This document provides tips for building a fan base through social media and content marketing. It recommends offering valuable content related to customer pain points, sharing and engaging with this content on social networks, building reach to grow an audience, generating leads, measuring performance, and iterating based on results. Specific tactics include curating internal and third-party content around priority topics, using content calendars and dashboards, maintaining blogs, engaging with content, combining online and offline activities, and monitoring analytics to improve over time. The goal is to position oneself as a subject matter expert and help customers through high-quality knowledge sharing.
This document discusses how HR can leverage social media and enterprise 2.0 platforms. It begins by defining key social media platforms like Facebook, Twitter, LinkedIn, and Wikipedia. It then discusses how these can be used for HR purposes like recruitment, networking, and knowledge sharing. The document also discusses enterprise 2.0 concepts like social networks, blogs, wikis and how these internal tools can boost productivity, innovation and engagement. It argues HR should drive adoption of these tools by establishing guidelines, introducing an element of fun, and motivating creativity.
The document discusses how social media has become an important tool for recruitment. It notes that over 60% of job seekers use search engines to find jobs and that social networks like LinkedIn and Facebook provide ways for recruiters to source and engage with candidates. The document emphasizes that recruiters need to understand candidates' social media use and expectations in order to effectively use these tools for recruitment. It provides tips on using different social media platforms like LinkedIn, Twitter, Facebook, and Google+ for sourcing candidates and maintaining engagement.
An introduction to social media for business use. Identifies ways B2B and B2C businesses can utilize Facebook, Twitter, LinkedIn, and Google to interact with consumers.
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borgesthoward458
This slide deck is from a seminar hosted by CornerStone Title for the Bradenton and Sarasota real estate community.
The seminar was entitled "Social Media: How to Build Your Business Through Your Personal Brand" and was presented by Bernie Borges, CEO of Find and Convert and author of Marketing 2.0.
The seminar focused on the variety of social media platforms available to real estate professionals and the importance of "content" and "personal brand".
This document discusses how HR can leverage social media and enterprise 2.0 platforms. It begins by defining key social media platforms like Facebook, Twitter, LinkedIn, and Wikipedia. It then discusses how these can be used for HR purposes like recruitment, networking, and knowledge sharing. The document also discusses enterprise 2.0 concepts like social networks, blogs, wikis and how these internal tools can boost productivity, innovation and engagement. It argues HR should drive adoption of these tools by establishing guidelines, introducing an element of fun, and motivating creativity.
The document discusses how social media has become an important tool for recruitment. It notes that over 60% of job seekers use search engines to find jobs and that social networks like LinkedIn and Facebook provide ways for recruiters to source and engage with candidates. The document emphasizes that recruiters need to understand candidates' social media use and expectations in order to effectively use these tools for recruitment. It provides tips on using different social media platforms like LinkedIn, Twitter, Facebook, and Google+ for sourcing candidates and maintaining engagement.
An introduction to social media for business use. Identifies ways B2B and B2C businesses can utilize Facebook, Twitter, LinkedIn, and Google to interact with consumers.
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borgesthoward458
This slide deck is from a seminar hosted by CornerStone Title for the Bradenton and Sarasota real estate community.
The seminar was entitled "Social Media: How to Build Your Business Through Your Personal Brand" and was presented by Bernie Borges, CEO of Find and Convert and author of Marketing 2.0.
The seminar focused on the variety of social media platforms available to real estate professionals and the importance of "content" and "personal brand".
Social media is having a major impact on human resources (HR) functions. 55% of HR professionals rate word of mouth as the best source of candidates, and it is predicted that 50% of candidate referrals will come through online communities in the next five years. 45% of employers currently screen candidates' social media sites, and 35% have found content that caused them not to hire a candidate. Social media is becoming increasingly important for both attracting and evaluating potential job candidates. It is important for HR and recruitment professionals to understand how to effectively utilize social media platforms to support their efforts.
The document summarizes new data on how marketers are using Twitter. It finds that Twitter has matured into a more international service with users having more followers and following more accounts on average. Marketers are also following Twitter best practices more. Case studies show that Twitter drives many leads for HubSpot and plays a bigger role in SEO. Content like blogs and videos that get shared frequently on Twitter help increase reach. Marketers should track key metrics like visitors, leads, and customers to measure the impact of Twitter on their marketing funnel.
This document provides an overview of how to use Twitter effectively for business purposes. It discusses building a Twitter network by following people, engaging with your network by sharing useful content, and measuring the impact on key metrics like website visitors and conversions. The presentation emphasizes that Twitter can drive real traffic when used properly as part of an inbound marketing strategy focused on creating and sharing valuable content.
The document discusses strategies for social media marketing. It recommends first listening through tools like dashboards and Twitter searches. Second, know your strengths like photos, video, documents. Third, understand your target audience's demographics and behaviors. Fourth, build a presence through blogging, groups, pages, profiles, importing content to share value and information virally and drive word-of-mouth. The goal is precise targeting of the 260 million active Facebook users and journalists using Twitter.
This document provides information about Lara Solomon and her various business ventures. It discusses Lara Solomon's background as the owner of Mocks brand and author of a book on small business. It also mentions she is the Chief Rabbit at Social Rabbit and has won several business awards. The document then covers topics like online reputation, LinkedIn profile optimization, using LinkedIn to build relationships and position as an expert, answering and asking questions on LinkedIn, and connecting with others.
Social media training for legal practice studentsGavin Ward
Gavin Ward's presentation on social media and personal branding for legal practice students, as presented to the audience at the University of Strathclyde's Diploma in Legal Practice 5 December 2012
The document provides an overview of using social media to attract clients as an investment advisor. It discusses how investors are increasingly using social media and the importance of advisors developing an online presence. It offers five tips: create profiles on key networks like LinkedIn and populate them with consistent information; make smart connections to generate referrals; listen and learn from others in your industry; claim your online search results to control your brand; and proceed with caution while being authentic and value-added. Case studies are presented of advisors successfully using social media. The presentation concludes by highlighting online resources and taking questions.
Google+ allows users to follow others without approval, post content to their profiles like Facebook, and organize contacts into custom circles. It has over 300 million active users globally since launching in 2011. Google+ impacts search results by ranking verified and engaged user profiles higher than anonymous content. Users can build their online reputation, or AuthorRank, by posting quality content and engaging with others on Google+.
This document provides 101 tips for using social media as a realtor. It begins by explaining the benefits of social media for realtors and the growing use of sites like Facebook, LinkedIn and Twitter among realtors. It then provides tips organized by social networking principles and best practices, and actions to take. The bulk of the tips focus on using Facebook, Twitter and LinkedIn for real estate purposes. It emphasizes using social media to build relationships and expand your network rather than directly selling.
This document provides an overview of inbound marketing and how to use search engine optimization (SEO), content like blogging, and social media to attract website visitors and convert them into leads and customers. It discusses optimizing websites for search engines through on-page and off-page techniques. Content like blogging is emphasized as important for SEO and attracting the right audiences. Social media is presented as a major driver of leads and sales. The document concludes by stressing the importance of measuring marketing efforts across channels in the inbound marketing funnel from visitors to leads to customers.
A presentation on Inbound Marketing, SEO, social media, and content, and how it all works together. A presentation by Rick Burnes at the Social Business Boot Camp in Dallas, TX on March 4, 2010: http://www.socialbusinessbootcamp.com/
The document discusses strategies for leveraging social media technologies to benefit businesses. It outlines six strategies: researching competition and trends; becoming an expert source; managing your brand; expanding your network; recruiting and retaining employees; and learning from and sharing with others. Specific tactics are provided for each strategy, such as blogging, answering questions, connecting with others, and measuring results. The overall message is that social media can help businesses in areas like marketing, PR, search engine optimization, business development, and customer service.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
This document provides an overview of social media and how individuals and businesses can use various social media platforms. It discusses the rise of social media usage among different age groups and how platforms like Facebook, Twitter, LinkedIn, YouTube and Flickr can be used personally and professionally. Tips are provided on setting up profiles, pages and groups on these networks to engage with connections, build relationships and promote brands and businesses.
Este documento instruye al lector a encender los parlantes y hacer clic para avanzar a más mensajes de PowerPoint en el sitio web www.tommyswindow.com.
Welcome to Bellingham Washington. Bellingham, Washington has a small town feeling with all the delightful amenities of a larger city. Outdoor enthusists enjoy Bellingham's stunning natural beauty from the waters of Bellingham Bay to the snow covered slopes of Mt. Baker there is truely something for everyone. Cultural oppurtunities are broad, with an internationally recogonized Festival of Music, Whatcom County Symphony Orchestra, several community theatre groups and the Mt. Baker Theatre to provide a world class venue for shows and performers
Bellingham is home to 23 very unique neighborhoods, all individual in character and design. Bellingham's Historic Fairhaven District is teaming with history with historical brick buildings and newer condominium complexes all in tune with preserving the neighborhoods historical architecture. Bellingham's Mt. Baker neighborhood on the otherhand is a great mix of new and old, the newer urban village of Barkley Village finds it's home here and is lush with life from the local Haggen Grocery Store to a mix of residential and commercial buildings.
Matthew Rall is an industrial designer and entrepreneur with over 20 years of experience in footwear design and development. He specializes in areas such as creative design, design software, accomplishing business objectives, trend forecasting, and team leadership. His firm, 6 7/8 Industrial Design LLC, provides footwear, apparel, and accessory design services across various categories including athletic, outdoor, casual, and sandals. The firm prides itself on meeting tight deadlines and providing complete technical packages to ensure smooth manufacturing.
The document summarizes information about the company ASR Workshops. It states that ASR Workshops is located in Gurgaon and has 5 partners who each invested 20 lakhs. The company provides maintenance services for light and heavy vehicles. Its mission is to provide high quality vehicle maintenance and services to ensure customer satisfaction. The company aims to be a leading vehicle maintenance provider by committing to excellence in customer service and quality.
The document discusses a conflict between Turkish Airlines, the Turkish government, and the Turkish Civil Aviation Union (Hava-Is) where the government banned strikes in the aviation industry and Turkish Airlines fired 305 workers via text for participating in a protest, leading Hava-Is to fight for the workers' reinstatement and repeal of the strike ban, seeing it as an attack on their union.
The knight Huldbrand comes upon a fisherman's cottage near a lake and forest. Inside he meets the fisherman, his wife, and their ward Undine, a beautiful 18-year-old girl. Undine takes a liking to Huldbrand but gets in trouble for misbehaving. She storms off into the dark night in a rage. Huldbrand and the fisherman call out for her to return, worried for her safety, but to no avail. Undine remains missing in the night.
Social media is having a major impact on human resources (HR) functions. 55% of HR professionals rate word of mouth as the best source of candidates, and it is predicted that 50% of candidate referrals will come through online communities in the next five years. 45% of employers currently screen candidates' social media sites, and 35% have found content that caused them not to hire a candidate. Social media is becoming increasingly important for both attracting and evaluating potential job candidates. It is important for HR and recruitment professionals to understand how to effectively utilize social media platforms to support their efforts.
The document summarizes new data on how marketers are using Twitter. It finds that Twitter has matured into a more international service with users having more followers and following more accounts on average. Marketers are also following Twitter best practices more. Case studies show that Twitter drives many leads for HubSpot and plays a bigger role in SEO. Content like blogs and videos that get shared frequently on Twitter help increase reach. Marketers should track key metrics like visitors, leads, and customers to measure the impact of Twitter on their marketing funnel.
This document provides an overview of how to use Twitter effectively for business purposes. It discusses building a Twitter network by following people, engaging with your network by sharing useful content, and measuring the impact on key metrics like website visitors and conversions. The presentation emphasizes that Twitter can drive real traffic when used properly as part of an inbound marketing strategy focused on creating and sharing valuable content.
The document discusses strategies for social media marketing. It recommends first listening through tools like dashboards and Twitter searches. Second, know your strengths like photos, video, documents. Third, understand your target audience's demographics and behaviors. Fourth, build a presence through blogging, groups, pages, profiles, importing content to share value and information virally and drive word-of-mouth. The goal is precise targeting of the 260 million active Facebook users and journalists using Twitter.
This document provides information about Lara Solomon and her various business ventures. It discusses Lara Solomon's background as the owner of Mocks brand and author of a book on small business. It also mentions she is the Chief Rabbit at Social Rabbit and has won several business awards. The document then covers topics like online reputation, LinkedIn profile optimization, using LinkedIn to build relationships and position as an expert, answering and asking questions on LinkedIn, and connecting with others.
Social media training for legal practice studentsGavin Ward
Gavin Ward's presentation on social media and personal branding for legal practice students, as presented to the audience at the University of Strathclyde's Diploma in Legal Practice 5 December 2012
The document provides an overview of using social media to attract clients as an investment advisor. It discusses how investors are increasingly using social media and the importance of advisors developing an online presence. It offers five tips: create profiles on key networks like LinkedIn and populate them with consistent information; make smart connections to generate referrals; listen and learn from others in your industry; claim your online search results to control your brand; and proceed with caution while being authentic and value-added. Case studies are presented of advisors successfully using social media. The presentation concludes by highlighting online resources and taking questions.
Google+ allows users to follow others without approval, post content to their profiles like Facebook, and organize contacts into custom circles. It has over 300 million active users globally since launching in 2011. Google+ impacts search results by ranking verified and engaged user profiles higher than anonymous content. Users can build their online reputation, or AuthorRank, by posting quality content and engaging with others on Google+.
This document provides 101 tips for using social media as a realtor. It begins by explaining the benefits of social media for realtors and the growing use of sites like Facebook, LinkedIn and Twitter among realtors. It then provides tips organized by social networking principles and best practices, and actions to take. The bulk of the tips focus on using Facebook, Twitter and LinkedIn for real estate purposes. It emphasizes using social media to build relationships and expand your network rather than directly selling.
This document provides an overview of inbound marketing and how to use search engine optimization (SEO), content like blogging, and social media to attract website visitors and convert them into leads and customers. It discusses optimizing websites for search engines through on-page and off-page techniques. Content like blogging is emphasized as important for SEO and attracting the right audiences. Social media is presented as a major driver of leads and sales. The document concludes by stressing the importance of measuring marketing efforts across channels in the inbound marketing funnel from visitors to leads to customers.
A presentation on Inbound Marketing, SEO, social media, and content, and how it all works together. A presentation by Rick Burnes at the Social Business Boot Camp in Dallas, TX on March 4, 2010: http://www.socialbusinessbootcamp.com/
The document discusses strategies for leveraging social media technologies to benefit businesses. It outlines six strategies: researching competition and trends; becoming an expert source; managing your brand; expanding your network; recruiting and retaining employees; and learning from and sharing with others. Specific tactics are provided for each strategy, such as blogging, answering questions, connecting with others, and measuring results. The overall message is that social media can help businesses in areas like marketing, PR, search engine optimization, business development, and customer service.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
This document provides an overview of social media and how individuals and businesses can use various social media platforms. It discusses the rise of social media usage among different age groups and how platforms like Facebook, Twitter, LinkedIn, YouTube and Flickr can be used personally and professionally. Tips are provided on setting up profiles, pages and groups on these networks to engage with connections, build relationships and promote brands and businesses.
Este documento instruye al lector a encender los parlantes y hacer clic para avanzar a más mensajes de PowerPoint en el sitio web www.tommyswindow.com.
Welcome to Bellingham Washington. Bellingham, Washington has a small town feeling with all the delightful amenities of a larger city. Outdoor enthusists enjoy Bellingham's stunning natural beauty from the waters of Bellingham Bay to the snow covered slopes of Mt. Baker there is truely something for everyone. Cultural oppurtunities are broad, with an internationally recogonized Festival of Music, Whatcom County Symphony Orchestra, several community theatre groups and the Mt. Baker Theatre to provide a world class venue for shows and performers
Bellingham is home to 23 very unique neighborhoods, all individual in character and design. Bellingham's Historic Fairhaven District is teaming with history with historical brick buildings and newer condominium complexes all in tune with preserving the neighborhoods historical architecture. Bellingham's Mt. Baker neighborhood on the otherhand is a great mix of new and old, the newer urban village of Barkley Village finds it's home here and is lush with life from the local Haggen Grocery Store to a mix of residential and commercial buildings.
Matthew Rall is an industrial designer and entrepreneur with over 20 years of experience in footwear design and development. He specializes in areas such as creative design, design software, accomplishing business objectives, trend forecasting, and team leadership. His firm, 6 7/8 Industrial Design LLC, provides footwear, apparel, and accessory design services across various categories including athletic, outdoor, casual, and sandals. The firm prides itself on meeting tight deadlines and providing complete technical packages to ensure smooth manufacturing.
The document summarizes information about the company ASR Workshops. It states that ASR Workshops is located in Gurgaon and has 5 partners who each invested 20 lakhs. The company provides maintenance services for light and heavy vehicles. Its mission is to provide high quality vehicle maintenance and services to ensure customer satisfaction. The company aims to be a leading vehicle maintenance provider by committing to excellence in customer service and quality.
The document discusses a conflict between Turkish Airlines, the Turkish government, and the Turkish Civil Aviation Union (Hava-Is) where the government banned strikes in the aviation industry and Turkish Airlines fired 305 workers via text for participating in a protest, leading Hava-Is to fight for the workers' reinstatement and repeal of the strike ban, seeing it as an attack on their union.
The knight Huldbrand comes upon a fisherman's cottage near a lake and forest. Inside he meets the fisherman, his wife, and their ward Undine, a beautiful 18-year-old girl. Undine takes a liking to Huldbrand but gets in trouble for misbehaving. She storms off into the dark night in a rage. Huldbrand and the fisherman call out for her to return, worried for her safety, but to no avail. Undine remains missing in the night.
The document summarizes updates to the UK's 16-19 education funding formula. It outlines the main decisions of the new formula, including funding students at around 600 hours for full-time programs. It also discusses funding protection for three years, part-time banding, and factors like retention, disadvantage, and area costs. While the new formula aims to simplify funding and reduce burdens, 80% of respondents opposed a single funding rate for all full-time students. Implementation is planned for August 2013 but may be delayed as details are determined over a short period.
The document discusses gender identity, sex, and sexual orientation. It defines sex as biological features, while gender encompasses gender roles and identity. Gender identity is one's internal sense of being a man, woman, or non-binary. Beyond the gender binary are terms like transgender and transsexual. Sexual orientation concerns attraction and is distinct from gender identity. The document outlines various sexual orientations and stresses that one's gender does not determine sexuality. It addresses challenges like coming out, as well as prejudices such as homophobia, heterosexism, and transphobia.
Rave v presentation for foiling week (final) (1)robert_windrider
The document summarizes the design of the RAVE V sailing catamaran, including its V-shaped foils, A-frame sail rig, and other features. The V-foils generate lift at low speeds from 7 knots up and have a tapered design to reduce drag at high speeds. An A-frame rig utilizes the strength of triangles to eliminate side stays. The integrated V-foil and A-frame sail design aims to provide low structural weight, higher sail forces, self-trimming for speed, and user friendliness including handicap accessibility.
The document discusses best practices for using social media for B2B marketing and sales. It notes that while social media ROI is not measured enough, content, links, reach, and leads can translate to sales. It recommends using blogs as the most important inbound marketing tool, sharing quality third party content, and emphasizing LinkedIn for lead generation. Metrics like website traffic, leads, sales, and customer acquisition should be tracked to demonstrate social media's ROI. An integrated approach combining social, content, and other strategies is suggested.
Hear about the buzz but have no idea how to start? This is a crash course will help you understand why you should care about Twitter and how to get started.
How publishers can be more effective on Social Media. From listening and uncovering key influencers to creating valuable content......Scheduling your content too.
Skillteam workshop social media final v1.0 05.10.2011Fishtank
The document discusses using social media in a professional context. It covers an overview of relevant social media platforms, how to use social media as an information and promotion channel, which tools to use, and some case studies. It also discusses trends in social media consumption among professionals and how companies are generally supportive of social media use for work purposes.
1. Twitter can be used by academics to connect with colleagues, curate content, and promote their work.
2. The document provides guidance on setting up a Twitter profile, engaging in conversations, and strategies for using Twitter in teaching, research, and departments.
3. Effective Twitter use involves regularly tweeting relevant content, interacting with others, and expanding one's network over time through blogs, profiles, and growing followers.
SWTA transit marketing online marketing & social mediaMoxie Marketing
This document discusses how online marketing and social media can be effective tools for transit agencies. It provides statistics on internet and social media usage. It then discusses what social media marketing is, the pillars of an effective social media system, listening platforms, using content as lead generation, optimizing brand assets, engagement on social networks like Twitter and Facebook, and managing a successful social media presence. Resources and contact information are provided at the end.
Businesses must engage their employees and their customers to build loyalty, deepen relationships and gain access to insights that inspire future actions and drive profits, but how? How do you rise above the noise to deliver a compelling and differentiated customer experience that will help you not only survive, but thrive. This is not just about building great products or providing great customer support, but how to transform your business to earn the trust needed to fully serve your market - internally and externally
This is a presentation for students and graduates to consider how social media can help hone their professional online self, develop digital skills for the work place and it's impact on recruitment practices.
Many of us nowadays invest significant amounts of time in sharing our activities and opinions with friends and family via social networking tools such as Facebook, Twitter or other related websites. However, despite the availability of many platforms for scientists to connect and share with their peers in the scientific community the majority do not make use of these tools, despite their promise and potential impact and influence on our careers. We are already being indexed and exposed on the internet via our publications, presentations and data and new “AltMetric scores” are being assigned to scientific publications as measures of popularity and, supposedly, of impact. We now have even more ways to contribute to science, to annotate and curate data, to “publish” in new ways, and many of these activities are as part of a growing crowdsourcing network. This presentation provides an overview of the various types of networking and collaborative sites available to scientists and ways to expose your scientific activities online. It will discuss the new world of AltMetrics that is in an explosive growth curve and will help you understand how to influence and leverage some of these new measures. Participating online, whether it be simply for career advancement or for wider exposure of your research, there are now a series of web applications that can provide a great opportunity to develop a scientific profile within the community.
Intellect is the trade association representing over 860 UK tech companies employing over 500,000 people. It aims to promote the UK as a leader in technology and ensure the tech sector benefits the UK economy and citizens. The document outlines a four step methodology for developing an effective social media strategy: research the current presence and audiences, develop a formula and structure, execute the plan, and measure results. Key steps include auditing accounts and conversations, identifying target audiences and influencers, creating an editorial calendar and content journey.
This class gives the student an introduction overview of the power of social media and how to get started. I outline the top 4 that I recommend as a must for most businesses.
Content Optimization: How To Integrate Search, Social And Inbound To Drive De...G3 Communications
Join author and consultant Lee Odden as he explains how to optimize inbound marketing campaign investments for better performance. Through an Attract, Engage, and Convert framework Lee will share case studies that illustrate how leading marketers are reaping rewards from integrating content marketing, social media and SEO.
The document discusses the growth of social media and Twitter. It notes that Twitter usage grew over 1,300% in one year to reach 7 million unique visitors. It also discusses how sharing content and engaging brand ambassadors on social media can help build influence. The document concludes with lessons about making content worth sharing and learning social media tools.
"Pimp Up Your Stuff!": How To Exploit The Social Weblisbk
Using social web services like blogs, wikis, social networks and video sharing sites can help maximize access to an organization's resources, ideas and brand. These services allow engagement with potential audiences and monitoring how the organization is discussed online. An example is given of the Brooklyn Museum which uses services like blogs, Facebook, Flickr and YouTube very effectively. It is concluded that ignoring the potential of social media risks losing out to peers, and using these services can support an organization's mission.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
This document provides an overview of various digital tools that can be used to develop an online presence and digital profile as a researcher. It introduces microblogging using Twitter, blogging using Blogger, social referencing using CiteULike, presentation sharing using SlideShare, social networking using LinkedIn, collaborative writing using Google Docs, and managing RSS feeds using iGoogle. For each tool, it provides examples of how it can be used, tips for using it effectively, and links for further information. The document is intended to help workshop participants learn how to incorporate these tools into their academic research cycle and digital identity.
This document discusses using Twitter for marketing and provides tips for getting started with Twitter marketing. It defines what Twitter is and how it works with tweets and hashtags. It emphasizes the importance of listening to customers and followers as well as establishing goals, strategies, and technologies for an effective Twitter presence. It also provides examples of how to combine Twitter with other marketing activities like email, events, research, and lead generation.
Similar to Building your fan base with content and social tools (20)
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
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With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
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Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
7. Sharing Content
10%
Direct promotions
30%
Links to company
content
60%
Links to third party
content
8. Links, Reach & SEO
• SEO-driven leads have the highest lead-to-close rate
(15%) among common lead generation sources. Paid
search leads average a 7% rate, while outbound
marketing leads (e.g., direct mail, telemarketing) close
at a 2% rate. (Econsultancy)
• B2B marketers believe social media is critical to
organic search success. Marketers rate social media as
the second-most important factor (64%) in search,
behind only strong content (82%). (BtoB Magazine)
• 57% of B2B marketers say SEO has the biggest impact
on their lead generation goals. (Mindjumpers)
9. Build your network
• Search on key phrases in each
network, and in Google
• Look for highly engaged people,
pages, and groups
• Use listening tools to find influencers
• Find creative ways to connect, share,
follow – engage!
10. Maintain an Online Influencer list
Blog/Publication/Organization First Last Type Beat/Focus URL Twitter Linkedin Facebook
http://www.facebook.com/home.php?sk=g
Facebook Group: "Cloud Computing" FB Group Cloud Computing roup_8450870046
http://www.linkedin.com/groups?gid=6151
LinkedIn Group: "Cloud Computing" LI Group Cloud Computing 3&mostPopular=&trk=tyah
Cloud Computing Blog: "Chaotic Flow" Joel York Blog Cloud Computing http://chaotic-flow.com/ chaoticflow
Cloud Computing Blog: "Cloud Computing" Chirag Mehta Blog Cloud Computing http://cloudcomputing.blogspot.com/ chirag_mehta
Cloud Computing Blog: "Cloud CTweaks" Blog Cloud Computing http://www.cloudtweaks.com/ cloudtweaks
http://www.infoworld.com/d/cloud-
Cloud Computing Blog: "Infoworld Cloud Computing Blog" David Linthicum Blog Cloud Computing computing/blogs DavidLinthicum
Cloud Computing Blog: "SaaS Blog" Blog Cloud Computing http://www.saasblogs.com/ datamation
Cloud Computing Blog: "Smooth Span" Bob Warfield Blog Cloud Computing http://smoothspan.wordpress.com/ BobWarfield
Cloud Computing Blog: "Software as Services" Phil Wainewright Blog Cloud Computing http://www.zdnet.com/blog/saas zdnet, pchilww
Twitter: @Health_IT TW Healthcare IT health_it
Twitter: @HITNewsTweet TW HealthcareIT hitnewstweet
http://www.facebook.com/healthcareitnew
Facebook Page: "Healthcare IT News" FB Group HealthcareIT s
http://www.linkedin.com/groups?gid=4009
LinkedIn Group: "Health Informatics Technology (HIT)" LI Group Healthcare IT 6&mostPopular=&trk=tyahLinkedIn
LinkedIn Group: "Healthcare Information & Management Systems http://www.linkedin.com/groups?gid=9311
Society" LI Group Healthcare IT 5&mostPopular=&trk=tyah
Facebook Page: "National Cyber Security Alliance" FB Group Cybersecurity http://www.facebook.com/staysafeonline
http://www.linkedin.com/groups?gid=3841
LinkedIn Group: "Information Security Community" LI Group Cybersecurity 2&mostPopular=&trk=tyah
Twitter: @cybersecure TW Cybersecurity
Twitter: @msftsecresponse TW Cybersecurity
http://www.linkedin.com/groups/IT-
Specialist-Group-
37485?gid=37485&mostPopular=&trk=tyah
LinkedIn Group: "IT Specialist" LI Group General IT
16. It’s not about you
Remember, no matter what type
of content you are sharing – it’s
about your customers, not you!
17. Exercise 1
Write down three customer/audience pain
points or priorities.
What do they care about?
18. Curating Content
• Internal: Make an inventory,
organize by customer pain points,
etc.
• Third party content: Scan
consistently
• User-generated content:
Engagement & content at the same
time
19. Internal Content
• Whitepapers • Infographics
• eBooks • Charts/graphs
• Presentations • 90 sec interviews
• Articles • How-to video using
• Blog posts screen capture with
• Research voice-over
reports/summaries • Quick-start guides
• Event video • Webinar recordings
• Photos • Product demos
20. Third Party Content
• Industry publications • Photos/images
• Video channels • Infographics
• Twitter feeds • Research
• Blogs • eBooks
• Articles • Webinars
• Podcasts • Tutorials
• Books
21. User-Generated Content
• Guest bloggers • Customer curated
• Video from contest content, Pinterest boards,
submissions blogrolls
• Photos/images • Best industry blog contest
22. Exercise 2
Pick one of the pain-points from the first
exercise and make a list of content assets you
have that could be valuable.
30. Blogs and customer acquisition
Increased frequency of blogging correlates with
increased customer acquisition. (Marketing Charts)
% of bloggers who acquire customers
via blog activity
100%
80%
60%
40%
20%
0%
> than 1x per day 1x per month < 1x per month
31. Blogs:
The single most important inbound marketing tool
• B2B companies with blogs generate 67%
more leads per month on average than
non-blogging firms. (Social Media B2B)
• When asked to rank the importance of the
services they use, 25% of users rated their
company blog as critical to their
business, while a further 56% considered
them either important (34%) or useful
(22%) for a total of 81%. (Marketing Charts)
48. Thank You
Susan Cato
susan.cato@balanceinteractive.com
@susancato
Editor's Notes
There are so many “experts” trying to tell us what to do, it’s overwhelming and hard to keep up
Success in social media largely relies upon expanding your reach, because the more reach you have, the more the probability is that someone will engage with you and ultimately become a customer. Social media is the word of mouth of marketing, and you need to engage and grow as much as possible to be successful.You build reach by sharing valuable, meaningful content and knowledge in a context that is relevant to your customers
Whatever your objective: Leads, Sales, Brand Awareness – you need to build your reach, engage your audience, nurture relationships so the probability for the conversion/action increases
Whatever your industry, business, mission – there are communities of interest out there focusing in your subject area and you need to be in that mix to be successful online.
Why? Because people are researching on their own more than ever because of the web It would be a huge mistake not to be part of that mix! It’s going to be a lot easier to make the sale or conversion or generate the lead if you were part of their information gatheringYou become part of that mix by engaging your audience with value and knowledge, becoming a go-to resource built around your core competency and packaged around your customers needs.
You may be in business to sell a product, service or even a membership and in order to be successful you have to have subject matter expertise. Chances are you already have great content, knowledge assets (both documents and people)ResearchWhitepapersPresentationsCase StudiesArticlesBlog postsImagesInterviews (video, audio)How-to’s
You know your customers best. No one else can do that for you. It is your challenge to find your value that helps them:Address pain pointsSolve problemsMake them walk away smarterThought provokingHelps them be more efficient & effectiveAnd use this to create, curate, share and engage.
We have established that you are a SME, and that you really do know your audience best.
Internal contentUser generated content:Video how to’sVideo contestsPhotos/imagesCustomer curated content – pinterest, blogrollsBest industry blog contest
Internal contentUser generated content:Video how to’sVideo contestsPhotos/imagesCustomer curated content – pinterest, blogrollsBest industry blog contest
Internal contentUser generated content:Video how to’sVideo contestsPhotos/imagesCustomer curated content – pinterest, blogrollsBest industry blog contest
Make your community members feel like experts, empower/encourage them to ask and answer each other questions
CompTIA’s long term strategy is to create additional credentials that IT professionals would want as they advance in their careers. Currently they are known mostly as the go-to organization if you are just starting out. One of the strategies is to expand their reach and nurture long-term relationships via social networks.The A+ Community was a small facebook page at the end of 2010. With just over 3000 fans – it was lackluster and mainly contained posts from CompTIA promoting it’s certifiations, webinars and other revenue generating activities.The strategy was simple – develop a content strategy that is valuable and relevant – and engage the fans accordingly.Career info, job of the week, job stats and data, weekly career advice chat, sample questions, what to expect on the credentialing exam,