Niraj is the founder and CEO of Hiver, a SAAS company with over 1000 customers globally. The document discusses using content marketing strategies like blogs, ebooks, and webinars to spread a company's message, generate leads, convert customers, and retain customers. It provides tips for content marketing such as identifying the target audience, creating high-quality content tailored for different stages of the buyer's journey, and having a distribution plan to reach audiences where they engage online.

1. 1

2. 2
● I’m Niraj, Founder/CEO, Hiver
● Hiver is a SAAS product
● 1000+ customers globally, 38 employees
● 100% inbound customer acquisition
● Was a programmer. Now I do everything other than that.

3. 3
● Brand building
● Category creation
● Thought leadership
● Lead Generation
● Product marketing (improve conversion rates, revenue expansions)

4. 4
● Using content to spread your message, generate leads, convert customers and retain them.
● But thats an ages old idea, isn’t it?
● Social distribution
● Search engine based discovery
● Non-explicit promotion

5. 5
● Your website
● Blogs
● Ebooks
● Webinars
● Whitepapers
● Distribution
● Search Engine Optimization
● Paid traffic

6. 6

7. 7

8. 8

9. 9

10. 10

11. 11

12. 12

13. 13

14. 14
● Your website
● Blogs
● Ebooks
● Webinars
● Whitepapers
● Distribution
● Search Engine Optimization
● Paid traffic

15. 15
● Identify target audience
● Identify interest areas
● Find overlaps with what you offer at all stages of the funnel
● Identify keywords
● Identify thought leaders
● Identify where your audience hangs out

16. 16
● Start small
● Create very high quality content
● Clearly understand which stage of the funnel each piece of content is in
● Clearly know the ask for each piece of content
● Have a plan for each stage
● Plan “User Journeys” (fancy way of saying: move users from Tofu to Bofu)
● Have a distribution plan
● Take it slow, don’t get intimidated :)

17. 17