This document discusses choosing, branding, and protecting a business venture. It provides tips for selecting a distinctive business name, conducting trademark searches, understanding generic vs. distinctive marks, building a brand, and the trademark registration process. Key recommendations include choosing a unique, non-descriptive name; doing due diligence on name availability; understanding how to evaluate competitive threats; using the mark consistently; and contacting lawyers with any legal questions.
Brand Manual / Branding & Service Design 2016Brand Manual
A short introduction how to give your business a competitive edge by looking at it from the customers' point of view. Redesigning products and services to make them work better.
Service Design: Closing the Delivery GapBrand Manual
How to increase your competitive advantage by using a customer perspective. You can design a better customer experience that means better products and services. They sell better, speak for themselves – and save half of your marketing budget.
If you think your brand is too prestigious for Tmall, think again. Any western brand with China recognition is being sold on Tmall, whether that brand likes it or not. With over 50% of China's B2C market share, Tmall is becoming a must for any western brand with a long-term China plan.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
Why is packaging vital for your business? How does it affect potential customers decision to buy? And does packaging have any role once the purchase is made?
Brand Manual / Branding & Service Design 2016Brand Manual
A short introduction how to give your business a competitive edge by looking at it from the customers' point of view. Redesigning products and services to make them work better.
Service Design: Closing the Delivery GapBrand Manual
How to increase your competitive advantage by using a customer perspective. You can design a better customer experience that means better products and services. They sell better, speak for themselves – and save half of your marketing budget.
If you think your brand is too prestigious for Tmall, think again. Any western brand with China recognition is being sold on Tmall, whether that brand likes it or not. With over 50% of China's B2C market share, Tmall is becoming a must for any western brand with a long-term China plan.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
Why is packaging vital for your business? How does it affect potential customers decision to buy? And does packaging have any role once the purchase is made?
What you need to do about the basics of HR policies and practices in an entrepreneurial context and everyone's favourite topic: hiring and firing!
Part of the CIBC Present Entrepreneurship 101 lecture series.
For more information including video of the lecture, see: http://www.marsdd.com/Events/Event-Calendar/Ent101/2009/human-resources-management-03182009.html
Part of the MaRS Entrepreneurship101 series
http://www.marsdd.com/ent101
What you need to do about the basics of HR policies and practices in an entrepreneurial context.
Speaker: Tammy Sturge, President and Consultant, HR Transformations
This event is available as an audio presentation:
http://blog.marsdd.com/2007/03/22/entrepreneurship-101-do-you-want-to-be-a-consultant-or-an-employee/
Accounting for Entrepreneurs.
Presented by: Ms. Rand Marar, GOL Trainer
Socialize your Business, Maadi Public Library, Cairo, Egypt.
Organized by IRC, US-Embassy in Cairo
26 March, 2013
Part of the MaRS Entrepreneurship 101 series.
Every entrepreneur wants to know the secrets for successfully pitching a VC or an angel. This lecture features an unusual theatrical format that seeks to unlock those secrets.
Speaker: Peter Tolnai, founder and President of Orchard Capital Group Inc., an angel venture capital fund.
Download the audio presentation and post questions on the MaRS Blog: http://blog.marsdd.com/2007/02/28/entrepreneurship-101-pitching-a-vc/
Effective Communication And The Elevator Pitch Hunting DynastyThe Hunting Dynasty
Delivered to the London School of Economics + Political Science’s Sustainable Future Workshop in October 2009.
It's in two parts: 1. Showing examples of effective communication, including 'Don’t tell, show ', 'Using social norms ', 'Communicating with the inner child', and 'Collapsing the distance between action and problem' .
Part 2 shows and explains The Hunting Dynasty method for writing an effective elevator pitch , including 'The Roof', how the Support Pillars work, and a potent checklist of reinforcing methods.
Pitney Bowes is a 90+ year old company that has been undergoing a transformation by shifting focus from Mail Stream Management to Customer Communications Management. We have been leveragining Portfolio Analysis as a key tool to help us allocate resources in our strategic planning process. The session will cover the approach we’ve taken, how to analyze core vs. growth offerings across a diverse portfolio of Hardware, Software and Services and what has and has not worked so far.
Portfolio analysis as a foundation to long term strategy.
Combining market, competitive and performance data to allocate resources across a diverse set of offerings.
In this eBook, you will learn about:
• Establishing a common connection
• Showing relevance to your audience
• Communicating your skills
• Engaging your audience
What you need to do about the basics of HR policies and practices in an entrepreneurial context and everyone's favourite topic: hiring and firing!
Part of the CIBC Present Entrepreneurship 101 lecture series.
For more information including video of the lecture, see: http://www.marsdd.com/Events/Event-Calendar/Ent101/2009/human-resources-management-03182009.html
Part of the MaRS Entrepreneurship101 series
http://www.marsdd.com/ent101
What you need to do about the basics of HR policies and practices in an entrepreneurial context.
Speaker: Tammy Sturge, President and Consultant, HR Transformations
This event is available as an audio presentation:
http://blog.marsdd.com/2007/03/22/entrepreneurship-101-do-you-want-to-be-a-consultant-or-an-employee/
Accounting for Entrepreneurs.
Presented by: Ms. Rand Marar, GOL Trainer
Socialize your Business, Maadi Public Library, Cairo, Egypt.
Organized by IRC, US-Embassy in Cairo
26 March, 2013
Part of the MaRS Entrepreneurship 101 series.
Every entrepreneur wants to know the secrets for successfully pitching a VC or an angel. This lecture features an unusual theatrical format that seeks to unlock those secrets.
Speaker: Peter Tolnai, founder and President of Orchard Capital Group Inc., an angel venture capital fund.
Download the audio presentation and post questions on the MaRS Blog: http://blog.marsdd.com/2007/02/28/entrepreneurship-101-pitching-a-vc/
Effective Communication And The Elevator Pitch Hunting DynastyThe Hunting Dynasty
Delivered to the London School of Economics + Political Science’s Sustainable Future Workshop in October 2009.
It's in two parts: 1. Showing examples of effective communication, including 'Don’t tell, show ', 'Using social norms ', 'Communicating with the inner child', and 'Collapsing the distance between action and problem' .
Part 2 shows and explains The Hunting Dynasty method for writing an effective elevator pitch , including 'The Roof', how the Support Pillars work, and a potent checklist of reinforcing methods.
Pitney Bowes is a 90+ year old company that has been undergoing a transformation by shifting focus from Mail Stream Management to Customer Communications Management. We have been leveragining Portfolio Analysis as a key tool to help us allocate resources in our strategic planning process. The session will cover the approach we’ve taken, how to analyze core vs. growth offerings across a diverse portfolio of Hardware, Software and Services and what has and has not worked so far.
Portfolio analysis as a foundation to long term strategy.
Combining market, competitive and performance data to allocate resources across a diverse set of offerings.
In this eBook, you will learn about:
• Establishing a common connection
• Showing relevance to your audience
• Communicating your skills
• Engaging your audience
An overview of how to choose a trademark for entrepreneurs, business people, and creative professionals. "How Do I Choose a Strong Trademark?" includes the following:
When should I ask this question?
The Trademark Spectrum: Generic, Descriptive, Suggestive, Fanciful, and Arbitrary marks.
What is "Secondary Meaning?"
Avoiding trademark conflicts.
A few things to avoid when choosing a trademark.
For more information, please go to LizerbramLaw.com
How do you differentiate your small business and stand out from your competition?
Find out 27 ways to do so, and how brands have successfully implemented these ways to create differentiation, attract customers, and grow their businesses.
Experience is the Brand (How to Build a Brand Worth Talking About)Graham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
We are in the business of selling emotions not stuff. Stuff is cheap and easy to copy. Emotion, however is a priceless, individual, unique experience. In this presentation, I explain why the future of marketing lies in creating powerful EXPERIENCES that customers can share and conversations that define our brands. There is also a link in this presentation telling you how to get the PDF file.
Building your BRAND? for a Global Audience?
How to create a strategy around selecting your Domain name. 5 Decision points on how to choose your <onlineidentity>
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
What's in a Name: Choosing, Branding and Protecting Your Venture
1. CHOOSING, BRANDING AND
PROTECTING YOUR VENTURE
PRESENTED BY:
TAYLOR NORTON | BHBM LAW
SCOTT STERNBERG | BHBM LAW
TOM MARTIN | CONVERSE DIGITAL
WHAT’S IN A NAME?
www.bhbmlaw.com
2. TRADEMARK
Distinctive vs. Generic
1. The Descriptive Paradox - Company or Brand Names:
a) Should be clever but not vague
b) Should be clear but not simply descriptive.
www.bhbmlaw.com
4. DISTINCTIVE VS. GENERIC
Distinctive vs. Generic
1. Can’t register a trademark that is either a generic term or a
descriptive term (e.g., Norton’s Car Repair Shop)
2. Many new companies - in coming up with the best name -
want to say what the company does or what it’s about, but
you're limited, because strong trademarks at their core are
unique, arbitrary and fanciful
www.bhbmlaw.com
5. GOAL
Think of something that is both “unique” and “non-descriptive”
Then, commit to building a brand around, and promoting, the
association between the selected mark and the business or
product.
www.bhbmlaw.com
6. DO YOUR DUE DILIGENCE
Is the name or mark or logo you selected already out there?
It is prudent to do the research.
www.bhbmlaw.com
7. ANALYZING THE RESULTS
Do you know how to tell whether a similar trademark is a
threat?
How does your selected mark stand with competition?
www.bhbmlaw.com
8. USE IN COMMERCE
In order to obtain a U.S. trademark registration, you need to
use the mark in commerce.
However, you can still file a U.S. trademark application on
an intent-to-use basis.
www.bhbmlaw.com
9. INTERNATIONAL REACH AND PROTECTION
“Trademark Squatting”
“3rd Party Blocking”
6-Month Window for Priority
www.bhbmlaw.com
10. BUILDING BRAND AND BUZZ
Use your selected mark everywhere that you can.
www.bhbmlaw.com
11. USE THE CORRECT SYMBOLS
The TM Symbol
The Circled “R” Symbol – ®
www.bhbmlaw.com
13. BRAND DEVELOPMENT
Why you shouldn’t break the bank on initial brand development:
1) Product vs. Service
2) Your Brand is a Vessel
3) Minimum Viable Brand
4) Marketing ROI of Branding…
in a world of digital search
www.bhbmlaw.com
14. YOU GET WHAT YOU PAY FOR
Why cheap isn’t always in your best interest either…
www.bhbmlaw.com
15. WHAT DO YOU DO?
The lawyers say you need to change.
What do you do?
www.bhbmlaw.com
17. QUESTIONS? CONTACT US!
Taylor Norton | BHBM Law
tnorton@bhbmlaw.com
(504) 585-7872
Scott Sternberg | BHBM Law
ssternberg@bhbmlaw.com
(504) 585-7857
Tom Martin | Converse Digital
tom@conversedigital.com
(504) 383-4410
www.bhbmlaw.com
