Check out this presentation from Mallory Whitfield, of Miss Malaprop, during New Orleans Entrepreneur Week 2016.

1. CONTENT HACKING, FTW!
GROW YOUR ONLINE TRAFFIC WITH
EPIC CONTENT

2. ü Mallory Whitfield
ü MissMalaprop.com, since 2006
ü Content Analyst at FSC Interactive, New Orleans

3. WHAT MAKES CONTENT
GREAT?

4. GREAT CONTENT… is evergreen.

5. How to Set Up a DIY Photobooth
originally published July 2011
1,172 words

6. GREAT CONTENT… delivers value.

7. How to make a living as an artist or crafter!
originally published August 2014
2,140 words

8. GREAT CONTENT… goes in-depth.

9. First Apartment Essentials: Checklist and Guide
To Finding and Moving Into Your First Apartment
posts merged & re-published April 2015
1,601 words

10. The average web page that ranks in
the top 10 results for any keyword
on Google has 2,000+ words.

11. WHY? …Content rich pages tend to get more
links.

12. WHAT MAKES CONTENT
EPIC?

13. EPIC CONTENT… starts from humble beginnings.

14. EPIC CONTENT… combines the best
aspects of great content…
and takes it one step further.

15. FOCUS ON YOUR BEST STUFF
THE PARETO PRINCIPLE… 80/20

16. CONTENT
UPCYCLE
METHOD

17. CONTENT UPCYCLE METHOD:
Find what’s working.
Make it better.
Rinse. Repeat.

18. HOW DO YOU FIND IT?

19. Step 1:
Create great content.

20. Answer questions and solve
problems for your customers.

21. Step 2:
Analyze existing content.

23. Upcycle top content into epic website content,
opt-in offers or new products, like an e-book:

24. Step 3:
Make it better.

25. Check for… FRESHNESS + ACCURACY.
Update…
ü BROKEN LINKS
ü OUTDATED INFORMATION

26. Check for… KEYWORD OPTIMIZATION.
W.A.G. TECHNIQUE
BRIAN DEAN, BACKLINKO.COM

27. W.A.G. = Write. Ask Google.

28. Check for… CONVERSION OPTIMIZATION.
CTAs tell your visitors EXACTLY what you want them to do:
ü BUY NOW
ü CLICK HERE
ü CALL NOW

29. K.I.S.S. principle… KEEP IT SIMPLE STUPID
ü ELIMINATE CLUTTER
ü FOCUS ON WHAT YOU WANT VISITORS TO DO
ü BRIGHT, BOLD BUTTONS

30. Heatmaps can help:

31. A more shoppable experience…

32. 1 post = $4,700+ in 1 month with Amazon Associates:
…means more money in the bank.

33. IF YOU BUILD IT,
THEY WILL COME.

34. CONTENT MUST BE SHARED.

35. SHARE IT BY… link-building.

36. Reach out to…
ü PEOPLE YOU LINK TO
ü NICHE INFLUENCERS
ü WEBSITES WITH BROKEN LINKS

37. SHARE IT WITH… social media.

38. Optimize images for the right platforms…

39. Share it more than once.
(But don’t be obnoxious.)

40. NOW LET’S UPCYCLE
YOUR CONTENT!

41. THANK YOU!
www.MissMalaprop.com
@MissMalaprop @Miss_Malaprop
FREE digital marketing mini-course from FSC Interactive:
www.fscinteractive.com
Support my mission to teach & inspire others:
Patreon.com/MissMalaprop