The document provides an overview of marketing campaigns presented by Zahid Ahmad, who has a master's degree in mass communication and is interning as a content writer. It defines key terms like marketing, marketing campaign, and their elements. These include situation analysis techniques like SWOT and objectives. It also outlines the steps to launch a campaign, from defining objectives and strategies to execution, evaluation and adjustment. Zahid explains he joined Skylite to apply his theoretical mass communication knowledge to professional projects.
Abacus Marketing - strategic marketing planning process - February 2019Steve Brown
This document explains (in an outline way) the marketing planning process we follow when working with clients to create a marketing strategy for their business. If you are looking for marketing agencies in London to help you to create and deliver a marketing plan for your business, please contact Steve Brown at Abacus Marketing at steve.brown@abacusmarketing.co.uk or by visiting www.abacusmarketing.co.uk.
The Difference Between Strategy and TacticsLingga Wastu
The terms tactic and strategy are often confused: tactics are the actual means used to gain an objective, while strategy is the overall campaign plan, which may involve complex operational patterns, activity, and decision-making that govern tactical execution.
Ready, Set, Present (Marketing PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. People say, ”Nice to see you.” The response can be, “Nice to be seen.” This exemplifies marketing which in today’s world has never been so important for both large and small companies alike. Marketing PowerPoint Presentation Content slides include topics such as: Defining the elements of Marketing, developing key positioning statements and messages for your products and services, using a three-step process for market research, and understanding the benefits of Internet marketing. Learning about marketing models, strategy and programs including 7 slides covering branding, 10 slides describing steps to market research followed by 4 slides of effective marketing examples. Gain the necessary information on how to brand your business as well as ways to develop brand positioning. Further, this presentation includes 11 slides covering marketing plan, 4 slides about customer feedback followed by examples, plus 5 slides teaching how to name a product, company and service. In addition you will receive 40 slides covering marketing materials, internet marketing, search engine optimization, the future of marketing and much more.
Abacus Marketing - strategic marketing planning process - February 2019Steve Brown
This document explains (in an outline way) the marketing planning process we follow when working with clients to create a marketing strategy for their business. If you are looking for marketing agencies in London to help you to create and deliver a marketing plan for your business, please contact Steve Brown at Abacus Marketing at steve.brown@abacusmarketing.co.uk or by visiting www.abacusmarketing.co.uk.
The Difference Between Strategy and TacticsLingga Wastu
The terms tactic and strategy are often confused: tactics are the actual means used to gain an objective, while strategy is the overall campaign plan, which may involve complex operational patterns, activity, and decision-making that govern tactical execution.
Ready, Set, Present (Marketing PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. People say, ”Nice to see you.” The response can be, “Nice to be seen.” This exemplifies marketing which in today’s world has never been so important for both large and small companies alike. Marketing PowerPoint Presentation Content slides include topics such as: Defining the elements of Marketing, developing key positioning statements and messages for your products and services, using a three-step process for market research, and understanding the benefits of Internet marketing. Learning about marketing models, strategy and programs including 7 slides covering branding, 10 slides describing steps to market research followed by 4 slides of effective marketing examples. Gain the necessary information on how to brand your business as well as ways to develop brand positioning. Further, this presentation includes 11 slides covering marketing plan, 4 slides about customer feedback followed by examples, plus 5 slides teaching how to name a product, company and service. In addition you will receive 40 slides covering marketing materials, internet marketing, search engine optimization, the future of marketing and much more.
A Presentation on Marketing Research Problem & Developing an ApproachKurapatiSaipriyanka
A Detailed presentation on the marketing research problem and developing an approach with reference to marketing research ( Master of Business Administration)
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
"What does a marketing plan includes ?" deals in marketing plan and related chores.
MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER
(14 EDITION)__ CHAPTER 2[DEVELOPING MARKETING STRATEGIES AND PLANS]
DISCLAIMER
These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)
Presentation By: AJEET KUMAR
A Presentation on Marketing Research Problem & Developing an ApproachKurapatiSaipriyanka
A Detailed presentation on the marketing research problem and developing an approach with reference to marketing research ( Master of Business Administration)
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
"What does a marketing plan includes ?" deals in marketing plan and related chores.
MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER
(14 EDITION)__ CHAPTER 2[DEVELOPING MARKETING STRATEGIES AND PLANS]
DISCLAIMER
These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)
Presentation By: AJEET KUMAR
Marketing is the activity, set of institutions, and the process of creating, communicating, delivering, exchanging, offerings that’s the value for customer, clients and partners and society of large.
Every organization requires general and specific plans to achieve its purpose. Strategic Marketing Planning is a key ingredient in the success of the marketing tactics no matter how large or small the business is.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Every organization requires general and specific plans to achieve its purpose. Strategic Marketing Planning is a key ingredient in the success of the marketing tactics no matter how large or small the business is.
A workshop on how to think about integrating marketing measurement to create interactive, single view measurement to drive insights and strategy over just recording results
Sean Donnelly is a Senior Research Analyst at Econsultancy. He spoke recently at DMX Dublin 2018.
For more info on DMX Dublin, please visit www.dmxdublin.com
2. NAME : ZAHID AHMAD
QUALIFICATIONS: MASTERS IN MASS COMM
FROM UOS
SPECIALIZATION: PR & ADVERTISING
I AM HERE IN E-MARKETING DEPARTMENT
AS CONTENT WRITER ON TRIAL
3. TOPIC MARKETING CAMPAIGN
OUTLINES
WHAT IS CAMPAIGN
WHAT IS MARKETING
WHAT IS MARKETING CAMPAIGN
ELEMENTS OF MARKETING CAMPAIGN
HOW TO LAUNCH A MARKETING CAMPAIGN PLAN
WHY I JOINED SKYLITE?
QUESTIONS?
4. WHAT IS CAMPAIGN?
Definition
Complete, planned course of action formulated
to achieve defined objectives in marketing, publ
ic relations, quality enhancement, revenue
generation, safety standards, etc.
KEY POINTS
1,COMPLETE, 2, PLANNED, 3, OBJECTIVE
4, ACHIEVE
5. WHAT IS MARKETING
DEFINITION
The management process through which goods and services move
from concept to the customer. It includes the coordination of
four elements called the 4 P's of marketing:
4 P’S 1 PRODUCT 2 PRICE 3 PLACE 4 PROMOTION
PRODUCT INVOLVE WHAT IS THE PRODUCTSERVICEIDEA
PRICE = PRODUCTION COST+PROFIT= PRICE
PLACE, PLACE REFERCE TO WHAT IS OUR TARGET MARKET
WHERE TO ENGAGE THE TRADE
PROMOTION MEANS THE STRATEGIES HOW TO SELL AND HOW
TO TELL
6. WHAT IS MARKETING CAMPAIGN
DEFINITION
Specific activities designed to promote a product,
service or business. A marketing campaign is a
coordinated series of steps that can include
promotion of a product through different mediums
(television, radio, print, online) using a variety of
different types of advertisements. The campaign
doesn't have to rely solely on advertising, and can
also include demonstrations, word of mouth and
other interactive techniques.
7. KEY CONCEPTS
TIME BOUND (GIVEN TIME PERIOD )
SPECIFIC NOT GENERAL( PARTICULAR
BRAND)
DESIGNED AND PLANNED
SERIES OF STEPS
DIFFERENT MEDIUMS (MEDIA) WE HAVE
RANGE FROM INTERPERSONAL TO
MASS MEDIA SUCH AS
ELECTRONIC,PRINT,INTERACTIVE OR
BENNER MEDIA, STATIC MEDIA
BILLBORDS ETC
9. ELEMENSTS OF MARKETING CAMPAIGN
1. RESEARCH (SITUATION ANALYSIS)
2. OBJECTIVES
3. STRATEGY
4. EXCECUTION
5. EVALUATION
10. SITUATION ANAYSIS
DEFINITION
Situation analysis refers to a collection of methods that managers
use to analyze an organization's internal and external environment to
understand the organization's capabilities, customers, and business
environment.
TECHNIQUES OF SITUATION ANALYSIS
1 SWOT ANALYSIS 2 PEST ANALYSIS 3
5C’S ANALYSIS 4 SMART ANALYSIS
12. OBJECTIVES
WHAT IS TARGET AUDIENCE
WHAT IS PROFIT TARGET
TRADE
STRATEGY
HOW TO ACHIEVE OBJECTIVES
TECHNIQUES THAT WE NEED TO USE
HOW TO SELL AND TELL
14. EVALUATION
MEASUREMENTS OF OUR
PERFORMANCE
TO CHECK THE EFFECTIVENESS OF
OUR CAMPAIGN
TO WHAT EXTANT WE ACHIEVED GOALS
WHAT THE NEGATIVE POINTS OR
WEAKNESSES
WHAT THE POSITIVE POINTS AND
STRENGTHS
15. HOW TO LAUNCH MARKETING CAMPAIGN
INTRODUCTION
DEFINE OUR OBJECTIVES
DEFINE OUR TARGET AUDIENCE
DEFINE THE STRATEGY
PRACTICAL IMPLIMENTATIONS
EVALUATION
16. WHY I JOIN SKYLITE?
AS I AM DOING MASTERS IN MASS
COMUNICATIONS SO MOST OF ITS
FIELDS ARE RELEVANT TO MY
DEGREE
AND SKYLITE IS PROFESSIONAL
ORGNIZATION SO I WANT TO
IMPLIMENT MY THEORATICAL
IDEAS