Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

True or False? Thought Leadership Choices

868 views

Published on

Practical choices for thought leaders include a series of true or false questions with detailed explanations.

Published in: Leadership & Management
  • Login to see the comments

  • Be the first to like this

True or False? Thought Leadership Choices

  1. 1. Stephen Bush True or False? Thought Leadership Choices
  2. 2. Thought Leadership Choices “I never learn anything talking. I only learn things when I ask questions.” (Lou Holtz) A true or false approach to learning can help to dispel common misconceptions — and the willingness to question everything is a skill that will provide lifelong benefits.
  3. 3. “The important thing is not to stop questioning.” (Albert Einstein) Thought Leadership Choices A true-false format can facilitate a better understanding of challenges and solutions in any decision.
  4. 4. Thought Leadership Choices “What makes us human, I think, is an ability to ask questions, a consequence of our sophisticated spoken language.” (Jane Goodall) Achieving thought leadership can be difficult to execute. The use of true or false statements can have a positive impact in achieving ambitious thought leadership goals.
  5. 5. Thought Leadership Choices “Being boss doesn’t mean you have all the answers, just the brains to recognize the right one when you hear it.” (Katherine Plumber) It is not necessarily helpful for executives or companies to refer to themselves as thought leaders — a more appropriate approach is to act like a thought leader and publish business content that represents thought leadership qualities.
  6. 6. Thought Leadership Choices “My greatest strength as a consultant is to be ignorant and ask a few questions.” (Peter Drucker) A consensus definition of thought leadership involves answering the questions of readers, buyers and consumers on a consistent basis. But this approach should start with a critical question — what is the most effective way for thought leaders to do this?
  7. 7. Thought Leadership Choices “In all affairs, it's a healthy thing now and then to hang a question mark on the things you have long taken for granted.” (Bertrand Russell) For a variety of reasons, a straightforward true-or-false format is often overlooked when publishing business content.
  8. 8. Thought Leadership Choices “Science is a process of investigating. It's posing questions and coming up with a method. It's delving in.” (Sally Ride) The recurring challenges for thought leaders include avoiding duplicate content while providing educational content that creates a favorable and lasting impression.
  9. 9. White Papers Case Studies Extended Articles True or False Questions (and Answers with Explanations) 4 STRATEGIES THAT WORK Thought Leadership Choices Among the solutions that are currently most effective for a wide variety of communication scenarios are these options:
  10. 10. Stephen Bush Effective Thought Leadership Strategies

×