The document discusses 5 challenges of social media marketing: 1) Deciding what to say, 2) Finding time, 3) Creating original content, 4) Engaging with customers, and 5) Measuring ROI. It provides tips to overcome each challenge, such as thinking of content as strategic rather than random, dedicating time to social media like other marketing tasks, focusing on unique content to drive engagement and search rankings, interacting with readers to encourage sharing, and measuring short-term metrics like engagement instead of long-term sales for ROI.
8 herramientas de Google para aumentar tu efectividad en MarketingRicardo Llera
This document provides an overview of 9 tools from Google that can help with marketing effectiveness, including Google AdWords, Google Docs, Google Keyword Tool, Google Alerts, Google News, Google Reader, Google Places, Google+, and addresses common questions. The tools covered allow marketers to create ads and target keywords, collaborate on documents, do keyword research, stay updated on news and topics, engage audiences, and optimize local business listings.
Are You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for BusinesssSue-Ann Bubacz
Do you ever feel like you're walking a social media tightrope? Just about to tumble? Yep, then it's time to take a closer look at Social Media Marketing for your small business.
Social media provides new opportunities for marketing research through tools that allow analysis of online conversations. While there were few social media monitoring tools three years ago, there are now over 1,000 applications available. No single tool fits all needs, so marketers should evaluate options. Social media research can provide real-time and cost-effective primary and secondary research through strategy, development, and evaluation phases to identify influencers, enhance products and measure campaign success through metrics like reach and sentiment. A case study highlights how Universal Orlando used social media to reach over 350 million people about a new attraction by targeting seven influential bloggers.
The document discusses the importance of creating value for audiences on social media through engagement rather than just growing follower counts. It recommends first understanding what audiences want and listening to existing customers to tailor social media activity accordingly. The ultimate goal is to increase awareness, engagement, and sales through approaches like quality content, conversations, and connections rather than one-way broadcasting.
This document provides a 7 step guide to creating a social media strategy for small businesses.
Step 1 is to identify your target audience. Step 2 is to define your message. Step 3 is to set goals for your social media presence. Step 4 is to brainstorm content ideas. Step 5 is to set a budget and schedule. Step 6 is to set limits and benchmarks. Step 7 is to experiment, test, and measure the effectiveness of your strategy.
The document then provides tips and best practices for using key social media platforms like Facebook, Twitter, and Pinterest to engage customers and grow your business.
Social media marketing is more important than ever for nonprofits and businesses alike. Yet, social media engagement is on the decline. So what do you do, when it’s hard to gain followers; harder still to ensure that followers see your message; and you still have to deal with the limits of your time?
The document provides 8 tips for businesses using Facebook:
1) Respond to every comment on your Facebook page to engage customers.
2) Post valuable, interesting content related to your business 80% of the time and only promote your own business 20% of the time.
3) Link your Facebook page to your other online presences like your website to reach more potential customers.
4) Learn how to use Facebook tools to better understand and market to your audience.
5) Optimize your Facebook page for viewing on mobile devices as most users access Facebook this way.
6) Encourage customers to check-in at your business on Facebook to gain word-of-mouth recommendations.
7
Ketchum Digital & Social Almanac 2016 is a review of the year ahead in public relations based on the top 100 stories in digital and social, identified by the Ketchum Engagement network in 2015, and 17 viewpoints written by our experts from around the world.
8 herramientas de Google para aumentar tu efectividad en MarketingRicardo Llera
This document provides an overview of 9 tools from Google that can help with marketing effectiveness, including Google AdWords, Google Docs, Google Keyword Tool, Google Alerts, Google News, Google Reader, Google Places, Google+, and addresses common questions. The tools covered allow marketers to create ads and target keywords, collaborate on documents, do keyword research, stay updated on news and topics, engage audiences, and optimize local business listings.
Are You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for BusinesssSue-Ann Bubacz
Do you ever feel like you're walking a social media tightrope? Just about to tumble? Yep, then it's time to take a closer look at Social Media Marketing for your small business.
Social media provides new opportunities for marketing research through tools that allow analysis of online conversations. While there were few social media monitoring tools three years ago, there are now over 1,000 applications available. No single tool fits all needs, so marketers should evaluate options. Social media research can provide real-time and cost-effective primary and secondary research through strategy, development, and evaluation phases to identify influencers, enhance products and measure campaign success through metrics like reach and sentiment. A case study highlights how Universal Orlando used social media to reach over 350 million people about a new attraction by targeting seven influential bloggers.
The document discusses the importance of creating value for audiences on social media through engagement rather than just growing follower counts. It recommends first understanding what audiences want and listening to existing customers to tailor social media activity accordingly. The ultimate goal is to increase awareness, engagement, and sales through approaches like quality content, conversations, and connections rather than one-way broadcasting.
This document provides a 7 step guide to creating a social media strategy for small businesses.
Step 1 is to identify your target audience. Step 2 is to define your message. Step 3 is to set goals for your social media presence. Step 4 is to brainstorm content ideas. Step 5 is to set a budget and schedule. Step 6 is to set limits and benchmarks. Step 7 is to experiment, test, and measure the effectiveness of your strategy.
The document then provides tips and best practices for using key social media platforms like Facebook, Twitter, and Pinterest to engage customers and grow your business.
Social media marketing is more important than ever for nonprofits and businesses alike. Yet, social media engagement is on the decline. So what do you do, when it’s hard to gain followers; harder still to ensure that followers see your message; and you still have to deal with the limits of your time?
The document provides 8 tips for businesses using Facebook:
1) Respond to every comment on your Facebook page to engage customers.
2) Post valuable, interesting content related to your business 80% of the time and only promote your own business 20% of the time.
3) Link your Facebook page to your other online presences like your website to reach more potential customers.
4) Learn how to use Facebook tools to better understand and market to your audience.
5) Optimize your Facebook page for viewing on mobile devices as most users access Facebook this way.
6) Encourage customers to check-in at your business on Facebook to gain word-of-mouth recommendations.
7
Ketchum Digital & Social Almanac 2016 is a review of the year ahead in public relations based on the top 100 stories in digital and social, identified by the Ketchum Engagement network in 2015, and 17 viewpoints written by our experts from around the world.
Program huerlimann cc blogworld and new media expo new york 2012 titel versionBeat Huerlimann
This document provides an agenda and summaries for sessions at the Blogworld and New Media Expo 2012 conference taking place from June 5-7 in New York City. It lists 15 sessions covering topics like social media marketing, content marketing, link building, event marketing, mobile marketing, and monetizing blogs/Facebook. For each session it provides the speaker, date, time, and a brief summary highlighting the key points to be discussed. The document is written in both English and German.
Snapchat can be used effectively for affiliate marketing by creating daily, valuable content that engages your target audience and drives traffic back to your website or other affiliate links. Content ideas include discussing news, products, or topics relevant to your niche, as well as documenting processes like recipes. An example is provided of a blogger who creates a daily Snapchat cooking show featuring recipes that drive sales of his products. The post teaches how to include relevant links and calls to action in Snapchat content to boost affiliate sales and engagement.
Learn How To Drive Tonnes Of Traffic From Twitter On Autopilot!Matthew Woodward
In this article you’re going to learn how I doubled my Twitter followers in just 75 days and how you can too.
Not only that but I'll also reveal exactly how you can automate the entire process with just 3 tools!
Discover 7 Ways To Grow Your Audience & Create Fans!Matthew Woodward
When you hit publish on your awesome blog, do you feel like you are just talking to yourself?
Have you tried every tactic, tip & hack in the book and still only your friends and family showed up to the party?
I know how that feels which is why today I'm going to share my unique strategy to increase traffic to your blog, grow your audience and create raving fans!
Social media airing your literacy laundryBonnie Zink
Social media has changed how organizations communicate, similar to how technology changed laundry. To effectively use social media, organizations must:
1) Define clear objectives for social media use and determine the relevant audience.
2) Evaluate which social media platforms best suit the objectives and where the audience engages.
3) Create and share engaging, value-added content on social media that is consistent with overall communications strategies.
Youtube secrets the ultimate guide to growing your following and making money...Marketing College Forum
This document provides an introduction to the book "YouTube Secrets" which aims to teach readers the strategies and principles for building a successful YouTube channel and career. It discusses how YouTube has become a platform where regular people can build audiences in the millions and create full-time incomes. The introduction profiles several successful YouTubers and their journeys. It argues that YouTube provides an unprecedented opportunity for anyone to share their message and passions with the world for free. The authors provide their background and qualifications, having both built successful YouTube careers and businesses.
This document discusses social media content batching strategies. It recommends planning content in advance by batching multiple pieces of content at once, such as writing 50 social media updates in one sitting. This allows being more efficient with time spent on content creation and having a backlog of material scheduled out over time. The document provides tips for creating different types of content like questions, quotes, educational posts, and curated content to engage audiences. It emphasizes the importance of consistency, authenticity, and understanding one's target audience when batching and sharing content on social media.
Content Tips Tools Tactics Techniques for Winning More Business - supercharge...MarketSnare
nterested in content tips, tools, tactics, and techniques for winning more business? Stuck in a blog and social media content rut? Suffering from OPC (other people’s content) syndrom? Content calendar looking a bit, empty? Conversions, traffic, and search rankings reek? Can’t understand why you’re not getting social shares and backlinks? Tired of hearing people parrot the generic, “Just write good content” line and standard content creation methods? If you answered yes to any of these questions, this session’s for you. If it’s written or visual, live or recorded, we’ll cover it.
The document provides an overview of social media optimization and planning for businesses. It discusses why social media matters, how to get started with social media planning by defining goals and keywords, creating content calendars, and setting up profiles and analytics tools. It also covers growing engagement on Facebook specifically through posts, contests, offers, events, and building a sense of community. The overall aim is to help businesses leverage social media effectively.
When you hire BuzzMaster you get a great audience interaction tool for your event or conference, AND a BuzzMaster who takes care of all the technical requirements while assisting the speaker or moderator on stage. That's a given. But what can you actually do with this winning combination? There are a lot of different options in designing your personalized set with your BuzzMaster. This eBook gives you a taste of all our different format possibilities!
The document provides guidance on effectively using social media for business purposes. It discusses developing a social media plan and strategy, choosing appropriate platforms, managing content, building relationships, focusing on quality over quantity, and measuring return on investment. Key recommendations include listening to customers, empowering employees, and making social media an integrated part of the company culture.
How to create a social media marketing strategy for a mobile worldVantageITes
Having a social media presence is must for business today. Learn to make social media marketing strategy from us to generate more traffic and customer engagement for your business.
1) The document provides a quick guide to understanding basic rules of marketing in the social world. It outlines 9 key points including knowing the basics of your audience, listening to people rather than talking at them, respecting others' opinions, using advertising strategically, maintaining an online presence, making informed decisions using data, focusing on people rather than just numbers, and thanking others for their time.
2) The author is Imtiaz Noor Mohammad, a marketing veteran who founded a new startup called "Inspire-X" to help businesses tackle marketing issues using data sciences and trend analysis.
3) Readers are encouraged to provide feedback and contact the author via Twitter, LinkedIn, or
BU Interactive Marketing 2015 Summer Class Slides - Part 2Todd Van Hoosear
This document provides an overview of digital marketing and the 4 Cs framework: content, community, conversation, and commerce. It discusses topics such as content marketing, social media, search engine optimization, influencer marketing, and using a marketing hub to converge digital marketing strategies. Key aspects of each of the 4 Cs are defined, including content creation and curation, community building and management, conversation engagement and listening tools, and measuring conversions. The document also discusses how paid, owned, and earned media are converging in digital marketing and introduces the concept of using a marketing hub to orchestrate cross-channel campaigns and optimize the customer experience.
38 experts share How to use Web Push NotificationsHelvijs Smoteks
Adam Houlahan, Sam Hurley, Erik Qualman, Ritchie Pettauer, Mandy McEwen, Tim Hughes and more - in total 38 Marketing Superstars, share their insights on how to use Browser Web Push Notifications to get the best results.
To see the full article click here -> https://maxtraffic.com/blog/web-push-notification-roundup/
Using social media to impact your brand.seffSusan Barry
This document provides tips and strategies for using social media to impact brands. It discusses how social media can be confusing with many tools but the key is having a strategy to humanize your brand. The document outlines what works on social media like being authentic and transparent, treating it like a conversation not a sales pitch. It also discusses what doesn't work and provides tips for Facebook, Twitter, LinkedIn and other platforms. The document emphasizes quality over quantity and having a measurement strategy for social media.
If you’re an inbound marketer, or you use social media to help promote your business, you’ve probably heard that engagement is essential.
But why is engagement so important in modern marketing?
The Social Landscape eBook - Republic MediaRepublic_Media
Social media means a lot of things to a lot of people. In fact, the whole social landscape can seem a little intimidating.
Expand your knowledge with this complementary social media eBook from Republic Media.
Este documento resume los hallazgos clave sobre los genes DM (dominio DM) que juegan un papel importante en la determinación del sexo y la diferenciación sexual en diversos organismos. En particular, señala que el gen DMRT1 ha sido central en la evolución de los mecanismos de determinación del sexo en vertebrados. También describe cómo los genes DM coordinan el destino celular en la formación de las gónadas mamíferas y protegen contra la transdiferenciación de células masculinas a femeninas en el testículo adulto.
Program huerlimann cc blogworld and new media expo new york 2012 titel versionBeat Huerlimann
This document provides an agenda and summaries for sessions at the Blogworld and New Media Expo 2012 conference taking place from June 5-7 in New York City. It lists 15 sessions covering topics like social media marketing, content marketing, link building, event marketing, mobile marketing, and monetizing blogs/Facebook. For each session it provides the speaker, date, time, and a brief summary highlighting the key points to be discussed. The document is written in both English and German.
Snapchat can be used effectively for affiliate marketing by creating daily, valuable content that engages your target audience and drives traffic back to your website or other affiliate links. Content ideas include discussing news, products, or topics relevant to your niche, as well as documenting processes like recipes. An example is provided of a blogger who creates a daily Snapchat cooking show featuring recipes that drive sales of his products. The post teaches how to include relevant links and calls to action in Snapchat content to boost affiliate sales and engagement.
Learn How To Drive Tonnes Of Traffic From Twitter On Autopilot!Matthew Woodward
In this article you’re going to learn how I doubled my Twitter followers in just 75 days and how you can too.
Not only that but I'll also reveal exactly how you can automate the entire process with just 3 tools!
Discover 7 Ways To Grow Your Audience & Create Fans!Matthew Woodward
When you hit publish on your awesome blog, do you feel like you are just talking to yourself?
Have you tried every tactic, tip & hack in the book and still only your friends and family showed up to the party?
I know how that feels which is why today I'm going to share my unique strategy to increase traffic to your blog, grow your audience and create raving fans!
Social media airing your literacy laundryBonnie Zink
Social media has changed how organizations communicate, similar to how technology changed laundry. To effectively use social media, organizations must:
1) Define clear objectives for social media use and determine the relevant audience.
2) Evaluate which social media platforms best suit the objectives and where the audience engages.
3) Create and share engaging, value-added content on social media that is consistent with overall communications strategies.
Youtube secrets the ultimate guide to growing your following and making money...Marketing College Forum
This document provides an introduction to the book "YouTube Secrets" which aims to teach readers the strategies and principles for building a successful YouTube channel and career. It discusses how YouTube has become a platform where regular people can build audiences in the millions and create full-time incomes. The introduction profiles several successful YouTubers and their journeys. It argues that YouTube provides an unprecedented opportunity for anyone to share their message and passions with the world for free. The authors provide their background and qualifications, having both built successful YouTube careers and businesses.
This document discusses social media content batching strategies. It recommends planning content in advance by batching multiple pieces of content at once, such as writing 50 social media updates in one sitting. This allows being more efficient with time spent on content creation and having a backlog of material scheduled out over time. The document provides tips for creating different types of content like questions, quotes, educational posts, and curated content to engage audiences. It emphasizes the importance of consistency, authenticity, and understanding one's target audience when batching and sharing content on social media.
Content Tips Tools Tactics Techniques for Winning More Business - supercharge...MarketSnare
nterested in content tips, tools, tactics, and techniques for winning more business? Stuck in a blog and social media content rut? Suffering from OPC (other people’s content) syndrom? Content calendar looking a bit, empty? Conversions, traffic, and search rankings reek? Can’t understand why you’re not getting social shares and backlinks? Tired of hearing people parrot the generic, “Just write good content” line and standard content creation methods? If you answered yes to any of these questions, this session’s for you. If it’s written or visual, live or recorded, we’ll cover it.
The document provides an overview of social media optimization and planning for businesses. It discusses why social media matters, how to get started with social media planning by defining goals and keywords, creating content calendars, and setting up profiles and analytics tools. It also covers growing engagement on Facebook specifically through posts, contests, offers, events, and building a sense of community. The overall aim is to help businesses leverage social media effectively.
When you hire BuzzMaster you get a great audience interaction tool for your event or conference, AND a BuzzMaster who takes care of all the technical requirements while assisting the speaker or moderator on stage. That's a given. But what can you actually do with this winning combination? There are a lot of different options in designing your personalized set with your BuzzMaster. This eBook gives you a taste of all our different format possibilities!
The document provides guidance on effectively using social media for business purposes. It discusses developing a social media plan and strategy, choosing appropriate platforms, managing content, building relationships, focusing on quality over quantity, and measuring return on investment. Key recommendations include listening to customers, empowering employees, and making social media an integrated part of the company culture.
How to create a social media marketing strategy for a mobile worldVantageITes
Having a social media presence is must for business today. Learn to make social media marketing strategy from us to generate more traffic and customer engagement for your business.
1) The document provides a quick guide to understanding basic rules of marketing in the social world. It outlines 9 key points including knowing the basics of your audience, listening to people rather than talking at them, respecting others' opinions, using advertising strategically, maintaining an online presence, making informed decisions using data, focusing on people rather than just numbers, and thanking others for their time.
2) The author is Imtiaz Noor Mohammad, a marketing veteran who founded a new startup called "Inspire-X" to help businesses tackle marketing issues using data sciences and trend analysis.
3) Readers are encouraged to provide feedback and contact the author via Twitter, LinkedIn, or
BU Interactive Marketing 2015 Summer Class Slides - Part 2Todd Van Hoosear
This document provides an overview of digital marketing and the 4 Cs framework: content, community, conversation, and commerce. It discusses topics such as content marketing, social media, search engine optimization, influencer marketing, and using a marketing hub to converge digital marketing strategies. Key aspects of each of the 4 Cs are defined, including content creation and curation, community building and management, conversation engagement and listening tools, and measuring conversions. The document also discusses how paid, owned, and earned media are converging in digital marketing and introduces the concept of using a marketing hub to orchestrate cross-channel campaigns and optimize the customer experience.
38 experts share How to use Web Push NotificationsHelvijs Smoteks
Adam Houlahan, Sam Hurley, Erik Qualman, Ritchie Pettauer, Mandy McEwen, Tim Hughes and more - in total 38 Marketing Superstars, share their insights on how to use Browser Web Push Notifications to get the best results.
To see the full article click here -> https://maxtraffic.com/blog/web-push-notification-roundup/
Using social media to impact your brand.seffSusan Barry
This document provides tips and strategies for using social media to impact brands. It discusses how social media can be confusing with many tools but the key is having a strategy to humanize your brand. The document outlines what works on social media like being authentic and transparent, treating it like a conversation not a sales pitch. It also discusses what doesn't work and provides tips for Facebook, Twitter, LinkedIn and other platforms. The document emphasizes quality over quantity and having a measurement strategy for social media.
If you’re an inbound marketer, or you use social media to help promote your business, you’ve probably heard that engagement is essential.
But why is engagement so important in modern marketing?
The Social Landscape eBook - Republic MediaRepublic_Media
Social media means a lot of things to a lot of people. In fact, the whole social landscape can seem a little intimidating.
Expand your knowledge with this complementary social media eBook from Republic Media.
Este documento resume los hallazgos clave sobre los genes DM (dominio DM) que juegan un papel importante en la determinación del sexo y la diferenciación sexual en diversos organismos. En particular, señala que el gen DMRT1 ha sido central en la evolución de los mecanismos de determinación del sexo en vertebrados. También describe cómo los genes DM coordinan el destino celular en la formación de las gónadas mamíferas y protegen contra la transdiferenciación de células masculinas a femeninas en el testículo adulto.
This summary provides high-level information about the effects of glyphosate-based herbicides on human health based on a review of scientific studies and reports:
Studies in Argentina have found increasing rates of birth defects such as microcephaly, gastroschisis, and limb deformities in regions with high use of glyphosate. Preliminary studies show a link between glyphosate exposure and higher rates of cancer, kidney disease, and spontaneous abortions. Experimental evidence indicates that glyphosate can disrupt embryonic development in vertebrates by interfering with retinoic acid signaling, leading to malformations of the skull, brain, eyes, and spinal cord. The document reviews these impacts and calls for further review of
Evolución:"Toward an extended evolutionary synthesis?" Evosynthesis CiberGeneticaUNAM
This document outlines the history and development of evolutionary theory over time. It discusses:
1) Early evolutionary theory from Darwin which was missing a theory of heredity. Neo-Darwinism added rejection of Lamarckism but also lacked a theory of heredity.
2) The Modern Synthesis of the early 20th century which combined Mendelian genetics with population genetics and natural selection, establishing the major tenets of evolution.
3) Current discussions around potentially extending evolutionary theory to incorporate additional factors like development, non-gradual evolution, and other units of selection beyond genes. The view from Altenberg conference discussed issues like these and potential directions for evolutionary theory going forward.
Este documento describe cómo las tecnologías de la información y la comunicación (TIC) pueden usarse en el aula desde una perspectiva constructivista para mejorar el aprendizaje de los estudiantes. Se enfoca en centrar las TIC en los estudiantes, crear nuevos ambientes formales e informales de aprendizaje, y vincular las TIC a proyectos situados y creativos. También proporciona ejemplos de cómo los estudiantes usan las TIC para consumir, colaborar y producir contenido para aprender.
El documento describe la trayectoria de Francisco A. Sáez, el primer citogenetista de América Latina. Nacido en Uruguay en 1898, Sáez mostró desde temprana edad una fuerte inclinación por la biología y la microscopía. En 1927 obtuvo su título de profesor en ciencias biológicas y se unió al Laboratorio de Ciencias Biológicas en Montevideo, donde desarrolló su carrera como investigador pionero en el campo de la citogenética en la región.
This document provides an overview of social media marketing strategies for businesses. It discusses choosing social media platforms based on target audiences, setting up professional profiles, advertising profiles to current customers, engaging with followers by posting quality content and calls to action, and maintaining a consistent posting schedule. Mistakes discussed include failing to include vendors in social media strategies, neglecting LinkedIn's business networking potential, hiding a company's personality, and expecting instant results without patience. The document promotes developing a solid long-term social media marketing strategy and avoiding common costly errors.
Managing social media burnout is challenging for brands. Defining precise goals, achieving balance in content production and distribution, and listening to audiences can help prevent fatigue. Automating some posts, linking accounts, and appointing social media teams allows brands to be active without exhaustion.
This document discusses social media analytics and metrics. It begins by defining social media analytics and identifying typical business goals like increasing revenues. It emphasizes determining key performance indicators to evaluate goals and data. It then discusses various tools for social media analytics including Followerwonk, TweetReach, and Fanpage Karma. It covers the importance of content, personalized experiences, and listening tools. It also discusses tracking links and examining metrics related to awareness, conversions, retention and returning consumers. Overall, the document provides an overview of social media analytics with a focus on selecting the right tools, content, listening approaches, tracking, and metrics.
This document provides guidance on how to efficiently monitor social media presence in 10 minutes a day. It recommends setting goals for social media use and outlines what to monitor on key platforms like Facebook, Twitter, LinkedIn and blogs. The author advises streamlining the monitoring process through RSS feeds, which allow consolidating updates from various sources into a single feed that can be viewed via an RSS reader. This helps save time by avoiding direct visits to each individual site or search. The document then provides a sample schedule for monitoring within a 10-minute daily routine.
This document provides an overview of Social Starter's social media presentation guide. It discusses [1] how social media works by directly connecting companies with customers, [2] the importance of search engine optimization for social media, and [3] the services offered through Social Starter's social media platform and digital map to help companies engage with customers online.
This document provides an overview of Christine Collins' presentation on digital marketing. Christine is an experienced creative director who advises small businesses on their digital footprint. The presentation covers topics such as understanding social media and choosing relevant channels, developing content, building an online community, boosting reach through paid marketing, measuring results, and tips for success. The goal is to help businesses effectively utilize digital tools and social media to promote their brand.
This document provides guidelines for small businesses and start-ups on using social media effectively. It recommends that smaller companies can leverage relationships over larger competitors by interacting intimately with customers. The guidelines include researching target audiences, choosing relevant social media platforms, setting objectives and ethics, listening to conversations, responding authentically, building communities through comments and blogs, maintaining relationships long-term. Following these steps of strategic social media participation can help smaller businesses stand out and connect with customers.
A guide to social media marketing by deborah kingDeborah King
This document provides a summary of key considerations for developing an effective social media marketing strategy. It begins by outlining the business value of social media and some important platform statistics. It then discusses 5 questions to consider upfront: defining business objectives, brand positioning, audience targeting, allocating sufficient resources, and whether one enjoys engaging with people. The document also provides tips on choosing the right platforms, using analytics, developing mobile-friendly content, content planning, and leveraging native advertising. The overall aim is to help new and experienced social media marketers develop a strategic approach.
How content marketing ruined content marketing (And what you can do to fix it)Omobono
Content marketing is over.
Or at least content marketing as we know it. Worn out. Used up. Over.
Don’t blame the audience for this, blame yourself; blame marketers. Blame marketing.
We did this to ourselves when we learned about content marketing – like a favourite old toy, a trusty pair of shoes; we latched on, we overdid it and this is why we can’t have nice things.
The document discusses how corporate social networking can be integrated into a business's communications strategy. It explores how social media tools are being used to add value to traditional stakeholder communications. The key is deciding which social networking platforms can offer genuine benefits and fitting them into existing communications. The document provides tips for companies looking to implement a social media strategy, such as planning content, thinking long-term, experimenting, and empowering staff to participate appropriately.
This document outlines principles for leading social change within an organization. It discusses laying the groundwork for social success by defining a clear vision and mission, setting goals, and establishing a social taskforce to lead the transformation. It also covers gaining insights into customers through social media to better understand them, and using internal social tools to break down silos and allow better collaboration between employees. The overall message is that social media needs to be embraced to improve customer relationships and employee engagement.
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
Social media in particular has democratized marketing and communication, providing real-time feedback on your brand and the effectiveness of your latest marketing efforts. Transparency and personality are applauded in the social realm, and corporate speak and PR spin are harshly punished.
It’s a whole new world out there. This white paper will offer a practical guide to get you started with social media, blogs and email campaigns – the new communication tools for economic developers.
This document discusses developing a social media strategy by asking key questions. It recommends determining: [1] goals like sales, awareness or thought leadership; [2] metrics to measure success like blog posts, comments or followers; [3] who will be responsible for reaching goals by including social media in job descriptions. It also suggests providing value for customers and using successes to justify expanding social media efforts over time.
The document provides an overview of social media, including what it is, how big it has become, and how businesses can use it. Some key points:
- Social media allows people to share opinions and experiences online via platforms like blogs, social networks, videos, and more.
- It has grown enormously, with billions of users on major platforms like Facebook and hundreds of millions of blogs.
- Businesses can use social media for advertising, selling, reputation management, customer service, and more. It provides opportunities to listen to customers and engage with them.
- A social media strategy for businesses should focus on people, purpose, planning, and processes according to the "4P model" to set goals and get started
Why is content marketing critical for a healthy business?Scott MacFarland
Content has become noticeably more popular in
recent years. You have probably seen on many of
the social media channels the onslaught of articles,
infographics, blogs, photos, social posts and videos
all trying to communicate a message and compete
for the readers’ attention.
!
All types of companies, big and small as well as
entrepreneurs, and consultants are producing
content to let their voice be known, all while trying
to carve out their own slice of the market. It’s a
daunting task to say the least. What’s even more
challenging is the marketer’s job of trying to capture
the attention of the people most important to them
and measure the efficacy of their content.
The document provides a get-started guide for small and medium businesses on social media, outlining strategies such as getting educated on social media, listening to conversations about your business, finding the right personality to engage customers, defining metrics for success, participating in social networks, continuously measuring results, and not being afraid to fail as you learn. It offers specific tactics for implementing each strategy, emphasizing relationship-building with customers through social media.
The document provides an overview of digital marketing strategies for small businesses. It discusses key social media platforms like Facebook, Twitter, and Instagram and how to choose which platforms are best to use. It also provides tips on developing content, building communities, boosting reach through tools like search engine optimization and paid advertising, and measuring the results of digital marketing efforts. The presentation aims to help small businesses understand digital marketing and how to promote themselves online.
This document provides 10 social media marketing strategies that can help increase traffic and engagement. These include engaging with others on social media, creating video content, going live, networking in person, collaborating with smaller influencers first before moving to larger ones, becoming active in online communities, writing a book, obtaining qualifications, seeking media coverage of noteworthy activities, and appealing to your target audience through an inspiring vision.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
2. thesolution biggest social media challenges
One five to the five biggest social media challenges
Studies show that, year on year, more businesses are recognising the value of social
media and those that are already on board are yielding some really positive returns. 90%
of marketers now indicate that social media is important for their business, quoting brand
awareness, increased traffic to their website and improved search engine rankings as the
main advantages. However, whilst the benefits are plentiful, few seem to achieve the
dizzy ‘brand’ heights they strive for.
AN UPHILL BATTLE
The challenges businesses face when it writing original content which is going to
comes to planning and implementing their interest your readers, taking time out to
social media activities can often seem actually engage with your audience etc. Of
insurmountable with very little return, course, that is easier said than done when
especially in the early days, so it is easy to you have a list of other deadline-specific
see why many social media efforts fall by the marketing tasks looming on the horizon.
way side. One of the main problems with
social media is that it is a continuous activity If you have already been down this route,
unlike many other aspects of marketing believe me, you are not alone. We recently
which tend to be task or campaign based. conducted a survey which revealed the
To achieve results, you need to be chipping five biggest social media challenges faced
away at it every single day, determining by those responsible for marketing:
what messages you want to broadcast,
5 biggest
Measuring ROI
social 13% Deciding what to say
17%
media Engaging with customers
10%
challenges
32%
Writing original content
28% Finding the time
Red Rocket Media Social Survey November 2011
• Deciding what to say 17%
• Finding the time 32%
• Writing original content 28%
• Engaging with customers 10%
• Measuring ROI 13%
These results are not surprising. Social media is a time consuming and challenging job,
however, it can reap very positive rewards for those companies that think differently about
how they communicate with their customers.
In this white paper, we tell you how content can
transform your social media marketing.
3. Challenge 1. WHAT TO SAY?
Most companies struggle when it comes to finding their voice on social media, largely
due to the somewhat haphazard manner in which it is approached. In the absence of an
initial strategy, there tends to be three stages a company will go through:
ANNOUNCE
It is a natural instinct to post and tweet information about yourself or your company
as you seek to tell the world about all the latest and greatest happenings within your
business. However, any company that has been down this route soon realises that
announcements soon dry up and none of your followers (and that’s probably quite a
small number in the early stages) are actually engaging with you.
RESPOND
At this stage, companies will start to respond to mentions of their brand name or
maybe start contributing to conversations. This is a good first step towards interacting
with your readers as long as you ensure that your comments are adding value to the
conversation. If you notice that people are re-tweeting and sharing your comments,
that’s a good sign that you’re on the right track.
ENGAGE
The majority of companies will remain at interesting, add value to your readers and
stage one or two but the forward-thinking make them want to retweet and share it
ones will very soon realise that a more across their own networks. After all, one
strategic plan is required. They will start of the biggest benefits of social media is
to instigate conversations and position the speed at which information can spread
themselves as conversation leaders instead and the reach you can achieve; you share
of participants. In order to do this though, it with your network, they share it with
you need to determine what it is that you theirs and so on.
are going to communicate: it needs to be
There are three questions you should ask yourself before you post something
on social media:
1. Is it interesting and entertaining?
2. Does it add value to my readers?
3. Will they want to share it across their networks?
In order to stand out from the masses of followed’ and ‘un-liked’ as opposed to
information in circulation, you must be growing your audience.
able to answer ‘yes’ to all three of these
questions, especially when you consider Think differently about your voice
what happens on the Internet in just 60
seconds: Clever companies think differently
about the content that they publish on
• 98,000 tweets on Twitter social media; they devote as much time
• 695,000 status updates on Facebook and attention to it as they would to the
• 694,445 queries on Google content of a brochure or newsletter. It is
• 60 new blogs planned and considered, not random and
• 100 news accounts on LinkedIn irrelevant.
• 13 hours of content are uploaded to
YouTube (says YouTube employee) They use content to position themselves
as experts in the industry, a credible
That’s a significant amount of content for source of information which enables them
people to sift through when they are trying to build relationships with their readers
to filter out the nuggets of information long before their services are actually
which are actually of value to them. In required.
fact, if your broadcasts continue to add
to the ‘noise’ as opposed to the nuggets, Later in the white paper, we explain how
it’s more than likely that you will be ‘un- you too can do this.
4. FINDING THE TIME
Challenge 2. FINDING THE TIME
This is often quoted as the biggest one hour a day on it, especially in the early
challenge with social media as there never days when you seem to spend more time
seems to be enough hours in the day to working out how to do it than actually
devote to it. Creating a regular supply doing it, can seem like a waste of your
of high quality, engaging content is an valuable time.
extremely time consuming job, especially
if you want to reap the rewards only a well On top of taking time to actually publish
thought-out content marketing strategy content, it is also important to take time
will yield. to listen to what’s happening around your
brand on social media. What are people
There is much more to social media than saying about your services or products?
just publishing the odd blog and linking to Whether it’s good or bad, social media can
it from Twitter (although that is of course a provide an invaluable insight into how your
good starting point). You need to be actively brand is perceived in the market place.
engaged with your prospects across all of Never before has this kind of information
the main social media platforms, through been so readily available to marketers, yet
your blog, blog comments and even guest I bet if I were to say to you “here are two
posts. For all of these you need high extra hours in the day”, not many of them
quality content and that takes a serious would end up being spent on social media.
amount of time to produce. The majority of people would probably
allocate that time to tasks with imminent
Many marketers don’t actually schedule in deadlines which of course is a completely
Lack of time for social media, as they would for,
say, an email campaign and consequently it
tends to sit in the adhoc section of their to-
natural thing to do.
I guess what I’m trying to say is that no
time: do list week after week. It’s something that
you know you need to do but never seem
matter how much time you have and
how much you want to create a strong
to get round to doing. Also, using social social media presence, unless you have
biggest media as a marketing tool is probably a
strange concept to many companies who
a dedicated in-house social media team,
you are generally going to need to pull in
social just aren’t used to ‘chatting’ with their
prospects and customers in this new,
expertise from elsewhere to ensure that it
happens and you succeed.
informal way. Therefore, spending even
media
challenge Challenge 3. Creating original Content
With the launch of Google’s latest algorithm farms) which were publishing significant
update, known as Panda, never before has amounts of low quality content solely to
unique content been so important. Panda drive traffic to their websites and increase
was introduced to penalise websites which online advertising revenues. As a result,
duplicate content from other websites as unique content has once again been thrust
opposed to creating their own. It came into the limelight and is highly rewarded by
about due to the increasing number of the search engines who favour it in their
companies (often referred to as content organic search results.
People who publish content tend
to fall into two categories:
Curators seek out information from several Creators go one step further: they
sources, filter out all the really useful influence our thoughts. They keep abreast
nuggets and channel it back out amongst of what is going on in their particular field
their networks. Whilst they are useful then reproduce it but with an additional
portals of information, they channel traffic layer of their own wisdom or intelligence.
towards the original sources of information, They drive traffic to their own content,
promoting those authors as the experts in positioning themselves as the experts in
the industry. the industry.
5. Most businesses are curators: they re- environment needs to be entertaining and
tweet and share bits of information tell a story which, as a general rule, aren’t
which they believe their readers will find skills regularly practised by marketers or
interesting and valuable. PR professionals: Their strengths lie in
self-promotional, branded content and, as
Forward-thinking businesses become you’ll find out later in this white paper, this
creators: as experts in their field, they type of content won’t propel you to social
publish information which adds value over media stardom.
and above what is already in circulation.
Also worth mentioning before we move on
This can be a very powerful tool when it is that the Panda algorithm uses artificial
comes to distinguishing your brand from intelligence to identify quality content
those of your competitors. as well as original content. It is able to
determine a site’s trustworthiness, speed
Of course, to create high quality content, and design as well as track how soon a
you need professional writers. In the visitor leaves after having first landed on
absence of these, many companies initially the site; a sure reflection of how valuable
turn to their marketing or PR staff, after their visit has been.
all they are accustomed to copy writing
on a daily basis, but that’s where these So not only are your prospects and
companies go wrong. customers demanding original content
but now the search engines are too.
Content that thrives in a social media
Challenge 4. ENGAGING WITH CUSTOMERS
A question we are often asked is: once Option 2
you’ve decided on the content for your
social media, how do you get people • You publish it on your website
to engage with it? After all, there is • You link to it from your social media
little point in investing time and money platforms
in creating unique content if it doesn’t • Employees re-tweet it, like it, share
inspire people to re-tweet it, share it, it and forward it amongst their own
comment on it etc. networks
• You comment on the posts, inviting
There are 2 elements to social media: opinions from others
• You write a blog about it, linking
to the article and encouraging
• The broadcast element comments at the end
• The engagement element • You post supporting articles or
images (images are great for
attracting comments)
As we have already discussed, the As long as the content is entertaining
broadcast element involves planning and adds value to the reader (that is
what to say and creating original
content. The success of the engagement
absolutely key), all of a sudden, it has
sparked engagement and has extended
Build deeper,
element depends largely on the level of
commitment that your company is willing
its reach 10 fold. more trusting
to make. Furthermore, the personality of your
company has a chance to shine through
relationships
For example, you’ve got a great piece of
content to publish:
and it is this personality which really helps
push the engagement aspect of social
with your
Option 1
media marketing to the next level. readers
Readers feel welcomed into your business
• You publish it on your website as they get to know you a little, opening
• You link to it from your social media the door to deeper, more trusting
platforms relationships.
6. Challenge 5. MEASURING ROI
In order to measure ROI, you need to term objectives as the metrics used will
define your social media objectives and it differ.
is surprising how many companies fail to do
this. Whether you want to increase brand After all, there is little point trying to
awareness or drive traffic to your website, attribute sales to your Facebook activity
you need to ascertain what it is that you after just a few weeks given that it can
want to achieve in the first place. take months, even a year, to build up
relationships with your readers (as with any
With social media, it is also important to networking arena).
differentiate between your short and long
THE WRONG WAY
Let’s firstly look at where many companies For example, to generate leads, you
go wrong, that being the metrics they use generally need to publish content which
to measure ROI. encourages people to submit their email
address but unfortunately people are not
We are programmed to measure marketing usually willing to give you this information
success by the number of leads it generates in the early stages of the buying cycle.
and sales it ultimately leads to which is why Therefore, your content will only serve
so many companies automatically apply to put people off engaging with you as
these metrics from day one. However, opposed to encouraging interaction.
given that it can take time to attribute sales
to social media (it is a nurturing process), Worth pointing out here is that your
they are not necessarily a good indication prospects are now spending up to 80% of
of how well your social media activities are the buying cycle doing their own online
performing in the short term. research before they will even entertain
speaking to a sales consultant. Social media
It is also likely that, if your objective from is about interacting with those readers
The ROI of day one is to generate sales, the messages before they get to the point where they are
you are broadcasting will be the wrong type. selecting potential suppliers.
social media
is that your
THE RIGHT WAY
business will
Particularly in the short to medium term, of activity when returning search results
still exist in you need to be looking at other metrics: so this, in turn, will help to enhance your
five years* organic search results.
Organic search results
Brand engagement
As we mentioned earlier, the Google Panda
algorithm looks for websites which continue Are people talking about your brand?
to produce original, quality content and can This is a really important measure for new
demonstrate an authority in the industry. If businesses striving to get their brand name
you are publishing content and linking to it out there. An ideal way to keep track of
from your social media sites, your website this is to set up a Google Alert with your
will be continually indexed by Google who company name as this will alert you to any
will rank it favourably in the search results. mentions. This is also a good way to keep
This is an excellent metric by which to abreast of any negative mentions of your
measure your social media activities. brand so that you can react accordingly.
Content engagement Sales (longer term)
Despite what many companies think, having Naturally, you are going to want to put a
lots of followers or fans is not necessarily monetary value on your return from social
a good indication of your social media media at some point but keep in mind that
success. What’s important is how many you need to give yourself time to develop
of them are actually engaging with your relationships with readers before you are
content. High quality content thrives in going to see results. With Google Analytics,
social media environments, sparking high you can tie traffic sources to ‘goals’ (such as
levels of likes, share, re-tweets, comments download conversions) which enables you
etc. It is these metrics that you should be to track if particular sources are actually
*(Source: Erik Qualman’s Socialnomics video)
measuring. Panda also favours this kind resulting in sales.
7. In the short term though, instead of year? If you can see an upward trend this
looking at your sales week to week, ask will give you confidence that you’re on the
yourself: are the sales this week greater right track.
than this time last year? Is the web traffic
this week greater than the same week last
The Solution : COntent Marketing
Despite the social media challenges we and influence their thought-processes
have discussed in this white paper, there long before they make their purchasing
is no doubt that social media is now one decisions. Companies that don’t embrace
of the most powerful tools in a marketing social media are effectively foregoing the
professional’s tool box. chance to get to know their customers for
up to 80% of the buying cycle: that leaves
It allows you to connect with your a very small window of opportunity to
audience on a much more personal level convert a prospect into a customer.
So the big question, how do you overcome these challenges
and ensure that your social media activities drive returns to
your company? The answer is content marketing.
WHAT IS CONTENT Marketing?
• Editorial-based content; It must tell a relevant, valuable story. one
Must be informative, educational or entertaining.
• arketing-backed; The content has underlying marketing and
M
sales objectives that a corporation, association or institution is
complete
trying to accomplish.
• Behaviour-driven; Seeks out to maintain or alter the recipient’s
behaviour.
solution
• ulti-platform (print, digital, audio, video, events); It can be, does
M
not have to be, integrated.
• argeted toward a specific audience; If you can’t name the
T
audience, it’s not content marketing.
(Source; Joe Pulizzi/Junta 42 Content Marketing)
Content marketing involves publishing
topic related information through your This may sound a rather alien approach
website and social media platforms which to many marketing professionals but,
solves problems for your readers as given that consumers are now spending
opposed to selling to them. It should be up to 80% of the buying cycle researching
original and commercially-neutral. online before they even engage with a
supplier, companies that adapt this way
Examples include: of communicating with their readers will
enjoy considerably greater social media
• Industry news success.
• Evergreen articles eg. how-to guides,
checklists and resource documents By publishing valuable, thought-leading
• Blogs information, they position themselves as
• White papers experts in the industry and the obvious
• Microsites choice of supplier further down the line.
• Videos
8. HOW DOES CONTENT MARKETING PROVIDE THE SOLUTION?
Let’s revisit each of the challenges in turn and explain how content marketing can help
overcome each one:
WHAT TO SAY
Content marketing will ensure that you They might follow you on Twitter or sign
always have something to say on social up to RSS feeds from your website, then,
media. For example, if you are a travel when they decide to book a trip, you will no
company that specialises in trips to doubt be forefront of mind.
Australia, you might publish news about the
Australian tourism industry or evergreen Of course the other huge benefit of
articles such as ‘10 things to do in Sydney’. publishing industry news is that news never
This kind of content empowers your readers runs out which means you’ll always have
with knowledge and positions you as an something to say.
expert in your field.
FINDING THE TIME
Content marketing removes part of the Due to the cost implications of hiring an
broadcast element of social media ie. in-house brand journalist, most companies
working out what to say and frees up your choose to outsource this element of their
time to focus on the engagement element. content marketing to a specialist content
Of course, there is still the issue of actually marketing agency. They will provide you
writing original content which in itself is a with a regular supply of content which
hugely time consuming job. can feed automatically to your website
and social media platforms. In doing so,
The only way you can remove this element is this frees you up completely to focus on
to either recruit an in-house brand journalist the ‘engagement’ aspect of social media
- not generally a realistic option for most marketing ie. the personal messages which
companies - or outsource to a content truly reflect the culture of your business and
marketing agency. help you develop longer lasting relationships
with your customers.
CREATING ORIGINAL CONTENT
When you step away from the confines of puts your prospects and customers right at
your own brand, there is suddenly a whole the heart of the information you publish.
new world of subject matter for you to talk
about and, even better, people are actually By stepping into their shoes, it ensures
interested in what you have to say. that you are providing solutions to their
problems as opposed to bombarding them
Content marketing, whether that’s industry with endless marketing messages which
news, blogs, evergreen articles or webinars, they are not yet ready to absorb.
ENGAGING WITH READERS
Content marketing offers the perfect as you are the originator of the content
platform to connect with and encourage and it is housed on your website, every
interaction from readers. Valuable news time someone shares your content, another
and advice spreads like wild fire on social inbound link to your website is created.
media: people re-tweet it, share it and This drives traffic to your website and signals
comment on it, propelling your brand and to the search engines that it is a valuable
wisdom far and wide. Not only that but, site worth returning in their search results.
MEASURING ROI
Content marketing gives you a basis to media activities. On the other hand, if you
track your social media activities effectively, publish a blog offering expert advice to
ensuring that it is driving measurable your customers helping them to overcome
results to your business. For example, if a particular problem, your readers will
you tweet and post about your products comment on it, re-tweet it and share it across
and services, you are unlikely to engage their networks, providing you with plenty of
readers and therefore you have nothing by metrics to track activity and demonstrate
which to measure the success of your social return further down the line.
9. REd RockET mEdIA
Working with Red Rocket Media will help them think differently about how
help you overcome your social media they communicate with their target
challenges. We specialise in building market and provide them with quality,
audiences for our customers through industry-related content which meets
highly effective content marketing. We their customers’ needs
Our services include:
HO
TO W
..?
NEWS EVERGREEN SOCIAL STRATEGIC MICROSITE
CONTENT CONTENT MEDIA CONTENT MANAGEMENT
CONTENT MARKETING
Successful content marketing relies on They are not copywriters; they are brand
informative, entertaining articles which journalists, with an eye for a story and
not only tell a story but also seek to the ability to present it in an informative
influence the reader’s behaviour. This is a and entertaining way. They are skilled
highly developed skill. at keeping abreast of the latest trends,
producing content which creates high
Our in-house team of journalists are levels of engagement; people read it,
all professionally trained and qualified. forward it and share it.
REQUEST SAMPLE PACK
take
It won’t be long before more and more companies realise the enormous value content
marketing can bring to their business and what a vital role it plays in securing the
success of their social media activities. Take action today and request your free sample
action
pack.
today!
We are also offering a free initial consultation to anyone
who has downloaded the white paper so contact us
today to arrange yours:
Visit www.redrocketmedia.co.uk
Call 0845 658 3334
Email msoutar@redrocketmedia.co.uk