The document discusses five key challenges faced by CTOs of cloud ISVs, which include evolving business models, user experience, embracing agile methodologies, mobile support, and social integration. It emphasizes the need for quick iterations and feedback, while also hinting that not all development should be in-house and security must not be overlooked. Various references and contact details for the author, David Terrar, are provided for further exploration of the topics discussed.

1. 5 Key Challenges
for the Cloud ISV CTO
and How to Beat Them!
David Terrar – D2C & Intellect SaaS Group
Ciklum Seminar
26 April 2012
Radisson Blu Portman, London

3. http://www.chasminstitute.com/METHODOLOGY/TechnologyAdoptionLifeCycle/tabid/89/Default.aspx

4. http://www.zdnet.com/blog/btl/cloud-computing-market-241-billion-in-2020/47702

6. "the fundamental interconnectedness
of all things"

8. Retrofit existing IT
Public Cloud
New business models
New connections
Use the data

9. http://www.microsoft.com/en-us/news/features/2012/mar12/03-05CloudComputingJobs.aspx

13. http://www.smashingmagazine.com/2011/05/02/a-user-centered-approach-to-mobile-design/

14. http://darmano.typepad.com/logic_emotion/2012/03/visual_notes.html

16. The 5 Challenges
• The business model – everything changes
• Don’t make me think! – user experience
• Go agile – faster, iterations, feedback
• Go mobile – phone support and an iPad app
• Go Social – in the product AND as a business
• (don’t develop it all yourself)
• (and don’t forget security)

17. References
http://en.wikipedia.org/wiki/Crossing_the_Chasm
http://www.chasminstitute.com/METHODOLOGY/TechnologyAdoptionLifeCycle/tabid/89/Default.aspx
http://www.zdnet.com/blog/btl/cloud-computing-market-241-billion-in-2020/47702
http://www.bvp.com/cloud/bvp_cloudscape_full.jpg
http://en.wikipedia.org/wiki/Dirk_Gently
http://www.prnewswire.com/news-releases/microsoft-cloud-computing-to-create-millions-of-jobs-141397243
http://en.wikipedia.org/wiki/Business_model
http://www.microsoft.com/en-us/news/features/2012/mar12/03-05CloudComputingJobs.aspx
http://www.sensible.com/dmmt.html
http://www.amazon.co.uk/Dont-Make-Me-Think-Usability/dp/0321344758
http://en.wikipedia.org/wiki/Agile_software_development
http://www.smashingmagazine.com/2011/05/02/a-user-centered-approach-to-mobile-design/
http://darmano.typepad.com/logic_emotion/2012/03/visual_notes.html
http://www.salesforce.com/chatter/overview/
https://tibco.tibbr.com/tibbr/sessions/new
https://www.yammer.com/
These links for reference only
Not for reading

18. Contact details
David Terrar
D2C & Intellect SaaS Group
p: +44 (0)1727 866309
m: +44 (0)7715 159423
e: dt@d2c.org.uk
w: www.d2c.org.uk
skype: david_terrar
twitter: http://twittter.com/DT @DT
linkedin: http://www.linkedin.com/in/davidterrar
blog: http://biztwozero.com
http://www.intellectuk.org/ http://EuroCloud.org.uk http://cloudindustryforum.org