Many businesses often ask if they should have an outsourced marketing department or undertake marketing in-house. This presentation considers: - Why businesses outsource marketing - The alternatives to marketing outsourcing - Options for marketing outsourcing - In-house vs outsourced marketing costs - How to choose and work with an outsourced marketing partner

1. 7 Smart Ideas to Market
your SaaS Business
Should you outsource
your marketing?

2. Why you get the best value from
your marketing budget through
outsourcing.
Should you outsource your marketing? | A Xander Marketing Presentation
Should you outsource your marketing?

3. • Marketing today is complex and
multifaceted
• There are more channels than
ever before!
Build a marketing strategy
specifically for your SaaS solution
Should you outsource your marketing? | A Xander Marketing Presentation
Idea 1 Heading
Should you outsource your marketing?

4. Build a marketing strategy
specifically for your SaaS solution
Should you outsource your marketing? | A Xander Marketing Presentation
Idea 1 Heading
Should you outsource your marketing?

5. For a small business or SME with a
small sales team, marketing needs
to work as hard as it can.
• To win new customers
• Generate more leads
• Build brands
Build a marketing strategy
specifically for your SaaS solution
Should you outsource your marketing? | A Xander Marketing Presentation
Should you outsource your marketing?

6. So..in-house or outsourced?
•
In-house or outsourced?
Should you outsource your marketing? | A Xander Marketing Presentation

7. In–house:
You get permanent salaried staff
with the right skills
Outsourced:
The marketing function is handed
over to an external supplier or
agency
In-house or outsourced?
Should you outsource your marketing? | A Xander Marketing Presentation

8. Why outsource?
A team is better than an individual
• In-house you get one person
• With an agency you get a team
with different skills, experience
and ideas
• You can access the skills you need
Should you outsource your marketing? | A Xander Marketing Presentation

9. Can one person…??
• Write a strategy
• Build websites
• Design brochures
• And everything else a marketing agency
does these days?
… A team can!
Why outsource?
Should you outsource your marketing? | A Xander Marketing Presentation

10. Why outsource?
• Pay for only what you need
• Scale up & down easily
• No hidden costs of employees
Should you outsource your marketing? | A Xander Marketing Presentation

11. No hidden costs of employees:
• Recruitment
• Training
• Office-desk-software
• PAYE, NI contributions, pensions
• Holiday, sick pay, benefits
• Threat of legal action
• And of course...a salary!
Why outsource?
Should you outsource your marketing? | A Xander Marketing Presentation

12. • With outsourcing you only need
to pay for what you use
• Get one point of contact for all
your marketing
• You can focus on running
your business...
Why outsource?
Should you outsource your marketing? | A Xander Marketing Presentation

13. …While your marketing team
provides fresh ideas and insights
from their wide range of
experiences.
Why outsource?
Should you outsource your marketing? | A Xander Marketing Presentation

14. Are there any other options?
Should you outsource your marketing? | A Xander Marketing Presentation

15. Are there any other options?
Hire freelancers or a team of
freelancers?
…and end up as a marketing
manager when all you want to do is
run your business.
Should you outsource your marketing? | A Xander Marketing Presentation

16. How to work with an outsourced
marketing partner
• Part or the whole lot?
• Find an agency that is a good fit
and let the relationship flourish
• Measure results and activity
Should you outsource your marketing? | A Xander Marketing Presentation

17. Get the full story
This presentation is the tip of the
iceberg.
Download the full white paper: Should
You Outsource Your SaaS Marketing?
Click here to download your free copy:
http://goo.gl/OS1OsE
Should you outsource your marketing? | A Xander Marketing Presentation

18. Next steps with your SaaS Marketing
Xander Marketing has worked with and looked after and performed the
marketing functions for a number of SaaS companies.
We work in partnership with SaaS businesses around the world to deliver fully
integrated marketing services that help you grow and:
• Win new customers
• Increase and improve leads
• Generate more website traffic
• Build brands and become industry leaders
• Reduce churn rate

19. +44 (0)330 223 2770
hello@xandermarketing.com
www.xandermarketing.com