SlideShare a Scribd company logo
first with SEO… 
I experienced all the pitfalls in Content Marketing… 
then website development 
and social media marketing
I found that there is no ‘easy’ button or quick fix.
Do you have an ‘easy’ button or quick fix? 
?
Having a Plan of Action and sticking to it is critical!
5 Step 
Here’s an easy, 
follow the dot, 
Strategic Content Marketing Plan
1) Create ongoing Content 
on your website
while keeping it fresh. 
Write blog posts that your audience is interested in
You need to write content to build a following 
and then continue to write content 
to keep them engaged.
so that more and new people find your website 
Content you are writing 
is feeding the search engines
2) Stay in touch with your 
subscribers via email
forget about you! 
Keep sending out emails so your subscribers don’t
Send out a snippet of your blog post via email that includes a Read More link taking them to your website.
they will hopefully look at your products and services! 
That’s more traffic for you, 
And while they are there,
3) Post content on 
other websites
But do it with caution 
Read this post first 
Occasional guest blog posting
Repurpose your written content… 
…turn them into videos, 
PPT and PDF. 
Publish them in 
Video & Document 
Sharing Sites!
Few examples; 
1)Original Version of this PDF here. 
2)YouTube Video here. 
3)Syndicated article in Yahoo Small Business 
4)Syndicated article in Business 2 Community
4) Be active in 
Social Media
And I say, “Get over it.” 
Many people who fall in the 40+ age range 
don’t feel comfortable using social media.
5) Network with people 
Online and Offline
Promote others and vice versa 
Network with people doing the same work you are
Then repeat Steps 1 – 5 on an ongoing basis
Document Presented by 
SusanGilbert.com

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5 Steps to Content Marketing Success

  • 1. first with SEO… I experienced all the pitfalls in Content Marketing… then website development and social media marketing
  • 2. I found that there is no ‘easy’ button or quick fix.
  • 3. Do you have an ‘easy’ button or quick fix? ?
  • 4.
  • 5. Having a Plan of Action and sticking to it is critical!
  • 6. 5 Step Here’s an easy, follow the dot, Strategic Content Marketing Plan
  • 7. 1) Create ongoing Content on your website
  • 8. while keeping it fresh. Write blog posts that your audience is interested in
  • 9. You need to write content to build a following and then continue to write content to keep them engaged.
  • 10. so that more and new people find your website Content you are writing is feeding the search engines
  • 11. 2) Stay in touch with your subscribers via email
  • 12. forget about you! Keep sending out emails so your subscribers don’t
  • 13. Send out a snippet of your blog post via email that includes a Read More link taking them to your website.
  • 14. they will hopefully look at your products and services! That’s more traffic for you, And while they are there,
  • 15. 3) Post content on other websites
  • 16. But do it with caution Read this post first Occasional guest blog posting
  • 17. Repurpose your written content… …turn them into videos, PPT and PDF. Publish them in Video & Document Sharing Sites!
  • 18. Few examples; 1)Original Version of this PDF here. 2)YouTube Video here. 3)Syndicated article in Yahoo Small Business 4)Syndicated article in Business 2 Community
  • 19. 4) Be active in Social Media
  • 20. And I say, “Get over it.” Many people who fall in the 40+ age range don’t feel comfortable using social media.
  • 21.
  • 22. 5) Network with people Online and Offline
  • 23. Promote others and vice versa Network with people doing the same work you are
  • 24. Then repeat Steps 1 – 5 on an ongoing basis
  • 25. Document Presented by SusanGilbert.com