An Introduction to the Google Analytics 360 Suite

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This document provides an introduction to Google Analytics 360, which is Google's enterprise analytics suite. It discusses the different tiers of Google's analytics solutions from free to enterprise. The Analytics 360 suite allows for unsampled data processing, 4 hour data freshness, and integration with other Google products like BigQuery. It positions Google Analytics 360 as the leader solution for data-driven marketing decisions through intelligent insights and reporting capabilities.

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AN INTRODUCTION TO THE GOOGLE
ANALYTICS 360 SUITE
CHRIS ATTEWELL

GOOGLE ANALYTICS SOLUTIONS PORTFOLIO
Enterprise
(sold through
direct sales
and resellers)
Mid-Tier
(self-serve, pay
by credit card)
Free
(self-serve,
free)
.

THE GOOGLE ANALYTICS 360 SUITE
Tag Manager 360
Data Studio
Surveys 360Audience
Center 360
Attribution
360
.
Analytics 360 Optimize 360
Big Query

Source: Gartner (October 2016)
CHALLENGERS LEADERS
NICHE PLAYERS VISIONARIES
IBM
SAS
Adobe
Google
Neustar
Visual IQ
AOL
AgilOne
Pitney Bowes
Webtrends
OptiMine
Software
COMPLETENESS OF VISION
ABILITYTO
EXECUTE
As of October
2016
GARTNER MAGIC
QUADRANT ‘LEADER’

GOOGLE ANALYTICS VS. ANALYTICS 360
Target audience
- Enterprise
Data processing and export
- Unsampled data
- 4 hours fresh (max)
- 3 million row export and BigQuery integration
Google Integrations
- Everything available in the free product
- Plus DBM/ DCM, DFP, DS, BQ, and GA
Audiences to Optimize
Enterprise features - Data driven attribution, roll-
up reporting, custom funnels, custom tables
Support / service -
Target audience
- Mid-market / SMB clients
Data processing and export
- Subject to data sampling
- 24-48 hour fresh
- 5,000 row export (for download)
Google Integrations
- AdWords, AdSense, Ad Exchange, Tag
Manager, TV Attribution, Data Studio,
Optimize, Audience Center
Enterprise features
- N/A
Support / service
- Self-serve (free product)

MAKE DATA-DRIVEN DECISIONS TO GIVE YOU
AN ADVANTAGE OVER YOUR COMPETITORS

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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows. Key Takeaways: >> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation. >> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business. >> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas. >> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Marketing as a Primary Revenue Driver - Lee Levitt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

Grow Your Business Online: Introduction to Digital Marketing

Digital Discovery Institute

In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business. website = https://digitaldiscovery.institute/ address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308

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An Introduction to the Google Analytics 360 Suite

3. GOOGLE ANALYTICS SOLUTIONS PORTFOLIO Enterprise (sold through direct sales and resellers) Mid-Tier (self-serve, pay by credit card) Free (self-serve, free) .

4. UNDERSTAND THE CUSTOMER JOURNEY

5. GAIN INTELLIGENT INSIGHTS INTO DATA

6. USE DATA INSIGHTS TO TAKE ACTION

7. THIS IS POSSIBLE THROUGH TECHNOLOGY

8. THE GOOGLE ANALYTICS 360 SUITE Tag Manager 360 Data Studio Surveys 360Audience Center 360 Attribution 360 . Analytics 360 Optimize 360 Big Query

9. Source: Gartner (October 2016) CHALLENGERS LEADERS NICHE PLAYERS VISIONARIES IBM SAS Adobe Google Neustar Visual IQ AOL AgilOne Pitney Bowes Webtrends OptiMine Software COMPLETENESS OF VISION ABILITYTO EXECUTE As of October 2016 GARTNER MAGIC QUADRANT ‘LEADER’

10. GOOGLE ANALYTICS VS. ANALYTICS 360 Target audience - Enterprise Data processing and export - Unsampled data - 4 hours fresh (max) - 3 million row export and BigQuery integration Google Integrations - Everything available in the free product - Plus DBM/ DCM, DFP, DS, BQ, and GA Audiences to Optimize Enterprise features - Data driven attribution, roll- up reporting, custom funnels, custom tables Support / service - Target audience - Mid-market / SMB clients Data processing and export - Subject to data sampling - 24-48 hour fresh - 5,000 row export (for download) Google Integrations - AdWords, AdSense, Ad Exchange, Tag Manager, TV Attribution, Data Studio, Optimize, Audience Center Enterprise features - N/A Support / service - Self-serve (free product)

11. MAKE DATA-DRIVEN DECISIONS TO GIVE YOU AN ADVANTAGE OVER YOUR COMPETITORS

Editor's Notes

Data always been important but now technology has caught up, making it easier to build true picture of performance across channels Companies who have a good understanding of their data have huge competitive advantage (they can make decision about their
Owner: Casey Carey
The Google Analytics provides suite provides complementary

An Introduction to the Google Analytics 360 Suite

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