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Serious Games for Designing
Strategy, Products and Messaging
How can you use gaming techniques to gain valuable customer i...
Serious games for designing
strategy, products and messaging

Linda Stegeman, Artafact Research
Sumi Shohara, Customer Adv...
Check in
Polls
Questions
many

in person

online

Movie Titles
Thought
Bubbles

few
many

in person

online

Movie Titles
Thought
Bubbles

few
Add to
agenda

Brief my
team

Add me
to email

Sign me up
Running the Business of IT
Prioritize R&D
Running the Business of IT
Prioritize R&D
Lifecycle Use Cases
Lifecycle Use Cases
Message Testing
Message Testing
many

in person

online

Movie Titles
Thought
Bubbles

few
Linda Stegeman, President Artafact Research
www.linkedin.com/in/artafact/
Sumi Shohara, Director of Customer Advocacy HP S...
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging
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Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging

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How can you use gaming techniques to gain valuable customer insights? In this webcast, Sumi Shohara and Linda Stegeman will share how HP Software uses interactive games to engage its customers in everything from strategy and product development to marketing messaging.

Published in: Technology, Business
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Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messaging

  1. 1. Serious Games for Designing Strategy, Products and Messaging How can you use gaming techniques to gain valuable customer insights? In this webcast, Sumi Shohara and Linda Stegeman will share how HP Software uses interactive games to engage its customers in everything from strategy and product development to marketing messaging.
  2. 2. Serious games for designing strategy, products and messaging Linda Stegeman, Artafact Research Sumi Shohara, Customer Advocacy, HP Software
  3. 3. Check in Polls Questions
  4. 4. many in person online Movie Titles Thought Bubbles few
  5. 5. many in person online Movie Titles Thought Bubbles few
  6. 6. Add to agenda Brief my team Add me to email Sign me up
  7. 7. Running the Business of IT Prioritize R&D
  8. 8. Running the Business of IT Prioritize R&D
  9. 9. Lifecycle Use Cases
  10. 10. Lifecycle Use Cases
  11. 11. Message Testing
  12. 12. Message Testing
  13. 13. many in person online Movie Titles Thought Bubbles few
  14. 14. Linda Stegeman, President Artafact Research www.linkedin.com/in/artafact/ Sumi Shohara, Director of Customer Advocacy HP Software sumi.shohara@hp.com

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