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Uploaded byMediabistro
Steve Rosenbaum
The document discusses the rise of online content and how curation has become important for brands and media companies to navigate the vast amount of available content. It notes that YouTube alone sees over 800 million unique users per month and over 72 hours of new video uploaded every minute. The opportunity for brands and publishers is to create a curated environment and mix of both created, collected, and contributed content to attract valuable audiences and generate revenue. Curation allows separating high-quality content from noise and giving consumers a coherent experience.
