Social media templates to promote your Webinar!
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Social media templates provide guidance on image sizes and formats for different platforms like Facebook, Twitter and ads. Templates also suggest including photos with posts as images receive more engagement. Additional tips recommend using branding colors in templates, including a company name and logo in promotions, and featuring customer reviews and testimonials. Templates offer examples of compelling webinar graphics with recommendations like highlighting key information, featuring presenters, and including calls to action.
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Social media templates to promote your Webinar!
- 2. Timeline Photos Vertical: 476 x (up to) 714 px Horizontal: 476 x 316 px
- 3. 1,200 x 628 pixels Facebook Ads 1200 x 628 px
- 4. Twitter images display at a maximum width of 506 pixels. If your image is smaller than that, it will appear with white space to the right of the image. (You can also upload images that are wider than 506 pixels if you want better quality.) TWITTER PRO TIP: Tweets accompanied by a photo receive 89% more favorites + 18% more clicks. 35% of all retweets have a photo.
- 6. Use your style guide to match colors. You’ll be immediately recognizable to your audience. Click to learn more.
- 7. WHY THIS WORKS Using “how to” in your webinar title gives your fans the feeling they will get actionable tips! Boost signups with a strategic title
- 8. WHY THIS WORKS Placing your brand/company name in promo images ensures people don’t have to guess or research who’s hosting! Include your brand name and logo BONUS: If your fans share your promo image on their social networks, your brand name travels along with it!
- 9. WHY THIS WORKS People adopt and trust the reviews and recommendations of real, live people 8X more than any other form of advertising. Don’t be afraid of a little social proof! Look at all those people! This is a great example of social proof to instantly solidify credibility & expertise.
- 10. WHY THIS WORKS Not all of us are professional photographers. Stock images give you high quality visual content to make your posts pop! Play by the rules and learn more about using stock images here.
- 11. WHY THIS WORKS You can call out the target audience your webinar will speak to AND not leave any interested parties out! Practice strategic inclusion This post calls out the target audience, but is also open and welcoming to all!
- 12. WHY THIS WORKS Everyone has FOMO. So choose words for your webinar title that tell your fans that you have special knowledge they overlooked (until now, of course!) Tell your fans YOU are the solution! The word “overlooked” here creates curiosity as a motivator to learn what you may have missed!
- 13. People are eager to share content that evokes emotion. Don’t be afraid to spice up your graphics & text with humor and nostalgia!
- 14. WHY THIS WORKS If you haven’t started a Facebook Group yet, it’s a wonderful way to create community + one consistent meeting-place for your webinars! Use Facebook Groups to create a community
- 15. You have about 6 seconds to capture someone's attention on social media. Make use of on-brand colors and contrast to catch their eye! WHY THIS WORKS Make important info pop with color! Highlight the content that matters the most.
- 16. Keep it simple to read with all relevant information for your followers to opt in! WHY THIS WORKS Sometimes simplicity is key! Ambiguity Level: 0
- 17. You may have fans who like to know ALL the information before signing up. Cater to them, too! WHY THIS WORKS
- 18. Sell your end result. Get creative, believe in the value your webinar will provide, and give yourself a shoutout! GET THESE TIPS
- 19. Social media marketing is best used to nurture, remind, and persuade your fans over the course of a few days. As you will be promoting your webinar more than once on social media, consider piquing curiosity with some simple updates calling out free value to your fans! GET THESE TIPS
- 20. Turn Promos into Social Media Updates
- 21. Use a hashtag and tag any other pages or influencers involved in the webinar to increase your reach! Be direct with your call to action. GET THESE TIPS CALL OUT YOUR LINK!
- 22. WHY THIS WORKS For beginner-level webinars (“get started”), calling out a Q & A session is a great way to give beginners assurance all their questions will be answered! Call out a Q&A session
- 24. Get visual on social! Photos allow you to say more with your 280 characters on Twitter!
- 25. Give a visual preview Take a screenshot of one of your webinar slides!
- 26. Show your personality! Adding a photo builds your “know-like- trust” factor with your audience
- 27. Same webinar, different photos! Test variations to see which one gives you the most conversions!
- 28. Webinar Template
- 29. Consider adding urgency in your CTA: “Save your seat today” “Attend live for a free download of our social media marketing templates” #metawebinar ;) TITLE DESCRIPTION CALL TO ACTION
- 30. If you don’t have professional photos for your business yet… stock photos make for great webinar promotion graphics! TITLE DESCRIPTIONTime and date How to register
- 31. WEBINAR TITLE HERE TIME AND DATE YOUR NAME AND CO-PRESENTER NAME HERE DESCRIBE THE VALUE OF YOUR WEBINAR AND HOW TO REGISTER PHOTO / LOGO / IMAGE INSERTED HERE The title is front and center on this one… Get Creative to grab attention!
- 32. Consider putting your social media handles in under your photos! It’s a great way to encourage people to Tweet and follow you! TITLE Time and date DESCRIPTION CALL TO ACTION Add in photos of who will be presenting
- 33. Make it pop with bright colors! Consider creating a listicle to entice your followers! TITLE Time and date 1. value 2. value 3. value
- 34. Webinars are great for sharing valuable content… But don’t forget to add in some entertainment, who doesn’t want to RSVP to a party!! Call to action! Bonus… add in a photo! TITLE Time and date Description
- 35. Call out any next steps after your webinar is over to motivate your followers to action! “You’ll walk away with a plan to…” TITLE Time and date DESCRIPTION CALL TO ACTION
- 36. Consider using graphics to inform your copy! “Pull up a chair…” TITLE Time and date DESCRIPTION CALL TO ACTION
- 37. Don’t be afraid to leave a little white space and play with high contrast colors to grab attention fast! TITLE Description Call to action