Direct Response Fundraising

1. Direct Response Fundraising Discussion
October 28, 2010
international

2. Tackle Marketing Group Overview
• Founded in 2004 Tackle Marketing Group (TMG)
is located in Manchester, New Hampshire
• Full service marketing + fundraising agency
• 8 employees
• Revenues in excess of $1.2MM
• Complete fundraising solutions offered for strategic planning;
from annual development to targeted campaign analysis
Tackle Marketing Group, Inc. -- Confidential

3. Tackle Marketing Group, Inc. -- Confidential
Company Overview (continued…)
• Software for Marketing & Fundraising
• Acquisition Program Execution
• Data Processing
• Standard & Customized Reporting
• Online or On Premise
• Program analysis
Catholic Data Management Services:
• Strategic Planning
• Direct Mail Fundraising
• Creative Design
• Copywriting
• Custom reporting
• Dedicated support staff
Direct Response Services:

4. Tackle Marketing Group, Inc. is proud to be a member of…
Tackle Marketing Group, Inc. -- Confidential

5. Purpose of our Meeting
1. Have a clear understanding on the goals and
objectives of the Little Lambs International
2. Increase our knowledge on current and
previous fundraising efforts
3. Share in our fundraising experience and
what’s required in building a base of
long-term support
4. Within 30 days present a test and rollout plan
for consideration
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6. Direct Mail Fundraising
What you need to know in developing a new program
Top 5 Most Important
1. Universe
Target Audience/List Type/List Segment
2. The Offer
Supports Building in Zambia/Gift Request
3. Copy Positioning
Engaging the reader/In return Mrs. Donor
4. Format/Design/Presentation
Package sizing/Premiums /No Premiums
5. Benefit
What’s in it for me/Particular interest being served
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7. Strategic Planning
Taking the Temperature
Who are the Little Lambs International?
• Are you well known
• What are the “hot” issues
• Who will speak for you in the mail, on the web
• Will the online store expand
• Can donors give online verses in the mail
What is your market
• Who is your target audience
• How large is your market
international

8. Strategic Planning
Taking the Temperature
Preparation
• Direct mail fundraising is an investment
– On average new donor acquisition programs require $50,000 for
a first time test
– A number of approaches should be tested providing analysis on
the appropriate next steps
– What is deemed successful
– With success can you afford to lose up to 50-70% of your
investment?
– If successful will the program roll-out
– If unsuccessful can you afford to lose most of your investment?
• Resources
– Opening the mail, timely donor acknowledgements, gift recording
all require resources
in

9. international
Group Discussion

10. NEXT STEPS…
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