The document discusses what the snowboard industry can learn from the freeski industry based on a panel discussion. The freeski industry has tweaked the snowboard model by taking an inclusive approach to attract new customers of all ages and abilities. This allows freeskiing to have a longer lifecycle compared to snowboarding. The snowboard industry can learn from this by making snowboarding less exclusive, improving its image, and strengthening partnerships and lobbying within the larger winter sports industry.

1. What the snowboard industry can learn from the freeski industry? How the freeski industry tweaked the snowboard model?

2. In a very short period of time, the ski industry has come up with a competitive challenge to snowboarding. What can we learn from this newcomer and how have they tweaked the snowboarding model ? SPEAKERS : Roch Schenk-Movement Stephane Radiguet-Zag Dave Wray - SnowSports Industries America (SIA) Moderator : Remi Forsans-Boardsports Source FREESKI/FREE RIDE, WHAT CAN OUR INDUSTRY LEARN ?

3. Over the last couple of years, the traditional ski industry has stagnated. Now the ski industry is in a « middlelife crisis» The ski industry is in stagnation in the alpin arc but also in the US , where we know that the market is seriously declining. The new markets (East countries, Asian countries) are really more looking to new activities like snowboard or freeskis, this is far more attractive for the youth and is making trendy the whole wintersport scene far more fashionable. Definitions : Freeskis :Freeride and freestyle skis Alpine skis : Freecarve and races skis

4. What the snowboard industry can learn from the freeski industry? How the freeski industry tweaked the snowboard model?

5. Approach The freeski model: main characteristics The snowboard model: from a skier’s perspective Freeskiing vs Snowboarding model What can be learned ?

18. Freeskiing vs Snowboarding Key elements comparison

20. What the snowboard industry can learn ?