Effective content marketing strategies focus on customer-centric approaches like human-to-human engagement and educational content rather than promotional approaches. Strategies that center on the customer and provide value through educational content like case studies and white papers are more likely to succeed than marketer-centric tactics or lowest-cost bids. Content should help rather than sell to build trust and connections between businesses and consumers.

1. Stephen Bush
Content Marketing Strategies That Work (and Some That Don’t)

2. Effective Content Marketing Strategies
“Content is the atomic particle of all
marketing.” (Rebecca Lieb)

3. Customer Centric
Avoid the “old-fashioned” way of selling goods and services.
Reduce traditional advertising and cold calling.
Use customer-centric textual images and content.
Suggested Strategy —
Effective Content Marketing Strategies
Customer Centric:
Consumers are in charge
and at the center of the
sales process.

4. Human to Human (H2H)
Suggested Strategy —
Avoid obsolete strategies — Always Have a Plan B.
Effective Content Marketing Strategies
“H2H sales processes are
frequently more successful than
B2B (business to business) and
B2C (business to consumer)
strategies.” (Stephen Bush)

5. Think Outside of the Blog
Avoid blog networks and content spinning.
Avoid recurring mistakes.
Suggested Strategy —
Effective Content Marketing Strategies
“Successful inbound marketing requires
more than a blog.” (Stephen Bush)

6. Educational Content
Case Studies
Extended Articles
White Papers
Suggested Strategy —
Effective Content Marketing Strategies
“Customers seeking educational
content have high expectations — is it
reasonable to expect that a low-
bidder mentality will meet and exceed
these expectations?” (Stephen Bush)

7. “Think about changing the mantra
from Always Be Closing to Always Be
Helping.” (Jonathan Lister)
Effective Content Marketing Strategies

8. Traditional Blogs
Marketer Centric
Press Releases
Promotional Content
Lowest Bidder or Lowest Cost
STRATEGIES TO AVOID OR REDUCE
5 Content Marketing Strategies That Don’t Work

9. Customer Centric
H2H — Human to Human
Think Outside of the Blog
Educational Content
A REVIEW OF 4 CONTENT MARKETING STRATEGIES THAT WORK
Effective Content Marketing Strategies

10. “High-quality web content that’s
useful, usable and enjoyable is one
of the greatest competitive
advantages you can create for
yourself online.” (Kristina Halvorson)
Effective Content Marketing Strategies

11. Stephen Bush
Effective Content Marketing Strategies: H2H and More