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Thinking Outside of the Blog

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How to expand inbound marketing beyond business blogging. Improving sales processes with customer-centric strategies.

Published in: Business
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Thinking Outside of the Blog

  1. 1. Thinking Outside of the Blog Stephen Bush
  2. 2. Think Outside of the Blog “In order to be irreplaceable, one must always be different.” (Coco Chanel)
  3. 3. Think Outside of the Blog “Successful inbound marketing requires more than a blog — Think Outside of the Blog.” (Stephen Bush)
  4. 4. Think Outside of the Blog “The role currently played by blogs appears to be lagging behind what customers are expecting when they search for educational information.” (Stephen Bush)
  5. 5. Suggested Strategy — Use white papers with a specialized niche audience. Think Outside of the Blog — White Papers Customized treatment of a topic Enables advanced level of discussion
  6. 6. Suggested Strategy — A case study can be a practical and cost-effective method for differentiating a product or service from the competition. Think Outside of the Blog — Case Studies Condensed version: 500 to 1000 words Long version: 1000 to 3000 words
  7. 7. Avoid short article SEO penalties 750 words to 1500 words or more Suggested Strategy — Use a series of extended articles when one article exceeds 2000 words. Think Outside of the Blog — Extended Articles
  8. 8. Suggested Strategy — Include most key points in a textual image and short video. Think Outside of the Blog — Press Releases 500 words or less Observe 9 suggested guidelines
  9. 9. Think Outside of the Blog — SlideShare Presentations Ideal length = 10 to 20 slides Can embed on WordPress and more Suggested Strategy — Include YouTube videos in presentations with SlideShare editing feature.
  10. 10. Think Outside of the Blog — YouTube Videos Ideal length = under 3 minutes Can be embedded on many websites Suggested Strategy — With press releases and more, include a video that covers key points.
  11. 11. Think Outside of the Blog — Content Research Avoid careless content Include more detailed information Suggested Strategy — High-quality content research is a key component for inbound marketing success.
  12. 12. Think Outside of the Blog — Getting Ideas Across to Customers “You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” (Lee Iacocca)
  13. 13. Think Outside of the Blog — More Success Tips Include unique textual images Don’t settle for low-quality content Rethink using “low bidder” help Reduce marketer-centric sales processes Use multiple types of inbound content Avoid common and recurring mistakes Suggested Strategy — Always be customer-centric. Most customers want more than a blog.
  14. 14. Stephen Bush

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