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5 Examples of Plan B Strategic Thinking

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A SlideShare presentation including five illustrations of Plan B strategies: human to human sales processes, negotiating, Zombie banks, business development and recurring difficulties (also known as Zombie business problems). Produced by Stephen Bush.

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5 Examples of Plan B Strategic Thinking

  1. 1. 5 Examples of Plan B Strategic Thinking Always Have a Plan B.
  2. 2. Plan A = Your primary goal or strategy. Plan B = An alternative strategy (contingency planning) or goal if something prevents you from accomplishing Plan A. Here are 5 examples of Plan B strategic thinking. What Is Plan B? Always Have a Plan B.
  3. 3. “It’s not that I’m so smart — it’s just that I stay with problems longer.” (Albert Einstein) H2H (human to human) sales processes are increasingly more successful than B2C (business to consumer) or B2B (business to business) processes. 1 — B2C, B2B and H2H
  4. 4. B2C, B2B and H2H — Always Have a Plan B B2C and B2B are aging sales concepts. Marketing efforts often overlook the human element. Suggested Plan B Strategy — Emphasize H2H sales processes. Think Outside of the Blog — with H2H content that depends on a more human approach to customer communication. Always Have a Plan B.
  5. 5. 2 — Negotiating “All problems become smaller if you don’t dodge them but confront them. Touch a thistle timidly, and it pricks you; grasp it boldly, and its spines crumble.” (Admiral William F. Halsey) Effective negotiating represents one of the few short-term strategies that can help your bottom line immediately by reducing expenses.
  6. 6. Negotiating — Always Have a Plan B There are 8 primary candidates for better negotiating. Ineffective use of “Yes” and “No” is common. Suggested Plan B Strategy — Avoid paying “Full Sticker Price” for anything. Remember the Power of No.
  7. 7. 3 — Zombie Banks “Intellectuals solve problems — geniuses prevent them.” (Albert Einstein) Zombie Banks have more liabilities than assets. Is your bank a Zombie Bank or Problem Bank?
  8. 8. Zombie Banks — Always Have a Plan B Suggested Plan B Strategy — Recommended Reading — “The Best Way to Rob a Bank Is to Own One” by William K. Black. Be prepared to fire your bank and banker. According to multiple reports, the number of banks on the FDIC Problem Bank List has ranged from 148 to 884 during the past 10 years — compared to 47 in 2006. Zombie Banks are effectively bankrupt. Always Have a Plan B.
  9. 9. “If you choose to not deal with an issue, then you give up your right of control over the issue and it will select the path of least resistance.” (Susan Del Gatto) 4 — Business Development Today’s consumers prefer being at the center of the buying process (customer-centric). This is counter to classic marketer-centric sales processes like cold calling and advertising.
  10. 10. Business Development — Always Have a Plan B Marketer-centric sales processes are less effective. Many organizations are underusing proposals. Suggested Plan B Strategy — Emphasize customer-centric sales processes. Increase use of one-page and unsolicited proposals.
  11. 11. “You may have to fight a battle more than once to win it.” (Margaret Thatcher) 5 — Zombie Business Problems Many problems keep reappearing within organizations. I refer to these challenges as Zombie Business Problems or Zombie Problems.
  12. 12. Zombie Business Problems — Always Have a Plan B Suggested Plan B Strategy — Add or enhance inbound marketing strategies. Adopt a customer-centric writing style. Current marketing problems require novel and fresh solutions instead of old and outdated strategies. Too much content is geared toward search engines.
  13. 13. Always Have a Plan B — More Success Tips Enhance writing and communication skills. Prevent or fix Zombie Problems. Develop multiple contingency plans. Avoid shortcuts when completing due diligence. Improve collaboration. Evaluate what can go wrong: Plan B (and Plan C). Think Outside of the Blog.
  14. 14. “The best way to predict the future is to plan it.” (Peter Drucker) Always Have a Plan B.
  15. 15. Always Have a Plan B.

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