Connect v1.0

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The document discusses a universal messaging platform that allows brands to connect with consumers across multiple channels. It notes that while brands once controlled media, consumers now control media and are more than just consumers. The platform aims to help brands with the marketer's challenge of engaging with consumers across various channels and modes of communication. It provides features like reach and control across channels, contact management, content management for messaging, and legal compliance tools. The goal is to enable human-centric brand connections by allowing messages to be delivered anywhere and engagement everywhere.

Consumer Centric Approach
When consumers controlled media

onetooneinsight.com 3

We Are More Than Consumers
Consumer-Centric vs. Human-Centric

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THE MARKETER’S CHALLENGE

onetooneconnect.com 8

No “Perfect” Mode Of Communications

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FEATURES & FUNCTIONS

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Velti is a large mobile marketing and advertising technology provider operating in 35 countries with over 600 employees. The document discusses how retailers are increasingly using mobile apps and websites for marketing but often without an overall strategy. It then summarizes Velti's services for enabling data-driven mobile marketing, including planning, executing, and optimizing campaigns across media channels and measuring results. Finally, it provides a case study of how Velti helped Argos interact with over 3 million customers per month through mobile notifications and segmentation.

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Connect v1.0

1. Universal Messaging Platform

2. Brand Centric Approach When brands controlled media onetooneinsight.com 2

3. Consumer Centric Approach When consumers controlled media onetooneinsight.com 3

4. We Are More Than Consumers Consumer-Centric vs. Human-Centric onetooneinsight.com 4

5. onetooneinsight.com 5

6. onetooneinsight.com 6

7. The Divisions onetooneinsight.com 7

8. THE MARKETER’S CHALLENGE onetooneconnect.com 8

9. onetooneconnect.com 9

10. No “Perfect” Mode Of Communications onetooneconnect.com 10

11.

12. For Human-Centric Brand Connections, Message Anywhere. Engage Everywhere onetooneconnect.com 12

13. onetooneconnect.com 13

14. Fortune 500 Brands 14

15. World Class Agencies 15

16. FEATURES & FUNCTIONS onetooneconnect.com 16

17. Channel/Mode Reach and Control

18. Contact Acquisition & Insight

19. Contact Management & Segmentation

20. Content Management for Messaging

21. Testing & Performance Optimization

22. Reporting and Measurement

23. Permission Messaging Solutions Notifications & B2B Enterprise Relationship Alerts Communications Direct Marketing Viral Marketing Marketing Sales Channel E-cards Communication E-coupons Legal Compliance Loyalty Marketing ScreenMate Characters Publishing Affiliate Email Status Updates Newsletters Facebook Applications Employee Recommendation Emergent Conditions Communication Fan Communication Referral Programs Engine Document Distribution Social Widgets Deliver up to date Drive higher lifetime Deliver mission critical Stay connected to your Empower your brand information and alerts to customer value with information through a customers at every stage evangelists with easy to a broad set of digital multi-channel direct dedicated direct channel of the customer lifecycle use viral tools channel(s) communications

Connect v1.0

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