The document contains top quotes from speakers at the #CMWorld 2016 conference on content marketing. Joe Pulizzi emphasizes avoiding mediocre content that can hurt a brand. Andy Crestodina notes the importance of promoting content well. Michael Brenner positions content marketing as a solution to marketing problems and a better alternative than intrusive ads. The quotes overall provide advice on understanding audiences, crafting content with impact and insight, and promoting content strategically.

1. #CMWorld 2016
Top Quotes

2. Joe Pulizzi
“Mediocre content will hurt your
brand more than doing nothing at
all”

3. Andy Crestodina
“It’s not the best content that
wins—it’s the best-promoted
content that wins.”

4. Michael Brenner
“If marketing has a marketing
problem, then content marketing
is the solution. If banner ads are
evil (and you know they are), then
content marketing is the hero.”

5. Shafqat Islam
"The goal isn't to be good at
content. The goal is to be good at
business using content."

6. Von Brachel
“If you want someone to share
something you have to know what
they want to say and say it better
than they can.”

7. Michael Jr.
“If you understand your why, your
what has more impact.”

8. Ann Handley
“Marketing is impatient”

9. Rand Fishkin
“On-page SEO is no longer
satisfied by raw keyword use.
Matching keywords to searcher
INTENT is critical.”

10. Doug Kessler
“Insight is the most powerful but
most underused force in all of
content marketing.”

11. And finally – this last one isn’t a quote. It’s a
tweet

13. #EngageUnfoolishly with #ContentMarketing