Getting traffic to your website, building social media, and things like that are tactical. It’s time to be strategic and plan for success. You want to sell your products and services to people.
Creating & replying to discussions in discussion groupsVFTNetworks
The document provides tips for creating and participating in discussion groups, including how to start new discussion threads, reply to existing discussions, and attach documents. It recommends writing long posts in Word first to avoid timeouts, and getting early replies from friends to encourage others to participate. The best way to get people to visit a group is to post downloadable educational content rather than pure marketing materials.
This document provides steps to get more targeted Twitter followers with little time and effort. It outlines 7 steps: 1) Set up your Twitter account with a relevant name, bio, image and background. 2) Follow industry leaders and their followers to build credibility. 3) Introduce yourself without directly selling. 4) Provide value through sharing interesting content. 5) Get noticed by writing eye-catching tweets. 6) Be consistent by tweeting daily while staying relevant and avoiding hard sells. 7) Automate tasks like greeting new followers to save time. It encourages the use of tools to help implement these steps with less effort.
This is designed for the “Now What?” You have Facebook, Twitter, LinkedIn, and are blogging away, right? No? Still just sitting on the Welcome page? This class is designed to not only help connect your social media strategy, but to find your voice. Learn how to use Twitter, Facebook, and LinkedIn to promote your Blog and convert readers into clients. We will cover what to say on these sites, the time you need to devote, and ideas and tips for getting blog traffic.
This document provides tips for promoting a Twitter profile and tweets. It recommends adding one's Twitter URL to business cards, emails, and websites. It also suggests avoiding frequent auto-posting to Twitter and Facebook, as people may not need to follow on both platforms. The document stresses proofreading tweets and leaving space for retweets. It also recommends sharing photos, videos, and interesting content while maintaining a consistent brand voice.
Social media platforms like Facebook, Twitter, and LinkedIn allow users to connect and share information online. The document provides tips for using each platform effectively:
1) Facebook can be used to share personal information and promote yourself or a business through features like profiles, pages, and groups. Tips include keeping content live and responsive.
2) Twitter allows sharing of short messages (tweets) on any topic. Users follow others to receive their tweets and share tweets through retweets and replies. Hashtags help group related tweets and find people with similar interests.
3) LinkedIn focuses on professional networking. Users create online CVs (resumes) and connect with colleagues. Recommendations and endorsements build
This document provides 5 tips for creating a viral blog post. The tips are to 1) determine what kind of attention you want for your blog, whether controversial or reputable, 2) consistently create good quality, unique content with a personal touch to increase the chances of posts going viral, 3) write headlines that grab attention and entice readers to click, 4) use good images and video like infographics to make posts notable, and 5) leverage social media by sharing compelling posts on topics people can relate to in order to get your content widely spread and shared over and over again.
Social Media Learning Lunch Part 4 Business BloggingWeb.com
This document provides guidance on business blogging, including what constitutes a blog, reasons for businesses to blog, content guidelines, promotion strategies, and examples of large companies with successful blogs. The key points covered are what makes up a blog (easy publishing, RSS, comments, links), why companies blog (thought leadership, SEO, PR), content best practices (tone, structure, research, links), promotion tactics, blogging frequency, and examples of Dell, Ford and IBM and their diverse blogging approaches.
Guide to Moving Online: Part 2 - Steps 6-10Media Now STL
This is the presentation Jim Streisel and Aaron Manfull gave at the JEA/NSPA National High School Journalism Convention in Minneapolis. The convention was in November of 2011. You can contact them on Twitter @carmeljim and @manfull if you have questions.
Creating & replying to discussions in discussion groupsVFTNetworks
The document provides tips for creating and participating in discussion groups, including how to start new discussion threads, reply to existing discussions, and attach documents. It recommends writing long posts in Word first to avoid timeouts, and getting early replies from friends to encourage others to participate. The best way to get people to visit a group is to post downloadable educational content rather than pure marketing materials.
This document provides steps to get more targeted Twitter followers with little time and effort. It outlines 7 steps: 1) Set up your Twitter account with a relevant name, bio, image and background. 2) Follow industry leaders and their followers to build credibility. 3) Introduce yourself without directly selling. 4) Provide value through sharing interesting content. 5) Get noticed by writing eye-catching tweets. 6) Be consistent by tweeting daily while staying relevant and avoiding hard sells. 7) Automate tasks like greeting new followers to save time. It encourages the use of tools to help implement these steps with less effort.
This is designed for the “Now What?” You have Facebook, Twitter, LinkedIn, and are blogging away, right? No? Still just sitting on the Welcome page? This class is designed to not only help connect your social media strategy, but to find your voice. Learn how to use Twitter, Facebook, and LinkedIn to promote your Blog and convert readers into clients. We will cover what to say on these sites, the time you need to devote, and ideas and tips for getting blog traffic.
This document provides tips for promoting a Twitter profile and tweets. It recommends adding one's Twitter URL to business cards, emails, and websites. It also suggests avoiding frequent auto-posting to Twitter and Facebook, as people may not need to follow on both platforms. The document stresses proofreading tweets and leaving space for retweets. It also recommends sharing photos, videos, and interesting content while maintaining a consistent brand voice.
Social media platforms like Facebook, Twitter, and LinkedIn allow users to connect and share information online. The document provides tips for using each platform effectively:
1) Facebook can be used to share personal information and promote yourself or a business through features like profiles, pages, and groups. Tips include keeping content live and responsive.
2) Twitter allows sharing of short messages (tweets) on any topic. Users follow others to receive their tweets and share tweets through retweets and replies. Hashtags help group related tweets and find people with similar interests.
3) LinkedIn focuses on professional networking. Users create online CVs (resumes) and connect with colleagues. Recommendations and endorsements build
This document provides 5 tips for creating a viral blog post. The tips are to 1) determine what kind of attention you want for your blog, whether controversial or reputable, 2) consistently create good quality, unique content with a personal touch to increase the chances of posts going viral, 3) write headlines that grab attention and entice readers to click, 4) use good images and video like infographics to make posts notable, and 5) leverage social media by sharing compelling posts on topics people can relate to in order to get your content widely spread and shared over and over again.
Social Media Learning Lunch Part 4 Business BloggingWeb.com
This document provides guidance on business blogging, including what constitutes a blog, reasons for businesses to blog, content guidelines, promotion strategies, and examples of large companies with successful blogs. The key points covered are what makes up a blog (easy publishing, RSS, comments, links), why companies blog (thought leadership, SEO, PR), content best practices (tone, structure, research, links), promotion tactics, blogging frequency, and examples of Dell, Ford and IBM and their diverse blogging approaches.
Guide to Moving Online: Part 2 - Steps 6-10Media Now STL
This is the presentation Jim Streisel and Aaron Manfull gave at the JEA/NSPA National High School Journalism Convention in Minneapolis. The convention was in November of 2011. You can contact them on Twitter @carmeljim and @manfull if you have questions.
Blog on, Link In, Twitter Out and Digg it!FossilDesigns
This document provides an introduction to social media and how businesses can establish an online presence using platforms like blogs, LinkedIn, Twitter, and Digg. It defines each platform, provides examples of how businesses can use each one, and emphasizes creating original, engaging content to connect with customers and establish expertise in their industry. The key platforms discussed are blogs for regularly sharing content; LinkedIn for professional networking; Twitter for real-time updates; and Digg for getting content recommendations. Participation on each network through posts, answers, and connections is recommended to build an online business presence.
This document provides an overview of how social media has revolutionized real estate and recommendations for real estate agents to utilize various social media platforms like Facebook, Twitter, blogs and more to engage with clients and market themselves online. It highlights key statistics about major platforms and provides tips on creating pages and profiles, engaging audiences, and strategies for integrating social media into a real estate business.
This document provides tips and best practices for using video and visual content in marketing. It recommends using infographics, live video, memes and images with text overlays to engage audiences on social media. Video content is highlighted as particularly effective, with 80% of internet traffic expected to be from videos by 2019. The document also encourages using tools like Canva to easily create visual content and going live on Facebook, noting users spend 3x more time watching live videos. Overall, it stresses the importance of visual content and testing different content strategies like educating, entertaining, humanizing your brand and indirectly selling to engage audiences.
The document provides 10 social media practices for college students to follow when using social media. These practices include keeping social media profiles private, being careful about what is posted and shared, avoiding posting about illegal activities, posting about interests and goals, keeping contact information updated, limiting the number of social media accounts, and using proper grammar. Following these tips can help college students present themselves professionally and potentially help them get jobs.
May 8th, ucd leture, 2015 strategies to get more traffic onlineSimon Cocking
This document provides strategies for getting more traffic online through blogging, social media, and other platforms. It recommends creating original, useful content that solves problems; guest blogging on higher profile sites; using Twitter to share your content and that of others at optimal times; growing your LinkedIn connections over 500 by endorsing others; and experimenting with visual platforms like Pinterest or Instagram. The key is to provide quality content and hustle across multiple channels.
This document discusses using blogs and video blogs for business purposes. It provides reasons why blogging is important for businesses, including helping with search engine rankings, giving a human voice to the company, and establishing authority in an industry. It also discusses keys to success like choosing a blogging platform, creating good post titles, and commenting on other blogs. The document then shifts to discussing using video blogging and setting up profiles on social media platforms like Facebook, LinkedIn, and Twitter for business purposes.
Did you start a Facebook Page and now have no idea what to do with it? Read how Likes, Posts, Engagement and Insights help you have a great Facebook Page.
Social scholar may 2015 - An Introduction to twittermattphillpott
Matt Phillpott (SAS)
Social Scholar seminar (see http://talkinghumanities.blogs.sas.ac.uk/)
Setting up an account with Twitter for work purposes is fairly easy, but what do you do then? This session introduces some of the tools and features that Twitter offers and looks at how you might wish to organise tweets over a day and week. We will look at and discuss best practise for writing and composing tweets and how you can improve your following.
This document discusses the role of social media in news media and business. It provides statistics on social media usage, including that 94% of businesses use social media marketing and 85% of businesses saw increased market exposure from social media strategies. It also provides social media usage statistics for Nigeria, including that Nigeria has over 50 million people on Twitter and 11 million Facebook users. The document then discusses how the internet has aided media development in Nigeria through tools like email, live feeds, webcasting, podcasting, microblogging, search engine optimization, and video blogging. It provides examples of Nigerian media houses exploiting these tools, such as Sahara Reporters encouraging community reporting and CNN's i-Report citizen journalism initiative. The document concludes
This document summarizes what the author has gained from taking the UOSM2033 course. The key learnings include: increased confidence in online participation through engagement on social media; learning to create a variety of online materials like images and videos to make their blog more engaging; increased awareness of online privacy and how easily things can be shared online; recognizing that social media isn't entirely negative if used authentically; understanding the importance of internet access and the digital divide; importance of providing balanced arguments through understanding different viewpoints; and value of self-reflection to continuously improve blog posts.
This document provides guidance on using the Get Social Hub tool and engaging with influencers on social media. The Get Social Hub allows users to discover, share, and engage with content from various sources. It also allows users to add their own content and view analytics. The document recommends connecting with influencers on LinkedIn and Twitter by following relevant accounts, joining groups, liking/commenting on posts, and sharing content. It also provides tips for using features like lists, scheduling posts, and viewing analytics to effectively engage on social media.
The document provides tips for using social media and the internet to find a job when starting from nothing. It recommends embracing typical job websites like Reed and Monster, and getting on LinkedIn which has over 90 million professional members. It also suggests using Twitter to network and find contacts in your industry, as well as blogging to establish yourself online, promote your skills, and stay updated with industry news. Facebook is not primarily recommended for business use due to privacy issues, but liking relevant pages could still help. Overall, the document emphasizes using various online tools and platforms to build your professional brand and network.
Top Tips for Starting a Business Blog: Insights from Pure MichiganChad Wiebesick
Chad Wiebesick shares tips, insights and best practices from Pure Michigan's blogging strategy that you can immediately use to start your own business blog.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
From 1981 to 1984, photographer Bud Glick documented the transformation of New York's Chinatown from an aging, primarily male neighborhood to a community with young families and new immigrants. Glick photographed Chinese immigrants on the streets, at work, and at home to capture a specific moment in the story of the American experience. Now, Glick has resurfaced these photos from the early 1980s and sees an opportunity to interpret them digitally and extract more information from the negatives.
The document provides 22 mantras or tips for studying an EMBA program. Some of the key tips include developing an interest in the material, practicing concepts that are difficult to master, maintaining momentum in your studies by not feeling discouraged, studying in groups to cover each other's weaknesses, setting targets and keeping your focus on them, and learning lessons whether succeeding or failing to continuously improve. The overall message is to align your studies with strategies that keep you engaged, practicing, and progressing towards your educational goals.
Blog on, Link In, Twitter Out and Digg it!FossilDesigns
This document provides an introduction to social media and how businesses can establish an online presence using platforms like blogs, LinkedIn, Twitter, and Digg. It defines each platform, provides examples of how businesses can use each one, and emphasizes creating original, engaging content to connect with customers and establish expertise in their industry. The key platforms discussed are blogs for regularly sharing content; LinkedIn for professional networking; Twitter for real-time updates; and Digg for getting content recommendations. Participation on each network through posts, answers, and connections is recommended to build an online business presence.
This document provides an overview of how social media has revolutionized real estate and recommendations for real estate agents to utilize various social media platforms like Facebook, Twitter, blogs and more to engage with clients and market themselves online. It highlights key statistics about major platforms and provides tips on creating pages and profiles, engaging audiences, and strategies for integrating social media into a real estate business.
This document provides tips and best practices for using video and visual content in marketing. It recommends using infographics, live video, memes and images with text overlays to engage audiences on social media. Video content is highlighted as particularly effective, with 80% of internet traffic expected to be from videos by 2019. The document also encourages using tools like Canva to easily create visual content and going live on Facebook, noting users spend 3x more time watching live videos. Overall, it stresses the importance of visual content and testing different content strategies like educating, entertaining, humanizing your brand and indirectly selling to engage audiences.
The document provides 10 social media practices for college students to follow when using social media. These practices include keeping social media profiles private, being careful about what is posted and shared, avoiding posting about illegal activities, posting about interests and goals, keeping contact information updated, limiting the number of social media accounts, and using proper grammar. Following these tips can help college students present themselves professionally and potentially help them get jobs.
May 8th, ucd leture, 2015 strategies to get more traffic onlineSimon Cocking
This document provides strategies for getting more traffic online through blogging, social media, and other platforms. It recommends creating original, useful content that solves problems; guest blogging on higher profile sites; using Twitter to share your content and that of others at optimal times; growing your LinkedIn connections over 500 by endorsing others; and experimenting with visual platforms like Pinterest or Instagram. The key is to provide quality content and hustle across multiple channels.
This document discusses using blogs and video blogs for business purposes. It provides reasons why blogging is important for businesses, including helping with search engine rankings, giving a human voice to the company, and establishing authority in an industry. It also discusses keys to success like choosing a blogging platform, creating good post titles, and commenting on other blogs. The document then shifts to discussing using video blogging and setting up profiles on social media platforms like Facebook, LinkedIn, and Twitter for business purposes.
Did you start a Facebook Page and now have no idea what to do with it? Read how Likes, Posts, Engagement and Insights help you have a great Facebook Page.
Social scholar may 2015 - An Introduction to twittermattphillpott
Matt Phillpott (SAS)
Social Scholar seminar (see http://talkinghumanities.blogs.sas.ac.uk/)
Setting up an account with Twitter for work purposes is fairly easy, but what do you do then? This session introduces some of the tools and features that Twitter offers and looks at how you might wish to organise tweets over a day and week. We will look at and discuss best practise for writing and composing tweets and how you can improve your following.
This document discusses the role of social media in news media and business. It provides statistics on social media usage, including that 94% of businesses use social media marketing and 85% of businesses saw increased market exposure from social media strategies. It also provides social media usage statistics for Nigeria, including that Nigeria has over 50 million people on Twitter and 11 million Facebook users. The document then discusses how the internet has aided media development in Nigeria through tools like email, live feeds, webcasting, podcasting, microblogging, search engine optimization, and video blogging. It provides examples of Nigerian media houses exploiting these tools, such as Sahara Reporters encouraging community reporting and CNN's i-Report citizen journalism initiative. The document concludes
This document summarizes what the author has gained from taking the UOSM2033 course. The key learnings include: increased confidence in online participation through engagement on social media; learning to create a variety of online materials like images and videos to make their blog more engaging; increased awareness of online privacy and how easily things can be shared online; recognizing that social media isn't entirely negative if used authentically; understanding the importance of internet access and the digital divide; importance of providing balanced arguments through understanding different viewpoints; and value of self-reflection to continuously improve blog posts.
This document provides guidance on using the Get Social Hub tool and engaging with influencers on social media. The Get Social Hub allows users to discover, share, and engage with content from various sources. It also allows users to add their own content and view analytics. The document recommends connecting with influencers on LinkedIn and Twitter by following relevant accounts, joining groups, liking/commenting on posts, and sharing content. It also provides tips for using features like lists, scheduling posts, and viewing analytics to effectively engage on social media.
The document provides tips for using social media and the internet to find a job when starting from nothing. It recommends embracing typical job websites like Reed and Monster, and getting on LinkedIn which has over 90 million professional members. It also suggests using Twitter to network and find contacts in your industry, as well as blogging to establish yourself online, promote your skills, and stay updated with industry news. Facebook is not primarily recommended for business use due to privacy issues, but liking relevant pages could still help. Overall, the document emphasizes using various online tools and platforms to build your professional brand and network.
Top Tips for Starting a Business Blog: Insights from Pure MichiganChad Wiebesick
Chad Wiebesick shares tips, insights and best practices from Pure Michigan's blogging strategy that you can immediately use to start your own business blog.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
From 1981 to 1984, photographer Bud Glick documented the transformation of New York's Chinatown from an aging, primarily male neighborhood to a community with young families and new immigrants. Glick photographed Chinese immigrants on the streets, at work, and at home to capture a specific moment in the story of the American experience. Now, Glick has resurfaced these photos from the early 1980s and sees an opportunity to interpret them digitally and extract more information from the negatives.
The document provides 22 mantras or tips for studying an EMBA program. Some of the key tips include developing an interest in the material, practicing concepts that are difficult to master, maintaining momentum in your studies by not feeling discouraged, studying in groups to cover each other's weaknesses, setting targets and keeping your focus on them, and learning lessons whether succeeding or failing to continuously improve. The overall message is to align your studies with strategies that keep you engaged, practicing, and progressing towards your educational goals.
If you're not happy with shaving, tweezing, or waxing to remove unwanted hair and want to remove it permanently,Laser hair Removal is best . Laser Hair Removal gives to hair removing without pain and discomfort.
Many time in comics and bookmaking, students are expected to know how to effectively integrate text and images. My experience has been that students rarely know how to do this and even though they are surrounded by a variety of typography, they have little knowledge of how to use elements of typography to enhance their artwork. This presentation should open up discussion about how to make words look like what they spell.
This document discusses the foundations of healthy relationships. It defines relationships and roles people play such as mother, teacher, and citizen. Key traits of healthy relationships are mutual respect, caring, honesty, commitment, cooperation, compromise, trustworthiness, responsibility, fairness, caring, and respect. Respect for self and others is important, which involves listening, being considerate of feelings, trust, and realistic expectations. Unhealthy behaviors that harm relationships include bullying, hazing, prejudice, stereotyping, and intolerance.
Know more about International Overdose Awareness daymedisecure
Overdose related deaths are a tragedy. Many people are committed to combating this problem. At MediSecure we will work to find solutions that prevent these tragic deaths. Let’s view this presentation and know more about International Overdose Awareness Day 2015.
This document provides a summary of Google tools for teachers, including Google Books, Google Docs, and Google Maps. It begins with an overview of advanced Google search tools and how they can improve internet searches. Step-by-step directions are given for embedding Google Books, creating and embedding quizzes with Google Docs Forms, customizing Google News widgets, and making placemarks in Google Maps. The guide shows teachers how to make full use of free Google resources for improving learning experiences.
Blue Neem Medical Devices Pvt. Ltd. is a medical device manufacturing company providing high quality medical devices in the field of Ureteral Stents, DJ Stents, Catheters, Variceal Multiband Ligator, Stone Baskets, Turp Loops, Biliary Stents, Urology Products,Nephrostomy Catheters, and Gastroenterology Products in India.
The document provides instructions for basic iPad functions including opening and closing apps, using the multitasking bar, gestures for navigation, closing apps, orientation and mute settings, organizing and moving apps, customizing the dock, creating folders and app icons, taking screenshots, using search and security settings, and typing tips. It also covers restarting the iPad, magnifying text, customizing wallpaper, and using iBooks and PDFs.
Glutamine is an amino acid that is naturally produced in the body and plays an important role in many bodily functions. It is commonly taken as a dietary supplement to support muscle growth, immune function, and gut health. Prolab Glutamine is a dietary supplement that provides 500 mg of L-glutamine per serving to support these benefits.
NGEN - Niagara College - City of St. Catharines - City of Niagara Falls Enter...Neil Thornton HBA, MA
A full room of small business leaders and innovators wanting to know more about social media for business and growing sales. No theory, mostly hands on application. Here is the presentation as requested.
Social media is widely used by employers to research candidates. It is important for job seekers to curate a professional online presence through platforms like LinkedIn, Facebook, and blogs. Profiles should be regularly updated with fresh, varied content that highlights one's qualifications and experiences. Interacting with others in one's industry helps expand one's network. Google alerts and search engine optimization can help monitor and improve one's online reputation.
Social media is widely used by companies for recruiting. LinkedIn is the most commonly used platform. It is important to curate an online presence that presents yourself professionally. This includes having polished profiles on Facebook and LinkedIn, getting recommendations on LinkedIn, joining relevant groups, and using blogs and other platforms to showcase your skills and experience in an engaging way. Regularly maintaining and updating your online profiles is also important to ensure potential employers see an accurate representation of you.
Facebook has over 800 million active users, making it larger than the entire global population 200 years ago. If Facebook was a country, it would be the third largest in the world. Facebook is an effective marketing tool for both B2C and B2B companies, with over half of small businesses agreeing it benefits their business. LinkedIn is the world's largest professional network with over 120 million members. It allows users to connect with colleagues, find experts, and explore opportunities. YouTube is the world's largest video sharing site, with over 4 billion videos viewed daily and one hour of content uploaded every minute. Using YouTube for business through creating engaging, short videos and optimizing keywords can help show expertise and market products.
Blogs work for accountancy firms - How accountants use blogs to increase SEO ...Dan Richards
Over the next 12 – 18 months we believe that almost every accountancy firm will have a blog and start blogging. Simply because the benefits to having a blog are so strong, the cost to getting a blog running so low and running a blog actually saves most accountancy firms or senior partners valuable time!
Perhaps unsurprisingly there are a lot of bad, early blogs out there! As you will see from the examples below many make the simple mistake of having the blog separate from their website – making usability a pain and you loose out on the great SEO benefits of a blog. Some firms will even be setting up a blog as an apparent afterthought to the website, and actually competing against its main site for Google rankings! Not least because Google values fresh, new, social content much more than a static website.
This document provides a social media strategy kit to help companies get started with social media. It outlines the benefits of social media including affordable marketing, viral reach, and increased traffic. The kit contains best practices, templates, and resources to educate staff on social media, establish policies, protect brands, measure activities, and manage online reputation. It also provides overviews and guidelines for popular social media platforms like Twitter, LinkedIn, Facebook, YouTube, and blogs.
Why Your Social Media Marketing Isn't Working (And How To Fix It) Leonardo
Learn how to fix your B&B's social media marketing and make it work for you with industry experts Darlene Rondeau and Yvonne Halling, founder of BedandBreakfastCoach.com and B&B owner.
This is a presentation I gave to the Boston Chapter of the IABC about curating content to boost your professional brand to meet different career-related goals.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
This document provides an overview of social media strategies for businesses. It outlines the top 5 social media platforms - Facebook, LinkedIn, Twitter, YouTube and their key uses and action steps for businesses. The core messages are that content is king, businesses should focus on connecting with people over selling, and they need a consistent social media presence across multiple platforms to be effective.
Grow your online business with social mediaQuibble
In this talk I delve into the world of social media. From organic posting through to boosting posts and paid ads across a number of platforms including, Facebook, TikTok, LinkedIn and more.
Do you want to drive more traffic to your website? Do you find it hard or time consuming to create content for your website and are looking for some help building your own blog or resource page?
I will walk you through the steps to create a simple and valuable content plan to attract website visitors. I have helped businesses to build their online presence through websites, SEO and digital marketing campaigns to improve their website conversions and customer retention.
Here is what you are going to learn during the session:
How to find out what your customers are searching for
How to know which types of content you should be creating for your audience and build a plan to keep you on track
How to maximise the reach of your content to drive the most traffic possible to your website
How to overcome a lack of inspiration and create valuable content throughout the year
The document provides tips and strategies for effective online marketing and social media marketing. It discusses several social media platforms like Digg, StumbleUpon, Facebook and their marketing approaches. It also covers article marketing and reasons for using this strategy. Overall, the document offers guidance on leveraging different online marketing channels like social media, article directories, social bookmarking sites to promote websites and generate traffic.
Blog writing portfolio : Social media articlesKen Bradford
Many content marketers consider an effective business blog to be an important social media marketing tool. A blog is an easy to use platform to create sharable, linkable content that addresses specific questions or solves unique problems.
Every single post in your business blog is a potential SEO booster. The optimization of social blog content can improve search visibility for those who are looking for what you have to offer.
An effective content marketing strategy combines SEO and social media marketing with high-quality blog and website content. Social media networks are key distribution tools for all of your blog content.
Social media marketing is the modern version of word-of-mouth advertising. The social sharing of blog content helps establish credibility, drive new leads, and build that very important lasting first impression.
Alex Showerman created an online community for Canton, NY through a Facebook page and blog. The Facebook page grew to over 3,000 fans by promoting local events and businesses, improving town-government relations, and providing a discussion platform. Lessons learned included avoiding automation, engaging the community through questions, promoting community pride, allowing negative comments, and encouraging decision-makers to participate online.
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
Social media & content marketing - Branding yourself in internetSimeon Petrov
This document provides tips on using social media and content marketing to brand yourself online. It discusses defining marketing, developing valuable content through useful tips and an engaging social media presence. Specific advice includes choosing the right social media platforms based on factors like time and audience, completely filling out profiles, sharing a mix of pictures and video respecting sharing ratios, and using current events to boost engagement. The key is creating useful, interesting and user-friendly content and combining content with social sharing.
Similar to 5 Steps to Content Marketing Success (20)
Mobile has become a dominant force for how businesses and customers access information and make purchases. Content needs to be tailored specifically for mobile to reach this large and growing audience, as mobile searches now exceed desktop searches. When creating content for mobile, it is important to adjust the format to be suitable for mobile viewing, stay consistent with your brand, make the content mobile-friendly and engaging through images, and focus on a clear call-to-action for users.
A study of major retail brands in the US and UK found that nearly half do not respond to generic tweets mentioning them. For questions, brands responded more often but took longer - on average 50 minutes in the US and 63 minutes in the UK. When brands did respond, about half answered without links or asked follow up questions, while about a third just favorited the tweet.
Psychographic segmentation divides audiences based on lifestyle traits, social class, and behaviors. It uses demographic data to understand audiences' behaviors, habits, and psychologies. Marketers obtain psychographic data from various sources like surveys, social media, and focus groups. Psychographic segmentation involves dividing audiences into groups according to social class, lifestyle characteristics defined by models like the 4Cs, and behaviors related to product usage, benefits, and loyalty. It also segments based on buyer readiness stages that range from awareness to purchase.
The document provides 12 ways that using trending topics and hashtags on Twitter may not be effective for promoting a brand. These include adding no value to the trending topic, overtly advertising when the topic is no longer trending, using hashtags that are too long or unrelated to the business, hijacking other hashtags to promote the business, and failing to measure the results. The document recommends studying how to appropriately engage with trends and collecting data on performance to effectively use trends and hashtags for marketing on Twitter.
This document discusses how Facebook Custom Audiences can help businesses create more effective Facebook ads by targeting existing customers. Custom Audiences allows advertisers to upload lists of customer email addresses or phone numbers to reach those they already have a connection with. Setting up a Custom Audience is simple - advertisers just need to upload a CSV file of customer information and then select their Custom Audience when creating a new Facebook ad campaign. This targeted approach can increase ad performance and sales by putting ads in front of an engaged audience.
With so many changes taking place on Facebook one would assume that groups are no longer effective, but this is the one thing that has been a mainstay, and can actually help bring in new Fans.
Think of Facebook groups as your business’s back end friend that brings the network’s professional contacts to you.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
16. But do it with caution
Read this post first
Occasional guest blog posting
17. Repurpose your written content…
…turn them into videos,
PPT and PDF.
Publish them in
Video & Document
Sharing Sites!
18. Few examples;
1)Original Version of this PDF here.
2)YouTube Video here.
3)Syndicated article in Yahoo Small Business
4)Syndicated article in Business 2 Community