Micro-blogging, especially Twitter, has become widely used by media and PR in Western Europe and the US to monitor trends, engage stakeholders, and respond quickly to events. While initially just used for status updates, Twitter is now a critical tool for tracking topics and conversations. Mainstream media also uses Twitter as a source for stories and many have launched Twitter channels, though full integration into other online activities is still limited. The future of communications on social media platforms like Twitter will focus on speed, visual content, and global, responsive engagement across devices.

1. micro-blogging and its impact on media & PR in Western Europe and the US October 16, 2009 Andres Wittermann, EVP EMEA LEWIS

2. | October 16, 2009

3. about us | October 16, 2009

4. network thirty-eight locations across the globe | October 16, 2009

5. our digital vision the future of communications | October 16, 2009 PR will become ‘stakeholder engagement’ social media will be critical to achieving business goals all communications will be global speed, responsiveness and adaptability will be crucial content will be visual, aural, textual and interactive brands will learn to live with crises

6. social media trends | October 16, 2009 blogs drove speed and opinion Flickr and Youtube added visuals Facebook et al create the network Twitter still an evolving platform

7. PR challenge 2.0 | October 16, 2009 Finance & Law Truth News contain less facts. News become entertainment. The first news is ‘true’. Speed Micro-blogging Online Broadcast Print Blogs

8. PR in the old days | October 16, 2009 reputation

9. PR 2.0 | October 16, 2009 reputation

10. micro-blogging today | October 16, 2009 in Western Europe and US equals Twitter not just updating service anymore used to monitor trends, topics, etc very much accepted by media and PR – but beyond that?

11. micro-blogging in media | October 16, 2009 mainstream media launched Twitter channels more and more stories reference Twitter as source no full integration in other online activities little activity beyond text

12. micro-blogging in perspective | October 16, 2009

13. micro-blogging on desktop | October 16, 2009

14. micro-blogging search | October 16, 2009

15. micro-blogging brand watch | October 16, 2009

16. micro-blogging tonality watch beyond Jodange and Meteor Solutions | October 16, 2009

17. micro-blogging conversation trends | October 16, 2009

18. micro-blogging elite | October 16, 2009

19. What else can you do? Share pictures: Twitpic, Flickr – added Twitter posting Share videos: 12seconds.tv, Tweetube, qik.tv, Seesmic | October 16, 2009

20. What else can you do? Share files: FileSocial <50MB, FileTwt – (personal <20 MB) Share audio: trottr.com, Audioboo (on iPhone) Share music: blip.fm, Songzaa | October 16, 2009

21. What else can you do? Create surveys: twtpoll | October 16, 2009

22. What else can you do? Send your business card: #twtBizCard @(reply) Raise money (!): twitpay (need Twitter and paypal) | October 16, 2009

23. Summary | October 16, 2009 Still no business model – so no-one really knows what will happen Will become more visual Twitter now very often first path into ongoing PR 2.0 Permissive marketing