether you're an individual sharing personal stories
or an environmental organization spreading
awareness, ensure details are correct
Proofread for grammar and spelling errors. Even
personal accounts benefit from error-free content.
For organizations or causes, polished content boosts
professionalism and credibility
Edit for clarity and consistency. Whether it's your
personal experiences or your organization's
initiatives, ensure your message is easy to
understand. Use a consistent tone that aligns with
your content's purpose
Check visuals for quality. Ensure images and videos
are clear and visually appealing. Strong visuals
enhance your content's impact and engagement
Review and editing
Accuracy check
Clarity and consistency
Grammar and spelling
Visual appeal

9. Time zones
Varied timing Content type
Optimal timing Platforms Consistency
Scheduling
For individuals, consider when your
audience is most active.
Organizations promoting causes
should align posts with peak
engagement times
Experiment with posting times.
Test different slots and observe
engagement patterns. Adapt your
schedule based on results
Consider your audience's time
zones. Schedule posts to reach
them when they're most likely to
be online
Study platform analytics. Know
when your content gets the most
attention. Post accordingly for
maximum impact
Maintain a consistent posting
schedule. For personal accounts,
regular updates keep followers
engaged. Consistency builds trust
Match post types with optimal
times. Share longer content when
your audience is more receptive.
Use short posts when attention
spans are limited

10. 123,123
Keep track of interactions with your posts

11. Social media is all about people

12. Engagement share
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Pinterest
TikTok
Instagram
Twitter

13. A table for your schedules
Monday Tuesday Wednesday Thursday Friday
TikTok Idea Idea Idea Idea Idea
Instagram Idea Idea - Idea Idea
Twitter Idea Idea Idea Idea -
Pinterest Idea Idea Idea - Idea
Email - Idea - Idea Idea
Facebook Idea - Idea Idea -

14. This is what your
page will look like
Your username
Remember that web pages must be optimized to work on
phones, since 80% of people only visit websites from their
smartphones
● Your username should be the first thing they see
● Select your best photo for the front page
● Use creative captions for your posts!
01
02
03

15. Buyer persona or target audience
Bio
Provide a general overview of the
buyer persona. Include demographic
information, professional and
personal roles, and how they fit into
the world
William Doe
26, teacher
“Envision a statement that encapsulates their
attitudes, desires, or key concerns. Imagine
what they might say”
Personality
● Describe the buyer persona's
characteristics in three key
aspects: their values,
behaviors, and attitudes
● This will help establish a
clearer picture of how they
think and act
● It’s very important to know
your audience!
Motivations
Motivation
Pain points
These pain points are areas
where your offering could be
beneficial for the
buyer persona
Motivation
Motivation
01
02
03

16. Roadmap infographic of our socials
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Initiative 1
In this section, describe the
objective of your initiative
Initiative 2
In this section, describe the
objective of your initiative
Initiative 3
In this section, describe the
objective of your initiative
Initiative 4
In this section, describe the
objective of your initiative
Initiative 5
In this section, describe the
objective of your initiative
Initiative 6
In this section, describe the
objective of your initiative

17. Showcase
some pictures!
You know what they say: a picture is worth a
thousand words — use them!

18. —Laura Patterson
—John Nelson
—Lisa James
"I was amazed by how this strategy reshaped my social media game — it's like I found the
missing puzzle piece for audience engagement!"
"Before discovering these techniques, I underestimated the power of social media. Now, I'm
witnessing real results and meaningful connections"
Testimonials
“My social media presence took a remarkable turn after following this advice. The growth in
interactions and followers speaks for itself”

19. Social media analytics
xxx billion
Users worldwide
xh xmin
Average
time spent
xx
Number of
platforms used
Worldwide reach
Country 1 users Country 2 users
xxx billion xxx billion
Platforms with most users
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