Sinclair Marketing 2100

1. Content Marketing
E M I L Y S E M L E R

2. • Content marketing is creating
and distributing valuable content
and keeping a consistent pattern
with it.
• It is essential to attract and keep
a clearly defined audience.
• Its purpose is to drive customer
action through content
marketing campaigns to gain
profit.
Quick
rundown

3. Trust and Loyalty
Increase Website Traffic
Generates leads and sales
Good content answers customer questions,
solves problems, and shows expertise. Builds
trust with the customers.
Blog posts, videos, and guides improve your
ranking on search results. More they see it,
the more the remember it.
Valuable content pulls people in naturally
rather than pushing ads at them. Makes
them come back to your company.
Why content
marketing
matters:

4. The factors:
Content marketing isn't just posting randomly or
when you have the time. It works best when you
think about the key elements that have factored into
the successes of your posts. There are 4 key ones:
Target audience, content types, distribution
channels, and consistency.
01
Target Audience: Know who you want to reach (age,
interests, problems, location, buying habits)
02 Content Types: Blogs/articles, Videos, Podcasts,
eBooks, Social Media Posts.
03
Distribution channels: owned media, shared media
or paid media based on where you have the most
audience presnece.
04
Consistency: how often will you post, and at
what times and what all will be posted.
4 key elements:

5. Types of Content:
Educational: these include how to guides or
tutorials for your product/content within your
company or product.
Entertaining: trying to gain audience through
funny content like memes, or videos that can
either be directly or undirecctly linked to your
product.
Inspirational: personal stories or customer
estimosnies attract the person through an
emotional draw to your company.
Promotional: promoting big laucnehs witin
the company or holding special offers draws
your audience in that way.
Different types of content are important because they reach
people with different preferences — some like videos,
others prefer blogs or podcasts. They also match different
stages of the customer journey, helping to attract, educate,
and convince buyers at the right time. Using a variety keeps
your marketing fresh, builds trust, and improves your
visibility online.

6. 02
Content Marketing Funnel
The content marketing funnel breaks down into three main categories.
These three contents are to meet the buyer in wherever they are at in their
purchasing journey: these include awareness, consideration and decision.
Goals and Main Focus:
Stage
Awareness Stage
Consideration Stage
Decision Stage
Goal: Get attention and introduce your brand.
Focus: Teach, inform, or entertain – NOT selling yet.
Goal: Show why your product or service could help.
Focus: Help them compare options and trust your brand.
Goal: Convert them into a customer.
Focus: Remove doubts and make taking action easy.

7. 01 02 03
Spotify introduced spotify
wrapped to their listeners.
This took off on social
media.
Coca Cola started the “share
a coke” line of lables on their
products with specific
names
Duolingo went to TikTok to
attract the younger
generations by creating
entertaining content
Who it’s working for:
Company testimonies
Companies have shared specific
content in their marketing
scheme that has helped them
boost their audience and sales.
They used content marketing to
attract their specific audience and
used the tools to achieve their
marketing goals.

8. Content Marketing Tips
Know your audience deeply: Before creating content, research who your audience really is —
their age, interests, problems, and where they spend their time online. Content that’s targeted to
real needs and interests gets more engagement and builds trust much faster.
Focus on quality over quality: It's better to post fewer, well-researched and helpful pieces than to
push out lots of rushed, low-value posts. High-quality content gets shared, and that is where you can
see growth in your social media platforms or SEOs.
Be consistent: Stick to a regular publishing schedule (like 2 blog posts per week or 3 Instagram
posts a week) — use a content calendar to plan ahead. Consistency keeps your brand visible,
helps build audience expectations, and improves long-term trust with them.
Always measure and improve: Track how your content performs — monitor views, shares,
leads, and sales. Data shows you what works and what doesn’t, so you can adjust your strategy
and get better results over time.

9. Common mistakes:
Indicators
Too much selling ignore SEO Rushing content
Not putting in
effort or quality
work into their
posts and rushing
the post in
general.
Do not use their
SEO correctly or
ignore the insights
it provides
They focus primarily
on selling their
product rather than
understanding their
audience’s wants
and needs
Posting and content marketing can be
incredibly beneficial to your company, if not
done correctly it can cause more harm than
good. This is why it is so important to
understand clients, target market and
audience.

10. Thank
You!!
Content Marketing Institute. (2024). Content marketing research:
Insights for 2024 and beyond. Content Marketing Institute.
https://contentmarketinginstitute.com
Duolingo (@duolingo) TikTok profile. TikTok.
https://www.tiktok.com/@duolingo
HubSpot Common content marketing mistakes and how to avoid
them. HubSpot Blog. https://blog.hubspot.com/marketing/scaling-
content-mistakes
HawkSEM. 15 content marketing mistakes (and how to fix them)
https://hawksem.com/blog/content-marketing-mistakes-and-how-to-
avoid-them/
Mailchimp. What is content marketing? Mailchimp.
https://mailchimp.com/marketing-glossary/content-marketing.
The Coca-Cola Company. (2025, March 26). Iconic ‘Share a Coke’ is back
for a new generation. Coca-Cola Company. https://www.coca-
colacompany.com/media-center/iconic-share-a-coke-is-back-for-a-
new-generation
Spotify. (2024, December 4). Spotify 2024 Wrapped. Spotify
Newsroom. https://newsroom.spotify.com/2024-wrapped/
References