A new class of online influencers is using blogs, video, social networks and other services to talk about products and companies. Finding and engaging with these people can be a daunting task. Google searches will only get you so far. In addition to blogs, new influencers use photo- and video-sharing sites, Twitter and other channels that don't show up in typical Google searches to spread their messages. This session shows how you can penetrate the invisible Web with a handful of tools and tactics to quickly find sources of influence in your world. We then offer advice on how to engage these opinion leaders as sources of advice, promotion and street-level marketing.
How do decide which social media tools are best for your Technical Communications.
Full notes available: http://www.onemanwrites.co.uk/2010/09/30/tcuk10-social-media-models/
Social Networking Presentation For Chamber Of CommerceBARBARA ROZGONYI
Social Networking: Connecting Business, Life and Branding for Chamber of Commerce groups.
Developed and presented by Barbara Rozgonyi, this 30-minute presentation introduces groups to the world of social media via LinkedIn, Facebook and Twitter. This presentation drew one of the best attended luncheons of the year. For more information, contact Barbara Rozgonyi at 630.207.7530 or @wiredprworks on twitter.com. Barbara publishes http://wiredPRworks.com and founded Social Media Club Chicago.
A new class of online influencers is using blogs, video, social networks and other services to talk about products and companies. Finding and engaging with these people can be a daunting task. Google searches will only get you so far. In addition to blogs, new influencers use photo- and video-sharing sites, Twitter and other channels that don't show up in typical Google searches to spread their messages. This session shows how you can penetrate the invisible Web with a handful of tools and tactics to quickly find sources of influence in your world. We then offer advice on how to engage these opinion leaders as sources of advice, promotion and street-level marketing.
How do decide which social media tools are best for your Technical Communications.
Full notes available: http://www.onemanwrites.co.uk/2010/09/30/tcuk10-social-media-models/
Social Networking Presentation For Chamber Of CommerceBARBARA ROZGONYI
Social Networking: Connecting Business, Life and Branding for Chamber of Commerce groups.
Developed and presented by Barbara Rozgonyi, this 30-minute presentation introduces groups to the world of social media via LinkedIn, Facebook and Twitter. This presentation drew one of the best attended luncheons of the year. For more information, contact Barbara Rozgonyi at 630.207.7530 or @wiredprworks on twitter.com. Barbara publishes http://wiredPRworks.com and founded Social Media Club Chicago.
iCitizen 2010: Adaptive Brand Marketing with David Cooperstein from Forrester...Resource/Ammirati
David will present highlights of Adaptive Brand Marketing: Rethinking Your Approach to Brands in the Digital Age. He will also address the challenge of aligning an organization around the new goals of real-time marketing.
This presentation describes the evolution of social media usage in the insurance industry. Areas covered include typical uses for insurance organizations, developing a social media policy, the dangers of social media, and some fun facts as well.
Mobile Marketing - Move with your Customers or Lose them!Skeeter Harris
Location based marketing provides insight into one very important question. Where & When are your customers? Using tools like foursquare, Facebook deals, QR Codes a marketer can invoke action and engage customer or find new
How Social Media is Changing Bustiness CommunicationsPaul Gillin
Blogs, podcasts, social networks and online videos are creating new centers of influence. The emerging world of social media presents exciting new opportunities for businesses to communicate directly with key constituents in ways that were unimaginable just a few years ago. Intermediaries are no longer necessary. You can now take you message directly to your public with minimal cost and waste. Business executives and marketers who can successfully reinvent themselves as content providers can bond with their customers in ways they could never before imagine.
Cutting-Edge Link Building Strategies in a Post-Penguin SEO WorldNational Positions
Google's Penguin Update has changed SEO forever, especially effective link building. That's why we've created innovative linking strategies proven to succeed in a post-Penguin SEO world!
We introduce these new strategies and show you how to master post-Penguin linking.
To learn more, visit us at http://www.nationalpositions.com.
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Presentation for Loyalty Labs client immersion day on hot topics in digital marketing. Audience of smart, rigorous emarketers with robust curriculum and practices in direct marketing, crm, search and other data-driven, accountable marketing disciplines. Objective: to introduce a theoretical approach in influencing consumers and offer additional forms of ROI that complement lifetime value of direct influence such as brand, consideration, new market development and search effect from Social Marketing.
Research.ly by PeopleBrowsr - Next Generation Social SearchPeopleBrowsr
Research.ly by PeopleBrowsr is the site that changes everything. It's a Next Generation Social Search.
This slide deck shows how to use Research.ly to search and explore the collective consciousness of people around you and around the world.
You know you need to be on social media, or maybe you’re already on the big three, but you have questions. How do I pick the best channels? How do I integrate my social? What are the most effective strategies?
This seminar will answer your questions and help you integrate your social media. You’ll learn simple tactics, tools and tips to decide and implement a better social media strategy.
Here are some of the topics we’ll cover:
-Designing your social strategy
-Changes in social networks that have changed the way users interact with their services
-Other services you need to be on such as YouTube and Google+
-Mobile social media issues
The presentation was held at the Reynolds Center at the University of Arkansas in Fayetteville from 4 PM to 7 PM on Tuesday, April 23.
iCitizen 2010: Adaptive Brand Marketing with David Cooperstein from Forrester...Resource/Ammirati
David will present highlights of Adaptive Brand Marketing: Rethinking Your Approach to Brands in the Digital Age. He will also address the challenge of aligning an organization around the new goals of real-time marketing.
This presentation describes the evolution of social media usage in the insurance industry. Areas covered include typical uses for insurance organizations, developing a social media policy, the dangers of social media, and some fun facts as well.
Mobile Marketing - Move with your Customers or Lose them!Skeeter Harris
Location based marketing provides insight into one very important question. Where & When are your customers? Using tools like foursquare, Facebook deals, QR Codes a marketer can invoke action and engage customer or find new
How Social Media is Changing Bustiness CommunicationsPaul Gillin
Blogs, podcasts, social networks and online videos are creating new centers of influence. The emerging world of social media presents exciting new opportunities for businesses to communicate directly with key constituents in ways that were unimaginable just a few years ago. Intermediaries are no longer necessary. You can now take you message directly to your public with minimal cost and waste. Business executives and marketers who can successfully reinvent themselves as content providers can bond with their customers in ways they could never before imagine.
Cutting-Edge Link Building Strategies in a Post-Penguin SEO WorldNational Positions
Google's Penguin Update has changed SEO forever, especially effective link building. That's why we've created innovative linking strategies proven to succeed in a post-Penguin SEO world!
We introduce these new strategies and show you how to master post-Penguin linking.
To learn more, visit us at http://www.nationalpositions.com.
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Presentation for Loyalty Labs client immersion day on hot topics in digital marketing. Audience of smart, rigorous emarketers with robust curriculum and practices in direct marketing, crm, search and other data-driven, accountable marketing disciplines. Objective: to introduce a theoretical approach in influencing consumers and offer additional forms of ROI that complement lifetime value of direct influence such as brand, consideration, new market development and search effect from Social Marketing.
Research.ly by PeopleBrowsr - Next Generation Social SearchPeopleBrowsr
Research.ly by PeopleBrowsr is the site that changes everything. It's a Next Generation Social Search.
This slide deck shows how to use Research.ly to search and explore the collective consciousness of people around you and around the world.
You know you need to be on social media, or maybe you’re already on the big three, but you have questions. How do I pick the best channels? How do I integrate my social? What are the most effective strategies?
This seminar will answer your questions and help you integrate your social media. You’ll learn simple tactics, tools and tips to decide and implement a better social media strategy.
Here are some of the topics we’ll cover:
-Designing your social strategy
-Changes in social networks that have changed the way users interact with their services
-Other services you need to be on such as YouTube and Google+
-Mobile social media issues
The presentation was held at the Reynolds Center at the University of Arkansas in Fayetteville from 4 PM to 7 PM on Tuesday, April 23.
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11Earthbound Media Group
Brands across all industries are increasingly seeing the relevance and value in building a Knowledge Center – a dedicated channel (Blog, Facebook, YouTube, etc.) filled with up-to-date, entertaining and meaningful content targeted to your core and secondary audiences. Knowledge Centers have proven to be capable of solving many of today's common business challenges such as strengthening customer service, improving your brand's value, enhancing public perception and sentiment and generating new customer interest. In this webinar, we will explore how a diversity of organizations – from large Fortune 500 corporations to small non-profits – are publishing powerful content to establish an empowered and dynamic community of loyal customers.
The Roles of Analytics in Digital MarketingT.S. Lim
Presentation at the 4th Indonesian Statistical Analysis Conference (ISAC) 2018, held on Thursday, November 8, 2018 at the Parahyangan Catholic University Graduate School.
Social Media Convergence - The ARF/Adweek 2009Lynne d Johnson
Social media is a critical part of progressive marketing thinking. The consumer, with the rise of social media, has been able to drive the conversation with or without input from the brands. This change in who controls the dialogue has transformational impact:
1. Social media creates a brand/consumer conversation that will transform organizations.
2. Social media blends brand communications, PR, customer care, research and insights as all happen simultaneously via the conversation.
3. Most marketers are still struggling to find a coherent social media strategy.
4. Social media produces naturally occurring conversation and behavior that offers incredibly rich insights, but companies are still learning how to mine this continual stream.
The ARF launched its new Social Media Council with a panel of industry experts explaining how social media creates convergence among the advertising, marketing, public relations, customer care and consumer insights spheres.
SMITH had the pleasure of hosting a Social Media & Digital Marketing seminar in Raleigh. We covered the top 10 digital trends business owners need to be aware of.
Feeding Business Growth: PR, Marketing, Advertising, Business DevelopmentDawn Yankeelov
Aspectx, a marketing and communications firm, presented evidence and understanding around why "the press release is not dead," in a September 2012 presentation.
Social Media Marketing: UNF Entrepreneurship Class 9.28.11Jessica Thomas
This presentation was shared with an undergraduate, senior level Entrepreneurship course at the University of North Florida. The topic was designed to cover social media marketing as a component of the marketing plan for small to medium sized businesses.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
Learn how to deploy a social network community to serve your audience and quickly generate real ROI and incremental revenue. Ripple6 OnDemand will deliver ROI by turning your audience into cashflow with our exclusive social marketing features. This webinar will explain how you can quickly deploy a social network and create new revenue. Ripple6 OnDemand delivers enterprise class, full featured, social network deployment in as little as 48 hours.
Presentation on Using Social Media in Business given at the Virginia Association of State Colleges and University Purchasing Professionals (VASCUPP) SWAMfest October 11, 2009 Hotel Roanoke, Roanoke Virginia
Chris McLaren, Director, Strategy | Wunderman Minneapolis, February 2014.
McLaren presented insights into best practices in ROI tracking. To ascertain the relative effectiveness of social media versus other marketing channels, he advised mapping social metrics to marketing KPIs and assigning comparative values using “known” media costs specific to clients.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Leverage the Power of Pull
1. Leverage the Power of Pull How to Make Your Brand More Digitally Discoverable PRSA International ConferenceNovember 8, 2009Gary Goldhammer, SVP Digital Strategy, Edelman DigitalJay Krall, Global Product Manager, Cision
2. ‘The social media stuff for us is probably the most important thing we do today from a marketing standpoint…it’s not just about blogging or wikis or RSS or any of that stuff, it’s about how do you use listening and coalescing conversations that are going on to kind of inform everything you’re doing. So whether product design or product innovation, whether it’s customer service and support, how do you use social media to power the fundamentals of the business? That’s what we’re focused on. For us, it changes everything.’ Andy Lark, Dell, VP of Global Marketing & Communications
3. Social Media Drives Awareness and Sales Financial performance correlates with engagement Companies that are both deeply and widely engaged in social media surpass their peers in terms of both revenue and profit performance More touch points (channels) can present a ripple effect, inducing viral marketing, boosting brand recognition and driving sales volume. Highest performing brands are in seven channels or more Companies with the highest levels of social media activity on average increased revenues by 18% Companies with the least active saw sales drop 6% Source: Altimeter Group 2009
7. The Power of Pull Publishing Content In Social Media Bolsters Your Search Visibility What Is Your Digital Discoverability? In an age where Google and Facebook dominate, it's important that we turn our attention toward digital discoverability. This requires we create relevant content that people will "pull" through search engines and social networks. If you aren’t in the space – blogs and other types of content channels or communities, your brand may be either invisible or driven by someone else. http://flickr.com/photos/3shaq-elmzaj/2149402705/
8. Digital Embassy Strategy Multiple Channels, Multiple Formats SPECIFIC TOPICS IN SPECIFIC FORMATS Ensure visibility and manage reputation in rising vertical searches ENGAGE DYNAMICALLY WITH YOUR AUDIENCES BASED ON THEIR DIGITAL SOCIAL LIFE Identify where your brand’s target audiences are going, where they are finding info on topics relevant to your program objectives SUCCESS METRICS Share of search, share of voice, and share of involvement
10. SEO Benefits of Sharing loves social content Don’t think of Digg and Delicious pages discussing your brand as competing with content on your site: they boost your search rankings! Submit your blog posts, videos and more to social news sharing sites as part of a larger mix of interesting content Friend people who share your interestsso they can push your content too
12. Labeling and Micro-blogging Optimization Strategy Tell the complete story in the headline. The headline has to make sense before people click, otherwise they won’t Keep it short. Not only does the headline need to fit within Twitter’s character limits, but also leave room for the @name of anyone who re-tweets it Use the keywords in titles. This ensures the content is easily “crawled” by search engines 400% Growth in visits to the Twitter search engine in the last six months
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14. Tells the story for someone who’s not familiar with the Climate Ride
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16. Measuring success:Social Metrics “I’ve got blogs whose target audience is 100 people – the right 100 people.” Chris Anderson, The Long Tail
17. Social Metrics That Matter Inbound links: the currency of the Web Blog comments Total posts: does volume matter? Citations on social news sharing sites Track your results, document your progress, look for patterns
18. Traditional/Passive Web Metrics That Matter Unique Visitors per Month E-mail Subscribers RSS Subscribers Time Spent Unique Monthly Sessions
19. Studying Social Web Habits Across Continents Present content in each region in ways that encourage the community’s favored mode of participation Source: Cision analysis of Forrester Research Consumer Technographics Data 2009 *UK, France, Germany, Spain, Italy, Netherlands and Sweden **Japan, South Korea and Metro China
20. Identifying communities across borders E-commerce agency Imano used Facebook and other sites to attract students from around the world to learn obtain certifications for Sun Microsystems’ Solaris operating system. They identified three target groups: IT Students and Junior IT staff in developing countries with an established IT workforce. (Brazil, Russia, India & China) IT Students and IT staff in the UK. Non-IT students based in the UK and developing countries.
21. Harnessing the Power of Pull Determine your goals Find your target community Create, share and aggregate content
22. Leverage the Power of Pull How to Make Your Brand More Digitally Discoverable PRSA International ConferenceNovember 8, 2009Gary Goldhammer, SVP Digital Strategy, Edelman DigitalJay Krall, Global Product Manager, Cision