MPLS.TV is a locally produced media collective dedicated to providing entertaining and insightful content to Minneapolis through 264 videos viewed over 1.8 million times online. The document discusses how in the modern age, content distributed through social media and online platforms like YouTube can drive popularity for artists like Odd Future, Rebecca Black, and The Weeknd. It provides examples of low-cost or free tools for developing content across music, video, websites and social media.

1. Content Development In The Modern Age

4. MPLS.TV is a locally produced, cultural outlet run by a collective of creative individuals dedicated to redefining local television by providing entertaining and insightful content to Minneapolis and beyond.

5. In other words, we make content. And a lots of it .

7. Our 264 videos have been loaded across the internet 1.8 MILLION TIMES

8. In the modern age, CONTENT will be king.

9. “ Revolutions are still televised, but they get Tumblr'd , tweeted and YouTubed first.” -Jeff Weiss, L.A. Times

10. Example #1

11. Odd Future

14. Since 2008, Odd Future have released no fewer than 12 full-length albums, as well as assorted between-releases singles-- all available free on their Tumblr.

16. SWAG

17. A pair of iTunes singles, "Yonkers" and "Sandwitches," were made available just days before the "Fallon" appearance, and are the only pieces of music available from the camp at retail. The songs (credited to Tyler, the Creator) have sold 12,000 and 6,000 units, respectively so far.

19. "A record label doesn't necessarily have pole position. Creative control and freedom come first. Going forward, successful artists will be ones fully immersed in the intellectual property of their lifestyle. " -David Airaudi, Odd Future’s Manager

20. Example #2

21. Rebecca Black

24. As of April 12, 2011, it had over 98.6 million views, over 2 million comments, and over 1.9 million "dislikes" from YouTube users.

25. Example #3

26. The Weeknd

28. Since joining Twitter on Feb. 21, The Weeknd has racked up 14,600 followers and counts 13,000 likes on Facebook.

37. Content Development Tools

38. Music

39. Bandcamp // $Free.99 bandcamp.com

40. Soundcloud // $Free.99 soundcloud.com

41. Website

42. Namecheap - $9.98 namecheap.com

43. Tumblr // $Free.99 tumblr.com

44. Video

45. YouTube // $Free.99 youtube.com

46. Zoom Q3HD - $299

47. Kodak Zi8 with Microphone Input - $120

48. Social

49. Twitter // $Free.99 twitter.com

50. Facebook // $Free.99 facebook.com

51. 9 Tips on Content Devlopment From MPLS.TV

52. 1. Seed as many ideas as possible

53. 2. Be Original

54. 3. Take Risks and Don’t Be Afraid To Fail

55. 4. Create Your Own Opportunities

56. 5. Be Flexible, Agile, and Open to Change

57. 6. Look For Ways To Collaborate With Others

58. 7. Be Consistent

59. 8. Put Your Content Out There

60. 9. Have Fun

61. THANKS! [email_address]