This document summarizes recent product releases from HubSpot across their marketing, sales, and service applications. Key updates include a new navigation interface consolidating all tools, enhancements to social media, ads and design features in marketing hub, new conversation and integration capabilities in sales hub, and the launch of a new customer service product called service hub. It also outlines general data privacy updates and a new agency directory to connect customers with partners.

1. HubSpot's Newest
Product Releases
June 28, 2018

2. A quick note on
cellpones...

3. Use them!
#HUGCLE
@HubSpot
@maggbomze

5. HubSpot's Newest Product Releases
● HubSpot’s New Navigation
● What’s New In:
○ Marketing
○ Sales
○ Service
● Other Product Updates + Releases to Help Your
Business Grow Better

6. Getting to Know
Maggie

7. • HubSpot Enterprise Customer Success
Manager
• Small Biz, Mid Market, Startups
• Marketing, Sales, Service
• What I’ve done:
• SEO
• People Manager
• CSM
• Volunteering
• Fun facts:
• Boston Tour Guide
• Visited 25 countries
• Extra in 22 Jump Street
www.linkedin.com/in/maggiebomze/
maggiebomze.com
@maggbomze

8. HubSpot’s New
Navigation

9. ● All of your tools in one place
● Better prioritization
● Clearer groupings
HubSpot’s New Navigation

10. What’s New in
Marketing Hub

11. What’s New in Marketing Hub
● Content Strategy
● Social: Videos + Competitor Stream + Instagram
● Ads: Lead Ad Automation + Privacy Policy
● Design Manager: Site Search + Email
● Notable Integrations: Typeform + SEMrush

12. ● Boost your SEO using your existing content
● Content audit and organization for up to 300 pages
● Let’s try it out!
Content Strategy Audit

13. ● Keep tabs on your
competitors:
https://app.hubspot.com/soci
al/2426544/competitors/
● View posts in a list or
calendar view:
https://app.hubspot.com/soci
al/1976760/calendar
● Schedule posts on Instagram
● Post videos directly to
Facebook, Twitter, and
LinkedIn
Social Media

14. ● Automating Facebook Lead Ads
● Updated Ads Privacy Policy
Ads

15. ● The design manager aggregates
several important tools into one
powerful app. These tools include:
○ Finder
○ Layout Editor
○ Inspector
○ Code Editor
○ Module Editor
○ File Manager
● Site search is now available to
everyone using the new design
manager
○ Check it out at
designers.hubspot.com
Design Manager + Site Search

16. ● Available in Marketing Starter and in beta (for now). Talk to your main point of contact at HubSpot!
Design Manager: Email Drag and Drop

17. Notable Integrations: SEMrush

18. Notable Integrations: Typeform

19. What’s New in
Sales Hub

20. What’s New in Sales Hub
● Restore Deleted Contacts, Companies, and Deals with
Recycle Bin in HubSpot CRM
● Messages → Conversations
● Recommendations in Sequences
● Building Quotes and Getting Paid $$$
● Deal-based and ticket-based workflows (in beta)

21. Conversations
● Office Hours: Set your company office
hours to let site visitors know when you’re
available to respond and when you’re out
of the office.
● Reply Time: Use reply time to let visitors know
how long it typically takes you to respond to
incoming live chats.

22. ● Availability Toggle: Let reps adjust their
availability and allow conversations
assigned to them to be automatically
rerouted while they’re away.
Conversations ● New Chat Widget Design: A new design for
the chat widget gives site visitors access to
easily view past conversations.

23. ● Slack Integration: Get notified and respond to incoming chats directly in Slack.
Conversations + Slack

25. ● Add a task in HubSpot from Slack
● Decide which notifications you want
to receive from HubSpot in Slack
● Use slash commands:
○ /hubspot-search-contact:
search for a HubSpot CRM
contact
○ /hubspot-feedback: provide
feedback to the HubSpot team
about the Slack integration
More on the Slack Integration!

26. ● The easiest way to add context to your sales emails!
● Enroll a contact in a Sequence (string of 1:1 emails → trying to get a meeting or reply), and pick the
context that is best for your recipient using HubSpot powered:
○ Tweets
○ Competitors
○ Questions
○ Subject Lines
○ Technology they use
Recommendations in Sequences

27. ● Quotes is our first foray into this new B2B eCommerce space
● Convenience is a high priority for many buyers today
● Quotes integrates with Stripe for seamless payments
Building Quotes and Getting Paid $$$

28. *In beta
If you are a Sales Professional or Service Professional user, send your HUB ID to mbomze@hubspot.com
Deal-based and ticket-based
workflows*

29. What’s New in
Service Hub

30. Service Hub
A new product line from
HubSpot, 100%
focused on the
customer experience

31. Sales

32. Engage, guide, and grow better customers.
Introducing Service Hub.

33. Engage Customers with:
Conversations
Have more meaningful, context rich,
customer service interactions with
Conversations.
A universal inbox that helps teams
collaborate on support at scale.

34. Engage Customers with:
Tickets
Manage demand, meet expectations, and
stay organized with Tickets.
Tickets for the backbone of a support team.
Add automation and build a customer
helpdesk solution.

35. Guide Customers with:
Knowledge Base
Help customers help themselves with a
robust, data driven knowledge base.
Build simple, well structured articles that
automatically index on Google search.

36. Grow with customers:
Customer Feedback
Truly understand your customers, their needs,
and then take action with Feedback.
Feedback gives you a pulse on customer
happiness and a roadmap for how to improve it.

37. #PARTNERDAY18
Work efficiently with:
1:1 Tools
Built and then rebuilt for the dedicated customer
team to efficiently handle their work.
Includes Calling, Templates, Snippets, Meetings,
Documents, Email Open Notifications, and Send
Later tools.
Service Hub comes with 5 seats of 1:1 tools.

38. Know how with:
Inbound Service Framework
A prescriptive how-to framework to engage,
guide, and grow better customers.
It’ll get your customer flywheel cranking with a
clear, repeatable structure for service.
Follow it to educate your team, earn more
promoters, and grow better.

39. Service Hub
HubSpot is now in the
business of customer
service software.

40. Other Product
Updates +
Releases

41. What’s New Throughout the Product
● Bulk adding HubSpot users
● Jira and Facebook for Workplace
● Shopify
● GDPR
● Agency directory

42. Shopify + HubSpot

43. General Data Protection Regulation
(GDPR)
● Turning on the switch will not, on its own, make your process GDPR compliant (as the biggest user of
our own platform, we wish it were that easy); rather, it’ll enable the features that will help you comply
● Get into the weeds on all things GDPR and HubSpot:
https://www.hubspot.com/data-privacy/gdpr/hubspot-product-playbook

44. Brand Spankin’ New: Agency
Directory ● Now, any agency (HubSpot Partner or otherwise) can be
listed in the new Agency Directory!
● You must be Inbound Certified to be listed
● Let’s take a look!
○ PR 20/20: https://www.hubspot.com/agencies/pr-20-20
○ How to create your directory listing:
https://app.hubspot.com/partner/4036043/clients
● Set preferences, industries, types of work
● Post case studies and reviews
● Get discovered by thousands of HubSpot Customers