The document discusses content development in the modern age. It provides case studies of three musical acts - Odd Future, A$AP Rocky, and The Weeknd - that have achieved success by self-releasing content online for free distribution through platforms like YouTube, Tumblr, and SoundCloud rather than through traditional record labels. It also lists affordable content development tools for music, websites, video, and social media and provides tips for content creators, emphasizing originality, risk-taking, collaboration, consistency, and distribution online.