From the recent Figaro Digital Content Marketing seminar this session is all about content marketing and how it relies on the creation of quality content. Good quality content will get shared, linked, and will provide huge PR and SEO benefits, as well as direct traffic and conversions. But what is quality content? Ian Harris looks at the science behind what defines quality content from both a user perspective and also a Google / SEO perspective. Armed with the science behind quality, it is much easier for you to replicate it time and time again. You will see examples of this in action and take away some actionable insights into how to make your content marketing better.
Content marketing relies on the creation of quality content. Good quality content will get shared, linked, and will provide huge PR and SEO benefits, as well as direct traffic and conversions. But what is quality content? Our CEO, Ian Harris, looks at the science behind what defines quality content from both a user perspective and also a Google / SEO perspective. Armed with the science behind quality, it is much easier for you to replicate it time and time again.
Content that Converts Institutional Investors Ximene Weaver
Watch Ximene Weaver, Savvy Investor's Head of Content, at the Digital Client Engagement virtual event. In this presentation, Ximene covers the key takeaways from the latest Savvy Investor report including the results of the Savvy Content Engagement Survey as well as a number of content marketing best practices. These slides provide asset management marketing teams and relationship managers with specific data, practical tips, upcoming content trends and topic forecasts for engaging institutional investors.
Google In 2015 & Authority Content To Increase Traffic & Conversionssemrush_webinars
Google, and the web, is changing and unless you update your old SEO strategies you will be penalised and pushed further down the rankings. In this webinar you will discover what Google is looking for in 2015 and a 3 step formula to triple your traffic. Throw away those old strategies of spammy blog comments, press releases and blog networks - there is a better, long lasting and highly profitable way of to do SEO.
Modern SEO & Authority Content For 2015 Keynote.David Jenyns
Want to watch the video presentation? Visit:
http://www.melbourneseoservices.com/modern-seo-2015/
Google is evolving - Penguin, Panda, Hummingbird and all the other updates. Have you updated your strategy for 2015? David Jenyns from Melbourne SEO & Video shares the rock solid methodology they use, and you can too, to win online in 2015.
Modern SEO & Authority Content - Watch the presentation to find out more: http://www.melbourneseoservices.com/modern-seo-2015/
Effective site relationships are critically essential for successful clinical trials. Building strong ties between sites, sponsors, and CROs can improve communication, help patients feel more secure, and ultimately improve clinical trial outcomes. But effective relationships and communication skills are not innate; they require ongoing practice and mentorship for their successful development. Join this webinar to learn why site relationships matter and best practices for fostering strong ties between sites, sponsors, CROs, and patients.
In this webinar, you will learn:
-Why site relationships matter from various perspectives
-How to develop and maintain strong relationships with your sites
-False assumptions to avoid when building site relationships
-Challenges to overcome in developing relationships with clinical sites
Content marketing relies on the creation of quality content. Good quality content will get shared, linked, and will provide huge PR and SEO benefits, as well as direct traffic and conversions. But what is quality content? Our CEO, Ian Harris, looks at the science behind what defines quality content from both a user perspective and also a Google / SEO perspective. Armed with the science behind quality, it is much easier for you to replicate it time and time again.
Content that Converts Institutional Investors Ximene Weaver
Watch Ximene Weaver, Savvy Investor's Head of Content, at the Digital Client Engagement virtual event. In this presentation, Ximene covers the key takeaways from the latest Savvy Investor report including the results of the Savvy Content Engagement Survey as well as a number of content marketing best practices. These slides provide asset management marketing teams and relationship managers with specific data, practical tips, upcoming content trends and topic forecasts for engaging institutional investors.
Google In 2015 & Authority Content To Increase Traffic & Conversionssemrush_webinars
Google, and the web, is changing and unless you update your old SEO strategies you will be penalised and pushed further down the rankings. In this webinar you will discover what Google is looking for in 2015 and a 3 step formula to triple your traffic. Throw away those old strategies of spammy blog comments, press releases and blog networks - there is a better, long lasting and highly profitable way of to do SEO.
Modern SEO & Authority Content For 2015 Keynote.David Jenyns
Want to watch the video presentation? Visit:
http://www.melbourneseoservices.com/modern-seo-2015/
Google is evolving - Penguin, Panda, Hummingbird and all the other updates. Have you updated your strategy for 2015? David Jenyns from Melbourne SEO & Video shares the rock solid methodology they use, and you can too, to win online in 2015.
Modern SEO & Authority Content - Watch the presentation to find out more: http://www.melbourneseoservices.com/modern-seo-2015/
Effective site relationships are critically essential for successful clinical trials. Building strong ties between sites, sponsors, and CROs can improve communication, help patients feel more secure, and ultimately improve clinical trial outcomes. But effective relationships and communication skills are not innate; they require ongoing practice and mentorship for their successful development. Join this webinar to learn why site relationships matter and best practices for fostering strong ties between sites, sponsors, CROs, and patients.
In this webinar, you will learn:
-Why site relationships matter from various perspectives
-How to develop and maintain strong relationships with your sites
-False assumptions to avoid when building site relationships
-Challenges to overcome in developing relationships with clinical sites
MW2016 Online Scholarly Publishing: data and_insights_from_osciFrankly, Green + Webb
Data and insights from the evaluation of two online scholarly catalogues from SFMOMA and the Walker Art Center developed as part of the Getty Foundation's Online Scholarly Publishing Catalogue Initiative (OSCI). Presented at the 2016 Museums and the Web Conference.
Henry Rowling, founder, Flying Cars
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
SearchLove London 2017 | Cheri Percy | Digital Witness: Tales From the Charit...Distilled
We’re all well-versed in the realms of digital transformation when it comes to businesses and brands, but what can we learn from our third-sector friends? Cheri will share her experiences working with nationwide charity Breast Cancer Care. She will showcase the tactics they used to get quick wins from social testing and to boost conversion rates. She’ll also prove that a digital culture means more than just Slack; why it matters and how you can start seeing the change, fast.
Frankly, Green + Webb use research as a core component of a wider human‐centred digital design practice. Recently the team has been working on a large‐ scale digital interpretation project with the Van Gogh Museum in Amsterdam. The project used a wide range of research techniques to inform and inspire the team and support effective decision‐making at every stage. Alyson will share some of the opportunities and challenges they encountered along the way, some of the key the outcomes and reflect on what she has learned about embedding research into everyday practice.
‘How Topics Affect Everyone and Everything’ by Dixon Jones - Marketing Direct...Jess Melia
Majestic SEO surveys and maps the Internet, creating the largest commercial Link Intelligence database in the world. It’s Marketing Director, Dixon Jones, explores with our travel sector guests why our brains need trusted groups to help make good decisions, why Computers need trusted groups to be effective search engines and how search engines can analyze people and pages to categorize anything and everything on the web.
Nervous or unsure about your presentations skills? Need some solid advice on pitch structure, slides and even body language? Communication Coach and body language expert Ric Phillips shares his secrets to help entrepreneurs and professionals get to the next level of pitching and presenting in business, in this installment of Toronto Net Tuesday.
What's New in Global Ecommerce in October & November 2014Search Laboratory
With the festive season just around the corner we have taken a look into the international ecommerce markets to find out the predictions for online shopping. Although Christmas has been the main focus these past few months other updates have been rolled out.
Julia Dettler, Head of International, speaks of her experiences of managing an international team and getting the best from each member in order to boost campaign results.
There have been some major developments across the international ecommerce markets in the last few months. Russian search engine Yandex has begun devaluing paid links for commercial queries in Moscow while several German newspapers have had their PageRank hit in a Google penalty.
Tax has been a vogue topic as well, with the Italian and Swedish markets both making major changes to their legislation which will have a big effect on online shopping. For all this and more see our slides.
During the last month of summer we have seen many changes in the international markets. SME’s and smaller publications are gaining more prominence online in both Italy and Spain. Latest reports from Scandinavia tells us the mobile usage is constantly increasing but there is a difference in preference of online payment. The latter is an important factor for Germans and their trust in e-commerce. For this and more interesting news, have a look at our latest slide show below.
This month reports on good numbers across the board. The international countries’ ecommerce is in bloom and constantly on the rise but this also brings new demands, such as mobile friendly websites and more options for delivery. Russia’s main search engine, Yandex, is a good example of showing adaption where a new feature has launched due to popular demand and high search volume for domestic services. For this and more interesting updates in our markets, have a look at this month’s slides.
Quality Content and How to Create It - Figaro Digital 2015Search Laboratory
SEO is no longer about building links but about building great content. Chris Woolford, our Client Services Director, explained what makes “great content”; how it gets results and how to create it yourself at a recent Figaro Digital Content Seminar.
PPC is innovating all the time, with new features and techniques bringing new opportunities. Find out how automation for PPC ads can be really beneficial for retailers.
MW2016 Online Scholarly Publishing: data and_insights_from_osciFrankly, Green + Webb
Data and insights from the evaluation of two online scholarly catalogues from SFMOMA and the Walker Art Center developed as part of the Getty Foundation's Online Scholarly Publishing Catalogue Initiative (OSCI). Presented at the 2016 Museums and the Web Conference.
Henry Rowling, founder, Flying Cars
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
SearchLove London 2017 | Cheri Percy | Digital Witness: Tales From the Charit...Distilled
We’re all well-versed in the realms of digital transformation when it comes to businesses and brands, but what can we learn from our third-sector friends? Cheri will share her experiences working with nationwide charity Breast Cancer Care. She will showcase the tactics they used to get quick wins from social testing and to boost conversion rates. She’ll also prove that a digital culture means more than just Slack; why it matters and how you can start seeing the change, fast.
Frankly, Green + Webb use research as a core component of a wider human‐centred digital design practice. Recently the team has been working on a large‐ scale digital interpretation project with the Van Gogh Museum in Amsterdam. The project used a wide range of research techniques to inform and inspire the team and support effective decision‐making at every stage. Alyson will share some of the opportunities and challenges they encountered along the way, some of the key the outcomes and reflect on what she has learned about embedding research into everyday practice.
‘How Topics Affect Everyone and Everything’ by Dixon Jones - Marketing Direct...Jess Melia
Majestic SEO surveys and maps the Internet, creating the largest commercial Link Intelligence database in the world. It’s Marketing Director, Dixon Jones, explores with our travel sector guests why our brains need trusted groups to help make good decisions, why Computers need trusted groups to be effective search engines and how search engines can analyze people and pages to categorize anything and everything on the web.
Nervous or unsure about your presentations skills? Need some solid advice on pitch structure, slides and even body language? Communication Coach and body language expert Ric Phillips shares his secrets to help entrepreneurs and professionals get to the next level of pitching and presenting in business, in this installment of Toronto Net Tuesday.
What's New in Global Ecommerce in October & November 2014Search Laboratory
With the festive season just around the corner we have taken a look into the international ecommerce markets to find out the predictions for online shopping. Although Christmas has been the main focus these past few months other updates have been rolled out.
Julia Dettler, Head of International, speaks of her experiences of managing an international team and getting the best from each member in order to boost campaign results.
There have been some major developments across the international ecommerce markets in the last few months. Russian search engine Yandex has begun devaluing paid links for commercial queries in Moscow while several German newspapers have had their PageRank hit in a Google penalty.
Tax has been a vogue topic as well, with the Italian and Swedish markets both making major changes to their legislation which will have a big effect on online shopping. For all this and more see our slides.
During the last month of summer we have seen many changes in the international markets. SME’s and smaller publications are gaining more prominence online in both Italy and Spain. Latest reports from Scandinavia tells us the mobile usage is constantly increasing but there is a difference in preference of online payment. The latter is an important factor for Germans and their trust in e-commerce. For this and more interesting news, have a look at our latest slide show below.
This month reports on good numbers across the board. The international countries’ ecommerce is in bloom and constantly on the rise but this also brings new demands, such as mobile friendly websites and more options for delivery. Russia’s main search engine, Yandex, is a good example of showing adaption where a new feature has launched due to popular demand and high search volume for domestic services. For this and more interesting updates in our markets, have a look at this month’s slides.
Quality Content and How to Create It - Figaro Digital 2015Search Laboratory
SEO is no longer about building links but about building great content. Chris Woolford, our Client Services Director, explained what makes “great content”; how it gets results and how to create it yourself at a recent Figaro Digital Content Seminar.
PPC is innovating all the time, with new features and techniques bringing new opportunities. Find out how automation for PPC ads can be really beneficial for retailers.
If technical SEO is not implemented effectively across your international sites, the chances are you will not be ranking in the top positions you need to secure maximum revenue returns. Jamie White, Head of Technical, explains how with some simple code updates you could be reaping the rewards.
Google has made its biggest algorithm update in years. Called Hummingbird the update was announced at Google's 15th birthday bash. In this presentation we explain how Hummingbird affects search
Take a look at our Technical PPC Manager, Stewart Robertson's,' slides from his presentation on automating large scale PPC campaigns taken from our recent PPC Best Practice in 2014 and Beyond conference.
Take a look at our Analytics and Conversions Manager, Michael Hope's, slides on improving conversion rates to aid PPC campaign performance taken from our recent PPC Best Practice in 2014 and Beyond conference.
Paid media can be the best method to test a new market for receptiveness, but there are many considerations that need to be acted upon before even getting to this stage. Pete Whitmarsh, Head of Paid Media, explains how you go about this.
The month of May brought some good news for the international ecommerce markets. French retailers have seen website visits on the up thanks in part to the effects of social media, while the Netherlands have benefited from AdWords updates.
For the full details of what's been going on in May see the slides.
Our Head of Content & Online PR, Freia Muehlenbein, shows why translating content doesn't work and why there will always be an element of localisation required.
When going global online, the first step is to translate. However, without thinking about localisation implications you could be duplicating work and causing problems further down the line. Ian Harris, CEO, shows how to avoid these commonly made mistakes.
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
If you're an artist or creative who makes and sells products, then you probably are aware that marketing is impossible without great content. Learn various tips with regards to the importance of content marketing and how to do it effectively in order to gain more leads and conversions.
In this presentation you will go over:
- What is Content?
- What is Content Marketing?
- Why You Need Content Marketing
- Where to Start
- Promoting Your Content
- Tools to Help Develop Content
- Things You Can Do Today!
Guerrilla Marketing with Social Networks. Break-out session presented by Guerrilla Selling author and speaker Orvel Ray Wilson, CSP at the City and Regional Magazine Association (CRMA) national conference, June 1, 2009, in New Orleans
idealaunch - Content Marketing Webinar August 2009WriterAccess
It's not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
Creative Content Marketing: From Strategy to ExecutionBenj Arriola
Creative Content Marketing: From Strategy to Execution
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerY'all Connect
Shelly Kramer
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Content marketing is one of the most powerful forms of marketing your business, and today, brands and companies of all sizes are laser-focused on content. But quite often, they either don’t know where to start, they don’t know how to do it or they don’t have the internal resources or budget to make it happen. Creating great Web content that delivers results doesn’t happen overnight. It’s a process and it takes time, effort and energy. But as part of your overall integrated marketing strategy, it’s a powerful, powerful thing.
This session will not only empower you to immediately begin creating killer content for your website or corporate blog, it’s quite possible you’ll be so psyched about it that you can’t wait to get started. You’ll come away from this session prepared to begin developing and creating stellar content that will not only serve your customers and prospects, but also help generate leads and sales.
Takeaways:
• How to understand and define your audience and develop a content marketing strategy.
• How to write for the Web (which is completely different than any other kind of writing).
• How to understand the basics of well-optimized content in easy-to-understand (and even easier-to-implement) language.
• How to effectively distribute your content across the web.
• How to measure the impact of your results using your analytics, some awesome tools and smart reporting.
Branded entertainment is one of the most effective ways to achieve brand awareness and audience engagement, especially when today's consumer has a shorter attention span as well as fewer dollars to spread around. By making your brand a celebrity, you can cut through the clutter to reach a dedicated audience and develop a relationship to enhance and support your other online and offline marketing and public relations efforts
Throughout this presentation you will learn:
1. What branded entertainment is
2. How and where branded entertainment is used
3. How organizations are achieving success through branded entertainment
4. How you can develop your own branded entertainment campaigns to make your brand a celebrity
In this 45 min webcast, suitable for any size Recruitment Agency, you will learn -
• How, with just 15 mins effort per week, you can increase job views on LinkedIn by 40%.
• Five tangible steps to content marketing success on LinkedIn for time poor recruiters without a big budget.
• Golden Rules – essential considerations for every post on LinkedIn
• What content works and what doesn't – packed with ideas to implement now!
Twitter, Facebook, Yelp, Instagram, Pinterest… the list of social media platforms goes on and on. Everywhere you are bombarded with messages that your non-profit needs to be using them to attract more awareness, donors and volunteers. But you are not even sure where to start. This course will explain social media and the impact it has on your organization, will show you how to evaluate each social media platform’s potential and you will develop a strategy for using them that is effective and fits into your budget and your workflow.
Social Beat at the NASSCOM Content Marketing MasterclassSocial Beat
Social Beat is proud to be part of the NASSCOM content marketing masterclass, led by David Appasamy. The session focused on the power of content in digital.
Similar to Content Marketing - What is Quality Content and How to Create It | Search Laboratory (20)
In this presentation, featured at the Internet Summit Dallas, our Head of International gave her top five tips to successfully enter a new market.
Takeaways include how to:
Identify which markets present the biggest opportunity
Fully localize a site for users to increase ROI
Understand how to implement technical onsite considerations
Satisfy cultural differences (habits, behavior, buying patterns, trust signals)
How to promote your websites (which channels to use in which market)
In this presentation, featured at the Digital Summit Raleigh, our Head of International gave her top five tips to successfully enter a new market.
Takeaways include how to:
Identify which markets present the biggest opportunity
Fully localize a site for users to increase ROI
Understand how to implement technical onsite considerations
Satisfy cultural differences (habits, behavior, buying patterns, trust signals)
How to promote your websites (which channels to use in which market)
In this presentation, featured at the Digital Summit Boston, our Head of International gave her top five tips to successfully enter a new market.
Takeaways include how to:
Identify which markets present the biggest opportunity
Fully localize a site for users to increase ROI
Understand how to implement technical onsite considerations
Satisfy cultural differences (habits, behavior, buying patterns, trust signals)
How to promote your websites (which channels to use in which market)
Attribution is the science of assigning credit to the marketing touch-points that a customer was exposed to prior to their purchase.
Data and tools are getting good and consumers cross multiple touch points during the conversion cycle, so the days of being ignoring attribution are over.
CTO at Search Laboratory, Angus Hamilton, discusses “Enterprise Attribution” at SearchLeeds 2018.
Looking to prepare your business for attribution? Find out more here: https://www.searchlaboratory.com/2018/06/preparing-for-attribution/
Figaro Digital 2018 - The Formula Behind Viral Marketing | Search LaboratorySearch Laboratory
Learn how the science behind viral epidemics can influence the way you plan and execute your own digital PR campaigns.
Using a data study from LinkLab, our in-house relationship management tool, we present practical case studies of viral PR campaigns and give you some actionable takeaways to help maximise your own PR success.
Find out more about the mathematics of "going viral": https://www.searchlaboratory.com/2017/02/going-viral-the-mathematics-behind-content-and-online-pr/
Getting attribution right means knowing where you can drive incremental revenue from your marketing channels. Seeing through the hype and complexity to get to the actionable insight is difficult.
Our CTO, Angus Hamilton, explains how the data-driven approach in the Google Analytics 360 Suite will help you make sense of this complex world, and provides an easy to follow explanation of attribution modelling.
Find our more about getting your business started with the Google Analytics 360 Suite: https://www.searchlaboratory.com/google-analytics-360/
Paul Shearing - Head of Analytics and Data Science - Search Laboratory
Learn how to get deeper insights from customising your implementation and utilising some of the powerful Google Analytics 360 advanced features. Using real-use cases, Paul will outline some of the more powerful features of Google Analytics for advanced marketers, and the benefits they can yield for your business when used effectively. Customisation, online-offline integration, and Google BigQuery will all be covered in this insight into what the platform can deliver.
Ed Blakeway - Head of Programmatic - Search Laboratory
In this session, Ed will discuss how you can make it easier for your clients to buy from you. He will delve into the benefits of using Audiences within Analytics 360 to create and integrate your audiences with other platforms, including DoubleClick Bid Manager, for delivering deeper insights into how your customers behave. Ed will also show you how to target your customers with the right message at the right time, while keeping your brand safe across your digital marketing channels.
Chris Attewell - Global Sales Director - Search Laboratory
The Google Analytics 360 Suite is designed to deliver deeper insights into when, why and how your customers buy from or engage with you, so you can make better marketing decisions based on accurate data. Chris will give a brief introduction to the Suite and why large companies are choosing Google Analytics 360.
PPC Bidding:How to Get an Extra 10% from Your Account | Pete Whitmarsh | Sear...Search Laboratory
Pete Whitmarsh recently spoke at SearchLeeds on how to an extra 10% from your PPC account.
The talk includes a case study example, the best way to attribute value from your PPC campaigns and three rules for setting bid targets.
Here are the slides from our masterclass session at YMS LDN, focussing on the formula behind going viral.
Included in the presentation is actionable advice on:
• The process of creating viral content
• Engaging with your target audience
• The formula you need to ensure that your content hits your online visibility goals
SEO and PPC have changed, with a host of new features and key updates. Search Laboratory's CEO, Ian Harris, looks at how these two disciplines should work together and be integrated as part of a wider digital marketing strategy and provide actionable insights you can apply to your own campaigns. As the search landscape becomes more competitive, a siloed approach simply will not provide optimal results. Find out how to maximise the ROI from your search marketing.
Search Engine Marketing in 2016 | Digital Leaders Masterclass #DLMLeedsSearch Laboratory
Search in 2016: How you need to think and what you need to do
Your search strategy is critical to your success, but how do you ensure it delivers sustainable success in a complex and ever-changing world?
In this session, Ian Harris, CEO and founder of global digital marketing agency Search Laboratory (founded in 2005), shares a unique agency-side perspective to search, as well as providing strategic insight into what brands should be doing in order to maximise the effectiveness of their search engine marketing (organic SEO and paid) campaigns.
The way search interacts with other channels is critical, but how do you deal with and make sense of the overwhelming data that is generated? All will be revealed!
20. Google Patent – July 2014
Score relative to purpose
Adverts on page may devalue,
dependent on purpose.
Factors based on purpose
Dwell time
Low quality signals
Trust
Site information
Site maintenance
25. Plan and Research
Budget (£1000)
Agreement from client
Charity involvement
Big twitter accounts that may be receptive (nail varnish companies etc.)
Social element (pics of invisible shoes)
41. Quality Content (my definition)
Sits on your site
Is valuable and sharable (rather than copyable)
Involves influencers in its creation
Has a local and national angle
Answers a question or entertains