- Social media - a new agenda on the Internet - What take social media seriously? - What happened? - Where to begin?

1. SOCIAL MEDIA – A NEW AGENDA ON THE INTERNET RENÉ LUNDGAARD KRISTENSEN USER EXPERIENCE CONSULTANT COMMUNICATION AND SOCIAL MEDIAS, ÅRHUS 20.11.2009

2. ? Why takesocial mediaSERIOUSLY © Creuna

3. 2/3 OF THE WORLDS POPULATION VISIT SOCIAL netWORKS Nielsen, Global Faces & Networked Places, 2009 © Creuna

4. SOCIAL networks are the 4. most popular ONLINE activity – ahead of E-MAIL Nielsen, Global Faces & Networked Places, 2009

5. 1.728.000 minutes of video are uploaded every day YouTube blog, August 2009

6. 14.200.000 articles Wikipedia Statistics, September 2009

7. 3.600.000.000 pictures Yahoo, March 2009

8. 1382% January - February 2009 TechCrunch, April 2009

9. 8.000.000.000 minutes spend on Facebook daily Facebook Statistics, October 2009

10. 1.300.000 blog posts daily Technorati, 2009

11. of all searches on the worlds 20 biggest brands provide links to user generated content 25%

12. of all bloggers write about products and brands 34%

13. ? what happened © Creuna

14. Classic website © Creuna

15. The new web © Creuna

17. Social mediademocratizes communication KOMMUNIKATION OG SOCIALE MEDIER, 05.11.2009

18. 14% believe in advertisers

19. 78% believe in recommendations

20. NOW IT’S THE PEOPLE WHO ARE IN CONTROL © Creuna

21. BUT MOST PEOPLE DO THIS © Creuna

22. “We want to talk to you," they say. "But we don't want to hear back from you. Unless you want to place an order, and if so click here.” “ JoshBernoff, Coauthor of Groundswell © Creuna

23. 93% Of the members of a social network believe that companies should be present when it comes to social media Cone, Business in Social Media Study, September 2008

24. 85% Of the members of a social network believe that companies should interact with their clients Cone, Business in Social Media Study, September 2008

25. “Millions of people are creating content for the social web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.” “ B.L. Ochman, BusinessWeek, February 2009 © Creuna

28. “PR just sent a press release as a word document attachment – that’s SO MUCH last year” © Creuna

30. ? Okay, we are onboard, but where do we begin © Creuna

31. Listen! © Creuna

33. www.buzzmachine.com/archives/cat_dell.html

36. ideastorm.comreduced the negative buzzabout Dell from 48%

37. … to 20%

40. Come up with a strategy © Creuna

42. Make room

45. activate people, Where people are

48. Find ambassadors © Creuna

50. create connections © Creuna

54. think creatively © Creuna

57. They penetrated the market the same way the pirates penetrated the social networks. By the way, the sale increased by 23.000%

59. thank you Twitter: @renelundgaard RENÉ LUNDGAARD KRISTENSEN Consultant, User Experience M: (+45) 22 49 83 42 rene.kristensen@creuna.dk © Creuna