This document provides marketing tips and techniques for B2B startups. It recommends focusing marketing efforts on a small, specific target audience as their needs will not be the same as mass audiences. It also suggests that acquisition depends entirely on the startup's own efforts since there are no established industry guidelines and it will be difficult to find a suitable role model within the target country. The document stresses that successful B2B marketing requires 365 days of hard work through relevant content that converts leads and increases revenues year-over-year.

1. Marketing Tactics and
Techniques for B2B Startups!
Shehab Eldin Gomma

6. Why
not?!

7. Specific &
small Target
audience

8. Specific &
small Target
audience
Your targeted
fans are not
on the same
line.

9. Specific &
small Target
audience
Your targeted
fans are not
on the same
line.
Almost there
is no
Guidelines

10. Specific &
small Target
audience
Your targeted
fans are not
on the same
line.
Almost there
is no
Guidelines
Acquisition
totally
depends on
you

11. Unaccountable virality is one of our
Fiercest enemies

12. Unlike B2c, It’s too hard to get very
specific description of your target
audience!

13. Usually, your brand won’t have any ideal
role model inside Egypt!

14. ً
It’s about 365 Days of hard work!

16. “Soft Tiles”
Relevant and convertible content
increased our YOY revenues by
100% in 2017

17. “Nozol”
We got about 60% of our clients
in 2017 through indirect selling
content

18. “Nozol”
More People knew Nozol
through our Bi weekly show
“Nozol Live”

19. You will never get the deepest
needs of your segments, unless
you meet them.

20. Good use of your data can -at
least- duplicate your profits!

22. Be Acquisition
Oriented

23. Be Acquisition
Oriented
Be Marketing
and Business
Development
oriented Not..

24. Takeaways

25. Thanks For Listening
Shehab Eldin Gomma