This document discusses content marketing. It defines content writing as writing engaging content for the internet, including articles, blogs, and other web materials. Content marketing is defined as creating and sharing media and publishing content to acquire and retain customers. The document outlines elements of content marketing like objectives, audience knowledge, optimization, storytelling, and promotion. It discusses modern trends like infographics and audience engagement. Finally, it proposes ways to engage Ghanaians through competitions on the website with prizes, meeting personalities, wall chalking, and distributing materials.

1. Content Marketing
 What Content Writing
 What is Marketing
 What is content marketing
 Elements of Content Marketing
 Modern Trends in content Marketing
Zahid Ahmad Captain Content Writing Team (Male)

2. What is Content Writing ?
 Definition
Content writers are professional writers who produce
engaging content for use over the Internet. They're
Internet-savvy individuals who create articles, blogs and
other forms of written Web material.
Zahid Ahmad Captain Content Writing Team (Male)

3. Area of Content Writing
There are variety of content writing fields
 Copy Writing
 Technical Writing
 News Writing
 Article Writing
 Social Media Texts
Zahid Ahmad Captain Content Writing Team (Male)

4. What is Marketing ?
Definition
 Marketing one type of communication we used to sell
our product and services, promote our business, to
aware about brands. It also includes Research and
Advertising.
Zahid Ahmad Captain Content Writing Team (Male)

5. What is Content Marketing
Definition
 Content Marketing is any marketing that
involves the creation and sharing of media and
publishing content in order to acquire and
retain customers.
Zahid Ahmad Captain Content Writing Team (Male)

6. Elements of Content Marketing
 Clearly defined objectives
 Adequate knowledge about target audience
 Optimize for maximum conversation
 Be a great story teller, having skills of communication, call to
action
 Promote on 360 Degree
 Social Media
 SEO
 Email Marketing
Zahid Ahmad Captain Content Writing Team (Male)

7. Modern Trends / Future Plans
 Infographics
Zahid Ahmad Captain Content Writing Team (Male)

8. Audience Engagement
The concept of audience engagement intuitively/
willingly makes sense to website owners because
you want to “engage” your visitors by giving them
what they want, hoping they’ll return, prompting
them to share your content, and ultimately hoping
they’ll improve your business in some way.
Zahid Ahmad Captain Content Writing Team (Male)

9. Ghanalive win Five
In which 5 winners will get prizes by Ghanalive.tv
 Send your problems and provide their solutions
 Reporting News (We will publish with your name)
 Writing Essays (We will publish with your name)
 Quiz
Zahid Ahmad Captain Content Writing Team (Male)

10. Prizes
Zahid Ahmad Captain Content Writing Team (Male)

11. Benefits of Audience Engagement
 We will get free content.
 We will be able to know their mentality, intellectual approach, English skills
 Their interest towards gifts, their participation will enhance our business.
 It will be able to realize Ghanaians that Ghanalive.tv specialized Ghanaian
website working for the betterment of them.
 One gift can win their hearts, a gift winner will promote our repute.
 we can initiate a program of helping them in study by providing them
school begs, pencils, books.
Zahid Ahmad Captain Content Writing Team (Male)

12. Wall chalking Meeting with Ghanaian personalities
 Our Owner ( Sir, Idrees Miunir), Editor can visit to Ghana to meet major
sponsors.
 we can meet famous Ghanaian personalities and then published the
images of those meeting on the website.
 We can hire some painters in Ghana for wall chalking, in which we can
advertise, market our upcoming competitions.
 We can also initiate scholarship program with the help of sponsors.
 We can distribute, pamphlets, brochures, handouts.
Zahid Ahmad Captain Content Writing Team (Male)

13. How to do
 Need contracts with some courier services on subsidies.
 Buying once shirts, books, makeup kits, girls beg and then print them with the
logo of Ghanalive.tv
 We can Advertise of market about our upcoming Ghanalivenews.com.
 Writing Press Releases.
 Need help of Development Department and developers to create new Plugins
and buttons for such purpose.
 We need to set rules and guidelines for the competitions .
Zahid Ahmad Captain Content Writing Team (Male)

14. Approval and your Worthy Instructions
 How much budget is affordable ?
 Tenure or duration of competitions will be? weekly, Fortnightly, or
monthly?
 what the goods are most reasonable for them,
 I will conduct research by focusing on their Demographics and
Psychographics of Audience.
Zahid Ahmad Captain Content Writing Team (Male)

15. Zahid Ahmad Captain Content Writing Team (Male)

16. Zahid Ahmad Captain Content Writing Team (Male)