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An Introduction to the Google Analytics 360 Suite
This document provides an introduction to Google Analytics 360, which is Google's enterprise analytics suite. It discusses the different tiers of Google's analytics solutions from free to enterprise. The Analytics 360 suite allows for unsampled data processing, 4 hour data freshness, and integration with other Google products like BigQuery. It positions Google Analytics 360 as the leader solution for data-driven marketing decisions through intelligent insights and reporting capabilities.
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An Introduction to the Google Analytics 360 Suite
- 1. © SEARCH LABORATORYLTD | ALL RIGHTS RESERVED LEEDS HQ: +44 113 212 1211 LONDON: +44 207 147 9980 NEW YORK: +1 646 473 1826 AN INTRODUCTION TO THE GOOGLE ANALYTICS 360 SUITE CHRIS ATTEWELL
- 3. GOOGLE ANALYTICS SOLUTIONSPORTFOLIO Enterprise (sold through direct sales and resellers) Mid-Tier (self-serve, pay by credit card) Free (self-serve, free) .
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- 6. USE DATA INSIGHTS TOTAKE ACTION
- 7. THIS IS POSSIBLETHROUGH TECHNOLOGY
- 8. THE GOOGLE ANALYTICS360 SUITE Tag Manager 360 Data Studio Surveys 360Audience Center 360 Attribution 360 . Analytics 360 Optimize 360 Big Query
- 9. Source: Gartner (October2016) CHALLENGERS LEADERS NICHE PLAYERS VISIONARIES IBM SAS Adobe Google Neustar Visual IQ AOL AgilOne Pitney Bowes Webtrends OptiMine Software COMPLETENESS OF VISION ABILITYTO EXECUTE As of October 2016 GARTNER MAGIC QUADRANT ‘LEADER’
- 10. GOOGLE ANALYTICS VS.ANALYTICS 360 Target audience - Enterprise Data processing and export - Unsampled data - 4 hours fresh (max) - 3 million row export and BigQuery integration Google Integrations - Everything available in the free product - Plus DBM/ DCM, DFP, DS, BQ, and GA Audiences to Optimize Enterprise features - Data driven attribution, roll- up reporting, custom funnels, custom tables Support / service - Target audience - Mid-market / SMB clients Data processing and export - Subject to data sampling - 24-48 hour fresh - 5,000 row export (for download) Google Integrations - AdWords, AdSense, Ad Exchange, Tag Manager, TV Attribution, Data Studio, Optimize, Audience Center Enterprise features - N/A Support / service - Self-serve (free product)
- 11. MAKE DATA-DRIVEN DECISIONSTO GIVE YOU AN ADVANTAGE OVER YOUR COMPETITORS
Editor's Notes
- #3 Data always been important but now technology has caught up, making it easier to build true picture of performance across channels Companies who have a good understanding of their data have huge competitive advantage (they can make decision about their
- #4 Owner: Casey Carey
- #9 The Google Analytics provides suite provides complementary